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Fourth Edition
BUSINESS STATISTICS
Communicating with Numbers
Sanjiv Jaggia Alison Kelly
California Polytechnic
State University
Suffolk University
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BRIEF CONTENTS
PART O NE
Introduction
CHAPTER 1
Data and Data Preparation 2
PART TWO
Descriptive Statistics
CHAPTER 2
CHAPER 3
Tabular and Graphical Methods 32
Numerical Descriptive Measures 80
PART TH REE
Probability and Probability Distributions
CHAPTER 4
CHAPTER 5
CHAPTER 6
Introduction to Probability 124
Discrete Probability Distributions 160
Continuous Probability Distributions 200
PART FO UR
Basic Inference
CHAPTER
CHAPTER
CHAPTER
CHAPTER
CHAPTER
CHAPTER
7
8
9
10
11
12
Sampling and Sampling Distributions 238
Interval Estimation 278
Hypothesis Testing 310
Statistical Inference Concerning Two Populations 344
Statistical Inference Concerning Variance 380
Chi-Square Tests 408
PART FI VE
Advanced Inference
CHAPTER
CHAPTER
CHAPTER
CHAPTER
CHAPTER
13
14
15
16
17
Analysis of Variance 438
Regression Analysis 482
Inference with Regression Models 514
Regression Models for Nonlinear Relationships 556
Regression Models with Dummy Variables 588
PART S IX
Supplementary Topics
CHAPTER 18
CHAPTER 19
CHAPTER 20
Forecasting with Time Series Data 622
Returns, Index Numbers, and Inflation 658
Nonparametric Tests 682
A P PENDIXES
APPENDIX A
APPENDIX B
APPENDIX C
Getting Started with R 721
Tables 727
Answers to Selected Even-Numbered Exercises 739
Glossary 755
Index 763
xxv
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1
Data and Data
Preparation
L E A R N I N G
O B J E C T I V E S
After reading this chapter, you should be able to:
LO 1.1
Explain the various data types.
LO 1.2
Describe variables and types of measurement scales.
LO 1.3
Inspect and explore data.
LO 1.4
Apply data subsetting.
I
n just about any contemporary human activity, we use statistics to analyze large amounts of
data for making better decisions. Managers, consumers, sports enthusiasts, politicians, and
medical professionals are increasingly turning to data to boost a company’s revenue, deepen
customer engagement, find better options on consumer products, prevent threats and fraud, succeed in sports and elections, provide better diagnoses and cures for diseases, and so on. In this
chapter, we will describe various types of data and measurement scales of variables that are used
in statistics.
It is important to note that after obtaining relevant data, we often spend a considerable amount
of time on inspecting and preparing the data for subsequent analysis. In this chapter, we will discuss
a few important data preparation tasks. We will use counting and sorting of relevant variables to
inspect and explore data. Finally, we will discuss a commonly used technique called subsetting,
where only a portion (subset) of the data is used for the analysis.
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Yuliia Mazurkevych/Shutterstoick
I N T R O D U C T O R Y
C A S E
Gaining Insights into Retail Customer Data
Organic Food Superstore is an online grocery store that specializes in providing organic food
products to health-conscious consumers. The company offers a membership-based service that
ships fresh ingredients for a wide range of chef-designed meals to its members’ homes. Catherine Hill is a marketing manager at Organic Food Superstore. She has been assigned to market
the company’s new line of Asian-inspired meals. Research has shown that the most likely customers for healthy ethnic cuisines are college-educated millennials (born between 1982 and 2000).
In order to spend the company’s marketing dollars efficiently, Catherine wants to focus on this
target demographic when designing the marketing campaign. With the help of the information technology (IT) group, Catherine has acquired a representative sample that includes each customer’s
identification number (CustID), sex (Sex), race (Race), birthdate (BirthDate), whether the customer
has a college degree (College), household size (HHSize), annual income (Income), total spending
(Spending), total number of orders during the past 24 months (Orders), and the channel through
which the customer was originally acquired (Channel). Table 1.1 shows a portion of the data set.
TABLE 1.1 A Sample of Organic Food Superstore Customers
CustID
Sex
Race
BirthDate
...
Channel
1530016
Female
Black
12/16/1986
...
SM
1531136
Male
White
5/9/1993
...
TV
⋮
⋮
⋮
⋮
⋮
⋮
1579979
Male
White
7/5/1999
...
