BUSINESS COMMUNICATION Unit Guide Trimester 1 2022-2023 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 CONTACTS Main Lecturer Name: Dr. Stephen H Rowe Email: stephen.rowe@isb.edu.vn Associate Lecturer Name: Tran Cam Binh Email: binh.tran@isb.edu.vn Phone: 0974141234 (Zalo/iMess) Program Administrator Nguyen Truong An Phone: 028 54465555 (Ext: 168) Email: an.nguyen@isb.edu.vn About Business Communication (FOU105) UNIT OVERVIEW Business communications is an extremely practical subject. You will find the material we study often relates to situations you have already experienced, enhancing your appreciation of these experiences, and helping you understand the principles of communication and how it is practiced in the business environment. This course provides you with a mix of principles to analyze business communication, and practical tools to improve your communication skills. It also develops your formal skills in writing business reports, letters and email, and spoken word presentations. The way we understand communication affects our ability to reflect on and improve our own communication practices. The course is delivered in two parallel tracks: Business Communication Principles and Skills Practice and Business Communication in Application. ● ● Main Lecturer will be in charge of Business Communication Principles and Skills Practice with 10 sessions. Associate Lecturer will be in charge of Business Communication in Application with 5 sessions. The course designs based on six (6) modules: Module 1 (ULO 1) introduces you to distinct communication theories. Practical exercises encourage you to consider how these theories apply to business situations. The module also covers the complexity of communication in business, including how we use tone, expression and language. Module 2 (ULO 2) challenges you to consider how your own perspectives, culture and external influences shape the way we communicate with others. We will also introduce non-verbal communication, how we send and receive vast amounts of information, without having to say a word. We switch from the personal to the interpersonal in Module 3 (ULO 3), focusing on two of the most common communication practices for individuals in business, listening and having formal discussions. You will be asked to reflect on your own practices, and be given the opportunity to analyze case studies. Page | 1 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 These listening and interview skills will serve you well in Module 4 (ULOs 3, 4, 5), where we focus specifically on teams and meetings. We will consider the different roles we play in groups, common experiences of teams, and how to effectively contribute to our teams, regardless of whether or not we have a formal leadership role. You will be asked to identify your strengths and areas of improvement in group work. You will also be asked to fulfil practical roles in business meetings, and recognize the ways different skill sets contribute to the smooth functioning of a team, before putting your knowledge and skills to the test. Models, guidelines, and advice on formal business communication are covered from a practical perspective in Module 5 (ULOs 3, 4, 5). How should emails be written in a business context? What strategies can we use to make our presentations engaging and more memorable? How do we produce business reports that our audiences appreciate? And how do we make sure our ideas are understood? Use the principles and skills you practiced in the previous five modules in Module 6 (ULOs 3, 4) as it guides you through the process of job hunting, from job researching to writing effective application letter, curriculum vitae and managing the interview process. Two essential skills for job hunting – building a personal brand and networking – are also introduced and practiced maximizing your future employability. As you work through this course, we encourage you to share your real-life communication experiences with other students, to extend your knowledge. Welcome to the fascinating world of business communications. We look forward to making the journey with you. PRE-REQUISITES None Page | 2 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 Assessment Information UNIT LEARNING OUTCOMES The table below outlines the unit learning outcomes (ULOs) for this unit. Upon completing this unit, you will be able to: 1. Apply theories and observations of communication to academic business studies PLO1PLO2 and real-world business communication challenges. PLO3 PLO4 PLO5 PLO6 PLO7 2. Explain how personal factors and behaviors can influence the communication PLO1 PLO2 process. PLO3 PLO4 PLO5 PLO6 PLO7 3. Apply effective interpersonal communication skills to meet specific objectives in PLO1PLO2 business situations PLO3 PLO4 PLO5 PLO6 PLO7 4. Demonstrate effective written and oral communication skills using currently PLO1PLO2 recognized business formats and appropriate technologies. PLO3 PLO4 PLO5 PLO6 PLO7 5. Analyze the interactions between communication practice and organizational PLO1 PLO2 performance. PLO3 PLO4 PLO5 PLO6 PLO7 PROGRAM LEARNING OUTCOMES In line with its focus on assuring your skills in ULOs 1-5 above, this unit is also responsible for introducing/developing/assuring the following program-level learning outcomes (PLOs): 1. Knowledge & Application Solid understanding and competency of appropriate application of business discipline-specific knowledge. 