NATIONAL UNIVERSITY OF MODERN LANGUAGES
DEPARTMENT OF MANAGEMENT SCIENCES,
LAHORE CAMPUS.
INTERNSHIP REPORT
ON
ElixirAd Company
Submitted to:
-Mam. Saba Iqbal
Submitted by:
-Hadi Zahid
Roll No:
-LCM-3883
NATIONAL UNIVERSITY OF MODERN LANGUAGES
FACULTY OF MANAGEMENT SCIENCES
SUPERVISORY NOTE
It is hereby certified that the report has been thoroughly and carefully read and recommended
to the Faculty of Management Sciences for acceptance of Final Internship Report by Mr. Hadi
Zahid, Roll No. LCM-3883. Session (Sep 2019 20, to June 23,) in partial fulfillment of the
requirements for the degree of National University of Modern Languages, Lahore.
Mam. Saba Iqbal
Name of Supervisor
Signatre of Supervisor
___________________
___________________
Name of Panel Member
Signatur of Panel Member
___________________
___________________
HOD Name
Signature of HOD
Date: ___________________
ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to the entire faculty member of National
University of Modern Languages and also to Management Science Department for providing
me this wonderful opportunity and guidance throughout my Internship report. I am really
thankful to the Head of the Company in ElixirAd organization, Mr. Raheel Ahmed and all the
staffs, my seniors and colleagues for immense support and help with the completion of my
Internship program. Without their support and guidance my internship wouldn’t have been
successful. I would also like to thank Mrs. Saba Iqbal who accompained and guided me
throughout this internship program. I would like to specially thank Sir. Jehanzaib for advising
me and guiding me to complete the internship report. This internship did not only help me
improve my personal skills but also help me develop my social skills, professional’s skills and
technical skills. This project has been successfully completed with satisfaction and memorable
experiences.
I have gain theoretical plus practical knowledge by doing my internship in this organization
and also it provided me with some idea to face the market place professionally. Mr. Raheel
Ahmed, Head of the Company has been a great source of inspiration and motivated me
throughout my internship.
Hadi Zahid.
NATIONAL UNIVERSITY OF MODERN LANGUAGES,
LAHORE CAMPUS.
HEAD OF MANAGEMENT SCIENCES DEPARTMENT
LETTER OF TRANSMITTAL
Subject: Internship report
Respected Madam,
It is to present you internship report which is executed at ElixirAd Company. As required by
the university as a degree requirement for Bachelors of Business administration.
This report has been prepared in accordance with the guidelines issued by the department. It is
the result of my first professional experience. The report is practical application of whatever I
have studied as a business graduate of National University of Modern Languages. In this report,
I have covered the introduction of ElixirAd Company. Detail of my working and learning in the
organization, impact of job on career in future. I feel that this experience would be of great help
in future.
I have put all the efforts to summarize my knowledge and experience in this report to make it
comprehensive and to meet reader’s expectations.
Yours Sincerely,
Hadi Zahid.
LCM-3883.
BBA-VIII-B.
EXECUTIVE SUMMARY
To have practical exposure with the bookish knowledge is pre-requisites for the effective
learning. The purpose for this practice is to see management principles, organizational politics,
and workplace environment and to learn about the operations of the organization. To
accomplish this purpose i selected the advertising sector and luckily I got a chance to have sixweek internship at ElixirAd Company. ElixirAd has the solid foundation. ElixirAd was
founded in 2005 by a group of advertising professionals with a vision to provide innovative
and impactful advertising solutions to businesses. From its humble beginnings as a small
startup, the company steadily grew its client base and reputation for delivering successful
campaigns.
My area of internship relates to creativity and marketing department. This report contains
introduction of company, marketing department, organizational profile of company, creativity
department, advances department and department. This report includes the information
regarding the performance of company. It also includes all details about operations of ElixirAd
Company.
Table of Contents
SUPERVISORY NOTE ...............................................................................................................
ACKNOWLEDGEMENT ............................................................................................................
LETTER OF TRANSMITTAL ....................................................................................................
EXECUTIVE SUMMARY ..........................................................................................................
Chapter 1: INTRODUCTON...................................................................................................... 1
1.1 Background: ...................................................................................................................... 1
1.2 Mission: ............................................................................................................................. 1
1.3 Vision: ............................................................................................................................... 1
1.4 Core Values: ...................................................................................................................... 2
1.4.1 Creativity: ................................................................................................................... 2
1.4.2 Integrity: ..................................................................................................................... 2
1.4.3 Collaboration: ............................................................................................................. 2
1.4.4 Client-focused: ........................................................................................................... 2
1.4.5 Results-driven: ........................................................................................................... 2
1.4.6 Adaptability: ............................................................................................................... 2
1.4.7 Diversity and inclusion: ............................................................................................. 2
1.4.8 Professionalism: ......................................................................................................... 2
1.4.9 Social responsibility: .................................................................................................. 2
1.5 Organization Structure: ..................................................................................................... 3
1.6 Introduction of branch: ...................................................................................................... 4
1.7 Overview of the organization: ........................................................................................... 4
1.7.1 Brief History: .............................................................................................................. 4
1.7.2 Notable Awards: ......................................................................................................... 4
1.7.3 Business Volume: ....................................................................................................... 4
Chapter 2: PRODUCTS AND SERVICES ................................................................................ 5
2.1 Event Planning: ................................................................................................................. 5
2.2 Campaign: ......................................................................................................................... 5
2.3 Integrated Marketing Campaign: ...................................................................................... 5
2.4 Competitive Market Research: .......................................................................................... 5
2.5 Consumer Attitude Research: ............................................................................................ 5
2.6 New Market Analysis: ....................................................................................................... 6
2.7 Corporate Identity Development/Campaign: .................................................................... 6
