CRINKLES DELIGHT
A Business Plan
Presented to the Faculty of
STI College – General Santos
In Partial Fulfilment
in the Requirements of
Culinary Arts
By
Valledor, Jan Chris
Bermudez, Christian
Fuertes, Lea Mae
Laquihon, Henryl Marc
Orillano, Joana Rose
Maghirang, Dominic
Perez, Rovie Myles
Ybañez, Shienan Joyce
Tuyogan, Maryan
Pili, Joshua Jerel
March 2023
Table of Contents
Tittle Page
i
Table of Contents
ii
List of Tables and Figures
iv
CHAPTER 1. Introduction
1
A. Business Concept
B. Business Model
C. Vision and Mission Statement
D. Company Goals and Objectives
E. Performance Target
CHAPTER 2. Executive Summary
7
CHAPTER 3. The Company Profile
9
A. Company Logo
B. Organizational Structure
C. Personnel Qualification, Duties, and Responsibilities
CHAPTER 4. Target Customers and Main Value Proposition
11
A. Target Customers
B. Main Value Proposition
CHAPTER 5. The Marketing Plan
13
A. Marketing Analysis
B. Marketing Strategy (7P’s of Marketing Mix)
C. Market Trends
D. SWOT Analysis
E. PESTEL Analysis
F. Porter’s Five Forces of Competitive Position Analysis
G. Market Research
ii
CHAPTER 6. Product / Service Offering
26
A. Product Description and Pricing
CHAPTER 7. Business Ethics and Social Responsibility
31
A. Code of Ethics
CHAPTER 8. Financial Plan
33
iii
LIST OF TABLES AND FIGURES
Tables
Table 1. Performance Target
Table 2. Target Market
Table 3. Pricing
Table 4. Technology
Table 5. Competitive Pricing
Table 6. Competitive Rivalry
Figures
Figure 1. Business Model Canvas
Figure 2. CK’s Delight Logo
Figure 3. Organizational Chart
Figure 4. SWOT ANALYSIS
Figure 5. PESTEL ANALYSIS
Figure 6. Porter’s Five Forces
iv
Chapter I
INTRODUCTION
One of the most popular foods or snacks in the Philippines is Ube Crinkles,
often referred to as purple yam crinkles. Soft and chewy crinkle cookies are dusted
with powdered sugar before baking to create their distinctively cracked appearance.
Although they can be created with other flavors, they are frequently prepared with
chocolate. In recent years, purple yam has become a popular food on social media
and in other countries. Several regions of the world are looking more closely at Filipino
food because of its surge in popularity. This is why the proponents considered setting
up a food stand at STI College in General Santos City for the expo, where they could
showcase the products to the Filipino educators and learners who make up as the
target market of the company and those who enjoy eating sweets and snacks.
CK’s Delight stall features a white and purple motif that allows to put own touch
in the form of printed logos, images, or even the use of own products, creating a simple
and cute ambiance while showcasing the product with white porcelain cake stands or
wire cupcake trees. CK’s Delight will serve snacks and drinks to local customers while
also providing a pleasant ambiance, excellent customer service, and a clean
environment.
Business Concept
CK’s Delight is a local crinkle with a twist business that innovates the classic
crinkle into a more delightful crinkle with filling. The business is focused on providing
customers with the perfect extraordinary crinkles that will surely satisfy their cravings.
1
The company ensures that only the freshest and highest-quality ingredients, and
delivering exceptional customer service that leaves a lasting impression.
The company’s signature product is ube crinkle with ube halaya filling and two
additional flavors such as red velvet with buttercream filling and chocolate with
chocolate filling. The ingredients is highly source from local shops here in General
Santos City and the crinkles are handcrafted with care, ensuring that each one is
perfectly baked and filled. CK’s Delight also offer a variety of packaging options,
making it easy for customers to enjoy delicious and yummy crinkles as a treat for
