LANGUAGE ANALYSIS
Some sentence starters
Main contention
About language
style
Visual material
Conclusions
The writer asserts
that’s……
The writers use of a
formal style and
extensive research
findings establishes
their credentials
as………
The bold colors of the graph
have associations
with………encouraging the
viewer to feel……
The contrasting
approaches to the
2 texts reflect the
writers different
aims…………..
The writer quickly
establishes the main
contention
that………..
By addressing the
target audience
formally/informally,
the writer
establishes a sense
of…… with the
reader.
Placed prominently on the
page, the stark photograph
positions the readers
to……….
While the writers
are in broad
agreement
that………..their
proposed solutions
differ due to …………
The writers claim
that….encapsulates
the main contention.
The colloquial
language
immediately draws
the reader into ……
The grim humour of the
cartoon aims at provoking
the reader to…………….
In summary, writer
X takes a more
logical approach to
the issue, while
writer Y appeals
strongly to the
readers emotions
in order to
present……….
In an angry tone, the
writer declares
that……….
The writers present
their opinions in
sharply contrasting
language styles,
appropriate to
their…….
The cartoon
The texts
highlights……..through……….. demonstrate/
argue/
examine……………
The image
supports/undermines the
writers argument by………….
As has been shown,
the main
distinction between
the writers
arguments is
……………….
Point of view
Persuasive techniques
tone
The point of view presented
writer X……….
By introducing a controversial
example, the writer positions
the reader to………..
The use of colourful language
predisposes the reader
to…………
References to …….(expert
opinion/ statistics/ scientific
findings etc) are intended to
lend credibility to the writers
argument, inclining the reader
to…………
The writers sombre tone is
intended to highlight…………….
Conversely, writer Y argues
that……..with the aim of
influencing the reader to……….
Highly emotive language for
example,……… positions the
reader to accept/reject………..
The writers forthright tone is
created by the use of short,
sharp sentences and words
such as…………..
The use of…….positions the
reader to share the writers
viewpoint that……….
The deliberate explosive
Using colourful language, the
opening pressures the target
writer establishes a ……..tone
audience of………to accept……… aimed at ………
Arguing from position of
principle, the writer asserts
that……….
Through repetition of the
word…………the readers seeks
to coerce the reader into
believing that………
The tone shifts as the writer
goes on to discuss…………..
With a series of rhetorical
questions, the writer aims to
appeal……………
Designed to provoke anxiety in
the audience, the tone
is……………
A contradictory point of view
is established when………..
In a mocking tone, the
writer…………..
The word/phrase……………..has
connotations of………, having
the effect of………………
Vocabulary
Common word or phrase
Similar meaning
argues
Asserts, considers, contends, contests, demonstrates
emphasises
Accentuates, highlights, places weight on, stresses, underlines
Persuades
Compels, convinces, influences, leads, manipulates, positions
As well
Additionally, furthermore, moreover, nonetheless, in addition
On the other hand
Alternatively, conversely, whereas, in opposition to