LOGO USAGE GUIDELINES
A quick-start roadmap through our logo usage
Introduction
This short roadmap is designed to give guidance on the authorised use and depiction
of Yamaha Motor’s trademark, its logos, colours, and fonts.
Logos should be selected in accordance with the purpose of communication. This summary will guide you through
the selection process. Each chapter contains detailed instructions for correct logo usage and provides information
about logo variations, corporate colours, and examples for the correct and incorrect use of a logo.
The guidelines laid out in this roadmap are not all-encompassing. This roadmap is a short version that guides you
through our logo usage. More detailed information can be found in the full Yamaha VI guidelines. If you have questions
regarding logo use and/or guidelines, please do not hesitate to contact us via communication@yamaha-motor.nl
Yamaha Corporation vs. Yamaha Motor
When and how to make use of our logos
Not uncommonly confusion arises about the correct usage of Yamaha’s various logos. As a result,
the logos of Yamaha Corporation and Yamaha Motor, or elements thereof, may be interchanged by mistake.
To prevent confusion, please find below a detailed overview of the differences between the two logos.
Select the correct logo by determining its communication purpose from this overview:
Yamaha Corporation
Yamaha Motor
‘YAMAHA’ is printed in an asymmetric font
and comes in violet.
‘YAMAHA’ is printed in a symmetrical font
and uses red as it’s corporate colour.
* Also known as Yamaha Music logo
The ‘’M’’ has a shorter
middle column than the
outer legs.
Name plates
Packaging
Signage
Company vehicles
Uniforms
Annual reports
Merchandise
Apparel
MARKETING USAGE
*
The tips of the three tuning
forks are contained in the
inner circle.
CORPORATE USAGE
The three tuning forks are
bigger and the tips are in
line with the outer circle.
The middle column of
the ‘’M’’ is as long as the
outer legs.
Advertisements
Posters
Videos
Brochures
Exhibitions
Events
Website
Stationary
Race machines
Racing suits
Helmets
Pit boxes
Transport trailer
Staff apparel
PR / Advertising
RACING
Yamaha logo
The Yamaha logo is a combination of the tuning fork mark and the Yamaha word logo. It symbolizes the Yamaha brand. The tuning
fork mark and the Yamaha word logo comprise one logo. Because their combination forms Yamaha’s corporate trademark,
the tuning fork mark and the Yamaha word logo must always be used together (apparel items are excluded from this rule).
It is not allowed to combine the Yamaha logo with other elements unless permission is granted by the Yamaha head office.
Full colour landscape logo
The landscape full colour Yamaha logo is the logo of choice under any circumstances.
7 mm
Background colour options
White
Cool gray 4
Cool gray 10
Black
The tuning fork mark’s diameter should be at least 7 mm. Accordingly,
the letters of the Yamaha word logo must be at least 6 mm in height.
The total width of the corporate trademark - the tuning fork mark and
the Yamaha word logo combined - should be at least 30 mm.
Be sure to always maintain sufficient space
around the Yamaha logo; at least half the tuning
fork mark’s diameter. This will increase the logos
legibility and visibility.
Full-colour logo using CMYK printing process. The full-colour landscape
logo is always preferred in all communications.
Full-colour logo using CMYK printing process. The full-colour landscape
logo is always preferred in all communications.
Variations
CORPORATE IDENTITY / Elements
Printing process: full colour
Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
72% black (target colour Pantone Cool Gray 10).
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
most appropriate for Yamaha logo of a company which is a company that
creates inspiration.
Full-colour logo using CMYK printing process. The full-colour landscape
logo is always preferred in all communications.
Two-colour logo, for medium quality reproductions only.
Single colour logos
As a general rule, you should always use the full colour Yamaha logo.
CORPORATE IDENTITY / Elements
Corporate logos / landscape
However, when full colour printing is not possible or black and white
printing is required, you can use the following two logo options.
Two-colour logo, for medium quality reproductions only.
Full-colour logo using CMYK printing process. The full-colour landscape
logo is always preferred in all communications.
Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Screen range: Solid line artwork background Pantone Black or 27.5% black
(target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
Gray 10)
Printing process:
full30mm
colourwidth
Minimum
logo size:
Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
72% black (target colour Pantone Cool Gray 10).
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
most appropriate for Yamaha logo of a company which is a company that
creates inspiration.