themselves or to give as gifts.
The crinkles will be handmade in small batches to ensure consistent quality and
freshness. The company will source out ingredients from local suppliers whenever
possible to support the community and reduce our environmental impact. CK’s Delight
baking facility will be equipped with high-quality equipment to ensure efficiency and
accuracy in our production process.
One of the company’s goals is to expand the product line to include other
Filipino-inspired sweet treats, while maintaining commitment to quality, sustainability,
and customer satisfaction. The company will also explore opportunities for franchising,
to expand reach and provide opportunities for aspiring entrepreneurs.
2
Business Model
Figure 1. Business Model Canvas
Vision
CK’s Delight aims to be the go-to destination for customers seeking a delightful
twist on the classic crinkle, providing a unique and unforgettable taste experience that
will keep them coming back for more.
Mission
CK’s Delight aims to create and deliver the best delightful twist, using only the
freshest and highest-quality ingredients, and delivering exceptional customer service
that leaves a lasting impression.
3
Goals and Objectives
The success of any business depends on its ability to set and achieve clear
objectives. For CK’s Delight, it is essential to have a set of objectives that guide its
growth and development.
Goals:
- to satisfy customers with product and service.
- to be a well-known business in the city.
- to bring happiness to customers.
Objectives:
Short terms
- to make a well-known product.
- to increase popularity of products within a year.
- increase sale within 4 to 5 months.
- to participate in local food festivals, bazaars, and events to increase
brand visibility and reach.
Long terms
- best customer service.
- growing and maintaining profit.
- improve product quality and consistency.
- increase brand awareness.
4
- expand distribution channels.
By focusing on these objectives, the business aims to attract and retain
customers, increase sales revenue, and establish itself as a trusted and reputable
brand in the local market.
Performance Target
Indication
Staff
Production
Year 1
Year 2
Year 3
3 staff per
4 staff per
7 per
10 staff per
18 staff per
department
department
department
department
department
Crinkles with
Mamon and
Cakes
Customized
More flavors
coffee or
cupcakes
cakes for
of cakes,
special
crinkles,
occasions
mamon,
drinks
Year 4
Year 5
cupcakes,
and drinks
Sales
We will sell it
We will sell it
We will sell it
We will sell it
We will
inside the
in nearby
on social
inside the
continuously
school such
bakeshops
media
malls
sell through
as the
platforms
canteen
social media
platforms and
target more
store
branches
Table 1. Performance Target
In our 1st year operation, we will offer three flavors: ube halaya, red velvet, and
chocolate. The business will focus on crinkles itself and will partner it with a coffee or drink.
5
The selling takes place inside the school such as the canteen. In our 2nd year operation, we
will produce mamon and cupcakes which will be sold in nearby bakeshops. In our 3rd year
operation, we will add cakes and the selling will also takes place both online and nearby
bakeshops. In our 4th year, we will try to adapt customized cakes made for special occasions
and will be displayed in our stall in malls. Lastly, in our 5th year we will offer more flavors and
variations of the products and will continuously sell through social media platforms and target
more store branches.
‘
6
Chapter II
EXECUTIVE SUMMARY
CK's Delight strives to change people's perceptions about Crinkles by offering
a variety of flavors and fillings, with Ube serving as the main flavor. The flavors include
