Media Kit 2021
s !
ar g
ye shin
16 bli
pu
of
cbrne
world
The most effective medium to reach CBRNE & hazmat buyers and specifiers
cbrneworld
Reasons to advertise
Published bi-monthly (six times annually) serves the information needs of professionals around the world charged with planning
for or responding to a chemical, biological, radiological, nuclear, hazmat or explosives threat or incident. It provides opinion
formers from the world of civil response, military, academia, government agencies, research labs and industry with an editorial
content combing qualitative and researched news, interviews, articles, surveys and regular columns.
Now in its 17th year
CBRNe World is the longest established, targeted and first choice advertising medium for companies wishing to reach buyers and
specifiers of CBRNE and hazmat products and services and delivers BEST VALUE for your advertising investment.
Largest CBRNE readership serving our global market
Our global circulation delivers 11,411 professionals made up of print circulation of 8,191 subscribers in 92 countries and
11,411 combined print & digital in 106 countries.
PURCHASING INFLUENCE: 82% have a procurement role for CBRNE and hazmat equipment and services.
READERSHIP: Research has indicated an average of 4.2 readers per issue providing exposure of your advertising message to
over 34,000+ CBRNE, hazmat and EMS professionals.
Delivering print and digital exposure in one package
All 16 years of the magazine are able to be reviewed and searched online ensuring your advertising has permanent exposure to a
global readership. Unique content is also offered in our bi-monthly newsletters which have increase focus on news and opinion
and are delivered straight to your inbox. They offer another cost-effective method of reaching our CBRNe World readership.
The largest responder based CBRN event in the world
BONUS DISTRIBUTION: provides advertisers ADDED VALUE
from your investment with bonus distribution at important
CBRN, EOD, hazmat and security events around the world.
Bonus distribution is listed in our 2021 editorial plan
including the largest event-our own 14th Annual CBRNe
Convergence Congress, hosed in Orlando, USA November 2-4.
The right magazine at the right time
In advertising it is repetition which builds recognition and
response from magazine readership which is why a sustained
campaign is the most cost-effective investment of your
advertising budget.
In the procurement process for products and services there are
a number of individuals and even groups who are involved in
either buying, specifying, approving, or recommending a
product or service and that the process takes place over time.
With a regular advertising campaign in CBRNe World your
customers and prospects are ensured of exposure to your
products technology, capabilities and branding at a crucial time
in the procurement process by the full range of individuals
involved in the buying process.
A package to engage with new and existing customers
Advertising package includes a display position facing
editorial, a Capability Profile of up to 140 words, one colour
picture and logo to appear in the magazine (additional
enhanced capability profiles available on request) enhanced
digital exposure with your logo and link appearing on each
page of the CBRNe World website.
The most effective medium to reach CBRNE & hazmat buyers and specifiers
www.cbrneworld.com
Media Kit 2021 cbrne world
Readership & circulation
Military and civil professionals responsible for CBRNE and hazmat policy, strategy, procurement, operations, training, doctrine,
R&D and planning. They are located across many organisations and institutions including:
Government ministries
Defence Departments
Homeland Security
Health Agencies
CBRN Schools
EOD/IED Schools
Military Units
First Responders
Bomb Squads
Police CBRN Centres
Fire Academies
HazMat Teams
Research Agencies
Testing Sites
Demil Centres
Multinational Agencies
106
Countries
11,411
Print and digital
global reach
34,000+
EUROPE
ASIA PACIFIC
NORTH AMERICA
MENA
ROW
Average reach
of each issue
30%
9%
57%
2%
2%
82%
Readers with
purchasing
influence
Circulation by region
11%
Government
47%
Civil
40%
Military
2%
Industry
Circulation by sector
The most effective medium to reach CBRNE & hazmat buyers and specifiers
www.cbrneworld.com
Media Kit 2021 cbrne world
Circulation by country
Afghanistan
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahrain
Barbados
Bangladesh
Belgium
Bermuda
Bosnia
Brazil
Brunei
Bulgaria
Cambodia
Canada
Chad
Chile
China
Columbia
Costa Rica
Croatia
Cuba
Cyprus
Czech Rep
Denmark
Egypt
Estonia
Finland
France
Georgia
Germany
Ghana
Greece
2
14
1
99
22
1
5
1
2
67
1
1
67
3
12
2
334
1
14
11
4
2
4
2
1
62
37
5
6
42
117
2
143
3
18
Guam
Hong Kong
Hungary
India
Indonesia
Iran
Iraq
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kenya
Korea
Kuwait
Kazakhstan
Latvia
Lithuania
Lebanon
Luxemburg
Macedonia
Malaysia
Morocco
Montenegro
Myanmar
Netherlands
New Zealand
Nigeria
Norway
Oman
Pakistan
Paraguay
Philippines
Poland
2
6
15
58
14
3
14
18
39
91
4
47
8
2
68
16
1
4
3
1
4
1
38
2
1
2
126
9
5
34
4
23
2
33
49
Portugal
Puerto Rico
Qatar
Romania
Russia
Saudi Arabia
Serbia
Singapore
Slovakia
Slovenia
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Trinidad
Tunisia
Turkey
UAE
Uganda
Ukraine
United Kingdom
United States
Uzbekistan
Vietnam
Zimbabwe
21
5
11
27
26
12
4
146
19
9
14
54
1
89
62
9
12
1
3
64
12
6
9
547
4,404
2
4
1
TOTAL
NORTH AMERICA
EUROPE
ASIA PACIFIC
MIDDLE EAST
ROW
8,191
57%
30%
9%
2%
2%
The most effective medium to reach CBRNE & hazmat buyers and specifiers
www.cbrneworld.com
Media Kit 2021 cbrne world
cbrneworld
cbrne
world
Editorial Programme 2021
Each issue carries a series of lead interviews, news, procurement alerts, global threats and activity and product/company updates.