Printing process: single colour
Colour: Pantone Red 485 or Pantone Black
Screen range: solid line artwork
Background: white or 27,5% black (target colour Pantone Cool Gray 4)
Minimum
logo size:
30mm colours
width colour Pantone Red 485 and Pantone Black
Printing process:
2 special
(*)
The single-colour
form
of the Tuning
Fork Mark
mayBlack
only or
be27.5%
used: black
Screen
range: Solid line
artwork
background
Pantone
•(target
When
the Logo
MarkCool
in 3-D
is not
eg. small
sizecolour
logo. Pantone Cool
colour
Pantone
Gray
4) orlegible
72% black
(target
cult eg.
Gray 10)
embroidery
on
clothing.
Minimum logo size: 30mm width
• When there are technical or cost related restrictions eg. restrictions on
production costs for large quantities to be printed.
Red logo
When single colour printing is required,
the red logo is the correct choice.
Single-colour logo*. The black version is for monochrome printing only.
(eg. newspaper ads, etc.)
Two-colour logo, for medium quality reproductions only.
Black logo
When black and white printing is required,
the black logo is the correct choice.
Negative logo, for low quality reproduction only.
White
Cool gray 4
Background colour option
Printing process: single colour, white.
Screen range: solid line artwork.
Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red
485 or Pantone Silver 8001
Minimum
logo size:
30mm
width
Single-colour logo*. The black version is for monochrome printing only.
Printing process:
single
colour
(eg. newspaper ads, etc.)
Colour: Pantone Red 485 or Pantone Black
Screen range: solid line artwork
Background: white or 27,5% black (target colour Pantone Cool Gray 4)
Minimum logo size: 30mm width
(*) The single-colour form of the Tuning Fork Mark may only be used:
• When the Logo Mark in 3-D is not legible eg. small size logo.
cult eg.
embroidery on clothing.
• When there are technical or cost related restrictions eg. restrictions on
Large format If the corporate logo is required for
vehicles
orfornon-standard
use,
please send a
production
costs
large quantities to
be printed.
request to Yamaha Motor Europe Brand VI Management Team or address your request
White
Please note: When by
using
the single colour logos, the red one is always preferred to the black.
e-mail to: vi@yamaha-motor.nl.
Negative logo, for low quality reproduction only.
Printing process: single colour, white.
Screen range:
solid
line artwork.
For large-format versions of the Yamaha
logo,
please
use the EPS vector logo which
Negative logo
If the background colour is Yamaha
red, Cool gray 10 or Black,
it is possible to use logos that are
represented with reverse colour.
Two-colour logo, for medium quality reproductions only.
Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Screen range: Solid line artwork background Pantone Black or 27.5% black
(target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
Gray 10)
Minimum logo size: 30mm width
Single-colour logo*. The black version is for monochrome printing only.
(eg. newspaper ads, etc.)
Printing
process: single
Single-colour
logo*.colour
The black version is for monochrome printing only.
Colour:
Redads,
485etc.)
or Pantone Black
(eg.Pantone
newspaper
Screen range: solid line artwork
Background: white or 27,5% black (target colour Pantone Cool Gray 4)
Minimum logo size: 30mm width
(*) The single-colour form of the Tuning Fork Mark may only be used:
• When the Logo Mark in 3-D is not legible eg. small size logo.
cult eg.
embroidery on clothing.
single
colour
•Printing
Whenprocess:
there are
technical
or cost related restrictions eg. restrictions on
Colour:
Pantonecosts
Red 485
or Pantone
Blackto be printed.
production
for large
quantities
Screen range: solid line artwork
Background: white or 27,5% black (target colour Pantone Cool Gray 4)
Minimum logo size: 30mm width
(*) The single-colour form of the Tuning Fork Mark may only be used:
Printing
process:
single
colour,
• When
the Logo
Mark
inquality
3-D white.
is not
legible eg. only.
small size logo.
Negative
logo,
for
low
reproduction
Screen range: solid line artwork.
cult eg.
Background:
Pantone
Cool Gray 10 (72% black), Pantone Black, Pantone Red
embroidery
on clothing.
485
or Pantone
Silver
8001 or cost related restrictions eg. restrictions on
• When
there are
technical
Minimum
logo size:
width
production
costs30mm
for large
quantities to be printed.