ube with ube halaya filling, chocolate with chocolate filling, and red velvet with
buttercream filling. CK's Delights provides a high-quality snack at a reasonable price
to fulfill its target customers' demands.
CK's Delight explicitly wants to be known in terms of the quality and price of the
food as well as the service offered to the target customers to develop a strong
connection with them and keep the profit flowing. Most significantly, for this business
to be successful, it must expand its target market and generate a competitive
advantage.
Crinkle is a popular dish or snack in the Philippines, but CK's Delight will make
it more appealing by offering various flavors with fillings. The administration of CK's
Delight will do anything necessary to make this product affordable to the masses while
still providing a mouthwatering experience to savor. There will always be competition
in the business field, but with the management's perseverance and creativity, it will be
a weapon to fight along with other competitors.
CK’s Delight is a sole proprietorship of Rovie Myles Perez; managed by Jan
Chris Valledor, and Shienan Joyce Ybanez, and operated by the staff namely Henryl
Marc Laquihon, Christian Bermudez, Dominic Maghirang, Joana Rose Orillano,
Maryan Tuyogon, Joshua Pili, Lea Mae Fuertes. CK’s Delight is located at STI College
General Santos City. Though the business is new and may face various risks, CK's
Delight envisions itself in the future as a small business selling Crinkles and other
7
pastries. CK's Delight anticipates that this business will expand not only in General
Santos City but also in other areas of Mindanao.
CK’s Delight aims to be the go-to destination for customers seeking the perfect
ube crinkle with filling, providing a unique and unforgettable taste experience that will
keep them coming back for more. Its mission aims to create and deliver the best ube
crinkle with filling, using only the freshest and highest-quality ingredients, and
delivering exceptional customer service that leaves a lasting impression. CK's Delight
will pay close attention to its customer's well-being by keeping a safe environment and
adequate hygiene through standardized preparation and serving procedures.
8
Chapter III
COMPANY PROFILE
Company Logo
Figure 2: Crinkles Delight Logo
Ube Crinkles, also known as purple yam crinkles due to the color of the yam
used to make them, are a well-liked snack food in the Philippines. These crinkles are
best described as being soft and chewy. Even though they may be made to taste like
a variety of flavors, the chocolate kind is by far the most popular. In recent years,
purple yam has emerged as a popular topic of conversation across the world,
particularly on social media platforms and in other nations. Due to the adoration of its
taste-like heaven, the business vision was put into a reality. The business was formed
by individuals with interest in crinkles and eventually thought of some twist out of it.
Moreover, the locality is rich and known for its sophisticated ube halaya or purple yam
and so the innovation of a simple cookie took place and by that, CK’s Delight was
created.
9
The company logo was inspired by the business main product which is ube
crinkles. The graphics and visuals of the logo seems to portray an ube crinkle with a
not so vibrant purple color that symbolizes its ube filling and the color itself have long
been associated with fantasy and imagination. The physique of the product has also
been portrayed in the logo as before being baked, crinkle cookies are given a dusting
of powdered sugar, which gives them their recognizable cracked appearance.
Organizational Structure
Figure 3: Organizational Chart
10
Chapter IV
TARGET CUSTOMERS AND MAIN VALUE PROPOSITION
Target Customers
The target market of CK’s Delight includes:

People who enjoy sweet treats and snacks.

People who are fans of ube-flavored food and desserts.

Families with young children who enjoy trying new food and desserts.

Parents who are looking for a sweet and affordable snack option for their
children.

People who are interested in trying Filipino cuisine and desserts.
This target market may also include individuals who have a sweet tooth and are
looking for a unique and flavorful snack option. By focusing on this target market, CK’s
Delight can establish itself as a go-to destination for affordable and delicious ube
crinkles that appeal to a wide range of customers.
Main Value Proposition
Indulge in Crinkles Extraordinaire, Dive into Filling Delight!
CK’s Delight offers a unique and delicious twist on the classic crinkles, featuring
mouthwatering fillings like ube halaya, red velvet, and chocolate. The crinkles provide
a delightful and indulgent experience, satisfying the cravings of those who love sweets
and bringing a touch of Filipino flavor to their taste buds. Thus, it aims the following
main value proposition:
11
1. Classic Flavors: The company offers a variety of filling options, including the
popular ube halaya, classic chocolate, and creamy red velvet. These classic
flavors set the crinkles offers a delightful and memorable taste experience.
2. Superior Quality: The crinkles are made with the highest quality ingredients,
ensuring a premium taste and texture. Every bite is filled with the rich and
luscious filling, giving customers a truly satisfying treat.
3. Convenience and Versatility: CK’s Delight is a convenient snack option that
can be enjoyed on-the-go or as a dessert for any occasion. Whether you need
a quick indulgence or a delightful addition to your special events, the crinkles fit
perfectly into your lifestyle.
4. Thoughtful Gifting: CK’s Delight can be a thoughtful and unique gift option.
Share the joy with loved ones by offering them a delectable surprise filled with
the flavors they love, creating special moments and leaving a lasting
impression.
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Chapter V
MARKETING PLAN
This chapter addresses the company’s marketing mix, strategies, and feedback
concerning the market supply and demand.
A. Marketing Analysis
The business will mainly target the following market segment:
People who enjoy sweets
Our product is a type of dessert, so
people who have a sweet tooth would
be your potential customers. This
includes children, teenagers, and adults
who like to indulge in sweet treats.
Fans of Filipino desserts
Since our product features ube halaya
as one of the filling flavors, people who
enjoy Filipino desserts may be
interested in trying your crinkles.
Chocolate lovers
Another flavor of our crinkles is
chocolate filling, so people who love
chocolate would be another potential
target market.
Snack enthusiasts
Our product can also be marketed to
people who enjoy snacking throughout
the day, as our crinkles could serve as a
quick and convenient snack option.
Gift givers
Our product could also be marketed as
a gift option for special occasions such
as birthdays, holidays, or as a token of
appreciation.
Table 2. Target Market
13
B. Marketing Strategy
This part of the marketing plan exposes the 7P’s of Marketing Mix.
1. Product
CK’s Delight offers a unique twist to ordinary crinkles. The management
decided to add a delightful filling that is ideal for making a better and unique
experience for customers. CK’s Delight offers three mouthwatering flavors: Ube
Halaya, Red Velvet, and Chocolate. The crinkles are made with vegetable oil
and whole grain flour that gives a nutritious supply of protein, fiber, vitamins,
and minerals. CK’s Delight always guarantee that the product is affordable and
quality itself so that many customers will be encouraged to buy the product
more quickly.
2. Positioning
CK’s Delight is a new and innovative business that has reimagined the
crinkle experience. The company offers a tantalizing twist on traditional crinkles
by introducing delectable fillings that elevate the taste and excitement. With
unique flavor combinations, quality ingredients, and commitment to culinary
innovation, CK’s Delight positions itself as the go-to destination for crinkles with
a delightful twist. Thus, CK’s Delight positions itself as:
a. Unique Product Offering

CK’s
Delight
differentiates
itself
from
traditional
crinkle
businesses by introducing an innovative twist - fillings that
surprise and delight customers. This unique product offering sets
apart and captures the attention of those seeking a new and
elevated crinkle experience.
14
b. Innovation and Creativity

CK’s Delight embraces culinary innovation and creativity. The
company continually explores new flavor combinations, staying
ahead of trends and pushing the boundaries of traditional crinkle
offerings. This commitment to innovation allows the company to
capture the attention of adventurous customers who seek unique
and exciting taste experiences.
c. Memorable and Indulgent Treats

CK’s Delight positions itself as a provider of memorable and
indulgent treats. The company wants customers to feel a sense
of delight and satisfaction when enjoying the product. By creating
a unique twist on a beloved treat, the company offers an indulgent
experience that leaves a lasting impression.
3. People of the Business
The people involved in the company play a vital role in delivering
exceptional products and services to customers. Thus, the people of the
company involve:
a. Staff

At CK’s Delight, staff members are the backbone of the operation.
From skilled bakers and dedicated production assistants, everyone
brings their expertise and passion to create the perfect crinkles with a
twist. They usually undergo training and seminars, ensuring they
15
possess the necessary skills to consistently deliver top-quality
products.
b. Customer Service

