SWOT Analysis
G BAR THE GRAND NEW DELHI
G Bar
Strengths
o
Luxurious Bar catering to elite south Delhi clientele
o
Access to large smoking area with Service of Cigars and Cigarettes
with a scenic view
o
Availability of in-house Music with In built sound system
o
Great scope for buyout business
Weakness
o
Lack of marketing and PR leading to poor market visibility and
penetration
o
Old English style pub interiors that clash with Many Bar portrayal, No
clear USPs
o
No space for dance floor. Small Food menu, relying on other outlets.
o
Lack of Equipment and supplies.
Opportunity
o
One of the oldest bar in Town
o
Average spending power of guests is high due to a 5 star clientele
o
Located at the label
o
Techno-nights, Lgbt nights, lawyer nights
Threats

Highly innovative and cut throat market in Delhi , with new competitors
emerging every month.

Emergence of large branded clubs dominating Delhi nightlife.

Stigma of being an “old club” attached with Gbar name.

Lack of proper licensing and liasoning.
Thank
You