A STUDY ON THE ACTIVITIES OF CUSTOMER SERVICE DEPARTMENT IN RASTRIYA BANIJIYA BANK LIMITED BIRATNAGAR BRANCH, NEPAL AN INTERNSHIP REPORT Submitted To: Office of the Dean Faculty of Business and Accounting Lincoln University College Kelantan, Malaysia Submitted By: Sajjal Ghimire LUC Registration No.: LC00016000039 Nepal Business College (NBC) in the partial fulfilment of the requirement for the degree of Bachelor of Business Administration (BBA) Biratnagar, Nepal November, 2019 APPROVAL LETTER CERTIFICATE FROM INDUSTRY 3 DECLARATION I, hereby, declare that the internship report entitled “CUSTOMER SERVICE DEPARTMENT OF RASTRIYA BANIJIYA BANK LIMITED (RBBL)” submitted to “Nepal Business College”, Office of the Dean, Faculty of Business and Accountancy and Lincoln University College, is my original work done in the form of partial fulfilment of the requirement of Bachelor of Business Administration (BBA) under direct supervision of Mrs. Bandana Jain. This report in part or whole has been neither submitted to any university for any academic award nor published for any commercial purpose. I shall be ready to bear any charges or penalty if found any guilt or fraud regarding this report. ………………………. Sajjal Ghimire LUC Reg. No.:- LUC00016000039 4 ACKNOWLEDGEMENT In the today rapid changing world, the financial sector plays an important role in the economic development of the country, more in the context of developing nation. Hence I’m thankful to Lincoln University College for providing us the opportunity to allow us to perform a practical field work. It’s my great pleasure to perform the practical activities in the Apex body of the financial institution i.e. Rastriya Banijiya Bank Limited. The completion of the internship and the report has been possible only because of the appreciated support of many people. I express my sincere gratitude to Mr. Arun Dhungana and Dushyant Niraula bank manager for supervising me throughout my internship period. I am very grateful to all the staffs of Rastriya Banijiya bank Limited , Biratnagar Branch who gave me their valuable time in guiding me throughout the training period and helped me in preparing the final report. Bearing in mind, I am using this opportunity to express my deepest gratitude and special thanks to Nepal Business College, Managing Director Mr. Deepak Koirala and subject facilitator Mrs. Bandana Jain. Their support and guides have been a great value to complete the report in time. I would like to appreciate and acknowledge my other faculty for providing me an opportunity and also helping me in conducting a research and a field work at ‘Rastriya Banijiya Bank Limited’ as partial fulfillment of my BBA program at Nepal Business College. Finally, I appreciate all of them who have become a part of this report. This page is dedicated to those people who have contributed a lot in successfully completing the final report. Sincerely , ................................... Sajjal Ghimire 5 TABLE OF CONTENTS Cover Page ……………………………………………………….…………………….i Approval Letter…………………………………………………………………………ii Certificate from Industry ……………………………………………………………….iii Declaration …………………………………………………….………………………..iv Acknowledgements ……………………………………………………………………..v Abbreviations ................................................................................................................... x Executive Summary …………………………………………….………………………...xi TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1 1.1 Background of the Study 2 1.2 Objective of the Report 3 1.3 Methodology 3 1.3.1 Research Design 3 1.3.2 Organization Selection 3 1.3.3 Placement 4 1.3.4 Duration 4 1.4 Limitation of the internship 4 1.5 Sources of data 5 CHAPTER TWO INTRODUCTION OF INDUSTRY 6 2.1 Introduction of RBB 7/9 2.2 Development of Banking Industry in Nepal 9/10 2.3 Introduction to Commercial Bank 11 2.4 List of Commercial Banks 12 6 2.5 Challenges and Opportunity faced by Commercial bank in Nepal 13 2.5.1 Political factors 13 2.5.2 Economic factors 14 2.5.3 Sociocultural factors 14 2.5.4 Technological factors 14 2.5.5 Legal factors 15 2.5.6 Environmental factors 15 CHAPTER THREE INTRODUCTION OF RASTRIYA BANIJIYA 16 BANK LIMITED 3.1 A Brief History of RBB 17 3.2 Vision of RBB 18 3.3 Mission of RBB 18 3.4 Objective of RBB 19 3.5 Core value and Ethical Principles 19 3.6 SWOT Analysis of RBB 20/21 3.7 Products and Service Offered. 22 3.7.1 Deposits 22 3.7.2 Loans 23 3.7.3 RBB ATM and Debit Card 24 3.7.4 SMS Banking and E-Banking 3.7.5 ABBS 24 3.7.6 Mobile Pay Service 25 3.7.7 Branchless Banking 25 3.7.8 Cash Deposit machine service 26 3.7.9 Trade Finance 26 7 3.7.10 Remittance 26 3.8 Overall and organization Structure of RBBL 27 3.8.1 Board Directors of RBBL 27/30 3.8.2 Staff Member of RBBL, Biratnagar Branch 31 3.9 Present Context 32 CHAPTER FOUR ANALYSIS OF ACTIVITIES DONE/PROBLEM 33 SOLVED 4.1 Introduction of Customer Service Department 34 4.1.1 Function of Customer Service Department 34 4.1.2 Accounts opened during the internship period 35 4.1.3 Types of Customer of RBBL, Biratnagar Branch 36 4.1.4 Objectives of Customer Service Department 36 4.2 Roles and responsibilities of the intern in Customer Service 37/42 Department 4.3 Problems or Challenges in Customer Service Department. 42 4.4 Problem solved in Customer Service Department. 43 4.5 Observed gaps 43 CHAPTER FIVE CONCLUSION AND RECOMMENDATIONS 44 5.1 Lesson Learnt 45 5.2 Conclusions 46 5.3 Recommendations 47 References 48 8 LIST OF TABLES AND FIGURES TABLES CONTENTS Page no. Categories of Financial Institution 11 SWOT analysis of RBBL 21 Board of Members of RBBL 28 Staff Member of RBBL, Biratnagar Branch 31 Account opened during the internship period 34 FIGURES CONTENTS Page no Board of Directors 29 Organization Structure of RBBL, Biratnagar 30 9 ABBREVIATION ABBS Any Branch Banking Services ATM Automated Teller Machine BBA Bachelor in Business Administration CSD Customer Service Department ECC Electronic Check Clearing EMI Equal Monthly Installment GON Government of Nepal IT Information Technology NGO Non-Governmental Organization NIC Nepal Industrial and Commercial NRB Nepal Rastra Bank RBBL Rastriya Banijya Bank Limited SBI State Bank of India SMS Short Message Service SWIFT The Society for Worldwide Interbank Financial Telecommunication TT Telegraphic Transfer 10 EXECUTIVE SUMMARY As per the requirement of Lincoln University course under BBA program this report is designed according to the knowledge gained on field base experiences. The main aim of the Eight weeks internship program is to provide intern an opportunity to implement their theoretical knowledge practically. Out of various area or sector for internship, Intern choose banking sector, more specifically customer service department of Rastriya Banijiya Limited, Biratnagar branch. Among the various business firms banking plays very important role in an economy by providing various services like payment system, deposit, loan etc. but it is not easy to cope and function in the changing globalized environment. Also Rastriya Banijiya Ltd. is one of the leading bank in Nepalese environment with many branches all over the country. In internship project researcher have introduced the Rastriya Banijiya Bank Ltd. And dedicated the first phase for its general background and applied the methodology to conduct this study. The second phase of the project is done on analysis of financial industry in Nepal. The third phase of the project done on the study of the organization and their different departments. In the fourth phase, presentation and analysis of data through the SWOT analysis is portrayed and findings are also included. Finally, in the fifth phase the research have done conclusion and recommendation are included. 