Single-colour logo*. The black version is for monochrome printing only.
(eg. newspaper ads, etc.)
Background colour options
Printing
process:
full using
colourCMYK printing process. The full-colour landscape
Full-colour
logo
Colour:
C0 Y100
M96 K0
(target
colour: Pantone Red 485 for the word,
logoCMYK:
is always
preferred
in all
communications.
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
Corporate
logos / landscape
72% black (target colour Pantone
Cool Gray 10).
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
Printing
process: full
most appropriate
for colour
Yamaha logo of a company which is a company that
Colour:
CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
creates inspiration.
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
72% black (target colour Pantone Cool Gray 10).
Minimum
logo size:
30mm
width. quality
Printing
process:
2 special
colours
colour Pantone
Red 485
and Pantone Black
Two-colour
logo,
for medium
reproductions
only.
Yamaha
Red: Yamaha
Red
is a strong,
vibrant,Pantone
cheeringBlack
colour
that evokes
Screen range:
Solid line
artwork
background
or 27.5%
black
sensibility,
ingenuity,
and 4)
challenging
spirit.
The colour
the
(target colour
Pantonetrusted
Cool Gray
or 72% black
(target
colour chosen
PantoneisCool
most
appropriate for Yamaha logo of a company which is a company that
Gray 10)
creates
inspiration.
Minimum
logo size: 30mm width
Negative logo, for low quality reproduction only.
Negative logo, for low quality reproduction only.
Printing process: full colour
Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
72% black (target colour Pantone Cool Gray 10).
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
most appropriate for Yamaha logo of a company which is a company that
creates inspiration.
the word Yamaha must always remain as shown here. Never use the Tuning Fork as a
CORPORATE IDENTITY / Elements
Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Screen range: Solid line artwork background Pantone Black or 27.5% black
(target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
Gray 10)
Minimum logo size: 30mm width
Portrait
Full-colour logo using CMYK printing process. The full-colour landscape
Design regulations As a general rule, you should always use the 3-D landscape Yamahalogologo
. Yet,preferred
where
is always
in all communications.
Printing process: single colour
Colour: Pantone Red 485 or Pantone Black
Screen range: solid line artwork
Background: white or 27,5% black (target colour Pantone Cool Gray 4)
Minimum logo size: 30mm width
(*) The single-colour form of the Tuning Fork Mark may only be used:
• When the Logo Mark in 3-D is not legible eg. small size logo.
cult eg.
embroidery on clothing.
• When there are technical or cost related restrictions eg. restrictions on
production costs for large quantities to be printed.
Printing process: single colour, white.
Screen range: solid line artwork.
Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red
485 or Pantone Silver 8001
Minimum logo size: 30mm width
Printing process: single colour, white.
Screen range: solid line artwork.
Background: Pantone Cool Gray 10 (72% black), Pantone Black, Pantone Red
485 or Pantone Silver 8001
Minimum logo size: 30mm width
nished products e.g.
(motorcycles, waverunners....).
Full colourunits
portrait
logo
The full colour version is the logo of choice when
using the portrait logo.
Full-colour logo using CMYK printing process. The full-colour landscape
always preferred in all communications.
request to Yamaha Motor Europe Brand VI Management Team or address
your
request Motor Europe Brand VI Management Team or address your request
request
to Yamaha
by e-mail to: vi@yamaha-motor.nl.
by e-mail to: vi@yamaha-motor.nl.
For large-format versions of the Yamaha logo, please use the EPS vector
logo which versions of the Yamaha logo, please use the EPS vector logo which
For large-format
nitely without visible loss of quality.
nitely without visible loss of quality.
Background colour options
18
For large-format versions of the Yamaha logo, please use the EPS vector logo which
nitely without visible loss of quality.
18
Yamaha red
Black
Cool gray 10
Printing process: full colour
Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Background: white, black, 27.5% black (target colour Pantone Cool Gray 4) or
72% black (target colour Pantone Cool Gray 10).
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
most appropriate for Yamaha logo of a company which is a company that
creates inspiration.
White
2 Colour Two-colour logo, for medium quality reproductions only.
Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Screen range: solid line artwork background Pantone Black or 27.5% black
(target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
Gray 10)
Minimum logo size: 30mm width
Single colour logos
When full colour printing is not possible or black and
white printing is required, you can use the following
Printing process: full colour
two logo options.