SM
Customers
Catherine wants to use the Customers data set to:
1. Identify Organic Food Superstore’s college-educated millennial customers.
2. Compare the profiles of female and male college-educated millennial customers.
A synopsis of this case is provided at the end of Section 1.3.
3
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LO 1.1
Explain the various types
of data.
1.1 TYPES OF DATA
In general, data are compilations of facts, figures, or other contents, both numerical and
nonnumerical. Data of all types and formats are generated from multiple sources. Insights
from all of these data improves a company’s bottom-line and enhances consumer experience. At the core, business statistics benefits companies by developing better marketing
strategies, deepening customer engagement, enhancing efficiency in procurement, uncovering ways to reduce expenses, identifying emerging market trends, mitigating risk and
fraud, etc. We often find a large amount of data at our disposal. However, we also derive
insights from relatively small data sets, such as from consumer focus groups, marketing
surveys, or reports from government agencies.
Every day, consumers and businesses use data from various sources to help make decisions. In order to make intelligent decisions in a world full of uncertainty, we have to understand statistics—the language of data. In the broadest sense, statistics is the science of
extracting useful information from data. Three steps are essential for doing good statistics.
An important first step for making decisions is to find the right data, which are both complete and lacking any misrepresentation, and prepare it for the analysis. Second, we must
use the appropriate statistical tools, depending on the data at hand. Finally, an important
ingredient of a well-executed statistical analysis is to clearly communicate information into
verbal and written language. It is important to note that numerical results are not very useful
unless they are accompanied with clearly stated actionable business insights.
DATA AND STATISTICS
Data are compilations of facts, figures, or other contents, both numerical and nonnumerical. Statistics is the science that deals with the collection, preparation, analysis, interpretation, and presentation of data.
In the introductory case, Catherine wants to target college-educated millennials when
designing the marketing campaign so that she spends the company’s marketing dollars
efficiently. Before we analyze the information that Catherine has gathered, it is important
to understand different types of data and measurement scales of variables. In this section,
we focus on data types.
LO 1.1
Explain the various types of
data.
4
Sample and Population Data
We generally divide the study of statistics into two branches: descriptive statistics and
inferential statistics. Descriptive statistics refers to the summary of important aspects of a
data set. This includes collecting data, organizing the data, and then presenting the data in
the form of charts and tables. In addition, we often calculate numerical measures that
summarize the data by providing, for example, the typical value and the variability of the
variable of interest. Today, the techniques encountered in descriptive statistics account for
the most visible application of statistics—the abundance of quantitative information that is
collected and published in our society every day. The unemployment rate, the president’s
approval rating, the Dow Jones Industrial Average, batting averages, the crime rate, and the
divorce rate are but a few of the many “statistics” that can be found in a reputable newspaper
on a frequent, if not daily, basis. Yet, despite the familiarity of descriptive statistics, these
methods represent only a minor portion of the body of statistical applications.
The phenomenal growth in statistics is mainly in the field called inferential statistics.
Generally, inferential statistics refers to drawing conclusions about a large set of data—
called a population—based on a smaller set of sample data. A population is defined as
all members of a specified group (not necessarily people), whereas a sample is a subset of
that particular population. In most statistical applications, we must rely on sample data in
order to make inferences about various characteristics of the population.
B u si n e ss S tatistics
1.1
Types of Data
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Figure 1.1 depicts the flow of information between a population and a sample. Consider, for example, a 2016 Gallop survey that found that only 50% of millennials plan to
stay at their current job for more than a year. Researchers use this sample result, called a
sample statistic, in an attempt to estimate the corresponding unknown population
parameter. In this case, the parameter of interest is the percentage of all millennials who
plan to be with their current job for more than a year.
FIGURE 1.1 Population versus Sample
Sampling
Population
Sample
Inference
POPULATION VERSUS SAMPLE
A population consists of all items of interest in a statistical problem. A sample is a
subset of the population. We analyze sample data and calculate a sample statistic to
make inferences about the unknown population parameter.
It is generally not feasible to obtain population data due to prohibitive costs and/or
practicality. We rely on sampling because we are unable to use population data for two
main reasons.