The company take pride in providing exceptional customer service.
They ensure friendly and knowledgeable sales associates to assist
customers in physical stores or take orders online, ensuring a smooth
and pleasant experience. Additionally, the customer support team is
always ready to address inquiries, resolve issues, and listen to
customer feedback, ensuring their satisfaction and building longlasting relationships.
c. Production Team

The production team consists of skilled individuals dedicated to
crafting the finest crinkles with a twist. Led by experienced bakers and
staff, they meticulously follow our perfected recipe and processes to
ensure consistent quality and taste.
4. Pricing of the Product
CK’s Delight product is reasonably affordable, its ingredients are of
quality, and it would surely satisfy the cravings of whoever tries to buy it.
Ck's Delight is affordable for everyone, and base prices on expenses,
the equipment used, and the feedback received from surveys. The product has
no psychological pricing that compels consumers to buy it. Instead, we make it
affordable while being profitable.
16
Product
Quantity
Price
Ube Halaya Crinkles
1
₱20.00
Red Velvet Crinkles
1
₱20.00
Chocolate Crinkles
1
₱20.00
Assorted Package
1 Box / 4pcs
₱75.00
Table 3. Pricing
5. Place in the Market
CK’s Delight stands out from the competition by introducing a creative twist to
the classic crinkle. While traditional crinkles are enjoyed for their soft and chewy
texture, they take it a step further by infusing crinkles with a variety of mouthwatering
fillings. This innovative approach sets us apart, appealing to customers seeking new
and exciting flavors in their favorite baked treats. The company offers three
mouthwatering flavors such as Ube Halaya, Red Velvet, and Chocolate. These
distinctive combinations add a touch of excitement and indulgence to the crinkle
experience, making them a sought-after choice for those seeking something beyond
the ordinary.
By carving a niche in the market as a business that offers crinkles with a twist
filling, CK’s Delight captures the attention of customers seeking innovative flavors and
exceptional quality. Its commitment to satisfying diverse preferences, following food
trends, and providing accessible distribution channels sets apart and positions as a
standout player in the market for premium baked goods.
17
6. Promotion of the Product
The advertisement of the business will run for a few weeks, promoting through
social media platforms and word-of-mouth promotions. The company will also utilize
survey and free taste to encourage customers to try and buy it. The company will also
print flyers and infographics to spread near STI College General Santos or busy
streets like malls and public market to boost the customer visibility of the company.
7. Packaging
Kraft Dessert Box with Lid are used in Assorted
crinkle package that consists of 4 assorted
flavors regarding on customer’s choice. The box
costs Php 8 per piece and the label costs 50
cents per piece. Perfect Home OL is the supplier
of the box, it is located at Valenzuela City, Metro
Manila. The packaging is ordered on Shopee
because they cannot find alternatives here in General Santos City. The shipping fee
costs 47 pesos.
Market Research
This portion of the marketing plan portrays the result of the surveys. According
to 18 random people that were able to answer the survey questionnaire.
I.
TASTE
18
This chart is a Likert scale of (1-10). Majority of the customers rated the overall
taste of CK’s Delight, 9 as the highest and 7 as the lowest.
This chart showed that majority of the customers loved red velvet which rated
72.2% and to be equally followed by chocolate and all the flavors rated 11.1%, while
the ube had the least rate which resulted as 5.6%
This chart showed the customer’s preference regarding the flavors they don’t
enjoy in CK’s Delight. 83.3% rated none because they are satisfied with all the flavors
19
of CK’s Delight. While some customers rated 11.1% for chocolate because they think
its too sweet and lacks chocolate flavor.
II.
APPEARANCE
This chart showed the customer’s preference regarding the flavors they don’t
enjoy in CK’s Delight. 83.3% rated none because they are satisfied with all the flavors
of CK’s Delight. While some customers rated 11.1% for chocolate because they think
it’s too sweet and lacks chocolate flavor.
(Comments and Feedbacks on Visual Presentation)
The suggestions of the customers were to improve the packaging and change
into much cheaper option such as kraft box. They also suggested that the colors of the
product align to the sticker and packaging of the product and the rest suggested that
there should be improvements in size, texture, and more flavors.
20
III.
TEXTURE
This chart describes the texture of CK’s Delight base on the preference of the
customers. Majority rated 83.3% as a soft crinkle, 55.6% as chewy, 33.3% as crispy,
and 50% as moist.
IV.
PRICE
This chart showed the customers preference on the current price of CK’s
Delight in terms of affordability. Customers equally rated 44.4% for affordable – neutral
price, while 11.1% rated very affordable means they agree that CK’s Delight is
affordable.
21
V.
PACKAGING
This chart showed the customers preference on the current packaging of CK’s
Delight. Since CK's Delight presented a temporary packaging on mock presentation,
still, customers equally rated 33.3% for very satisfactory – satisfactory. And about
22.2% rated excellent even though it’s a temporary packaging. Lastly, 5.6% for fair
and improvements on the packaging itself.
VI.
ADDITIONAL FEEDBACK
The feedback of the customers is of great importance in the management of
CK’s Delight. By hearing their feedbacks, they can improve and meet the needs and
demands of its customers. With that, some customers prefer less sugar and enhance
the chocolate flavor of the chocolate crinkles, improvements on texture because its
too moist, and add more exciting flavors to choose from.
22
Company’s SWOT Analysis
STRENGTHS