Colour: CMYK: C0 Y100 M96 K0 (target colour: Pantone Red 485 for the word,
Yamaha)
Screen range: 47.25 - 86.5 lines per cm (120 - 220 lines per inch)
Single-colour logo*, for low quality reproductions only. The black version
Background: white, black, 27.5% black (target
colour
Cool Gray 4) or
is for
fax and Pantone
memo applications.
72% black (target colour Pantone Cool Gray 10).
Minimum logo size: 30mm width.
Yamaha Red: Yamaha Red is a strong, vibrant, cheering colour that evokes
sensibility, ingenuity, trusted and challenging spirit. The colour chosen is the
most appropriate for Yamaha logo of a company which is a company that
creates inspiration.
Background colour options
request to Yamaha Motor Europe Brand VI Management Team or address your request
by e-mail to: vi@yamaha-motor.nl.
18
nished products e.g.
cantly always be used. However, only where space
As a general rule, the full colour landscape Yamaha logo should
visual impact
the logo,
onlylandscape
then can you uselogos
the portrait
logo. The portrait
logo
limitationstheapply
or inofcase
the
visibility
would
significantly harm the logo’s visual impact, as an
is therefore the second option, and should only be used when the layout demands a
exception more
to the
rule
the
portrait
logo
may
be
used.
The
portrait
logo serves as backup and should only be used
compact and centralised design. The relationship between the Tuning Fork and
where layout
demands
a more
compact
and
design.
the word
Yamaha must
always remain
as shown
here.centralized
Never use the Tuning
Fork as a
logo
Large format If the corporate logo is required for vehicles orLarge
non-standard
please
send alogo is required for vehicles or non-standard use, please
format use,
If the
corporate
send ais
Large format If the corporate logo is required for vehicles or non-standard use, please send a
units (motorcycles, waverunners....).
Corporate logos / portrait
Cool gray 4
Cool gray 10
Black
Red logo
Printing process: single colour colour Pantone Red 485 or Pantone Black
Screen range: solid line artwork background white or 27,5% black (target
colour Pantone Cool Gray 4)
Minimum logo size: 30mm width
(*) The single-colour form of the Tuning Fork Mark may only be used:
- When the Logo Mark in 3-D is not legible eg. small size logo.
cult eg.
embroidery on clothing.
- When there are technical or cost related restrictions eg. restrictions on
production costs for large quantities to be printed.
Background
colour options
White
Black logo Background
colour option
White
Cool gray 4
2 Colour Two-colour logo, for medium quality reproductions only.
Printing process: 2 special colours colour Pantone Red 485 and Pantone Black
Screen range: solid line artwork background Pantone Black or 27.5% black
(target colour Pantone Cool Gray 4) or 72% black (target colour Pantone Cool
Gray 10)
Minimum logo size: 30mm width
Please note: When using the single colour logos, the red one is always preferred to the black.
Portrait
Incorrect logo use
Negative logos
If the background colour is Yamaha red, Cool gray 10 or Black, it is possible to use the negative logos.
Below a number of common errors are shown.
Please use these examples to ensure you apply the Yamaha logo correctly.
Lorum ipsum dolor sit amet
12
Sectu vinim delu init
14
orit dit it dolor issu vertuc
16
Lorum ipsum dolor sit amet
20
Sectu vinim delu init
22
orit dit it dolor issu vertuc
26
Background colour options
Yamaha red
Cool gray 10
Black
Do not use the
tuning fork mark
without the Yamaha
word logo.
Do not apply the logo on
any photographic or
inconsistent background.
Do not position the
logo vertically.
Do not use the Yamaha Music
logo for Yamaha Motor
communication purposes.
Correct logo use
Yamaha brand slogan logo
The following examples show correct use of the Yamaha logo.
As a general rule, Yamaha’s brand slogan should be used in combination with the full colour Yamaha logo.
Together, they form the Yamaha brand slogan logo. The slogan should be aligned horizontally, on a white background.
The proportions, shape and pairing order of the designated Yamaha brand slogan logo may not be altered.
Full colour logo
The landscape full colour Yamaha brand slogan logo is the logo of choice under any circumstances.
7 mm
Background
colour option
White
More detailed information can be found in our full guidelines.
The tuning fork mark’s diameter should be at least 7 mm.
