注意不要写成开发信的形式，先吊一吊胃口让他不得不回复！
Dear Mr. Andy Rebison,
Glad to learn that ABC Medical has stay on the Medical & Health sector of Euronext
Stock board for 6 years. (先给客户戴高帽子，贵公司实力强啊，雄踞欧洲股票版块 6
年之久)
This is Sam, I learn your company XXXX company from ABC Medical. One month ago
I called to ABC and a Genetalmen seems named "Ferlado"? he said I could contact
you directly for any issue of purchasing business. I'm not sure whether you could get
this email. (虚实结合，客户看到母公司告诉的联系方式，他会比较重视也对你很感兴
趣)
If so, please kindly give me a reply, thanks a lot.
Best regards,
Sam
客户会有种很好奇的感觉，会先看看你的网站，你是做什么产品的。然后回复你一封
邮件，跟你联系一下，看看具体是否有什么重要的事情。
开发信注意点
1. 短
2. 主题要明确
Re: ABC inc/Home Depot vendor-solar light/DEF Co., Ltd.”
简单地将对方公司名放在开头，将相对来说有影响力的供货商放在中间，将自己放在
最后 主题鲜明
3. 减少废话，环境优美 竭诚服务 都删掉
4. 尽量用最简单的词汇
Hi Mike,
Samples received and already passed to vendor. The material
was PP, not ABS. Offer sheet is preparing and will be sent to
you soon.
By the way, raw material increased these days, pls make a
decision quickly to go ahead after price confirmed. We'll arrange
the mass production asap.
Thanks and best regards,
C
5.多用被动语态，减少第一人称的使用
6.尽量不用附件或图片
Item: Solar lantern with soft handle
Model No.: HBC-294847/KT
Description:.................(把详细的规格写清楚)
Package: color box
MOQ: 1,000pcs
Pcs/ctn: 20pcs/ctn
Ctn size: 50*40*60cm
GW/NW: 20kg/18kg
Q'ty/20': ....pcs; Q'ty/40': ...pcs
Loading port: Shenzhen
Payment terms: T/T, L/C, D/P, etc.
Valid time: 60 days
FOB Shenzhen: USD2.39/pc
CIF Valencia: USD2.45/pc
7. 喜欢插入 URL 链接。很多朋友在写开发信的时候，总是会在内容里加上自己公司的
网址，或者在签名的下面加上链接，这样做，同样有很大的概率被服务器拦截掉的！
最好在客人回复后，第二次给他写邮件的时候插入这些就没问题了。
8. 避免语气生硬
开发信模板 1
Hi Sir,
Glad to hear that you're on the market for fiberglass. We specialize in this
field for several years, with the strength of chopped strand mat and stitch
chopped strand mat, with good quality and pretty competitive price.
Should you have any questions, pls do not hesitate to contact me. FREE
SAMPLES will be sent for your evaluation!
Tks & br,
Jack
**** company (这里留下公司名、电话、传真、邮件就可以了，正文就
可以写的很简单。)
Tel: ***
Fax: ***
Mail: ***
Website: ****** (请记住，如果你非要在里面加上网页链接，请放在签
名里，不要放正文，让人感觉更像搞推销的，不太好。)
2. Hi Alex,
How are you doing? Glad to get your name card from HK fair.
This is Sandy from ***. We specialized in parking sensor system, and all
our products with CE/FCC/FCCID approved!
Regarding the FUN MINI DVR your selected on the fair, pls find the details
with best offer in attachment.
Hope to get good news from you! Thanks.
Best regards,
Sandy
Sales assistant
3. 持续跟进
Hi sir,
Sorry for re-troubling!
Regarding our hot-selling DVR cards, attached the E-catalogue with offer
for your review.
Any questions, that will be much appreciated! Thanks.
Kind regards,
4.Dear Sir or Madam,
Glad to hear that you're on the market for consumer battery. We, Wuxi
Baolai Batteries Co. Ltd., are a professional manufacturer for batteries. Such
as alkaline, super heavy duty, carbon zinc, lithium, Ni-MH rechageable, etc.
All items are according to IEC standard! OEM and ODM are acceptable.
Please contact me if any questions. Sincerely hope to find a way to
cooperate with your esteemed company!
Thanks & best regards,
Amy Hua
Wuxi Baolai Batteries Co. Ltd.
Tel: ***
Fax: ***
Mail: ***
6.
7.