11 CHAPTER ONE INTRODUCTION OF INTERNSHIP REPORT 1 1.1 Background of the study Customer service is the act of taking care of the customer's needs by providing and delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met. Customer service is meeting the needs and desires of any customer. Customer Service is the front desk of any organization. It provides all necessary information to the customers. For any organization, it is the main and most important department which needs to deal with customer more than any department in the bank. It is one of the busiest departments in the banks and it is the very place which makes an early impression to the clients. The image and reputation of the bank depends upon effective functioning of this department. It is the first place where the customers first get the service. As different activities such as opening new accounts of customers, closing existing account, issuing Cheque books, balance inquiry and providing statements, issuing debit cards, etc are performed. Customer service department is for the convenience of customers. CSD, basically works as a bridge between customers and other functions of the organization. The services that are offered in the customer service department are current deposit services, call deposit, saving deposit, fixed deposit, debit card , handling customer queries, consulting services etc. It is a primary level department that generally deals with customer directly and regularly. The activities that are done in CSD department of RBBL are account closing and opening, statement printing, scanning and photocopy of documents, ATM card issue, Cheque book issue, phone communication handling, signature change, instructing to fill up forms for different reasons, filing and documentation etc. 2 1.2 Objectives of study The internship program is a partial requirements of the Bachelor in Business Administration (BBA) affiliated to Lincoln University. Therefore, internship was done in Rastriya Banijiya Bank, Biratnagar branch starting from 15th April, 2019 in regards of two months internship program. The main objectives of the internship program are listed below: To Study the various financial products of Rastriya Banijiya Bank. To understand the functions of Customer Service Department of Rastriya Banijiya Bank 1.3 Methodology A systematic approach and methodology are needed in order to do any type of study and prepare report on the study. This internship report has been designed to give a clear picture of the operations performed in Rastriya Banijiya Bank. The methodology that are used to prepare the internship report are explained below: 1.3.1 Research Design The research design used in this report is descriptive research. 1.3.2 Organization selection Selection of an organization for internee is a very challenging task as every organization doesn’t allow internship. Internship from a reputed business house definitely enlarges the prospects of gaining more practical knowledge and also enhances the self-esteem of every student. As being the student of banking and Insurance, the first preferences is the financial institution especially bank in order to convert my theoretical knowledge into practical field. 3 As per the general rule of being as an intern, it is necessary to drop college recommendation letter personal application form with curriculum vitae (CV) in Human Resource Department of any desired organization and further a regular follow up for the same is necessary. Finally with same process intern made a selection of Rastriya Banijiya Bank Limited Biratnagar as the host organization for the internship program. 1.3.3 Placement Throughout the internship the intern was placed in Rastriya Banijya Bank, Biratnagar branch in regards of two months of internship program. During the internship, the intern was placed in Customer Service Department (CSD), Electronic Cheque Clearance, and loan department. 1.3.4 Duration The duration of internship period was 2 months as per Nepal Business College affiliated to Lincoln University College, Malaysia that an eight-semester student should complete to acquire six credit hours. Intern has to be in the bank from 10 a.m. to 5:00 p.m. As per the requirement, the internship was carried out from April 15, 2019 to august 23, 2019 in the Customer service department of RBB, Biratnagar branch. 1.4. Limitations of the study The limitations of the study are mentioned below: This study does not cover the whole staffs of the organization due to their own rush. Due to lack of time and resources constraints detail study and deep research could not be done. The study covers only few tools and techniques. 4 This study is mainly concentrated on activities done during internship period. Lack of technical knowledge was another factor which limits the report. 1.5 Sources of data For the preparation of Intern internship report, Intern collected data from two major sources which are as follows: Primary Sources Observation of working environment. Direct interface with the customers. Interaction with the people from other relevant firms and organization. Informal discussions and interaction with the staffs at the different level of the bank. Secondary Sources Information from various websites of RBB (i.e. www.rbb.com). Publications and journals relating to banking industries. Annual reports of RBB. 5 CHAPTER TWO INTRODUCTION OF BANKING INDUSTRY 6 2.1 Introduction of Rastriya Banijiya Bank Finance is the life blood of trade, commerce and industry. Now-a-days, banking sector acts as the backbone of modern business. Development of any country mainly depends upon the banking system. The term bank is either derived from old Italian word banca or from a French word banque both mean a Bench or money exchange table. In olden days, European money lenders or money changers used to display (show) coins of different countries in big heaps (quantity) on benches or tables for the purpose of lending or exchanging. A bank is a financial institution which deals with deposits and advances and other related services. It receives money from those who want to save in the form of deposits and it lends money to those who need it (Akrani, 2011). According to Sir John Payette,” Bank is such a financial institution which collects money in current savings or fixed deposit account; collects cheques as deposits and pays money from the depositors account through cheques.” Indian Company Law 1936 defines Bank as “a banking company which receives deposits through current account or any other forms and allows withdrawal through cheques or promissory notes.” According to Nepal Rastra Bank 2002 “Bank is a financial institution, which provides financial services that may be in the form of accepting deposits, advancing loan, providing necessary technical advices, dealing overt foreign currencies, remitting funds, etc.” 7 As per NRB Act 2002 “"Financial Institution" means a financial institution established under the prevailing laws with the objectives of providing loans for agricultural cooperative, industrial or any other specific economic purpose or of collecting deposits from the general public and the word also includes an institution prescribed as financial institution by Government of Nepal by publishing notice in the Nepal Gazette (Nepal Rastra Bank Act, 2058 (2002), 2002). Characteristics / Features of a Bank Dealing in Money: Bank is a financial institution which deals with other people's money i.e. money given by depositors. Individual / Firm / Company: A bank may be a person, firm or a company. A banking company means a company which is in the business of banking. Acceptance of Deposit: A bank accepts money from the people in the form of deposits which are usually repayable on demand or after the expiry of a fixed period. It gives safety to the deposits of its customers. It also acts as a custodian of funds of its customers. Giving Advances: A bank lends out money in the form of loans to those who require it for different purposes. Payment and Withdrawal: A bank provides easy payment and withdrawal facility to its customers in the form of cheques and drafts, It also brings bank money in circulation. This money is in the form of cheques, drafts, etc. Agency and Utility Services: A bank provides various banking facilities to its customers. They include general utility services and agency services. Profit and Service Orientation: A bank is a profit seeking institution having service oriented approach. 