2.8 Outdoor Branding:............................................................................................................. 6
2.9 Social media promoting: ................................................................................................... 6
2.10 Email advertising: ........................................................................................................... 6
Chapter 3: DEPARTMENTS ..................................................................................................... 7
3.1 Business Development : .................................................................................................... 7
3.2 Creative: ............................................................................................................................ 7
3.3 Strategy and Planning: ...................................................................................................... 7
3.4 Media Planning and Buying: ............................................................................................. 7
3.5 Product and Operations: .................................................................................................... 7
3.6 Digital Marketing: ............................................................................................................. 7
3.7 Technology and IT: ........................................................................................................... 8
3.8 Data Analytics: .................................................................................................................. 8
3.9 Human coffers and Administration: .................................................................................. 8
Chapter 4: PERSONAL EXPERIENCE .................................................................................. 26
4.1 Week 1: ........................................................................................................................... 26
4.2 Week 2: ........................................................................................................................... 27
Adobe Photoshop: ............................................................................................................. 27
4.3 Week 3: ........................................................................................................................... 28
Adobe Illustrator: .............................................................................................................. 28
4.4 Week 4: ........................................................................................................................... 30
MS Excel: .......................................................................................................................... 30
4.5 Week 5: ........................................................................................................................... 31
MS Powerpoint:................................................................................................................. 31
4.6 Project Details: ................................................................................................................ 32
Chapter 5: ANALYSIS ............................................................................................................. 33
5.1 SWOT Analysis: ............................................................................................................. 33
5.1.1 Strengths: .................................................................................................................. 33
5.1.2 Weakness:................................................................................................................. 33
5.1.3 Opportunities: ........................................................................................................... 33
5.1.4 Threats: ..................................................................................................................... 34
5.2 Financial Statements analysis: ........................................................................................ 34
5.2.1 Break Even Analysis: ............................................................................................... 34
5.2.2 Income Statement: .................................................................................................... 35
5.2.3 Balance Sheet: .......................................................................................................... 37
5.2.4 Financial Ratios: ....................................................................................................... 39
Chapter 6: CONCLUSIONS .................................................................................................... 41
6.1 Lessons/Observations: ..................................................................................................... 41
6.2 Recommendations: .......................................................................................................... 42
6.3 Conclusions: .................................................................................................................... 42
Evaluation Performa ................................................................................................................. 44
Internship Letter: ...................................................................................................................... 45
Chapter 1: INTRODUCTON
ElixirAd Logo
1.1 Background:
The announcement company was established with the purpose of furnishing comprehensive
advertising results to businesses across colorful diligence. It combines creative moxie,
strategic thinking, and technological invention to help guests effectively communicate their
brand dispatches to target cult..
1.2 Mission:
With a platoon of professed professionals, the company has gained a character for delivering
poignant and results- acquainted advertising juggernauts. The company's charge is to
empower businesses to reach their full
eventuality through compelling and targeted
advertising strategies. By using slice- edge technologies and assiduity perceptivity, the
company aims to
produce innovative and engaging
juggernauts that maximize brand
exposure, drive client engagement, and eventually, induce palpable business growth for its
guests.
1.3 Vision:
The company envisions getting a leading force in the advertising assiduity, famed for its
exceptional creativity, strategic approach, and measurable results. It strives to be the go- to
mate for businesses seeking to make strong brand individualities, connect with their target
cult, and achieve long- term success through effective advertising juggernauts. The company
seeks to continuously evolve, acclimatize to arising trends, and push boundaries to stay ahead
of the wind in the ever- changing advertising geography.
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1.4 Core Values:
1.4.1 Creativity:
Encouraging and fostering innovative and original thinking to deliver unique and impactful
advertising campaigns.
1.4.2 Integrity:
Upholding ethical standards in all business practices, maintaining transparency, and building
trust with clients and partners.
1.4.3 Collaboration:
Promoting teamwork and cooperation among employees, departments, and clients to achieve
collective success.
1.4.4 Client-focused:
Prioritizing the needs and objectives of clients, understanding their target audience, and
delivering effective solutions to meet their marketing goals.
1.4.5 Results-driven:
Emphasizing measurable outcomes and striving for continuous improvement to deliver
successful advertising campaigns that generate tangible results.
1.4.6 Adaptability:
Being flexible and responsive to changes in the industry, market trends, and client
requirements, while embracing new technologies and approaches.
1.4.7 Diversity and inclusion:
Valuing and respecting individual differences, fostering a diverse workforce, and promoting
inclusivity in all aspects of the business.
1.4.8 Professionalism:
Demonstrating professionalism in interactions with clients, partners, and colleagues,
maintaining a high standard of work and ethical conduct.
1.4.9 Social responsibility:
Recognizing the impact of advertising on society and the environment, promoting responsible
advertising practices, and contributing to the betterment of communities.
.
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1.5 Organization Structure:
i) Executive Leadership Team:

CEO/Managing Director: Responsible for overall strategic direction, decision-making,
and company performance.

CFO/Finance Director: Oversees financial operations, budgeting, and financial
planning.

CMO/Marketing Director: Leads marketing efforts, brand strategy, and client
acquisition.

COO/Operations Director: Manages day-to-day operations, workflow, and resource
allocation.

HR Director: Handles recruitment, talent management, and employee relations.
ii) Departments and Functions:

Creative Department: Comprised of creative directors, copywriters, graphic
designers, and art directors responsible for developing compelling advertising concepts
and visual assets.

Media Planning and Buying: Develops media strategies, identifies target audiences,
and handles media buying across various channels (e.g., TV, radio, digital).

Digital Marketing: Focuses on online marketing channels, including search engine
marketing (SEM), search engine optimization (SEO), and email marketing.

Production and Operations: Manages the production process, including print, audio,
video, and digital content production.

Finance and Accounting: Handles financial transactions, budgeting, billing, and
financial reporting.

Human Resources: Manages recruitment, employee training and development,
performance management, and HR policies.

IT and Technology: Supports and maintains the company's technology infrastructure,
including hardware, software, and network systems.
iii) Teams and Reporting Structure:

Each department typically consists of teams led by department heads or managers,
responsible for specific functions within the department.

Reporting lines may follow a hierarchical structure, with team members reporting to
their respective managers, who in turn report to the executive leadership team.
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1.6 Introduction of branch:
ElixirAd is the one of the best advertising company and also making social media posts in the
Pakistan. ElixirAd is the advertising agency who planned, create and then place the
advertisement. They generate and execute entire advertising campaigns. They are doing market
research for business enterprises. They choose the necessary description or brands, design the
package or labels on the package. They select the medium of advertisement. They prepare
entertainment as well as social media post for advertisement.
1.7 Overview of the organization:
ElixirAd is a renowned advertising company that has made significant strides since its
inception. Here's a brief overview of its history, notable awards, and business volume:
1.7.1 Brief History:
ElixirAd was founded in 2005 by a group of advertising professionals with a vision to provide
innovative and impactful advertising solutions to businesses. From its humble beginnings as a
small startup, the company steadily grew its client base and reputation for delivering successful
campaigns. With a focus on creativity, strategic thinking, and client satisfaction, ElixirAd
expanded its operations and established itself as a trusted partner in the advertising industry.
1.7.2 Notable Awards:

Advertising Excellence Award: ElixirAd received this prestigious industry award in
2010 for its outstanding creativity and effectiveness in developing a highly successful
advertising campaign for a global consumer brand.