∙ Obtaining information on the entire population is expensive. Consider how the
monthly unemployment rate in the United States is calculated by the Bureau of Labor
Statistics (BLS). Is it reasonable to assume that the BLS counts every unemployed
person each month? The answer is a resounding NO! In order to do this, every home in
the country would have to be contacted. Given that there are approximately 160 million
individuals in the labor force, not only would this process cost too much, it would take an
inordinate amount of time. Instead, the BLS conducts a monthly sample survey of about
60,000 households to measure the extent of unemployment in the United States.
∙ It is impossible to examine every member of the population. Suppose we are
interested in the average length of life of a Duracell AAA battery. If we tested the
duration of each Duracell AAA battery, then in the end, all batteries would be dead
and the answer to the original question would be useless.
Cross-Sectional and Time Series Data
Sample data are generally collected in one of two ways. Cross-sectional data refer to
data collected by recording a characteristic of many subjects at the same point in time, or
without regard to differences in time. Subjects might include individuals, households,
firms, industries, regions, and countries.
Table 1.2 is an example of a cross-sectional data set. It lists the team standings for the
National Basketball Association’s Eastern Conference at the end of the 2018–2019 season.
The eight teams may not have ended the season precisely on the same day and time, but the
differences in time are of no relevance in this example. Other examples of cross-sectional
data include the recorded grades of students in a class, the sale prices of single-family
homes sold last month, the current price of gasoline in different cities in the United States,
and the starting salaries of recent business graduates from the University of Connecticut.
Chapter 1
Data and Data Preparation
B u si n e ss S tatistics
5
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TABLE 1.2 2018–2019 NBA Eastern Conference
Team name
Wins
Losses
Winning percentage
Milwaukee Bucks
60
22
0.732
Toronto Raptors*
58
24
0.707
Philadephia 76ers
51
31
0.622
Boston Celtics
49
33
0.598
Indiana Pacers
48
34
0.585
Brooklyn Nets
42
40
0.512
Orlando Magic
42
40
0.512
Detroit Pistons
41
41
0.500
*The Toronto Raptors won their first NBA title during the 2018–2019 season.
Time series data refer to data collected over several time periods focusing on certain
groups of people, specific events, or objects. Time series data can include hourly, daily,
weekly, monthly, quarterly, or annual observations. Examples of time series data include
the hourly body temperature of a patient in a hospital’s intensive care unit, the daily price
of General Electric stock in the first quarter of 2020, the weekly exchange rate between
the U.S. dollar and the euro over the past six months, the monthly sales of cars at a dealership in 2020, and the annual population growth rate of India in the last decade. In these
examples, temporal ordering is relevant and meaningful.
Figure 1.2 shows a plot of the national homeownership rate in the U.S. from 2000 to
2018. According to the U.S. Census Bureau, the national homeownership rate in the first
quarter of 2016 plummeted to 63.6% from a high of 69.4% in 2004. An explanation for the
decline in the homeownership rate is the stricter lending practices caused by the housing
market crash in 2007 that precipitated a banking crisis and deep recession. This decline
can also be attributed to home prices outpacing wages in the sample period.
FIGURE 1.2
70.0
Homeownership rate (in %)
Homeownership Rate (in %)
in the U.S. from 2000 through
2018
68.0
66.0
64.0
62.0
2000
2002
2004
2006
2008 2010
Year
2012
2014
2016
2018
Structured and Unstructured Data
When you think of data, the first image that probably pops in your head is lots of numbers
and perhaps some charts and graphs. In reality, data can come in multiple forms.
For example, information exchange in social networking websites such as Facebook,
LinkedIn, and Twitter also constitute data. In order to better understand the various forms
of data, we make a distinction between structured and unstructured data.
Generally, structured data reside in a predefined, row-column format. We use
spreadsheet or database applications to enter, store, query, and analyze structured data.
6
B u si n e ss S tatistics
1.1
Types of Data
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Examples of structured data include numbers, dates, and groups of words and numbers,
typically stored in a tabular format. Structured data often consist of numerical information that is objective and is not open to interpretation.
Point-of-sale and financial data are examples of structured data and are usually
designed to capture a business process or transaction. Examples include the sale of retail
products, money transfer between bank accounts, and the student enrollment in a university course. When individual consumers buy products from a retail store, each transaction
is captured into a record of structured data.
Consider the sales invoice shown in Figure 1.3. Whenever a customer places an order
like this, there is a predefined set of data to be collected, such as the transaction date,
shipping address, and the units of product being purchased. Even though a receipt or an
invoice may not always be presented in rows and columns, the predefined structure
allows businesses and organizations to translate the data on the document into a
row-column format.