8 Ever increasing Functions: Banking is an evolutionary concept. There is continuous expansion and diversification as regards the functions, services and activities of a bank. Connecting Link: A bank acts as a connecting link between borrowers and lenders of money. Banks collect money from those who have surplus money and give the same to those who are in need of money. Banking Business: A bank's main activity should be to do business of banking which should not be subsidiary to any other business (Financialnotes.com/2019). 2.2 Development of Banking Industry in Nepal The first bank, Nepal Bank Limited started modern banking system in Nepal which was established on 30th Kartik 1994 B.S. It was established under Nepal Bank Act 1994. This bank was given authority and responsibility of central bank of that time but within the change in time, of needed a separate central bank was seen. So, under Nepal Rastra Bank act 2012, Nepal Rastra Bank was established as central bank in Nepal on 14th Baishakh 2013. This bank was established with many objectives but mainly to stop maximum use of Indian currencies in Nepal and to increase the uses of Nepalese notes. Therefore, it first issued Nepali notes on 7th Falgun 2016. Its other functions were to stop dual monetary system, to keep stability in exchange rate of Nepalese currencies to encourage national industry by mobilizing the capital for development and to develop the all banking system in Nepal. This is the bank of government and bank of all other banks. In the course of time, according to recommendation of the Nepal Rastra bank, another commercial bank Rastriya Baniya Bank was established in the year 2022 under Banijya Bank Act 2021. In the same way, under the agriculture development bank act 2024, the agricultural development bank was established on 7th Magh 2024. This bank was established with the 9 objective of increasing the life standard of the people who are involved in agriculture. The development of banking system was not satisfactory up to year 2040 B.S. Nepal Arab Bank Limited was established as first joint venture bank in the year 2041 B.S. under commercial bank act 2031 and company act 2021. This is another major phase of development of banking system in Nepal. Today this bank is popular by the name Nabil Bank Limited. The second joint venture bank to be established in Nepal was Nepal Indosuez Bank in 2041. Today this bank is Nepal Investment bank limited. Similarly, in the year 2043, the Grind lays Bank limited was established as next bank and it is known today’s Standard Chartered Bank Nepal Limited. In this phase, several other banks were established as Himalayan Bank limited in 2049 B.S. Nepal SBI Bank Limited in 2050, Nepal Bangladesh Bank in 2051 and Everest Bank Limited, Bank of Kathmandu Limited in the same year. Today, there are four kinds of financial institutions established in categorized as “A’, “B”, “C” and “D”. Commercial Banks come on under Class “A” category, development banks come on under class “B” category. Similarly, finance companies come in class “C” category and micro finance development banks comes under class “D” category. Apart from these financial institutions, there are rural development banks established in Nepal(Sahayogee, Development of Banking System in Nepal). 10 Table 1: Categories of Financial Institution Types of Financial Institutions Class Number S. N. 1 Commercial Banks A 28 2 Development Banks B 54 3 Finance Companies C 33 4 Micro Finance D 50 Total 165 Sources :( www.linkedin.com, 2019) 2.3 Introduction to commercial banks A commercial bank is regarded as the eldest financial institution in the history of banking. Commercial bank is the type of bank which is established to promote the trade and industry in the country. Commercial bank refers to the bank which accepts deposits of the public and organization and grants loan to them against securities and provide financial services such as agency service, transfer of money, exchanging foreign currency, issuing capital. Nepal Bank Limited is the first commercial bank of Nepal. It was established on 1991 B.S. In 2022 B.S. another commercial bank Rastriya Banijya Bank was established. Commercial banks are those banks which are established under this act to perform commercial functions except 11 those which are established for specific purposes like development, co-operatives etc. The major objective for the commercial bank is to earn a profit. The difference between the rate of interest allowed on deposits and charged on loans granted is the main source of earning of commercial banks. Roles of Commercial Banks It accepts the scattered and idle saving of public under the accounts such as current account, saving account and fixed deposit account. It provides the loan to the individual and organizations for specific purposes against the security deposit of silver, gold and other stock such as buildings, land, share, and securities of company. It transfers the amount of public and organizations from one place to another within the country or outside the country or one account to another account with the help of draft, TT etc. It purchases and sells the shares and debentures of the company, collects the income and pays the expenditures. 2.4 List of Commercial Banks in Nepal 1) 2) 3) 4) 5) 6) 7) 8) 9) 10) 11) Prabhu Bank Limited Nepal Bank Limited Rastriya Banijya Bank Limited Agriculture Development Bank Limited Nabil Bank Limited Nepal Investment Bank Limited Standard Chartered Bank Nepal Limited Himalayan Bank Limited Nepal SBI Bank Limited Nepal Bangladesh Bank Limited Everest Bank Limited 12 12) 13) 14) 15) 16) 17) 18) 19) 20) 21) 22) 23) 24) 25) 26) 27) 28) Bank of Kathmandu Limited (After the merger with Lumbini Bank) Nepal Credit and Commerce Bank Limited (in merger process with Kumari Bank) Kumari Bank Limited (in merger process with NCC Bank) Laxmi Bank Limited Global IME Bank Limited Citizens Bank International Limited Prime Commercial Bank Limited Sunrise Bank Limited NMB Bank Nepal Limited NIC Asia Bank Limited Siddhartha Bank Limited Machhapuchchhre Bank Limited Mega Bank Nepal Limited Civil Bank Limited Century Bank Limited Sanima Bank Limited Janata Bank Nepal Limited (List of BFIS, 2017). 2.5 Challenges and Opportunities faced by commercial banks in Nepal Commercial bank performs various financial and banking activities. Throughout the performance, commercial bank faced challenges and analyze opportunities in order to cope up with the future problems and perform all the activities in an effective and efficient way. There are various threats as well as opportunity. Thus, to analyze the challenges and opportunities faced by commercial bank in Nepal PESTLE analysis is used. This PESTLE analysis highlights key factors affecting the banking industry. 