2. Communication Competency in professional written and oral communication suited to multiple audiences and contexts. 3. Teamwork Effective collaboration in teamwork or other tasks in organizational settings. 4. Critical thinking Critical thinking through appropriate observing, analyzing and reasoning, etc. 5. Problem solving Effective and constructive problem solving. 6. Ethics An ethical perspective, including an understanding of the ethical responsibilities of organizations. 7. Cultural Diversity A global mindset, including an understanding of the different business settings, the ability to identify foreign market potentials, to diagnose cross-cultural communication problems and propose appropriate solutions. Page | 3 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 Final marks and grades are subject to confirmation by the School Assessment Committees which may scale, modify or otherwise amend the marks and grades for the unit, as may be required by University policies. Note: To successfully complete this unit, students must: ▪ ▪ ▪ Achieve a minimum of 50 marks; Complete all assessment items; and Attend 80 per cent of class time. See attendance requirements in the section of class policies and rules below. ASSESSMENT SUMMARY No. Assessment Item Due Date ULO mapping 1. Weigh t Team’s Mini Presentation – Main Lecturer 15% The mini presentation provides you with an opportunity to showcase your experiences and learning in this unit. It builds a strong foundation and profiles your communication skills in relation to your business studies and careers. It is also designed to help you reflect upon, in a regular and integrated manner, the ways in which that learning has affected you and how you will utilize it in the future. In-class sessions ULO1 ULO2 ULO3 ULO4 ULO5 2. Practical Workshop – Associate Lecturer 40% Practical workshops provide you with opportunities to apply interpersonal communication skills, in oral and written form, in a variety of simulated business situations using typical business communication formats, channels and technologies. You will use discussion forums, simulations, role plays, debates, and written and oral presentations to practice your skills. In-class sessions ULO1 ULO2 ULO3 ULO4 ULO5 3. Business Project - Main Lecturer The business project provides you with an opportunity to compare and contrast theories of communication with real-world communication practice, and to analyze how they impact organizational performance. It is also designed to help you work in teams, be resourceful, gain confidence in communicating in business, and reflect upon ways in which the 11:59 PM before session 15 begins ULO1 ULO2 ULO3 ULO4 ULO5 Task 1 25% Task 2 20% Page | 4 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 experience has affected you and how you will utilize it in the future. You will use research, observations, and interviews to carry out your projects as a team, and complete the following tasks: Task 1. Report (Team) Task 2. Proposal (Individual) Assessment 1: Team’s Mini Presentation In-class (15%) – Main Lecturer ⮚ Topic: Will be assigned by lecturer ⮚ Due: All presentation slides will need to be finished in class and submit via eLearning before next class starts. ⮚ Submission: ▪ Submission is conducted via E-learning platform only. No submission via email is accepted in all cases. ▪ The submission file must be strictly named in the right format: A1_ [Team Number]_[Class code] For example: A1_Team 1_BC1 The lecturers reserve the right not to mark any submission which does not meet the basic requirements. ⮚ Marking criteria and standards: To be updated Assessment 2: Practical workshop (40%) – Associate Lecturer ⮚ In class activities (20%) ⮚ Homework activities (20%): group and individual. Base on lecturer’s decision. ⮚ Due (if any): 11:59 PM, the day immediately prior to the session (as assigned and instructed in advance by lecturers). ⮚ Submission (if any): ● The soft version of the slides and all associated YouTube video links must be submitted via Elearning platform in the right format. ● Cover page in the right format of ISB.BBUS program ● Page numbering must be well inserted ● All text in font Calibri (Body), size 12, line spacing 1.5. ● Proper referencing in APA7 format. ● Any failure to complete one of the assigned group works will lead to ZERO in this assessment, even if the team successfully complete all the other group works. ● The submission must be strictly named in the right format: [Workshop]_[Group number/Name]_[Class code] For example: Workshop 1_Group1/Nguyen Van A_BC1 ● The lecturers reserve the right not to mark any submission which is not properly named. ⮚ Marking criteria and standards: To be updated Assessment 3: Business Team project (45%) - Main Lecturer Task 1: Report (team) (25%) ● Submission is conducted via E-learning platform only. No submission via email is accepted in all cases. Some basic requirements include: Page | 5 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 ● ● ● ● ● Cover page in the right format of ISB.BBUS program Page numbering must be well inserted All text in font