Digital Innovation Award: In 2015, ElixirAd was recognized for its cutting-edge
digital advertising solutions, receiving the Digital Innovation Award for a
groundbreaking interactive campaign that pushed the boundaries of user engagement.
1.7.3 Business Volume:
Over the years, ElixirAd has experienced significant growth and expansion. Through its
commitment to delivering results-driven advertising solutions, the company has attracted a
diverse portfolio of clients from various industries, ranging from small businesses to
multinational corporations. ElixirAd's dedication to client success and its ability to create
impactful campaigns have contributed to its increasing business volume, resulting in a steady
rise in revenue and market presence.
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Chapter 2: PRODUCTS AND SERVICES
ElixirAd Company is offering the following services:
2.1 Event Planning:
Event planning refers to the process of organizing and coordinating various elements to create
a successful event. It involves activities such as budgeting, venue selection, logistics
management, scheduling, marketing, and ensuring a seamless execution of the event.
2.2 Campaign:
In the context of marketing, a campaign refers to a series of coordinated marketing activities
designed to achieve specific objectives. It involves planning and executing various marketing
tactics, such as advertising, promotions, public relations, and social media, with a unified
message and goal to reach a target audience.
2.3 Integrated Marketing Campaign:
An integrated marketing campaign is a strategic approach that combines multiple marketing
channels and tactics to deliver a consistent and unified message to the target audience. It
involves coordinating various elements such as advertising, public relations, social media,
direct marketing, and promotions to create a cohesive and effective marketing campaign.
2.4 Competitive Market Research:
Competitive market research involves gathering and analyzing information about competitors
operating in the same industry or market. It aims to understand their strategies, strengths,
weaknesses, pricing, product offerings, and customer perception in order to gain a competitive
advantage and make informed business decisions.
2.5 Consumer Attitude Research:
Consumer attitude research focuses on understanding consumers' opinions, beliefs,
preferences, and attitudes towards a product, service, or brand. It helps businesses gain insights
into consumer behavior, motivations, and perceptions, which can be used to develop effective
marketing strategies and improve products or services.
5|Page
2.6 New Market Analysis:
New market analysis involves evaluating and studying a potential market that a business is
considering entering. It includes researching and assessing market size, growth potential,
customer demographics, competition, regulatory environment, and other factors to determine
the viability and potential success of entering a new market.
2.7 Corporate Identity Development/Campaign:
Corporate identity development refers to the process of creating a unique and consistent brand
image and personality for a company. It involves developing a brand strategy, designing visual
elements such as logo, colors, typography, and creating brand guidelines. A corporate identity
campaign focuses on promoting and communicating the company's brand values, image, and
identity to the target audience.
2.8 Outdoor Branding:
Outdoor branding involves promoting a brand or product through various outdoor advertising
mediums such as billboards, banners, transit advertisements, street furniture, and signage. It
aims to create brand awareness and reach a wide audience in public spaces.
2.9 Social media promoting:
Social media promotion is promoting through online platform or through a web based system
channels such as Facebook, twitter, Linked In, Google, YouTube, Instagram etc. These could
be a great platform that the clients could communicate with its target consumer. The products
with information and promotion could be promoted and make announcement about any special
offer. Similarly, Linked In is more of a professional B2B marketing platform and during start
of my internship period; I also did some research in LinkedIn so that I could explore any
opportunity in well-known business house. Thusly, internet promotion is by a wide edge the
most typically used techniques of below the line marketing.
2.10 Email advertising:
Email marketing sends related message and promotion to relevant target audience. Email
marketing is somewhat related to push marketing as we would send promotional offers and
advertising message directly to the user. Windmill Advantage also uses email to connect with
its clients, potential vendors and other individuals. Various associations are exploiting a
database through email publicizing. Various sites and accomplice areas are likewise using Email
advancement to offer things.
6|Page
Chapter 3: DEPARTMENTS
3.1 Business Development :
This department focuses on acquiring new guests, erecting connections, relating business
openings, and negotiating contracts. Account operation The account operation department is
responsible for maintaining strong connections with being guests, understanding their
requirements, and icing customer satisfaction.
3.2 Creative:
The creative department consists of contrivers, copywriters, art directors, and creative directors
who unite to develop compelling and visually appealing advertising accoutrements and
juggernauts.
3.3 Strategy and Planning:
This department is responsible for conducting request exploration, developing advertising
strategies, relating target cult, and determining the most effective messaging and media
channels for juggernauts.
3.4 Media Planning and Buying:
The media planning department determines the stylish media channels( similar as television,
radio, print, digital) to reach the target followership and allocates advertising budgets
consequently. The media buying platoon also negotiates and purchases announcement space
or airtime.
3.5 Product and Operations:
The product and operations department coordinates the prosecution and delivery of
advertising juggernauts, icing smooth workflow, effective design operation, and timely
completion f deliverables.
3.6 Digital Marketing:
The digital marketing department focuses on online advertising enterprise, including digital
juggernauts, social media marketing, hunt machine optimization( SEO), and analytics.
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3.7 Technology and IT:
The technology department handles the development and conservation of digital means,
including websites, landing runners, and digital advertising accoutrements . They also give IT
support to insure the smooth operation of the company's technology structure.
3.8 Data Analytics:
The data analytics department collects and analyzes data to decide perceptivity, measure the
effectiveness of advertising juggernauts, and optimize strategies for better results.
3.9 Human coffers and Administration:
The HR and administration department manages reclamation, hand relations, training, and
organizational development. They also handle general executive tasks and insure the smooth
functioning of the company.
Head of Strategy &
Development
Assistant Manager,
Operation
Seniors Executive,
Operations
Internee
Executive Officer
Executive Officer
Executive Officer
Figure 2: Micro Organization Structure
8|Page
Chapter 4: PERSONAL EXPERIENCE
4.1 Week 1:
Exposure: I attend an exposure session where I admit an overview of the company's charge,
values, culture, and programs. This may include donations by HR representatives, elderly
leaders, or program fellow.
Prolusions: I've the occasion to meet your administrator, platoon members, and other interns.
They may introduce themselves and give an overview of their places and liabilities. •
Onboarding: I was handed with necessary paperwork, similar as employment contracts,
confidentiality agreements, and law of conduct documents, which i need to review and
subscribe.
Workspace setup: I was assigned a workspace, similar as a office or a chamber, and handed
with the necessary outfit, similar as a computer, phone, and access cards. IT labor force may
help you in setting up your computer and software.
Training Depending on the externship: I admit training on specific tools, software, or
processes applicable to your part. This could include attending shops, donations, or online
training modules.
Job shadowing: I've the occasion to educated workers or your administrator to observe their
work and gain a better understanding of the tasks and prospects in your part.
Thing setting: I was bandy my pretensions and objects with my administrator. This helps
align prospects and gives you a clear direction for your externship.
Team meetings: I attend platoon meetings to learn about ongoing systems, forthcoming
deadlines, and to familiarize yourself with the
platoon's dynamics and communication
channels.
Company culture and values: I share in conditioning that promote company culture, similar
as platoon- structure exercises, social events, or hand resource group meetings.
Learning about coffers: I was introduced to colorful coffers available to you, similar as
hand textbooks, intranet doors, training accoutrements , and support services.
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4.2 Week 2:
Adobe Photoshop:
Basics: Open the Photoshop and i also explore the different panels, tools, and menus.
Understanding the interface will make it easier for you to navigate and find the tools you need.
Learn the Basics of Image Editing: Begin by understanding the core generalities of image
editing, similar as cropping, resizing, and conforming brilliance/ discrepancy. I trial with
these introductory functions to get a sense for how they affect images.
Layers: Layers are core of Photoshop. I learn how to work with layers, including creating,
duplicating, rearranging, and incorporating them. Understanding layers that allows for nondestructive editing, as you can make changes to specific rudiments without affecting the entire
image.
Selection Tools: Photoshop offers a variety of selection tools, similar as the Marquee, Lasso,
and Magic Wand tools. Practice using these tools to elect and insulate specific corridor of an
image for editing or manipulation.
Understanding skirmishes: Skirmishes are essential for digital oil, retouching, and other
cultural tasks. I trial with different encounter settings, sizes, and hardness to produce colorful
goods.
Mastering Adjustment Layers: Adjustment layers allow you to makenon-destructive edits to
your images. Explore adaptation layers like Angles, situations, Hue/ Saturation, and Color
Balance to modify the color, discrepancy, and overall look of your images.
Pollutants and goods: Photoshop provides a wide range of pollutants and goods that can
dramatically alter the appearance of your images. I trial with pollutants similar as Blur,
Sharpen, and Distort to understand how they impact your images.
Retouching and Healing Tools: Photoshop offers tools like the Clone Stamp, Healing Brush,
and Spot Healing Brush for retouching defects in images. Practice using these tools to remove
mars, wrinkles, and unwanted objects.
Text and Typography: I learn how to add and manipulate textbook in Photoshop. Explore
different sources, sizes, and textbook goods to produce visually charming textbook overlays
or design rudiments.
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Practice and Explore: The further i use Photoshop, the better i will become. I trial with
different ways, follow tutorials, and challenge yourself with new systems to enhance your
chops.
4.3 Week 3:
Adobe Illustrator:
Learn the Basics of Vector Graphics: Understand the conception of vector plates, which are
grounded on fine equations and can be gauged to any size without losing quality. I learn how
to produce introductory shapes like blocks, circles, and polygons using the shape tools.
Master Pen Tool: The Pen tool is one of the most important tools in Illustrator. Practice using
it to produce and manipulate anchor points, handles, and paths to produce precise and custommade shapes. Understanding the Pen tool will give me great control over your designs.
Layers and Organization analogous: Photoshop, Illustrator uses layers to organize your
artwork. Learn how to produce, rearrange, and manage layers to keep my designs organized
and fluently editable.
Understanding Paths and Anchor Points: Illustrator revolves around paths and anchor
points. Learn how to manipulate and edit paths using tools like the Direct Selection tool,
Convert Anchor Point tool, and the Pathfinder panel.
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Color and Tapes: Familiarize myself with the color options in Illustrator. Learn how to
produce and edit tapes, apply slants, use the Eyedropper tool to test colors, and work with the
Color panel to produce the asked color goods.
Learning Typography: Illustrator offers important tools for creating and manipulating