Accordingly, the letters of the Yamaha word logo must be
at least 6 mm in height. The total width of the corporate
trademark - the tuning fork mark and the Yamaha word logo
combined - should be at least 30 mm.
Be sure to always maintain sufficient white space
around the Yamaha brand slogan logo; at least half
the tuning fork mark’s diameter. This will increase
the logos legibility and visibility.
Variation
Two colour and single colour logos
Yamaha video end screen
For TVC’s and promotional videos a variation of the landscape full colour Yamaha
brand slogan logo may be used. Please be informed that this is the only exception for
the usage of this specific Yamaha brand slogan logo variation.
Two colour logo
When two colour printing is required,
the red & black logo is the correct choice.
Important:
•The landscape full colour Yamaha brand
slogan logo is the only logo option to use
•The logo has to be used in still form only
(no special effects) for at least 2 seconds
•Font type for the URL is Ubuntu, in
minimum font size 32pt
•Give consideration to the visibility of the
logo (i.e. size and isolation)
• Do not add a border to the logo
Background
colour option(s)
Single colour logo
When single colour printing is
required, the black logo is the
correct choice.
Negative logos
If the background colour is Yamaha red or Black,
it is possible to use the negative logos.
Background
colour options
White
Yamaha red
Cool gray 4
Cool gray 10
Black
White
a company name.
Incorrect Yamaha brand slogan logo use
CORPORATE IDENTITY / Elements
NOT CORRECT: Yamaha Slogan Logo mark used in combination
Below a number of common errorsYamaha
in the
use of the Yamaha brand slogan logo are shown.
Slogan Logo
mark and Slogan Logo erroneousdisplay
use
Please use these examples to ensure you
the logo correctly.
CORPORATE IDENTITY / Elements
Yamaha Slogan Logo •
mark and Slogan Logo erroneous use •
•
The Slogan Logo can’t be combined with any other logo or mark than the Yamaha
Logo mark.
•
The Yamaha Slogan Logo mark can’t be used in combination with other elements.
NOT CORRECT: Slogan Logo used in combination with the
Yamaha logo.
NOT CORRECT: Slogan Logo used in combination with
a company name.
NOT CORRECT: Yamaha Slogan Logo mark used in combination
NOT CORRECT: Slogan Logo used in combination with
a company name.
Correct Yamaha brand slogan logo use
The following examples show correct use of the Yamaha brand slogan logo.
YAMAHA MOTOR CO. LTD.
Don’ts
YAMAHA MOTOR CO. LTD.
The Slogan Logo can’t be combined with any other logo or mark than the Yamaha
Logo mark.
The Yamaha Slogan Logo mark can’t be used in combination with other elements.
YAMAHA MOTOR CO. LTD.
with Yamaha company name.
Don’ts
ABC Campaign
Press Information
NOT CORRECT: Yamaha Slogan Logo mark used in combination
Name
with a campaign slogan.
2016 Tricity 155 Press Release
Function
Division
with Yamaha company name.
YAMAHA MOTOR DANMARK
FILIAL AF YAMAHA MOTOR EUROPE, N.V., HOLLAND
C.F. Tietgens Boulevard 30, 1. th.,
DK-5220 Odense SØ, Denmark
Tel: +45 20 65 46 008 Mob: +45 63 10 95 00
E-mail: name.lastname@yamaha-motor.dk
Website: www.yamaha-motor.dk
YAMAHA MOTOR CO. LTD.
Embargo date/time: [ 20 May 2016 14:00 hrs CET ]
NOT CORRECT: Yamaha Slogan Logo mark used in combination
with Yamaha company name.
Rise up your Darkness
NOT CORRECT: Slogan Logo used in combination with the
Yamaha logo.
Yamaha MT-07. Let the Dark Side come bursting out of you.
A glare appears in the darkness - Yamaha MT-07 complete with its new fluo design. There are
no compromises for this agile and compact urban motorcycle that offers a powerful 689cc
2 cylinder crossplane engine with 75hp, powerful linear torque and a dry weight of only 164kg.
MT-07, the perfect motorcycle to leave your mark in the darkness of street action.
www.yamaha-motor.eu
3207_210x297_Template_EU_MT07.indd 1
18/12/15 16.37
9
MOTOR
LTD.
DoYAMAHA
not use
the CO.
brand
slogan in combination
with a company name.