WEAKNESS
Unique product offering - delightful

Only found locally.
twist on the classic crinkle.

Unable to provide all the varieties

Made with quality ingredients.

Reasonably priced for a wide range
that our consumers desire.

of customers.
Flavors are not tailored to the
preferences of the client.

Lack of production capacity
OPPORTUNITY


Able to compete with local bakeries

Existing and emerging competitors
that offer classic crinkles.
offering similar products or unique
Can reach to new locations, both
twists on traditional treats.

physical and online.

THREATS
Continuously introducing new and
A movement toward a healthier way
of living.
exciting flavors.
Figure 4. SWOT ANALYSIS
23
Company’s PESTEL Analysis
Political

Compliance with local and national food safety and
labeling regulations to ensure product quality and
consumer safety.

Impact of tax rates and policies on ingredient costs,
production expenses, and overall profitability.
Economic

Analysis of consumer purchasing power and
disposable income, which can influence demand for
indulgent treats like crinkles with a twist filling.
Social

Understanding local and regional taste preferences
and adapting flavors and marketing strategies
accordingly.

Responding to the growing demand for healthier
alternatives or incorporating ingredients aligned with
wellness trends.
Technical

Adopting new technologies to improve production
processes, increase efficiency, and reduce costs.

Promoting and posting through social media
platforms to reach a wider customer base.
Ecological

Consideration of environmentally friendly sourcing
practices, such as using organic or locally sourced
ingredients.

Implementing eco-friendly packaging options and
promoting recycling or composting initiatives to
minimize environmental impact.
Legal

Ensuring compliance with intellectual property laws
to protect unique recipes, branding, and other
proprietary assets.

Complying with labor laws and regulations related to
hiring, training, and fair employment practices.
Figure 5. PESTEL ANALYSIS
24
Porter’s Five Forces of Competitive Position Analysis
 Affordable to enter the
industry.
 Experience requirement.
 Brand recognition.
 Access to modern
technology.
Supplier Power
Threat of New
Entry
Threats of New Entry
Competitive Rivalry




