Infographic: Smartwatch | 2021
Smartwatch Market Share
2020
4%
5%
By Brand, 2021 vs 2020
23.8%
YoY
33%
30%
2021
9%
6%
10%
5%
11%
5%
5%
8%
• The global smartwatch market reached 127.5M units in 2021,
with shipments of 42.4M in the fourth quarter.
• While Apple's Watch 7 series launch had been delayed to the
fourth quarter, Samsung has boosted their market position in
2021 with the successful launch of the Galaxy Watch 4 series.
• Similar to its decline in the smartphone market, Huawei
showed weaker performance in the smartwatch market
compared to 2020. But it still ranked 3rd in the global market.
Smartwatch Market Share
By OS, 2021
Others
42%
30%
10%
5%
5%
4%
4%
• Smartwatch operating systems: proprietary OS or RTOS still
dominates. These lack the ability to install third-party apps.
• With the popularity of the Apple Watch, Watch OS holds
almost a third of the market.
• The biggest change in 2021 in terms of smartwatch OS is
Samsung's move from Tizen to Wear OS. As a result, Google's
Wear OS has increased its share from 3% in 2020 to 10% in
2021.
Smartwatch Market Proportion
By Region, 2021
NAM
30%
China
24%
EU
19%
AP Ex,
CN, IN
14%
India
10%
MEA
2%
LATAM
1%
• The smartwatch market still has room to grow and shipments
are yet centered around advanced markets such as North
America and Europe.
• China is the largest market for kids’ smartwatches, and this
has helped it rank second in regional markets just behind
North America in 2021.
• The Indian smartwatch market was similar in size to MEA or
LATAM in 2020, but recorded explosive growth of four times
in 2021, achieving share of close to 10%.