2.5.1 Political factors Government laws affect the state of the banking sector. The government can interfere in the matters of banking whenever, leaving the industry liable to political influence. This includes corruption among political parties, or specific legislative laws such as labor laws, trade restrictions, tariffs, and political stability. 13 2.5.2 Economic factors The banking industry and the economy are knotted. How income flows, whether the economy is prospering or barely surviving during times of recession, affects how much capital banks can access. Spending habits, and the reasons behind them, affect when customers borrow or spend funds at banks. Exchange rates also affect banks globally- stable currencies such as the US dollar impact other currencies, spending habits, and inflation rates in other countries. 2.5.3 Sociocultural factors Cultural influences such as buying behaviors and necessities, affect how people see and use banking options. Customers seek knowledge about the bank services like deposits, loans, bank related credit cards, investments, shares and many more directly from the bank. Therefore, to make customer service more effective bank provides various facilities with the use of advanced technology and infrastructure. Consumers desire a seamless banking experience. And technology is developing to allow consumers to buy products easier, without requiring assistance directly from banks. 2.5.4 Technological factors Technology is changing how consumers handle their funds. Many banks offer a mobile application to witness accounts, transfer funds, and pay bills on smartphones. Smartphone can scan cheques and bank can process it from their end which helps to save paper and the need to drive directly to handle these concerns. Debit card are changing, by implementing chips. These changes make it easier on the user to make purchases without required interruption from banks. Even banks are utilizing technology within the workplace. Telecommunicating through virtual meetings is being embraced. It replaces the need for in-person meetings. 14 2.5.5 Legal factors The banking industry follows strict laws regarding privacy, consumer laws, and trade structures to confirm frameworks within the industry. Such structures are required for customers in the allocated country and for international users. 2.5.6 Environmental factors With the use of technology like the mobile banking application, the use of paper is being reduced. Many issues are taken care of through mobile apps and online banking services. Consumers can apply for credit cards online, buy cheques online, and have many of their banking questions and queries answered online or through smartphones. Thus, reducing individual environmental footprints. 15 CHAPTER THREE INTRODUCTION OF RASTRIYA BANIJIYA BANK LIMITED BIRATNAGAR BRANCH 3.1 A Brief History of Rastriya Banijiya Bank Rastriya Banijiya Bank limited was established on January 23, 1966 (Magh 10, 2022 B.S.) under the RBBL Act, RBBL is fully Government-owned and the largest commercial bank in Nepal. Now the bank is running under the bank and financial institute act 2063. RBBL has been 16 contributing to socio-economic development of the country for the last four and half decades. The Bank has currently entered into 51 years of service. RBBL provides various banking services to a wide range of customers which include elite to poor individuals, institutional customers, and the customers from industry / business communities. RBBL has Nepal's most extensive banking network with over 293 branches, 17 counters, 93 branchless banking (BLB) and 165 ATMs. Through its widest branch and ABBS network, RBBL has been catering modern banking services to millions of customers. The Bank was transformed in company in 2063-1-6 B.S. RBBL has many correspondent arrangements with major international banks all over the world that facilitate trade finance, bank-originated personal funds transfers and inter-bank fund transfer via SWIFT. In a bid to promote remittance business, RBBL works with Western Union and International Money Express, IME, RBB Remit, City express, CG money transfer, etc. The bank has played crucial role for the development of financial sector i.e. bank, insurance companies through its promoter’s role. As a second commercial bank of the country, the bank has been contributing in the trade, industry and agricultural sector of the country. The bank has also contributed in the hydropower sector. Health and Education sector are also benefitted through its disbursement. The bank is also in the frontline towards fulfilling corporate social responsibility. The bank has been working as a development partner by acting as a fund administrator of Poverty Alleviation Fund (PAF). Similarly, the bank has been working as a chief administrator in the Educational 17 Assistance Project (run with the assistance of World Bank) aimed at assisting poor and diligent students learning at higher secondary and bachelor level. 3.2 Vision Statement As stated, the vision of RBBL is “Developing RBBL as a model number one financial institution of the country” via support of reliability that has been ensured to local customers till date. 3.3 Mission Statement The mission statement is “to provide easy and innovative banking products and services for our customers by implementing one stop service concept from our wide network using our modern technology qualified human resources in competitive environment.” RBB always look for the benefit of the local communities, supporting entrepreneurship, social responsibility and economic prosperity of the nation. The other missions of RBB are: Contributing towards flourishing industrial, commercial sector of the country Contributing for the development of agricultural sector. Help realizing national goals set by government. 3.4 Objectives The objectives of RBB are mentioned below: Increase in capital base of the bank by meeting the minimum capital requirement. Business growth and increase in market share. Enhance operational efficiency. 18 Sustainable increase in profits. Focus on empowerment of deprived class. Focus on providing innovative financial services. 3.5 Core Values and Ethical Principles The core values and principles of RBBL states that, their customers and the communities we serve, who we really are; what we are about; and the principles by which we pledge to conduct business. In essence, we believe that success can only be achieved by living our core values and principles: Customer Focus: The prime focus of RBBLL is to perfect their customer service. They believe that customers are the first priority and driving force and wish to gain customer confidence and be their trusted partner. Quality: RBBL believe a quality service experience is a paramount to customers and are strongly committed in fulfilling this ideal. Honesty and Integrity: RBBLL ensure the highest level of integrity to our customers, creating an ongoing relationship of trust and confidence. They treat customers with honesty, fairness and respect. Belief in our people: RBBL recognize that employees are the most valuable asset as our competitive strength. They respect the worth and dignity of individual employees who devote their careers for the progress of the Bank. Teamwork: RBBL believe in team work and feel that loyal and motivated teams can produce extraordinary results. Good Corporate Governance: Effective Corporate Governance procedures are essential to achieve and maintain public trust and confidence in any company, more so 19 in a banking company. RBBL commits in following best practices resulting in good corporate governance. 