Many Competitors.
Low customer loyalty.
Losing to higher brands.
Few branches.
Competitive
Rivalry
Buyer Power
Buyer Power
 Moderate number of
suppliers.
 Availability to substitute.
 Similar products.
 Availability to change.
 Chance to substitute.
 Number of important
buyers.
 Buyer’s switching cost.
 Comparing Products.
Threat of
Substitution
Supplier Power
Threat of Substitution
 Substitute price-value.
 Alternative accessibility.
 Customer’s switching cost.
25
Chapter VI
THE PRODUCT
This chapter provides in-depth information regarding the company's product
description, technology, manufacturing processes, and competitive comparison.
A. Product Description
Crinkle’s Delight offers a snack where Ube is the main ingredient. Ube,
vegetable oil, egg, ube extract, flour, baking powder, salt, and powdered sugar are the
ingredients used to produce this product. Crinkle’s Delight aims to introduce this
product to the locals by making them interested not only in its appearance but also in
its unique taste, which is also an affordable snack for everyone.
B. Technology
Technology intervention occurs when mixing the ingredients, refrigerating,
weighing, and baking.
Supplies
Quantity
Purpose
1
The electric mixer
will mix the ingredients of
Ube Crinkles gradually
like the sugar, vegetable
oil, egg, ube jam, ube
extract, and flour with a
little baking powder and
salt.
26
1
The refrigerator will be
used in refrigerating the
dough for 4 hours or
freezing for about 2 hours
3
After scooping the dough,
the weighing scale will be
used to measure the
weight of the dough
before coating it with the
powdered sugar so that
the weight of the Ube
Crinkles is equal, and it
can also be used to weigh
the weight of the finished
Ube Crinkle product that
is already in the
packaging.
1
Finally, the oven will be
used in baking the Ube
Crinkles at 350F for about
10 – 12 minutes.
Table 4. Technology
27
C. Competitive Comparison
a. Price
Ck’s Delight’s price will be based on the equipment and ingredients and the
feedback of customers. The product’s price is ₱75.00 per box with 4 assorted
pieces of paired crinkles with fillings.
Products
Price
Ube flavor with Ube Halaya filling
₱20.00
Red Velvet with Buttercream filling
₱20.00
Chocolate with Chocolate filling
₱20.00
1 box with 4 assorted flavors
₱75.00
Table 5. Competitive Pricing
b. Competitors
Here in General Santos City, we found (5) major competitors which offers the
same product as ours and they are the following: Red Ribbon General Santos
City, Rolee's Bakeshop, Indulge Sweetness, Cake Bite, and Baker’s square
General Santos City.
Competitors
Features
Location
Pricing
Red Ribbon
Nice packaging
National Gensan
₱27.00
General Santos
(3 pcs per pack)
Highway
City
Rolee's
Great packaging
P. Acharon Blvd.
Bakeshop
(8 pcs per pack)
General Santos City
Indulge
Nice packaging
General Santos City
Sweetness
₱85.00
₱90.00
(10 pcs per pack)
28
Cake Bite
Nuñez St. Purok
Nice packaging
₱60.00
Malakas Brgy. San
Isidro GSC.
Baker’s Square
Great packaging
General Santos
(Individual)
KCC Mall of Gensan
₱5.50
City
Table 5. Competitive Rivalry
D. Production Process (Standard Operating procedures)

Proper hygiene before making the product.
-
Washing hands is necessary before the production of the product, wearing
hairnet and gloves is a must to avoid foreign objects, viruses and bacteria
that might contaminate the product.

Prepare everything before baking.
-
Preparing mise en place helps to avoid mistakes and makes production
easier.

Use required measurements of ingredients.
-
Since the product requires baking measuring cups and spoons are being
used to have a required result or output.

Monitoring the ingredients.
-
Checking the ingredients before making the product ensures that there are
no missing ingredients that might cause a problem when producing the
product.
-
29