typography. Learn how to produce textbook objects, apply colorful textbook formatting
options, and work with textbook styles and goods to enhance the designs.
Working with Brushes: Illustrator provides a wide range of skirmishes for creating cultural
strokes, patterns, and textures. trial with different encounter settings and explore the Brush
panel to produce unique goods in your artwork.
Using goods and Pollutants: Illustrator offers a variety of goods and pollutants that can
enhance your designs. I learn how to apply goods like drop murk, blurs, and deformations to
add depth and dimension to your artwork.
Practice and Explore: Like any skill, practice is crucial to learning Illustrator. I trial with
different ways, follow tutorials, and challenge myself with new systems to ameliorate my
chops and discover new possibilities within the software.
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4.4 Week 4:
MS Excel:
Familiarize yourself with the Interface: Opened the Excel also explore the different lists,
tabs, and menus. Understanding the interface will help you navigate through the colorful
features and functions.
Understand Cells: References Cells are the structure blocks of Excel. Learn about cell
references, similar as A1, B2,etc., and how they're used to relate to specific cells in formulas
and computations.
Basic Formulas and Functions: Excel offers a wide range of erected- in functions and
formulas. Start with simple formulas like addition, deduction, addition, and division. also,
explore more advanced functions like SUM, AVERAGE, COUNT, IF, VLOOKUP, and
others that are generally used for data analysis.
Formatting Cells: Excel provides colorful formatting options to customize the appearance
of cells. Learn how to format figures, apply borders, change fountain styles and colors, and
use tentative formatting to punctuate specific data grounded on criteria.
Working with Worksheets: Excel workbooks can contain multiple worksheets. Learn how
to add, brand, cancel, and navigate between worksheets. Practice organizing and managing
data across multiple wastes.
Sorting and Filtering: Excel allows you to sort and filter data grounded on specific criteria.
Learn how to sort data in thrusting or descending order and how to apply pollutants to display
specific subsets of data that meet certain conditions.
PivotTables: PivotTables are important tools for data analysis and summarization. Learn
how to produce PivotTables to snappily dissect large datasets, group data, and induce
meaningful perceptivity.
Maps and Graphs: Excel offers a variety of map types to visually represent your data. Learn
how to produce and customize different map types like bar maps, line maps, pie maps, and
more. Explore colorful formatting options to make your maps visually appealing and easy to
understand.
Data Validation: Excel allows you to set rules and restrictions on the data entered in cells.
Learn how to use data confirmation to produce drop-down lists, specify data ranges, and
apply data entry rules to insure data delicacy and thickness.
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Practice and Explore: The further you work with Excel, the more comfortable you will
come. Practice using different functions and features, explore online tutorials and coffers,
and challenge yourself with real- life data analysis tasks to ameliorate your chops.
4.5 Week 5:
MS Powerpoint:
Familiarize yourself with the Interface: Open PowerPoint and I also explore the different
lists, tabs, and menus. Understanding the interface will help you navigate through the colorful
features and options.
Slide Layouts: PowerPoint offerspre-designed slide layouts that give a structure for your
content. Learn how to elect and customize different slide layouts to organize your donation
effectively.
Adding and Formatting Text: Learn how to add textbook boxes to your slides and format
the textbook within them. Practice using different fountain styles, sizes, colors, and
alignments to make your textbook visually appealing and easy to read.
Fitting Images and Media: PowerPoint allows you to fit images, vids, and audio lines into
your slides. Learn how to add and format these media rudiments to enhance the visual impact
of your donation.
Using Themes and Templates: PowerPoint provides erected- in themes and templates that
offer a cohesive visual style for your donation. Explore different themes and templates, and
learn how to customize them to match your asked look and feel.
Slide Transitions and robustness: PowerPoint offers a range of slide transition goods and
robustness to add movement and visual interest to your donation. Exercise applying
transitions between slides and amping textbook or objects to produce dynamic and engaging
donations.
Working with Maps and Graphs: PowerPoint includes tools for creating maps and graphs
to visually represent data. Learn how to fit, customize and update maps and graphs within
your slides.
Slide Master: The Slide Master point allows me to define the overall design and formatting
of your donation. I learn how to modify the Slide Master to apply harmonious styles, sources,
and backgrounds to all slides.
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Presenting and Navigating: Understand how to navigate through your donation during a
live donation. Practice using features like presenter view, slide show mode, and slide
transitions to deliver your donation easily.
Practice and Rehearse: The further you work with PowerPoint, the more comfortable and
complete you will come. Exercise creating different types of donations, trial with colorful
features and ways, and rehearse your donations to ameliorate your chops and delivery.
4.6 Project Details:
Working as an intern in the association I was given with some diurnal routine workshop and
also with some special task assigned which was solely handled by me. Diurnal tasks were to
oversee the ongoing juggernauts; activations being conducted by the brands worldwide and
how the brands are taking part in backing program. I was also assigned to develop a plan for
a Magical Night Event. I was also given task to prepare a deliverables donation for the guests
with proper applicable crusade and activations. So, I made a donation for our guests similar
as Occasions, One Step result, Glamour, Peri Peri, with different affiliated juggernauts to be
carried out as per the request of our guests.
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Chapter 5: ANALYSIS
5.1 SWOT Analysis:
5.1.1 Strengths:

Endured and Creative platoon: The ElixirAd Company have a platoon of educated
professionals who retain strong creative chops and moxie in colorful advertising
mediums. This can enable them to develop unique and compelling advertising
juggernauts for their guests.

Strong Network and connections: The company have established strong connections
with crucial stakeholders in the advertising assiduity, including media outlets, product
houses, and influencers.

Diverse Portfolio: The ElixirAd Company may have a different portfolio of successful
advertising juggernauts across different diligence and sectors.

Knowledge of Original requests: Being grounded in Pakistan, the company probably
has a deep understanding of the original request dynamics, consumer preferences, and
artistic nuances.
5.1.2 Weakness:

Limited coffers: The ElixirAd Company may face limitations in terms of fiscal
coffers, structure, or technology. This can affect their capability to contend with larger
and more well- established agencies, potentially performing in smaller openings or
confined capabilities.

Violent Competition: The advertising assiduity in Pakistan is largely competitive,
with multitudinous agencies fighting for guests and systems. This violent competition
can make it challenging for the company to separate itself and win new business.
5.1.3 Opportunities:

Openings of growing Digital Advertising Market: With the adding penetration of
the internet and mobile
bias in Pakistan, there's a significant
occasion for the
announcement company to valve into the growing digital advertising request. They
can offer digital marketing services, including social media
juggernauts, search
machine marketing, and content marketing, to feed to the evolving requirements of
businesses.
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
Emerging diligence: Pakistan is passing growth in colorful diligence similar as
ecommerce, technology, and startups. These arising sectors present openings for the
announcement company to work with innovative companies that bear branding and
marketing support.

