Part 2 - Competitive Audit Report
Google UX Design Certificate
1. Competitive audit goal(s)
Compare the ordering experience of each competitor's app
2. Who are your key competitors? (Description)
The Competitors are Zomato, a food chain that’s slightly cheaper than Swiggy, Foody,
ProFood and has more locations. Zomato uses high-quality ingredients and is famous for its
deals and above-and-beyond delivery service.
Our other competitor is Swiggy, a low-cost family-style Italian eatery that has a wideranging menu.
Foody and Profood is a direct competitor to Zomato. Swiggy is an indirect competitor to
Foody.
3. What are the type and quality of competitors’ products?
(Description)
Most of the ingredients are the same buy what make it different is the quality of the
ingredients, Zomato uses high quality ingredients as compare to other platforms and thus
has better food than others. Zomato uses all variety of foods for everyone whether they like
fast food, Italian, Chinese or any other cuisines they want.
Swiggy, Profood and Foody has its own advantages and offers large variety of Italian food
as compare to Zomato.
4. How do competitors position themselves in the market?
(Description)
Part 2 - Competitive Audit Report
Google UX Design Certificate
Although, Zomato uses high quality ingredients, its less expensive than Swiggy, Profood and
foody. And the delivery is also reliable and free. This makes customers particularly loyal.
Swiggy, Profood and foody to attract attention position itself as a place for families and
host parties, birthdays and gatherings which attracts customers.
5. How do competitors talk about themselves? (Description)
They describe themselves as “Family style food for everyone”. Delivery will be free and food
will be healthy and not expensive. They emphasize that their app is simple to use,
remembers your payment info, and lets you track your food via app.
6. Competitors’ strengths (List)
Zomato’s strengths include:
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High quality ingredients
Not expensive as others
delivery quality standards
Providing excellent food tracking for the orders on their app
Swiggy, Profood And Foody’s strengths include:
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Offering an elaborate and ornate app design
Including design decisions that simplify the restaurant’s large menu for users
Making customers feel welcome
Providing excellent app accessibility
7. Competitors’ weaknesses (List)
Part 2 - Competitive Audit Report
Google UX Design Certificate
Zomato’s weaknesses include:
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No features for audio or visual impairments
Minimal features and visuals
App sections are not defined by color
Swiggy’s weaknesses include:
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Payment process is difficult to complete
Simple, unreliable delivery tracker
No features for audio or visual impairments
Foody’s weaknesses include:
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Payment process is difficult to complete
Simple, unreliable delivery tracker
No features for audio or visual impairments
Foody’s weaknesses include:
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Navigation is complicated
Payment process is difficult to complete
Difficult to find key info (menu, location, hours)
Some elements seem clickable but are not
8. Gaps (List)
Some gaps we identified include:
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Competitor products don’t offer specifically health-conscious options
Competitor products provide a limited amount of accessibility features
Order and delivery process isn’t clear or intuitive
9. Opportunities (List)
Part 2 - Competitive Audit Report
Google UX Design Certificate
Some opportunities we identified include:
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Offer customization options that emphasize healthy ingredients and dietary
alternatives
Integrate app with voice assistive technology
Create a straightforward process for order, checkout, and delivery tracking