3.6 SWOT Analysis of RBB SWOT Analysis stands for Strengths, Weakness, Opportunities and Threats. SWOT analysis is a strategic planning technique used to help an organization identify strengths, weaknesses, opportunities and threats related to business competition. SWOT analysis aims to identify the key internal and external factors seen as important to achieving an objective. A SWOT analysis is developed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization. This analysis can guide business towards strategic more likely to be successful. Here, the internal strengths and weakness of RBB as well as the external opportunities and threats are Table 2 : Internal SWOT Analysis of Rastriya Banijya Bank Strength Weaknesses Factors a. Efficient management system. a. Lack of adequate space. b. Diversified and service offered. b. Lack of staffs for each c. Experienced and hardworking department. professional staffs. 20 d. Second largest commercial c. Low interest rate on normal bank in Nepal. savings. e. Quality work culture leading to superior and prompt customer service. External Opportunity Threat Factors a. Could offer more interest rate a. Chances of losing customers on deposits to attract new because of slow processing and depositors. long queue banking system. b. Could be the innovator on b. Always having problem on bringing new and advanced ATM service could make bank banking products and services. suffer on long run. c. Remittance is growing d. Increasing population urbanization. c. Changed rapid in the political environment of the country. d. Competitor bank could take away the banks major deposit customers and creditors. Source: (www.rbb.com.np, 2018). 3.7 Products and Services Offered As commercial banks, the major products and services are loans and deposits schemes. Besides them, fund transfer, ATM services are also the major products and services of RBBL. The 21 overall products and services are classified as Deposits, Loans, Funds Transfer, and ATM which are described as below: 3.7.1 Deposits RBBL, like other commercial banks, accepts deposits from general public or surplus unit of an economy. They accept deposits in different headings and in different schemes. Interest is provided to the depositors in conditional and negotiable. Brief summary of different types deposits schemes that RBBL has at current are as follows: A. Saving Account Designed with many array of features, Savings account at RBBL not only ensures attractive returns to your idle money but also makes your personal banking convenient and efficient. It provides attractive interest rate affordable balance, unlimited withdrawals/deposits, withdrawal below minimum balance, extended banking hours in KTM valley branches, free check book, ATM card etc. B. Current Account Rastriya Banijya Bank has a tailor made current account that rightly meets the customer’s needs in today’s fast-paced business. A networked branch of Rastriya Banijya Bank gives one the power to transfer funds in and across cities (where Rastriya Banijya Bank has its offices/branches) in a flash. C. Fixed Deposit Account Tenure ranging from seven days to over two years, Fixed/call deposit at Rastriya Banijya Bank allows you to diversify your portfolio to best suit your investment plan. It has features like 22 attractive interest rate, wide options of tenure, convenient account opening, auto renewal possible, and loan facility up to 90% of deposit amount and also provides free check book. D. Others RBBL has provided various account services with special nature to meet the needs of the particular target group or customers. There are also some other deposit accounts like Call deposit, Mahalaxmi Bachat Khata specially for women, Karmayogi Bachat Khata for men, Chunamuna Bachat Khata for Children and Teacher’s Bachat Khata for the teachers. There are different provisions and offers regarding these accounts. 3.7.2 Loans RBBL provides variety of credits to the customer. Not only to the individual but also to the corporation, RBBL provides credit to them. Different kinds of credit facility by RBBL are as: A. Business Loan The business loan provides finance to support or expand the existing business and also to start up the new business. RBBL provides full range of banking solution to meet the financing needs. Business loan can be further classified as Funded and Non- funded loan. B. Retail Loan RBBL provides the retail loan to meet the personal needs of the customers or individual. It includes Housing loan, Vehicle loan, Apartment loan, Educational loan and many others. C. Agricultural Loan 23 RBBL also provide the agricultural lending to its clients considering the due importance of developing agricultural sector as it is a predominant contributors of Nepalese economy providing employment to 66% of active population and contributing 38% in GDP. This venture of RBBL is crucial in commercialization of agriculture sector as Government of Nepal has been providing prime focus on raising agriculture production through commercialization involving the grower farmers, processors, traders/marketers and consumers in a commercially viable value chain. In this field it provides the loan in areas like Agronomy, Horticulture, Livestock, and Floriculture. 3.7.3 RBBL ATM and Debit Card Service RBBL is a visa associate member bank. Bank has launched Debit Card Service for all branches within Kathmandu valley and the service has been extending to other branches out of Kathmandu valley. Bank has launched issuance of Visa Electron Debit Card from all of its branches. RBBL has own 165 ATM outlets. 3.7.4 SMS Banking and E-banking RBBL has started SMS banking Service. It has made the bank balance at the finger tips. This service is available from 162 branches, 22 branches located in Kathmandu valley and other 140 branches outside Kathmandu valley. RBBL account holders are requested to register this service from the respective branch offices. RBBL also provides E-banking that has made balance and statement enquiry possible from homes. With just the click of the mouse the customers can track their account from anywhere in the world. All branch offices from within and outside KTM valley are providing this service. 24 3.7.5 Any Branch Banking Service (ABBS) RBBL has been providing Any Branch Banking Service from all the branches across the country. It provides inter branch check payment, cash deposit, Balance Enquiry fund transfer and so on. ABBS service charge is free within the Kathmandu valley and within the same district. However, for the cross district (expect for within the Kathmandu valley) transaction, ABBS commission is free upto 100000 minimum charges of 0.05% will be charged above Rs 100,000. 3.7.6 Mobile Pay Services RBBL is providing Mobile Banking financial service with its service powered by pay bill. The customer of RBBL can pay utility bills, shop online, buy tickets, send gifts, pay bills and even transfer money through the mobile phone. It is easy, simple and secure. The following services are available: Recharge pins purchase Bills payments Payments on retail outlets Online shopping Person to person fund transfer E-Sewa fund transfer 3.7.7 Branchless Banking Branchless Banking (BLB) represents a significantly cheaper alternative to conventional branchbased banking that allows financial institutions and other commercial actors to offer financial 25 services outside traditional bank premises by using delivery channels like retail agents, mobile phone etc. BLB can be used to increase the access of financial services to the un-banked communities. 3.7.8 Cash Deposit Machine Service (CDMS) The services available are cash deposit and cash deposit to third party accounts. This CDM service is available for the RBBL customers and anyone who wants to make a cash deposit or payment to a RBBL accounts. 