(Features subject to change)
Issue
Features
Bonus Distribution
FEBRUARY
MASS FATALITY EVENTS /
TRACE EXPLOSIVE DETECTION /
RESPIRATOR TECHNOLOGY /
VACCINE DEVELOPMENTS /
DRONES & UGV’S /
GERMANY REPORTCBRNe World Pavilion,
TBC
TRAINING / CHEMICAL DETECTION /
FORENSICS /BIOLOGICA IDENTIFICATION /
NOVEL AGENTS USE / PPE ADVANCES /
MEDICAL COUNTERMEASURES
CBRN Medical Symposia,
Portsmouth, UK
EMS CAPABILITY /
TRANSPORTATION SECURITY/
MASS DECON / HAZMAT CHALLENGES /
ASIA PACIFIC REPORT
Milipol Asia Pacific-Singapore
NDIA CBRN Conference
NARCOTICS DETECTION / STAND OFF
DETECTION / BOMB SUITS & HELMETS /
RIID’s / ADVANCED HAZMAT / BIOLOICAL
DETECTION /
CBRNe Convergence Orlando USA
LIQUID SCREENING / CBRN RECON /
NON-TRADITIONAL AGENTS /
SAMPLE COLLECTION / DRY DECON /
FRANCE REPORT
CBRNe Convergence Orlando USA
DOSIMETER TECHNOLOGY /
DEVICE INTERDICTION /
PERSISTANT AGENT DECON /
TRANSPORTATION SECURITY /
CST CAPABILITY
CBRNe Convergence Canada April 2022
Copy deadline
January 15
APRIL
Copy deadline
March 15
JUNE
Copy deadline
May 15
AUGUST
Copy deadline
July 15
OCTOBER
Copy deadline
September 15
DECEMBER
Copy deadline
November 15
Massachussets Hazmat
DSEI, Lonon, UK
The most effective medium to reach CBRNE & hazmat buyers and specifiers
www.cbrneworld.com
Media Kit 2021 cbrne world
cbrneworld
cbrne
world
Digital Media Opportunities
Since the relaunch of our website, we have delivered a more user-friendly experience for visitors and added enhanced options for
our subscribers. The new design features a much more modern look and provides content across all mobile and tablet
platforms, ensuring content and your advertising reaches your audience wherever they are. The website is easier to navigate
through a series of simple menus and sub-menus. Key word and articles searches mean that it is simpler than ever to find what
you are looking for. Now readers can search 14 years of magazines, giving them a treasure trove of searchable content as well as
accessing your products via the online CBRNe World Product Directory.
What we can offer online advertisers:
•
•
•
•
•
•
•
•
Dynamic content. Now easier for our subscribers to read content on the move with full tablet and mobile friendly functionality.
Website constantly attracts new users averaging 48,000 annually
540x274 pixel HIGH PROFILE banner advertising on the home page.
Bi-monthly e-newsletter. 600x150 pixel banner adverts in issues covering such topics as THREATS, DETECTION, MITIGATION.
Mini threat e -newsletters incorporating our UNIQUE global map of threats and incidents
Video hosting
2020 saw the introduction of our UNIQUE monthly Covid newsletter
Searchable products by manufacturer via our CBRNe World Directory
Social media & Web site stats
>5k Followers
cbrne
world
>48k New Users
1m 31s Avg time
on page
>160k Page Views
>950k article views
>13k Tweets
>2.6k Members
>5k Contacts
The most effective medium to reach CBRNE & hazmat buyers and specifiers
www.cbrneworld.com
Media Kit 2021 cbrne world
cbrneworld
2021 Events from cbrneworld
14th Annual CBRNe Convergence, 2-4 November 2021, Orlando, USA
Bringing together the global CBRNE community to learn best of practice in civilian and military response to CBRN, IED and
Hazmat threats. The event consists of pre-congress workshop, streamed congress with over 30 expert speakers, exhibition and
dynamic demonstration of US CBRNE and hazmat assets. Having delivered the most effective virtual CBRNE event of 2020 this
year we are providing an option for exhibitors to add a three-day virtual exhibition experience to their Convergence package
which will run November 10-12 and remain active until the end of that month.