FIGURE 1.3 A sample
invoice from a retail
transaction
For decades, companies and organizations relied mostly on structured data to run
their businesses and operations. Today, with the advent of the digital age, most experts
agree that only about 20% of all data used in business decisions are structured data. The
remaining 80% are unstructured.
Unlike structured data, unstructured data (or unmodeled data) do not conform to a
predefined, row-column format. They tend to be textual (e.g., written reports, e-mail messages, doctor’s notes, or open-ended survey responses) or have multimedia contents (e.g.,
photographs, videos, and audio data). Even though these data may have some implied
structure (e.g., a report title, e-mail’s subject line, or a time stamp on a photograph), they
are still considered unstructured as they do not conform to a row-column model required
in most database systems. Social media data such as Twitter, YouTube, Facebook, and
blogs are examples of unstructured data.
Big Data
Nowadays, businesses and organizations generate and gather more and more data at an
increasing pace. The term big data is a catch-phrase, meaning a massive amount of both
structured and unstructured data that are extremely difficult to manage, process, and
Chapter 1
Data and Data Preparation
B u si n e ss S tatistics
7
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analyze using traditional data-processing tools. Despite the challenges, big data present
great opportunities to gain knowledge and business intelligence with potential gamechanging impacts on company revenues, competitive advantage, and organizational
efficiency.
More formally, a widely accepted definition of big data is “high-volume, high-velocity
and/or high-variety information assets that demand cost-effective, innovative forms of
information processing that enable enhanced insight, decision making, and process
automation” (www.gartner.com). The three characteristics (the three Vs) of big data are:
∙ Volume: An immense amount of data is compiled from a single source or a wide
range of sources, including business transactions, household and personal devices,
manufacturing equipment, social media, and other online portals.
∙ Velocity: In addition to volume, data from a variety of sources get generated at a rapid
speed. Managing these data streams can become a critical issue for many organizations.
∙ Variety: Data also come in all types, forms, and granularity, both structured and
unstructured. These data may include numbers, text, and figures as well as audio,
video, e-mails, and other multimedia elements.
In addition to the three defining characteristics of big data, we also need to pay close
attention to the veracity of the data and the business value that they can generate. Veracity
refers to the credibility and quality of data. One must verify the reliability and accuracy
of the data content prior to relying on the data to make decisions. This becomes
increasingly challenging with the rapid growth of data volume fueled by social media and
automatic data collection. Value derived from big data is perhaps the most important
aspect of any statistical project. Having a plethora of data does not guarantee that useful
insights or measurable improvements will be generated. Organizations must develop a
methodical plan for formulating business questions, curating the right data, and unlocking
the hidden potential in big data.
Big data, however, do not necessarily imply complete (population) data. Take, for
example, the analysis of all Facebook users. It certainly involves big data, but if we
consider all Internet users in the world, Facebook users are only a very large sample.
There are many Internet users who do not use Facebook, so the data on Facebook do not
represent the population. Even if we define the population as pertaining to those who use
online social media, Facebook is still one of many social media portals that consumers
use. And because different social media are used for different purposes, data collected
from these sites may very well reflect different populations of Internet users; this
distinction is especially important from a strategic business standpoint. Therefore,
Facebook data are simply a very large sample.
In addition, we may choose not to use big data in its entirety even when they are available. Sometimes it is just inconvenient to analyze a very large data set as it is computationally burdensome, even with a modern, high-capacity computer system. Other times,
the additional benefits of working with big data may not justify the associated costs. In
sum, we often choose to work with relatively smaller data sets drawn from big data.
STRUCTURED, UNSTRUCTURED, AND BIG DATA
Structured data are data that reside in a predefined, row-column format, while
unstructured data do not conform to a predefined, row-column format. Big data is a
term used to describe a massive amount of both structured and unstructured data that
are extremely difficult to manage, process, and analyze using traditional data-processing
tools. Big data, however, do not necessary imply complete (population) data.
In this textbook, we will focus on traditional statistical methods applied to structured
data. Sophisticated tools to analyze unstructured data are beyond the scope of this
textbook.
8
B u si n e ss S tatistics
1.1
Types of Data
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Data on the Web
The explosion in the field of statistics and data analytics is partly due to the
growing availability of vast amounts of data and improved computational power.