3.7.9 Trade Finance Through the wide spread and strong network of correspondent banking relationships, RBBL is capable to offer various products related to international trade suitable to the needs of customer. Some of the major products and services in this regard are as follows. Features Letters of Credit (local, import and export) Various types of Bonds/Guarantees (including counter guarantees) Collections (Clean and documentary) Short-term Trade Finance (import, export and bills) 3.7.10 Remittance Remittance Department deals with either the transfer of money from one bank to other bank or from one branch to another branch for their customers. Activities performed in this department are: receiving and sending the faxes in the other branches, remitting money to different branches 26 using RBBL remit, receiving amounts remitted from different branches, verifying the accounts where money had been sent and transferring the amount to respective account, and authenticating the beneficiary and making cash payment to them. 3.8 Overall and Organization Structure of RBBL The head office of RBBL is located at Singh durbar Plaza, Kathmandu. The board of Directors is responsible for policy making and guidance to the management. The government nominates all board members including the Chairman. The executive power is vested in the Chief Executive Officer (CEO). The Bank has 19 departments in its head office and 5 regional offices across the five development regions of the country. RBBL has the largest branch network in Nepal, covering 66 branches in the mountainous region, 69 in Terai region, and 23 in the Kathmandu Valley. The Branch Operations Department is responsible for supervising the 217 branch network. The Internal Audit Department monitors the work of the branches and regional offices. 3.8.1 Board Directors of RBBL The board of Director is responsible for the police making and guidance to the management. The government nominates all board members including the chairman. Five members executive committee over as the different departments at head office on a day-to-day Table 3 : Board of Members of RBBL Chairman Mr. Mahendra Man Gurung 27 BOARD OF DIRECTORS Mr. Nirmalhari Adhikari Director Director Mr. Rabindra Lal Shrestha Director Mr. Janak Kumar Baral Director Mr. Bidhyawaridhi Sigdel Director Mr. Arjun Bahadur Adhikari Director Dr. Madav Prasad Dahal CEO Mr. Kiran Kumar Shresth Source:(www.rbb.com.np,2018) Audit Committee Financial Directives Employee Management Committee Risk Management Audit Department Chief Executive Officer Management Committee Assets and Liabilities Management Committee General Manager DGM IT Department DGM Training and Development Department DGM Human Resource Department DGM IBRT Department 28 Compliance Main General Service Department Loan Recovery and Reconstruction Department Institutional and middle/small loan department Agriculture and Social Branch Operation Department MIS Department Treasury Department Electronic Banking Department Legal Department Figure 1: Board of Members of RBBL Finance Department Management and Information and Budget Department Marketing and Development Department RegionalStructure of RBB, Biratnagar Branch Organizational Branch Manager Assistant Manager Loan ECC Counter Remittance Administration Help desk Teller1 (cash deposit) Teller 2 (cash deposit) Teller3 (Cash withdrawal) Teller 4 (Cash withdrawal) Figure 2 : Organizational Structure of RBB, Biratnagar Branch 29 Source: (www.rbb.com.np, 2018). 3.8.2 Staff Member of RBBL, Biratnagar Branch Total 23 members are working in this branch. Table : 4 Staff Member of RBBL, Biratnagar Branch Position of staff Number of staff member Branch Manager 1 Branch Assistant Manager 1 Assistant Manager 3 Account Assistant Manager 1 Senior Assistant 5 Assistant 2 30 Computer Assistant 1 Driver 1 Security Guard 5 Cleaner 3 Total 23 Source :(www.rbb.com.np,2018) 3.9 Present context of RBB RBB has reported a net profit of Rs 1.96 Arba for the second quarter end of the current fiscal year 75/76. After the acquisition of NIDC Development Bank, the paid-up capital of RBB has increased to Rs. 9 Arba. The bank has deposits worth Rs. 1.82 Kharba and has provided loans and advances worth Rs. 1.34 Kharba. The bank has made investments worth Rs 45 Arba in 31 instruments such as treasury bills. The bank caters to a total of 30 lakh customers out of which 7.50 lakh use mobile banking service and 4.91 lakh customers use debit cards. With the moto of “Clean RBB, Smart RBB”, the bank has established around 20 smart branches in the current fiscal year. Moreover, the bank has stated that it will begin construction of building in 11 different places in the current fiscal year. The bank has provincial offices in all the seven provinces of the country along with a network of 217 branches spread across 77 districts of the country. The bank plans to increase this number by 23 new branches, 25 branchless counters and 35 ATMs in the current fiscal year (Share Sansar 2019). 32 CHAPTER FOUR ANALYSIS OF ACTIVITIES DONE/PROBLEM SOLVED 4.1 Introduction to the Department A commercial bank is organized in order to trade currency on financial markets. It performs many operations at home and abroad with basic trading functions. At the same time, banks are key tools in the implementation and delivery of funds to provide financial services to the economy ergo. Customer Service Department is the process of ensuring customer satisfaction 33 with a product or service. Offer, customer service takes place while performing a transaction for the customer. CSD is an important part of maintaining ongoing client relationships, which is key to continuing revenue. Customer service representatives help strong relationships with their clients and customers. Most successful businesses recognize the importance of providing outstanding customer service. Courteous and empathetic interaction with a trained customer service representative can mean the great difference between losing or retaining a customer. Therefore, excellent customer service should be provided in order to create customer loyalty and customer satisfaction. 4.1.1 Function of Customer Service Department (CSD) Account operation (account opening and closing) Process from printing cheques to submitting to final customers Assisting customer to fill various form (ATM, account opening, account closing, SMS banking, e-banking, new signature card, new cheque, KYC) Photo, signature card scanning and entering in software Checking balance and finding account number Forwarding customer to respective department as per the requirement of customers 4.2 Accounts opened during the internship period Different types of accounts were opened throughout the internship period. Here, major attempt has been made to present the data systematically. This portion will help to understand the preferences of customers regarding different types of deposits offered by RBB Ltd. Traffic Chowk Branch. 34 Table : 5 No. of Account opened during internship period Name of account No. of Account Opened Percentage Saving Account 40 32 % Fixed account 10 8% Pension account 15 12 % Social Security 50 40 % Current Account 10 8% Total 125 100% Source: Researcher observations ,2019 At the time of internship, intern opened 125 different accounts. The accounts are saving, fixed, pension, social security and current account. Among them 32% was saving account, 12% was pension a/c, fixed a/c was 8% social security was 40% and current account was 8% respectively. 