Current Business Model That Requires Changes and Its Limitations
Currently, Mudflap's business model has several limitations, such as lack of customer
personalization, platform centralization, and privacy concerns in the payment system. Therefore,
redesign is needed to improve the application by extending its product offering and adding new
features.
In terms of how they get the job done, Mudflap has partnered with relatively small fuel stores, so
there are few options for the customers. Hence, to overcome low-end disruptors, Mudflap must
strengthen its business model through new partnerships.