Calibri (Body), size 11, line spacing 1.5, square paragraphing. Proper referencing in APA7 format. The submission must be strictly named in the right format: A3_[Team number]_[Class code] For example: A3_Report_Team1_BC1 Task 2: Proposal (individual) (20%) ● Submission is conducted via E-learning platform only. No submission via email is accepted in all cases. Some basic requirements include: ● Cover page in the right format of ISB.BBUS program ● Page numbering must be well inserted ● All text in font Calibri (Body), size 11, line spacing 1.5, square paragraphing. ● Proper referencing in APA7 format. ● The submission must be strictly named in the right format: A3_[Student ID]_[Student name]_[Class code] For example: Proposal_31161021111_Nguyen Van A_BC1 The lecturers reserve the right not to mark any submission which does not meet the requirements. ⮚ Instruction on how to create team: ● Each team will have minimum 4 members and maximum members is 5. The number of teams will depend on total of students in class. ● Each team will be assigned for different services for Assessment 3 – Business Team Project and also so Mini Presentation in class. The responsibility of the team is to choose the company/organization that match with that products/services. ● Notes: Cannot duplicate the same company/organization with the other teams. ● Please see Project Guide file for more details. Page | 6 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 Scoring guide/Rubric Rubric 1: Individual or Group workshop: PAIBOC Purpose Audience Information Benefits Objections DESCRIPTION Identification of Purpose Clearly answers question asked or task required. Parts of Introduction Originality; Clarity; Articulation. Rhetorical Strategy Purpose is suited to Audience. Can “reverse-identify” audience after reading document. Active/Passive Voice fits message style. Tone Word Choice; Clarity; Appropriateness. Organization Logical flow of ideas/argument. Body: Clear Supporting Details Clear; Concise; Easy to understand. Body: Content Thorough; Well-articulated. Correct & good use of quotations & paraphrasing. Conclusions/Recommendations Draws findings together; Logical. Unique; Leaves audience with something to think about. Figures/Visuals Clarity; Set-up; Well-incorporated. Figures/Visuals Introduced; Discussed in Body; Citations. Sources: In-text Citations Good use of; Proper format. Sources: References/Works Cited Page Proper format; Complete. Sentence Structure Style Range of Styles & Structures. Transitions Use of transitional Words & Phrases. Flow Sentence-to-Sentence; Paragraph-to-Paragraph. Spelling& Punctuation US or UK Spelling (unless otherwise instructed). Clear Spell & Grammar Checkers were used. Grammar Control of; Attempt at corrections obvious. MARK 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 0.5 Page | 7 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 PAIBOC Context DESCRIPTION MARK Impact of grammar on quality of document. Proofreading Clear proofreading was employed. Format Font; Spacing; Page numbering. Meets document format criteria, including Word Count. Appearance White space; Headings; Title Page. Meets document style criteria. 0.5 0.5 0.5 Rubric 2: Group presentation Criteria Weight (%) Distinction (75 - 100%) Unsatisfactory (0 - 45%) Adequate, as required Fairly adequate, yet without 1 important subject matter Lack of most important subject matters 20 Accurate and logical Accurate and logical yet with some minor misinterpretations Fairly accurate and logical yet with 1 important misinterpretation Mostly mistaken, with many important misinterpretations 10 Highly cohesive structure and slide contents Logical structure and slide contents Sufficient structure and slide contents Unclear structure and slide contents 10 Excellent visual support Appropriate visual support Useful visual support Ineffective visual support 10 Charismatic lead of the conversation with highly convincing arguments Coherent but rather not as charismatic presentation Convincing arguments The presentation is difficult to follow but can highlight the main arguments Unclear presentation and arguments Contents Presentation skills (individual) Pass (50 - 60%) Diverse and more than required 10 Structure and visual support Credit (65 - 70%) Page | 8 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 Criteria Timing and coordination Q&A Weight (%) Distinction (75 - 100%) Credit (65 - 70%) 10 Excellent eye contact and body gestures 20 10 Pass (50 - 60%) Unsatisfactory (0 - 45%) Good eye contact and body gestures Fair eye contact and body gestures No eye contact and body gestures Have total control of the presentation flow and timing with great coordination Have some control of the presentation but sometimes uncoordinated Finish on time but a lack of coordination Over the time limit Give accurate and satisfactory answers to all questions asked Give accurate and satisfactory answers to most questions asked and provide appropriate justification for difficult questions Give accurate and satisfactory answers to most questions asked Fail to answer but not be able most questions to provide asked appropriate justification for difficult questions Page | 9 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 Teaching Activities LEARNING RESOURCES Textbook ● Braun, K., Locker, K.O., & Kaczmarek, S.K. (2016). Business communication: Building critical skills. 