4.2.1 Types of customer of RBBL, Biratnagar Branch Rastriya Banijya Bank is one the biggest commercial bank of Nepal. The bank with 2600 hands has expanded its wings in the most part of the country through multiple distribution outlets of 236 branches, 17 counters, 95 branch less banking (BLB) and 165 ATMs. It has various types of customers. Some Customers of RBBL, Biratnagar Branch are as follows: 35 Government of Nepal Financial Institutions Corporations or the firms Investors 4.2.2 Objectives of Customer Service Department Objectives of Customer Service Department of RBBL are as follows: Fulfillment of customer requirements. Problem analysis and problem solving. Organizational skills and customer service orientation. Adaptability and ability to work under pressure. Initiator. Provide qualitative services to the customers. Minimize customer problem. Keep customer’s information 4.3 Roles and responsibilities of the intern in Customer Service Department The roles and responsibilities of the intern in CSD are by performing various tasks such as: i. Account Opening 36 while opening an account, the customers required to fill up the form containing all the detailed information, along with specimen card with their verified signature and the type of account preferred to open (Saving a/c, current a/c, call account and fixed a/c). The citizen card and its copy are compulsory (except for the minors). The customer may also include the name and detail of the beneficiary. After the form is filled, it is entered into the system by employee in the customer service department which gives the customer ID and account number. Then the form is sent to approval to the branch manager. Depending upon the type of account opened, the customer is needed to deposit the minimum balance amount of NRS. 500, NRS.1,000, NRS.3000, NRS.10,000(minimum) or account is also opened without minimum balance. Documents required in opening Personal/ Joint A/C One photocopy of citizenship of the account holders. Two passport size photo of account holders and one passport size photo of Nominee Birth certificate for the minor account and the citizenship of the parents of the minor For the Indian citizens registered certificate from the Indian is needed One copy of Electricity Bill, Water Bill or Telephone Bill, any one Documents required to proprietorship A/C One copy citizenship of proprietor. Copy of renewed registration certificate. One photocopy of PAN registration sheet. Two Passport size photo of proprietor. 37 Document required for the Partnership Account Firm registration certificate Income tax/ PAN registration Partnership agreement Resolution of partners to open and operate account Identification documents of partners and their photo Duly filled specimen card with authorized signatures Documents required in opening A/C of corporate bodies ii. One photocopy of Minute regarding opening A/C. Copy of Memorandum and Article of association of the company Duly filled specimen card with authorized signatures and Signs. Two passport size photo of proprietor Board resolution for opening of account and its operation Minute for the opening of account Cheque issuance Existing customer have to fill a cheque requisition form given in the cheque book provided to them earlier. Signature in the requisition slip is verified with the signature in the system. After verification the account number in entered in the Pumori in cheque printing option. 10-50 leaves of cheque are prepared according to their usage history and demand of the customer. For new customer only 10 leaves of Cheque are printed. Then the new Cheque numbers are entered into 38 the Cheque register for both new and old customer. By taking the authorized signature of receiver in cheque register (with identification document if account holder is not presented). Then the cheque book must be verified by the issue manager and the operation head or branch manager. Then it is provided to customer. iii. Account Closing Customer was first encouraged not to close their accounts but due to various reasons customer may close their accounts. An intern has to face such customer and convince them not to close their accounts due to small problem. If they are not ready to maintain the accounts, they have to fill the account closing form with reason of closing their account. Customer must have to return the Cheque book, debit/credit card, etc. if any. Customers are requested to fill up an account closing form and the staffs at the department enter the request into the system to close the account and deduct the account closing charge. The account closing form is taken to the Branch Manager for approval. Only then the account will be closed and refund the minimum balance after deducting accounts closing charges. An inter-department ticket is given to the customer to withdraw amount from the counter. The charge for closing account is Rs. 200 if the account is closed after 6 months and the charge is Rs. 1000 if it is before 6 months. iv. Issuance of Debit Card Banijya Bank provides a visa card to its accountholders. For this the customer has to fill up a requisition form. The form is checked by the staff at the CSD and is forwarded to be entered into the system. The ATM cards become ready within 10-15 days of form submission. After the card arrives at the branch the customer is informed about the same.On arrival of the customer s/he is 39 asked to sign in the issuance registered and in the Visa card. The pin number is provided to the customer after whom the card is activated instantly. Intern has to provide the ATM cards by registering in ATM register. Internee’s photograph, the customers were given the debit card along with PIN (Personal Identity Number) then the cards were activated. The record of receiving card will be maintained by taking authorized customer sign in ATM register. v. Handling Telephone Calls Telephone calls were handed mostly to entertain the queries of the customers. People make phone calls for different purposes. Only the important calls are forwarded to manager and staffs all other queries are answered in the customer service department. The intern has to be courteous and polite. They must follow telephone etiquettes. If the concerned person is unavailable at the time of the call an arrangement should be made to get the message passed when the person is available. On the other hand, customers are informed about their debit card reception, fixed deposit maturity etc. by making call with them. vi. Scanning and Photocopying The activity of making the photocopy of the documents such as the Citizenship Certificate of the customers, the FD receipt and the other documents as asked by the staffs of the bank was performed during the internship period. The account opening forms of the customers (Signatures of the accountholders and their photos) and other documents were scanned during the period 40 vii. Filling and record keeping During the internship, the task of filling and recording the documents were also performed. Proper filling of the things like Cheque requisition form, ATM acknowledge form, account opening form etc. was performed. Similarly the accounts opening register for the new accounts opened was updated by recording the new accounts opened, on a regular basis and the signature of the authority was also received on the register. viii. Relationship Maintenance Maintaining good customer relationship was another motto in the CSD. As an intern it was always kept in mind that none of the activities done should affect the existing relationship between the bank and customers. As an intern the focus was on the walk-in customers as well as on the existing customers because they walk-in customers were the potential customers of the bank who would make the word-of-mouth advertisement of the bank and the existing customers are the assets of the bank. ix. Dealing with the customer’s complaints The involvement of the intern was also dealing with the grievances of the customers. The major grievance was related to the ATM machine. Customers made complaints about the difficulty to withdraw their money from the ATM machine, lack of parking space and so on. Such complaints were forwarded to the authorities concerned. 