Value Analysis *Do add normal labour costs in relevant cost if there is a rate. Do not if fixed. Original budgeted sales x standard margin Revised budgeted sales x standard margin (to achieve target share of actual market) Actual sales quantity x standard margin Market size variance (planning) Market share variance (operational) Planning and operational variances for materials Standard quantity x standard price Material usage planning variance Revised quantity x standard price Actual quantity x standard price Material usage operational variance Standard price x actual quantity Material price planning variance Revised price x actual quantity Actual price x actual quantity Material price operational variance Planning and operational variances for labour Standard rate x actual hours Labour rate planning variance Revised rate x actual hours Actual rate x actual hours Labour rate operational variance Standard hours x standard rate Labour efficiency planning variance Revised hours x standard rate Actual hours x standard rate Labour efficiency operational variance