Pitfalls profitable and Political Insecurity: The Company may face challenges due to
profitable volatility or political insecurity in Pakistan. Uncertain profitable conditions
can lead to reduced advertising budgets and a conservative approach by businesses,
impacting the demand for advertising services. Changing Consumer Behavior Rapid
changes in consumer geste
5.1.4 Threats:

Customer preferences: Preferences can pose a trouble to the ElixirAd Company. They
need to stay streamlined with the rearmost trends and technologies to insure their
juggernauts remain applicable and effective.

Global Challengers: The
announcement company may face competition from
transnational advertising agencies operating in Pakistan. These global players may have
lesser coffers, expansive networks, and established reports, making it harder for the
original company to secure prominent guests or systems.
5.2 Financial Statements analysis:
5.2.1 Break Even Analysis:
Break-even Analysis
Monthly Revenue Break-even
$19,308
Assumptions:
Average Percent Variable Cost
0%
Estimated Monthly Fixed Cost
$19,308
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5.2.2 Income Statement:
Sales
$225,830
$370,000
$530,000
Direct Cost of Sales
$0
$0
$0
Other Production Expenses
$0
$0
$0
Total Cost of Sales
$0
$0
$0
Gross Margin
$225,830
$370,000
$530,000
Gross Margin %
100.00%
100.00%
100.00%
Payroll
$142,000
$181,000
$202,000
Sales and Marketing and
$48,000
$60,000
$80,000
Depreciation
$0
$0
$0
Leased Equipment
$0
$0
$0
Utilities
$2,400
$2,400
$2,400
Expenses
Other Expenses
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Insurance
$0
$0
$0
Rent
$18,000
$18,000
$18,000
Payroll Taxes
$21,300
$27,150
$30,300
Other
$0
$0
$0
Total Operating Expenses
$231,700
$288,550
$332,700
Profit Before Interest and Taxes
($5,870)
$81,450
$197,300
EBITDA
($5,870)
$81,450
$197,300
Interest Expense
$8,916
$6,999
$4,999
Taxes Incurred
$0
$22,335
$57,690
Net Profit
($14,786)
$52,115
$134,611
Net Profit/Sales
-6.55%
14.09%
25.40%
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5.2.3 Balance Sheet:
Assets
Current Assets
Cash
$84,206
$90,856
$178,446
Accounts Receivable
$44,688
$73,216
$104,877
Other Current Assets
$10,000
$10,000
$10,000
Total Current Assets
$138,894
$174,072
$293,323
Long-term Assets
$0
$0
$0
Accumulated Depreciation
$0
$0
$0
Total Long-term Assets
$0
$0
$0
Total Assets
$138,894
$174,072
$293,323
Long-term Assets
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Liabilities and Capital
Year 1
Year 2
Year 3
Accounts Payable
$8,184
$11,251
$15,895
Current Borrowing
$0
$0
$0
Other Current Liabilities
$0
$0
$0
Subtotal Current Liabilities
$8,184
$11,251
$15,895
Long-term Liabilities
$79,996
$59,992
$39,988
Total Liabilities
$88,180
$71,243
$55,883
Paid-in Capital
$100,000
$100,000
$100,000
Retained Earnings
($34,500)
($49,286)
$2,829
Earnings
($14,786)
$52,115
$134,611
Total Capital
$50,714
$102,829
$237,440
Total Liabilities and Capital
$138,894
$174,072
$293,323
Net Worth
$50,714
$102,829
$237,440
Current Liabilities
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5.2.4 Financial Ratios:
Main Ratios
Current
16.97
15.47
18.45
1.67
Quick
16.97
15.47
18.45
1.39
Total Debt to Total Assets
63.49%
40.93%
19.05%
55.90%
Pre-tax Return on Net Worth
-29.16%
72.40%
80.99%
5.70%
Pre-tax Return on Assets
-10.65%
42.77%
65.56%
12.80%
Additional Ratios
Year 1
Year 2
Year 3
Net Profit Margin
-6.55%
14.09%
25.40%
n.a
Return on Equity
-29.16%
50.68%
56.69%
n.a
Accounts Receivable Turnover
3.79
3.79
3.79
n.a
Collection Days
56
78
82
n.a
Accounts Payable Turnover
12.05
12.17
12.17
n.a
Activity Ratios
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Payment Days
27
26
26
n.a
Total Asset Turnover
1.63
2.13
1.81
n.a
Debt to Net Worth
1.74
0.69
0.24
n.a
Current Liab. to Liab.
0.09
0.16
0.28
n.a
Net Working Capital
$130,710
$162,821
$277,428
n.a
Interest Coverage
-0.66
11.64
39.47
n.a
Assets to Sales
0.62
0.47
0.55
n.a
Current Debt/Total Assets
6%
6%
5%
n.a
Acid Test
11.51
8.96
11.86
n.a
Sales/Net Worth
4.45
3.60
2.23
n.a
Debt Ratios
Liquidity Ratios
Additional Ratios
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Chapter 6: CONCLUSIONS
6.1 Lessons/Observations:
Through this internship experience I can surely say that it'll come veritably much come
in use in my future professional trials. I've learnt to overcome my fear of working in an alien
terrain and doing effects without actually counting on anyone. I also noticed and took note
about my weakness similar as being immediate and discipline in my workshop, and now I'm
a better person regarding this aspect as I've gradationally bettered myself. Other weakness that
I noticed about myself was that I was weak in organizing time to my workshop and that aspect
also has surely bettered. I've learnt that fastening on your weakness and approving them as
your weakness can actually help you to transfigure them into you strength as well. Not only
my sins but I also got to feel my strength like, communication, managing client relationship,
putting forward my ideas, and allocation workshop.
Working as an intern in ElixirAd, not only I've developed my practical knowledge
necessary for my professional career I've also developed good public relation with some
professionals in the commercial request. Though I've been just working as an intern in the
association, the internal platoon has handed me with colorful knowledge and occasion which
would enhance me on my professional development. I've been suitable to fete some legal and
ethical principles that this association works on. I believe that I've also been suitable to
compose and present effective oral forms of communication which would have a great impact
in my professional career in the near future. An association ca n’t perform well without platoon
trouble and leadership, working in ElixirAd, I've been suitable to develop my chops to work
in groups, work under pressure and
acclimatize to the working
terrain of different
professionals. This gave me brief knowledge about how workers in an association work as per
their diurnal exertion. To enhance my knowledge and indicate my theoretical knowledge into
practical working style This externship occasion was a great platform for me to indicate my
theoretical knowledge that I've been learning throughout my undergraduate program to my
practical practice. This externship program is a literacy phase for me, where I can try to learn
numerous effects from my seniors and other staff members and trial to apply my theoretical
knowledge on the ground. I set up this externship program a veritably useful and a great
occasion to apply my affiliated proposition knowledge into the practical working style. To
study about the marketing practice of the company .
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This Cooperative program gave me chance to learn about the marketing practice of the
company. They all have some working ethics and programs that the company works and follow
consequently. The company tries to give their guests with possible applicable marketing
strategies that would be applicable to the brands. Comparison of practical literacy VS
proposition This externship experience handed lots of sapience on how an organizational
structure functions and how important trouble actually goes into making all the organizational
pretensions, operations, and vision come true. Whilst, sinking in the theoretical corridor of
these workshop in our university, we do n’t get the factual gist of how much hard workshop
goes into each and every small detail that goes in the process of marketing. We only learn that
creative marketing should be does in order to produce brand image and exposure, but we do
n’t get to know that it requires physically laborious workshop to do request exploration,
pitching so numerous ideas for creative content and it might be that all of those ideas can be
rejected and you have to start from the scrape, it might also be that when you put your content
out there people might not actually like your content and it's so easy to offend and spark review
currently. So being redundant careful on your accoutrements that you put out to the world is
also veritably critical.
6.2 Recommendations:
1. The company provides a veritably unique installation that's infrequently seen on the
request as of now, but also with its state of the art installations there are some downsides that
could be bettered in this new adventure, they could be .
2. Hire workers who can speak fluent English, because proper communication is needed and
also proper content display in digital and non- digital platforms is needed in order for the
transnational guests to notice you and be apprehensive about your brand.
3. Assign a proper administrator to the intern platoon, so that proper allocation of work is
done and the work can be performed efficiently and the results will show.
6.3 Conclusions:
In conclusion, this particular experience helped me use my capability and creativity to bring
further advancements in the company. I also got to realize
numerous of my
sins in
professionalism, which will help me do better in similar aspects in my future trials, along with
my weakness I also got a taste of what my capacities and lead up to, which brought bring
further of curiousness of what further I can do, which is always a positive thing to look up
for. I learned so numerous effects in this company, like communication with our guests,
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professionalism, public speakingetc. That I'll ever cherish and surely use these knowledge in
my future professional as well as particular life as well. In my opinion I feel that this experience
is veritably necessary for any pupil to get the taste of what's to come in near future and how
they can ameliorate and also manage their own business some days. I've been guided by
numerous professional personalities through this internship period, through whom I learnt
numerous precious knowledge, discipline and professionalism which will for sure come in
handy my the unborn trials.
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National University of Modern Languages
Faculty of Management Sciences
Evaluation Performa
Name of Intern: Hadi Zahid
This internship started on (date) 1st January 2023 and was completed on (date) 28th February
2023 at ………………………………
Evaluation of personal/professional qualities of intern observed during the internship.
Select one evaluation level for each area by marking “X” under that level that represents the
intern’s performance.
Excellent
Good
Average
Poor
Does not
apply
Ability to adapt to a variety of tasks
X
Decision making; judgment; setting
priorities
Persistence to complete tasks
X
X
Reliability and dependability
X
Enthusiasm for the experience
X
Attention to accuracy and details
X
Willingness to ask for and use
guidance
X
Ability to cope in stressful situation
X
Ability to organize, classify, and
deliver information effectively
Ability to plan with and work
cooperatively with others
Professionalism;
demonstrated
interest in the issue, policies and
organizations related to the field
X
X
X
Signature of concerned officials and date of evaluation: _______________________
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Internship Letter:
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