Why exhibit?
CBRNe Convergence now in its 14th year has established itself as the largest and most important annual meeting for senior
decision makers from around the world and provides the most effective marketing opportunity for exhibitors to meet and
network with existing and prospective customers.
Exhibitors benefit from extensive pre, onsite and post event marketing exposure both online and in print.
Over 60
exhibitors
on average
Regularly achieve a
Consistently
delivering
over
400 attendees
90%+ excellent
experience rating
from exhibitors
Regularly
30+ expert
speakers
Due to Covid the 2020 annual CBRNe Convergence which was originally scheduled to take place in Boston was converted to
the most successful Virtual CBRNE event of the year with over 900 pre-registered attendees.
CBRNe World Virtual Workshops 2021
In addition to CBRNe Convergence 2021, Orlando, November 2-4, we will also be launching a new series of virtual workshops.
These will be targeted to niche areas of CBRNE and provide an opportunity to talk through lessons learned, best practice and
latest technology.
The workshops will be of particular interest to the military, first responders, local, regional and national government planners,
health specialists, scientists, national and local laboratories. Whilst the plan is for these workshops to be in a virtual format, if
Covid restrictions change some of these workshops will change to being a physical format and details will be listed on our
website and through our marketing efforts.
Sponsorship and exhibiting packages are available with details provided on request and the current topics and dates are:
APRIL 21,2021 I dream of ANFO - Beirut, West and Enchete ammonium nitrate explosions.
MAY 12, 2021 Future of Syria- What is the likely future of chemical weapons in Syria
MAY 13 2021 Future of State conflict and CBRN
JUNE 16, 2021 A rose by any other name - What CBRN lessons can we take from COVID
JUNE 17,2021 Future of decontamination .
JULY 14, 2021 It's worse than that he's dead Jim - mass fatality events
JULY 15, 2021 Evidence never lies - CBRN forensics.
NOVEMBER 2, 2021 Future of drones – Planned as part of the 2021 CBRNe Convergence pre conference workshops,
Orlando, Florida
The most effective medium to reach CBRNE & hazmat buyers and specifiers
www.cbrneworld.com
Media Kit 2021 cbrne world
cbrneworld
cbrne
world
Advertising Rates 2021
Size
Page
Half page
Quarter page
Outside Back Cover
Inside Front Cover
Inside Back Cover
Double Page Spread
Four Colour
£3,345
£2,050
£1,050
£4,265
£3,945
£3,725
£5,245
Frequency Discount:
3-5 insertions – 6 %
6 insertions -12%
Cancellation deadline -first day of the
preceding month of publication
Agency Commission: 10%
Technical Specifications
Frequency: Bi monthly (Six issues)
Standard Advertising Unit Sizes. Depth x Width in millimetres
Size
Type
Trim
Bleed Size
Double page spread
285x396
297x420
305x428
Page
285x186
297x210
303x216
Half horizontal
138x186
148x210
152x216
Half vertical
285x87
297x105
303x111
Quarter vertical
127x87
N/A
N/A
Advertising Material Required
High resolution CMYK PDF files accepted at minimum 300 dpi with original fonts embedded. Optimum file size 1mb-5mb.
Allow 5mm within final trim and gutter for live text, headings etc.
E-Newsletters and online advertising
We have redesigned the whole website to create a better, more user friendly experience for visitors and added enhanced options
for our subscribers.
The new design features a much more modern look and provides content across all mobile and tablet platforms, ensuring content and
your advertising reaches your audience wherever they are.
The website is easier to navigate through a series of simple menus and sub-menu’s. Key word and articles searches means that it is
simpler than ever to find what you are looking for. Now readers can search 13 years of magazines, giving them a treasure trove of
searchable content as well as accessing your products via the online CBRNe World Product Directory.
What we will be offering online advertisers:
• A chance to advertise in our new bi-monthly themed e-newsletters
• Dynamic content. Now easier for our subscribers to read content on the move with full tablet and mobile friendly functionality.
• Banner advertising on the home page and options for to be included in targeted newsletters.
• Enhanced customer profiles
• Video hosting
• Targeted advertising via regular newsletters tailored to your market
• Searchable products by manufacturer
Ask us about our online bespoke digital marketing packages today!
Advertising Contacts
US Office: David Levitt: Business Development Director email: david.levitt@cbrneworld.net
Falcon Communications US, Suite 100, 2404 Fairway Oaks Court, Hampstead, Maryland, 21074 USA
Tel: +1 443 606 2583
UK Office: James Ross, Business Development Manager
email: james.ross@cbrneworld.net
Falcon Communications Ltd, 28 North Drive, Littleton, Winchester, Hampshire, SO22 6QA, UK
Tel: +44(0)7788 288031
The most effective medium to reach CBRNE & hazmat buyers and specifiers
www.cbrneworld.com
Media Kit 2021 cbrne world