6th ed. New York, NY: McGraw-Hill Higher Education. ● Cheesebro, T., O’Connor, L., & Rios, F. (2010). Communicating in the Workplace. 1st ed. USA: Prentice Hall http://search.proquest.com/login E-library Username: UEHCMC2010 Password: thuvien0810 E-learning http://e-learning.isb.edu.vn/ SCHEDULE OF ACTIVITIES BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE SESSION 1 Dr. Stephen Rowe (18/10) TOPICS / ACTIVITIES / ASSESSMENTS READINGS Introductions Syllabus, learning outcomes, assessments, expectations, form teams Module 1: Business communication concepts Page | 10 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE SESSION TOPICS / ACTIVITIES / ASSESSMENTS Topic 1.1 Communication concepts Topic 1.2 Language READINGS Module 1 (Braun et al.) Ch 4 (Cheesebro et al) Activities Lecture, Discussion 2 Dr. Stephen Rowe (25/10) Module 2: Shaping your personal communication Topic 2.1 Perception Ch 2 (Cheesebro et al), Topic 2.2 Diversity Ch 3 (Cheesebro et al), Activities Lecture, Discussion, Skills Practice 3 Online Binh Tran Cam (01/11) Module 3: Interpersonal communication in business Topic 3.1 Listening and responding Ch 5 (Cheesebro et al), Page | 11 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS Activities Lecture, Discussion, Business Project coaching 4 Dr. Stephen Rowe (08/11) Topic 3.2 Interpersonal relationship skills 5 Online Binh Tran Cam (15/11) Topic 3.3 Creating audience-focused messages 6 Dr. Stephen Rowe (22/11) Module 4: Working and communicating in teams Ch 6 (Cheesebro et al) Activities Lecture, Discussion, Skills Practice Module 10, 11, 12 (Braun et al) Activities Lecture, Discussion, Skills Practice Topic 4.1 Working and writing in teams Topic 4.2 Planning, conducting, and recording meetings Module 20 (Braun et al) Module 21 (Braun et al) Activities Lecture, Discussion, Business Project coaching Page | 12 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE SESSION 7 Dr. Stephen Rowe (29/11) TOPICS / ACTIVITIES / ASSESSMENTS Topic 4.3 Conflict resolution READINGS Ch 7 (Cheesebro et al) Activities Lecture, Discussion, Skills Practice Business Team Project Due (eLearning) Task 1 – Report (Team) 8 Dr. Stephen Rowe (06/12) Module 5: Formal business communication practices Topic 5.1 Composing business messages Module 6, 7, 8, 9 (Braun et al) Activities Lecture, Discussion, Skills Practice 9 Online Binh Tran Cam (08/12) Topic 5.2 Verbal and visual supports Module 18 (Braun et al) 10 Dr. Stephen Rowe (13/12) Topic 5.3 Designing documents, slides and screens Module 5 (Braun et al) Topic 5.4 Making presentations Ch 13 (Cheesebro et al), Activities Lecture, Discussion, Business Project coaching Page | 13 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS Activities Lecture, Discussion, Skills Practice 11 Dr. Stephen Rowe (20/12) Topic 5.5 Researching Module 13, 14 (Braun et al) Topic 5.6 Writing Reports Module 15, 16, 17 (Braun et al) Activities Lecture, Discussion, Skills Practice 12 Dr. Stephen Rowe (27/12) Module 6: Job hunting Topic 6.1 Researching the Job market Topic 6.2 Personal Branding Module 23 (Braun et al) Uploaded on elearning Activities Lecture, Discussion, Skill Practice 13 Online Binh Tran Cam (29/12/2022) Topic 6.3 Creating persuasive résumes Module 24, 25 (Braun et al) Activities Lecture, Discussion, Skills Practice Page | 14 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 BUSINESS COMMUNICATION PRINCIPLES AND SKILLS PRACTICE SESSION TOPICS / ACTIVITIES / ASSESSMENTS READINGS 14 Topic 6.5 Dr. Stephen Managing the interview process Rowe (03/01/2023) Activities Lecture, Discussion, Skills Practice Ch 26 (Braun et al) 15 Online Binh Tran Cam (05/01/2023) Uploaded on elearning Topic 6.4 Networking Activities Lecture, Discussion, Skills Practice Business Team Project Due (eLearning) Task 2 – Proposal (Individual) Page | 15 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 General Information & Policy Referencing Plagiarism Student assignments are to contain original content created by the students. Assignments will be rejected if they include plagiarized content or contain excessive amounts of quoted/cited material and minimal original content. Students will receive a grade of ZERO (0%) for any assignments rejected for this reason. Written assignments WILL BE checked by the lecturer with Turnitin.com, an online plagiarism-checking tool. Sources Furthermore, your reference to support your statements must be from a reliable source, such as textbooks, additional reading materials, and reference books. However, many websites are not reliable sources. Examples are Wikipedia.org, about.com, and ask.com. If you are not sure if a reference is acceptable or not, please contact the lecturer. Referencing & Citation The Publication Manual of the American Psychological Association (APA) 6th ed., will serve as the primary reference materials for all students. Therefore, all papers must be submitted in APA format. The mechanics of student papers and work will be evaluated, as well as the content. Submission Assignment cover sheet ▪ ▪ All assignments are required to be submitted with an Assignment Cover Sheet. Group assignments are to be submitted