Assign and segregate your group with their specific task.
-

The management is divided in groups, and each one has their specific task.
Cleaning the production area
-
After the production of the product, the production area should be cleaned
and sanitized.
30
Chapter VII
Business Ethics and Social Responsibility
CK’s Delight unwavering commitment to business ethics and social
responsibility ensures that the product upholds the highest standards of quality,
transparency, and sustainability. CK’s Delight prioritizes customer satisfaction while
adhering to ethical sourcing practices, promoting environmental responsibility, and
fostering employee well-being.
1. Transparency and Integrity
Ensure transparent communication and honest representation of the
product, and to all stakeholders, including customers, suppliers, and investors.
CK’s Delight avoids deceptive marketing practices and maintains integrity in all
business interactions.
2. Quality and Safety
The company prioritize the highest standards of quality and safety. By
using high-quality ingredients and adhering to strict manufacturing processes
to ensure the product meets or exceeds industry regulations and customer
expectations.
3. Sustainable Sourcing
CK’s Delight source ingredients from suppliers who follow sustainable
practices, such as using organic and locally sourced ingredients whenever
possible. The company prioritizes suppliers who uphold ethical labor standards
and support fair trade initiatives.
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4. Environmental Responsibility
At CK’s Delight, they implement eco-friendly practices throughout the
production and packaging process. It aims to minimize waste generation,
encourage recycling, and explore renewable energy options to reduce the
carbon footprint of the product.
5. Employee Well-being
Foster a positive work environment for all employees involved in CK’s
Delight production, ensuring fair wages, safe working conditions, and
opportunities for professional growth. Encourage diversity, inclusivity, and
equal opportunity for all employees.
6. Community Engagement
Actively engage with local communities by participating in initiatives such
as local food festivals, bazaars, and events to increase brand visibility and
reach.
7. Customer Satisfaction
Prioritize customer satisfaction by consistently delivering a high-quality
product and exceptional customer service. Encourage customer feedback and
address any concerns promptly and effectively to build trust and loyalty.
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Chapter VIII
Financial Plan
In this chapter, the proponents will go into detail on the financial aspects of the
business and provide a detailed analysis of the company's startup plan.
Capital
9,000
Ube Crinkles and Ube Halaya (50 pairs with filling)
Target pairs: 100 pairs
Quantity
Cost
Total
White Sugar
1kl
90
90
Vegetable Oil
1/2kl
80
40
Ube Extract
6 pcs.
25
150
All Purpose Flour
2kl
73
146
Powdered Sugar
1kl
141
141
Baking Powder
5 pcs.
12.2
61
Evaporated milk
1 can
32
32
Ube Condensed
1 can
58
58
½kl
25
25
Ube
₱743 x 2 = 1,486
TOTAL
RED VELEVET crinkles (50 pairs with filling)
Target pairs: 200 pairs
Quantity
Cost
Total
Brown Sugar
1kl
80
80
White Sugar
1kl
90
90
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Egg
8 pcs.
10
80
Red Food Coloring
2 pcs.
39
78
Cocoa Powder
1kl
130
130
All Purpose Flour
1kl
73
73
Butter
2 pcs.
88
88
₱619 x 4 = 2,476
TOTAL
CHOCOLATE crinkles (50 pairs with filling)
Target pairs: 150 pairs
Quantity
Cost
Total
Brown Sugar
1kl
80
80
White Sugar
1kl
90
90
Egg
8 pcs.
10
80
Cocoa Powder
1kl
130
130
All Purpose Flour
1kl
73
73
Butter
2 pcs.
44
88
₱541 x 3 = 1,623
TOTAL
BAKING SUPPLY
Quantity
Packaging
Cost
Total
100
8
800
Parchment Paper
1
109
109
Baking sheet
1
120
120
TOTAL
₱1,029
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OTHER EXPENSES
Quantity
Total
Stall
1 piece
300
Uniform
10 pcs.
1,050
Logo
1 (18inch)
340
Flyers
100 pcs.
50
Stickers
100 pcs.
100
TOTAL
Capital
₱1,570
₱9,000
Expenses:
Ube Crinkles
₱1,486
Red Velvet Crinkles
₱2,476
Chocolate Crinkles
₱1,623
Baking supplies
₱1,029
Other expenses
₱1,570
Total
₱8,184
Capital
Total Expenses
Total
₱9,000
- ₱8,184
₱816
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