START-UP PITCH DECK Presenter Shubham Chakraborty Sayan Dey Sarkar Presentation title Presenter name Introduction The skincare industry is a highly competitive market, with numerous brands vying for consumer attention. However, our brand stands out from the rest with its unique approach to skincare. Unlike other brands that focus solely on surface-level improvements, our brand takes a holistic skincare approach, addressing internal and external factors that affect skin health. We would be analyzing each one and have their own personalized skincare 3/1/20XX SAMPLE FOOTER TEXT 3 Problems Understanding their skin type: Many people are unsure of their skin type, which can make it difficult to choose the right products. Different skin types require different skincare routines and products, and using the wrong products can lead to skin irritation, breakouts, or other issues. Product overload: With so many skincare products available in the market, it can be overwhelming to choose the right ones. People may feel confused by the different ingredients, formulations, and claims made by various brands. Price: Skincare products can be expensive, and people may hesitate to invest in products that they are unsure will work for them. They may also feel pressured to buy high-end products that may not be necessary for their skin concerns or budget. Ingredient sensitivities: Many people have sensitivities or allergies to certain skincare ingredients, which can make it challenging to find products that work for them. False advertising: Some skincare brands make exaggerated claims about their products, which can be misleading to consumers. People may end up buying products that do not deliver the promised results 3/1/20XX SAMPLE FOOTER TEXT 4 Customer persona The Power of Buyer Personas It has never been easier to target a specific audience in skin care, especially for smaller players in the industry. Previously, only big skin care companies had the resources and know-how to map out who their customers are and reach an audience that can grow their business. Today we can apply several algorithms to analyze data from consumers. And the information is at your fingertips. Even a newbie private label seller has the resources now. However, the data is useless if we don’t interpret it. You have to know your customer. For that reason, we invent a person, or “buyer persona”. This is your ideal prospective customer. Consider their age, income, interests, and most importantly, their pain points. For customers to connect with your skin care product, the messaging needs to be engaging, informative, and specific to your fictitious person. The Pareto Principle or 80/20 rule applies here. Eighty percent of your revenue comes from 20% of your customer base. The remaining 20% is generated from the rest. The obvious decision is to focus your marketing efforts on the 20% responsible for most of your income. This will improve your conversion and lower your advertising costs. It’s a win-win! 3/1/20XX SAMPLE FOOTER TEXT 9 Start with demographics and psychographics. Psychographics is a term used in market research for the classification of people according to their attitudes, aspirations, and other psychological factors. Facebook is still one of the fastest growing ad networks and is a great way to start niching down your audience. Use the different filters to hone in on your target audience. Instead of making up definitions, ask questions. These questions will guide you in your messaging. Let’s look at some important identifiers: Age: Skin care products especially focus heavily on age ranges. An antiwrinkle cream will probably be for women over 35. What problem does your product solve? Location: Considering the private label model, target the location you can ship to. Gender: Skin care products are very specifically manufactured for different genders. 3/1/20XX SAMPLE FOOTER TEXT 10 Relationship status: Relationships change buyer behavior. Favorite websites: How do they spend their time online? The content will steer your tone in advertising. Buying behavior: How do they buy? Is there a lot of research involved, or are pretty pictures enough? What content drives them to act? This will be a great indicator to see if coupons and samples work for our market. Interests: On Facebook, you can identify groups with specific interests. Health? Beauty? Fashion? A like on a page just got you a lead. Education level: This will tell you what the tone of your messaging should be. Income level: An important one based on the price of your product. 3/1/20XX SAMPLE FOOTER TEXT 11 Benefits Skinkraft Bare Anatomy Freshistry Entice Care PRICE Expensive Cheap to expensive Cheap to expensive Mostly cheap PACKAGING Not sustainable Not sustainable Not sustainable Sustainable EXPERT CONSULTANT Yes No No Yes MARKET REVIEW 4.5 rating on google review 4.5 rating on google review 4.5 rating on google review Yet to launch Competitive advantage: The large cosmetic companies dominating the market seem to get all of the advantages in the industry. But small businesses that want to jump into the cosmetic world, either by producing their own line of products or representing a manufacturer’s cosmetic line, experience a variety of advantages, too. Using these advantages requires careful consideration of how you want to build your brand so buyers think of your business when they need to purchase cosmetics. . 3/1/20XX SAMPLE FOOTER TEXT 15 Easy to Showcase Unlike some businesses, the cosmetic industry is all about how a product looks and works on someone’s skin. The advantage of this concept is that it’s easy to showcase the product in multiple ways, such as in its product packaging as well as in before and after photos showing people who use it. These images can appear on your website, social networking sites, in print and in television ads Personalized Customer Service Providing personalized customer service is a key advantage of owning a small cosmetics company. For instance, offering instruction on how to use the cosmetics and helping customers choose the best ones to match their skin type and tone gives you a way to build customer loyalty. Encouraging your customers to send referrals your way is also easier, since the customer has a positive personal relationship with you and knows you’ll treat her friends the same way in making their skin look great. 3/1/20XX SAMPLE FOOTER TEXT 16 3/1/20XX SAMPLE FOOTER TEXT 17 LEAN CANVAS MODEL FOR OUR BRAND 3/1/20XX SAMPLE FOOTER TEXT 18 MVP All personalized products handpicked by experts and customized for each and every customer for better feasibility. 3/1/20XX SAMPLE FOOTER TEXT 19 Presenter SAYAN DEY SARKAR SHUBHAM CHAKRABORTY [Founder & CEO] Complex Problem Solutioner & Efficient Designer. Efficient Thinker & Smart Executor [Co- Founder & MD]