with a Group Assignment Cover Sheet as well as a Peer Evaluation Form depending on the request of unit instructor. Non-contributing team members can sometimes be an issue with group-work structured assessment. Individual student group work scores may be adjusted as a result of peer dissatisfaction with a particular student’s contribution to group work assignments, as reflected in submissions of the evaluation form. Note: ▪ ▪ Assignment cover sheets and the evaluation form can be located on MyISB system Students are advised to keep a copy of all assignments submitted for marking. Submission style Assignments are expected to achieve a professional standard: ▪ ▪ Be typed, one and a half spaced, on A4 paper Use a simple clear format, suitable for a report to senior management in a commercial organization. Submission method Soft copy: submitted electronically via E-learning system by 11:59 PM on the due date (Suggested title: Student name_Unitname_Name of Assignment). Page | 16 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 Hard copy: submitted to ISB Submission Box at the Reception Area (17 Pham Ngoc Thach) by the due date. Late assignment and make-up policy No late assignments will be accepted unless prior authorization granted by the Academic Department based on a Special Consideration Application for assessment task extension. Students must complete all assessments on the assigned dates including quizzes, mid-term test, and final exam. If there are extenuating or unforeseen circumstances, students must follow the school’s policies and procedures accordingly. Attendance Students are required to attend a minimum of 80% of all classes (which normally 12/15 sessions). Other cases equating to an absence: ▪ ▪ ▪ Arriving to class late by 15 minutes at the beginning, Arriving late by 5 minutes after the break Leaving prior to the scheduled end time without the permission of the lecturer If you are unable to attend any session, please let your lecturer know AND submit a request for absence form to program administrator prior to the session. IMPORTANT: Students will not be allowed to sit in the final examination if violating the above absence rule. Electronic device use ▪ ▪ ▪ ▪ ▪ Cell phones will be turned off or switched to vibrate mode before class starts. No phone calls or text messaging are allowed inside classroom during class time. Portable listening and/or music devices may not be operated in the classroom. Headphones and/or ear buds of any type may not be worn while in the classroom whether operating or not. Laptop and other electronic devices are not permitted unless specifically authorized by the lecturer exclusively for note taking and doing class work. IMPORTANT: If you are in violation of these policies, you will be excused from class and an absence will be assessed. Email etiquette Your lecturers receive many emails each day. In order to enable them to respond to your emails appropriately and in a timely fashion, students are asked to follow basic requirements of professional communication. Your emails should: ▪ ▪ ▪ Have a concise and descriptive title, including the class and name of the unit you are enquiring about Be clear about the intention of their emails Use appropriate tone and language, proof-read what is written in the email before sending it. Page | 17 FOU105 BUSINESS COMMUNICATION TRIMESTER 1 2022-2023 Students should also allow 3-4 working days for a response before following up. If the matter is legitimately urgent, you may indicate “URGENT” in the email subject header. Make an appointment: If your email request is complex and requires a lengthy response, it may be probably best to make an appointment with your lecturer/instructor to meet in person. Student behavior guidelines Everyone must behave professionally. Students are expected to demonstrate respect for teacher and fellow students at all times. Behavior that is disruptive to a positive learning environment reported to the teacher will result in a warning on the first instance; the second instance might result in a failing grade along with expulsion from the school. Unacceptable behaviors can be: ▪ ▪ ▪ ▪ ▪ Cheating on an exam Collaborating with others on work to be presented, if contrary to the stated rules of the course Submitting, if contrary to the rules of the course, work previously submitted in another course Knowingly and intentionally assisting another student in any of the above actions, including assistance in an arrangement whereby work, classroom performance, examination, or other activity is submitted or performed by a person other than the student under whose name the work is submitted or performed Plagiarizing IMPORTANT: ▪ ▪ First violation will result in a grade ZERO (0%) for that assignment. Second violation will result in a failing course grade. Disability support services Students with disabilities are advised that accommodations and services are available at UEH-ISB. It is the student's responsibility to contact UEH-ISB office and submit appropriate documentation prior to receiving such services. Additional information This unit guide may be revised at the discretion of the Academic Department with approval from Program Academic Director and School Academic Committee where appropriate. Page | 18