If you’ve ever been intrigued by the art and science of storytelling, Will Storr’s book is a must-read. It’s a fascinating exploration of how our brains are wired for narrative, and how we can harness this knowledge to become better storytellers. But be warned: this is not your typical writing guide. It’s a deep dive into the neuroscience of storytelling, peppered with insights from psychology, philosophy, and literature. The book has garnered a variety of reactions from readers, with some lauding it as a groundbreaking work and others criticizing it for its unconventional approach. This review aims to provide a balanced perspective, highlighting both the strengths and weaknesses of the book. Storr’s book is a compelling blend of neuroscience and writing concepts. He uses examples from renowned writers to illustrate his points, providing readers with a unique perspective on the craft of storytelling. Many readers have found these insights valuable, with one reviewer stating, “I discovered multiple relevant but unexpected writing concepts in this book.” However, not all readers were satisfied with Storr’s approach. Some criticized the book for its focus on Storr’s personal opinions on a range of subjects, arguing that it detracted from the practical insights about storytelling. One reviewer expressed disappointment, stating that the book was filled with “aimless hyperbole, regurgitated pseudo-intellectual psychobabble and longwinded self-indulgence.” Despite these criticisms, many readers found the book to be a valuable resource for understanding the art of storytelling. One reviewer praised the book for its unique approach, stating, “This guy goes to the heart of the matter, and stays there, so I’m very impressed.” Another reader, a filmmaker and teacher, described the book as “brilliant” and planned to incorporate it into their curriculum. However, it’s worth noting that there were some issues with the physical book itself. Some readers reported printing errors, including pages published upside down and in reverse order. This didn’t detract from the content of the book, but it’s something potential buyers should be aware of. Will Storr’s book offers a unique and insightful exploration of the science of storytelling. While it may not appeal to everyone, those who are interested in the intersection of neuroscience and narrative will find it a fascinating read. Despite some criticisms and printing issues, the book has much to offer to aspiring writers and anyone interested in understanding the power of storytelling.