Many experts believe that 90% of the data in the world today were created in the
last two years alone. These days, it has become easy to access data by simply
using a search engine like Google. These search engines direct us to dataproviding websites. For instance, searching for economic data may lead you to
the Bureau of Economic Analysis (www.bea.gov), the Bureau of Labor Statistics
(www.bls.gov/data), the Federal Reserve Economic Data (research.stlouisfed.
org), and the U.S. Census Bureau (www.census.gov/data.html). These websites
provide data on inflation, unemployment, GDP, and much more, including useful
international data.
The National Climatic Data Center (www.ncdc.noaa.gov/data-access) provides a large collection of environmental, meteorological, and climate data. Similarly, transportation data can be found at www.its-rde.net. The University of
Michigan has compiled sentiment data found at www.sca.isr.umich.edu. Several
cities in the United States have publicly available data in categories such as
finance, community and economic development, education, and crime. For
example, the Chicago data portal data.cityofchicago.org provides a large volume Comstock Images/Jupiterimages
of city-specific data. Excellent world development indicator data are available at
data.worldbank.org. The happiness index data for most countries are available at www.
happyplanetindex.org/data.
Private corporations also make data available on their websites. For example, Yahoo
Finance (www.finance.yahoo.com) and Google Finance (www.google.com/finance) list
data such as stock prices, mutual fund performance, and international market data. Zillow
(www.zillow.com/) supplies data for recent home sales, monthly rent, mortgage rates, and
so forth. Similarly, www.espn.go.com offers comprehensive sports data on both professional and college teams. Finally, The Wall Street Journal, The New York Times, USA
Today, The Economist, Business Week, Forbes, and Fortune are all reputable publications
that provide all sorts of data. We would like to point out that all of the above data sources
represent only a fraction of publicly available data.
E X E RC I S E S 1.1
Applications
1. A few years ago, it came as a surprise when Apple’s iPhone
4 was found to have a problem. Users complained of weak
reception, and sometimes even dropped calls, when they
cradled the phone in their hands in a particular way. A survey
at a local store found that 2% of iPhone 4 users experienced
this reception problem.
a. Describe the relevant population.
b. Is 2% associated with the population or the sample?
2. Many people regard video games as an obsession for youngsters, but, in fact, the average age of a video game player is
35 years old. Is the value 35 likely the actual or the estimated
average age of the population? Explain.
3. An accounting professor wants to know the average GPA of
the students enrolled in her class. She looks up information
on Blackboard about the students enrolled in her class and
Chapter 1
computes the average GPA as 3.29. Describe the relevant
population.
4. Recent college graduates with an engineering degree continue
to earn high salaries. An online search revealed that the average
annual salary for an entry-level position in engineering is $65,000.
a. What is the relevant population?
b. Do you think the average salary of $65,000 is computed
from the population? Explain.
5. Research suggests that depression significantly increases the
risk of developing dementia later in life. Suppose that in a
study involving 949 elderly persons, it was found that 22% of
those who had depression went on to develop dementia, compared to only 17% of those who did not have depression.
a. Describe the relevant population and the sample.
b. Are the numbers 22% and 17% associated with the
population or a sample?
Data and Data Preparation
B u si n e ss S tatistics
9
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6. Go to www.zillow.com and find the sale price of 20 single-family
homes sold in Las Vegas, Nevada, in the last 30 days. Structure
the data in a tabular format and include the sale price, the number of bedrooms, the square footage, and the age of the house.
Do these data represent cross-sectional or time series data?
7. Go to www.finance.yahoo.com to get the current stock quote
for Home Depot (ticker symbol = HD). Use the ticker symbol to
search for historical prices and create a table that includes the
monthly adjusted close price of Home Depot stock for the last
12 months. Do these data represent cross-sectional or time
series data?
8. Go to The New York Times website at www.nytimes.com and
review the front page. Would you consider the data on the
page to be structured or unstructured? Explain.
10. Find Under Armour’s annual revenue from the past 10 years.
Are the data considered structured or unstructured? Explain.
Are they cross-sectional or time series data?
11. Ask 20 of your friends about their online social media usage,
specifically whether or not they use Facebook, Instagram,
and Snapchat; how often they use each social media portal;
and their overall satisfaction of each of these portals. Create
a table that presents this information. Are the data considered
structured or unstructured? Are they cross-sectional or time
series data?
1.2 VARIABLES AND SCALES OF MEASUREMENT
LO 1.2
Describe variables and types
of measurement scales.
