ARCEO, PATRICIA BIANCA M.
MBA 634 BRAND MANAGEMENT
CASE STUDY: CASE NO. 8 - STRATEGY
CASE 8:
Business strategy, marketing organization culture, and performance
I.
View Point: Marketing Team
II.
Time Context: Present
III.
Problem Statement
IV.
Statement of the Objectives
V.
Areas of Consideration
Being on the topic of xxXXX, below is the SWOT matrix to identify its key Internal
strengths and weaknesses, and External opportunities and threats.
Internal
Strength

External
Weakness

Opportunity

VI.
Assumptions
VII.
Alternative Courses of Action
Threats

VIII.
Analysis (ACA based)
Alternative
Courses of
Action
Advantage
Disadvantage
ACA 1
Environmental
+ Regulatory
Pillar


ACA 2
Social +
Normative
Pillar


ACA 3
Economical +
CulturalCognitive
Pillar


Decision Criteria
Criteria
ACA 1
ACA 2
ACA 3
13
15
13
Sustainability
Effectivity
Ease of Implementation
Cost Efficiency
OVERALL
Legends: 5-Strongly Agree; 4-Agree; 3-Average; 2-Disagree; 1-Strongly Disagree
IX.
Conclusion
X.
Plan of Action
XI.
Additional requirements on case studies (Include a subject or topic covered
in the course)
XII.
References:
a.