41 x. Balance Enquiry With the help of the software, an intern is allowed to make balance enquiry of the customers. By entering account number in enquiry option balance of the customer can be checked. The total balance is told only to the account holder by verifying his/her photograph. Internees are not allowed to tell the balance other than account holder and on phone calls. 4.4 Problems and Challenges in Customer Service Department Customer service department is the department where direct communication is done. This department directly deals with the customer queries and questions regarding their balance enquiry, activation of mobile banking, printing of cheques and account statements etc. Thus, various problems and challenges are faced during the period of internship. They are mentioned below: Communication with different personality people. Large numbers of cheques have to be printed at once .Huge crowd. Lack of patience in people. 4.5 Problem solved in Customer Service Department During the period of internship, various problems are solved as an intern: Help in filling up the new account opening forms. Following up the customers who have come to receive ATMs and cheques. 42 Recording the number of printed cheques indicating the number of cheques assigned to customer in chronological order. Listening to customer queries and providing them basic information and knowledge to solve their issues and problems. Communicating with customers about the bank services 4. 6 Observed gaps Knowledge gained from the academic courses seemed to be totally different in practice. Although, there is the huge gap between theory and practice, the concept of the theory is essential in the workplace. Socio-cultural factors, the interpersonal relationship seems to be simple in theory but in the practical maintaining the interpersonal relationship and mixing with society is a crucial task. Dealing with various kinds of customers effectively can be sharpening through the practice. Knowledge from the book about customer relationship cannot be as effective as that in practice. 43 CHAPTER FIVE LESSONS LEARNT, CONCLUSION AND RECOMMENDATIONS 44 5.1 LESSON LEARNT The banking sector is one of the service sectors which is vital for the uplift of the economy for the country and is dominant in the present context. The work in the bank is a challenging one which was learnt during the internship at the Rastriya Banijiya Bank. I would be able to know the banking system through my internship and get the practical exposure but I found it was quite different experience. Moreover, willingness to learn and taking initiative is essential to gain comprehensive knowledge about the work. The two months long internship at RBB did not only gave me an opportunity to learn about the basic activities of the various departments but also helped to shape personality and character to greater extend. Some of the experiences and lessons gathered during the internship period are: Dealing with people with different personality mostly in Customer Service Department. Learnt to work in team and individually to perform the assigned task. To build communication skills, analyze work place relationship, build greater networking, and socialize with many people. Learnt about the importance of the time management and the need of the communication skills in Customer Service Department. Learnt various qualities required for being crucial part of an office team such as sincerity, punctuality, and confidentiality and working under pressure. Learnt using the banking software system for account opening, updating KYC, balance enquiry, printing cheques and account statements, activating mobile banking etc. Learned about the behavioral skills while dealing with customers as well as staffs of the organization. 45 5.2 CONCLUSIONS Commercial Bank in Nepal could be viable only if they could provide maximum qualitative services to the customer of the bank who is the main source of income for the banks. Without the customer no bank can fulfill its objectives. To maintain the standard of the bank it should always look for measure to adapt to changes to a better level. This report has been prepared as the partial fulfillment of eighth semester of BBA under LUC. Rastriya Banijya Bank Limited proved to be a strong mainstay for building up my professional career. The internship gave me the perfect opening to plant my acquaintance in the appropriate field. It helped me to apply the year’s long theoretical lessons into practical area. Further, in past 8 weeks, I learned to work under pressure and broadened my knowledge, vision, ability and confidence to perform in real working upbringing. It was a great chance to gain practical knowledge of banking sector. Beside this, the supervisors were extremely helpful in guiding on our internship program. It was the great experience working as an intern in Rastriya Banijya Bank Limited. The operational environment was friendly. There was good communication and healthy relationship in between the different levels of staffs. The author was able to find out various services offered and facilities provided by Rastriya Banijya Bank Limited. Working as an intern mainly provided us an opportunity to learn about practical implication in our career building hence it is a significant platform for our future career. 46 5.3 RECOMMENDATIONS From the overall study and the observation, Banijya Bank is one of the best banks to provide the continued service to the general public and its customer in this competitive environment. And as well as there are many challenging environment to Banijya Bank Ltd. And all commercial banks at present situation. In this competitive environment the developing countries like Nepal is also the challenge to the Banijya Bank ltd. As there is an advent of Information Technology, the bank must give its special attention on equipping with the modern technologies. By working as an intern at RBB Biratnagar branch and observing its working environment some areas of improvement are identified. Therefore, following recommendation can be made to the bank for achieving higher efficiency and effectiveness. Customer satisfaction is the key for any organization, but it is seen in the bank that some of the customers of the bank are not satisfied by time taken to decide the service. Thus, taking this into consideration RBB should focus more on quick and satisfactory service. Bank should give its customers the notification regarding the changes in interest rates of deposits and loan rates to the customers in their cell phones through the service similar to SMS banking. It is found that many customers are surprised to find the interest rates changed as the current means of information delivery seems less effective. Replacement of ATM with a new one Replacing the old software, photocopy machine and printer with the new one Using the inverter or generator that can constantly supply power during power cut 47 BIBLIOGRAPHY Akrani, G. (2011, 09 02). Retrieved from Kalyan City Life: http://kalyancity.blogspot.com/2011/02/what-is-bank-introduction-definition.html Bhandari, B. (2017, September 18). 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