Do not use the Yamaha
brand
slogan
logo in
ABC
Campaign
NOT CORRECT: Slogan Logo used in combination with the
Yamaha logo.combination with a
company name.
Do not use the Yamaha
brand slogan logo without
the tuning fork mark.
NOT CORRECT: Yamaha Slogan Logo mark used in combination
with a campaign slogan.
Do not use the brand
slogan logo in combination
with a campaign slogan.
More detailed information can be found in our full guidelines.
Yamaha tuning fork mark
Introduction
The tuning fork mark is the most visual element in the
identity of Yamaha Motor. Thus, the tuning fork mark
should always be used in combination with the Yamaha
word logo to create the Yamaha logo or the Yamaha
brand slogan logo.
Yamaha Racing VI
Yamaha Motor has always been involved in the development of new technology and racing
activities since its founding in 1955. These activities are recognized as being vital to and effective in
communicating and building Yamaha’s brand value.
It is important to know that the tuning fork mark cannot
be used alone except on products and, after prior
approval by the Yamaha head office, for apparel.
Incorrect usage
The Yamaha Racing Visual Identity is intended to be used for all racing and racing related activities
by Yamaha employees and officially supported Yamaha race teams across Europe.
In this booklet we only show the Yamaha Racing logo and its supporting elements. For more details
and application please refer to the full Yamaha Racing Visual Identity guidelines.
Racing blue
The blue colour symbolizes Yamaha’s racing activities.
It is used uniformly in order to promote Yamaha’s racing image worldwide.
Yamaha Racing logo
Support elements
Corporate colours
Landscape logo
Speed Block logo
When ordering printed materials, always mention
the Pantone colour code. In case Pantone colours are
not available, colours may be mixed as indicated below*.
The landscape Yamaha Racing logo is the logo
of choice under any circumstances.
It symbolizes Yamaha’s racing activities.
The Speed Block logo
is a graphic element
symbolizing Yamaha’s
racing activities. Its special
design communicates
an image of dynamism.
This Revs your Heart slogan
is a concise expression
of what the Yamaha Brand
strives to be.
Yamaha red
Pantone
485 EC
Black
Pantone
Black EC
Cool gray 4
Pantone
Cool gray 4 EC
Cool gray 10
Pantone
Cool gray 10 EC
CMYK
0/96/100/0
CMYK
0/0/0/100
CMYK
12/8/8/23
CMYK
40/31/20/70
Yamaha Racing differ from the ones
RGB
213/43/30
RGB
30/30/30
RGB
188/189/188
RGB
97/99/101
the full Yamaha Racing Visual Identity
RAL 3020
RAL 9004
RAL 7047
RAL 7046
the Yamaha Racing corporate colours.
* Important: The corporate colours for
depicted on this page. Please refer to
guidelines to get more information about
Typeface
In order to align a typeface to match the Yamaha brand position, we have combined three separate fonts that compliment
each other and function together as a whole. This creates a dynamic feel in every form of communication.
All heading and short titles
Sub-headers and body text
E-mail body text
Play bold
This font is to be used in all headings and short titles.
No other font may be used.
Ubuntu bold and regular
This font is to be used in all sub-headers (bold) and body text (regular)
for all communications (except e-mail). No other font may be used.
Verdana
This font is to be used as standard font for all e-mail communication
(e-mail body text). No other font may be used.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 º¹²³ . , : ; … ¡!¿? •·
–—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *°
@®©ªº™+−=~≈‹›^ΔΣ∂# &¶§¤$¢£¥ƒ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 º¹²³ . , : ; … ¡!¿? •·–—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *°
@®©ªº™+−=~≈‹›^∂# &¶§¤$¢£¥ƒ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 º¹²³ . , : ; … ¡!¿? •·
–—_()[]{} ⁄/|\ « ‹ › » ‘ ‚ ’ “ „ ” ‘ “ *°
@®©ªº™+−=~≈‹›^ΔΣ∂# &¶§¤$¢£¥ƒ
The official Yamaha typeface can be downloaded at https://press.yamaha-motor.eu/media/visual_identity
Yamaha Motor Europe N.V.
Koolhovenlaan 101
1119 NC Schiphol-Rijk
communication@yamaha-motor.nl
https://press.yamaha-motor.eu/media/visual_identity