10
9. Conduct an online search to compare small hybrid vehicles
(e.g., Toyota Prius, Ford Fusion, Chevrolet Volt) on price, fuel
economy, and other specifications. Do you consider the search
results structured or unstructured data? Explain.
For any statistical analysis, we invariably focus on people, firms, or events with particular
characteristics. When a characteristic of interest differs in kind or degree among various
observations (records), then the characteristic can be termed a variable. Marital status
and income are examples of variables because a person’s marital status and income vary
from person to person. Variables are further classified as either categorical (qualitative)
or numerical (quantitative). The observations of a categorical variable represent categories, whereas the observations of a numerical variable represent meaningful numbers. For
example, marital status is a categorical variable, whereas income is a numerical
variable.
For a categorical variable, we use labels or names to identify the distinguishing
characteristic of each observation. For instance, a university may identify each student’s status as either at the undergraduate or the graduate level, where the education
level is a categorical variable representing two categories. Categorical variables can
also be defined by more than two categories. Examples include marital status (single,
married, widowed, divorced, separated), IT firm (hardware, software, cloud), and
course grade (A, B, C, D, F). It is important to note that categories are often converted
into numerical codes for purposes of data processing, which we will discuss in
later chapters.
For a numerical variable, we use numbers to identify the distinguishing characteristic
of each observation. Numerical variables, in turn, are either discrete or continuous. A
discrete variable assumes a countable number of values. Consider the number of children in a family or the number of points scored in a basketball game. We may observe
values such as 3 children in a family or 90 points being scored in a basketball game, but
we will not observe fractions such as 1.3127 children or 92.4724 scored points. The values that a discrete variable assumes need not be whole numbers. For example, the price
of a stock for a particular firm is a discrete variable. The stock price may take on a value
of $20.37 or $20.38, but it cannot take on a value between these two points.
A continuous variable is characterized by uncountable values within an interval.
Weight, height, time, and investment return are all examples of continuous variables. For
example, an unlimited number of values occur between the weights of 100 and 101
pounds, such as 100.3, 100.625, 100.8342, and so on. In practice, however, continuous
variables are often measured in discrete values. We may report a newborn’s weight (a
continuous variable) in discrete terms as 6 pounds 10 ounces and another newborn’s
weight in similar discrete terms as 6 pounds 11 ounces.
B u si n e ss S tatistics
1.2
Variables and Scales of Measurement
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CATEGORICAL AN D NUMERICAL VARIABLES
A variable is a general characteristic being observed on a set of people, objects, or
events, where each observation varies in kind or degree.
∙ The observations of a categorical variable assume names or labels.
∙ The observations of a numerical variable assume meaningful numerical values. A numerical variable can be further categorized as either discrete or continuous. A discrete variable assumes a countable number of values, whereas a
continuous variable is characterized by uncountable values within an interval.
EXAMPLE 1.1
In the introductory case, Catherine Hill has been assigned to help market Organic
Food Superstore’s new line of Asian-inspired meals. With the help of the IT group,
she has acquired a representative sample of customers at her store. Determine
which of the variables in the sample are categorical or numerical and, if numerical,
determine if they are discrete or continuous.
SOLUTION:
The variables Sex, Race, College, and Channel are categorical, merely representing
labels. We also treat Birthdate as a categorical variable, with numerous categories,
even though it contains numbers. Note that we can easily convert date of birth to a
numerical variable age by simply subtracting it from the current date. On the other
hand, HHSize, Income, Spending, and Orders are numerical variables because the
observations are all meaningful numbers. Note that all of the numerical variables in
this example are discrete because they can only assume a countable number of values;
in other words, they are not characterized by uncountable values within an interval.
The Measurement Scales
In order to choose the appropriate techniques for summarizing and analyzing variables,
we need to distinguish between the different measurement scales. The observations for
any variable can be classified into one of four major measurement scales: nominal, ordinal, interval, or ratio. Nominal and ordinal scales are used for categorical variables,
whereas interval and ratio scales are used for numerical variables. We discuss these scales
in ascending order of sophistication.
The nominal scale represents the least sophisticated level of measurement. If we are
presented with nominal observations, all we can do is categorize or group them. The
observations differ merely by name or label. Table 1.3 lists the 30 publicly-owned companies,
as of February 2019, that comprise the Dow Jones Industrial Average (DJIA). The DJIA is a
stock market index that shows how these large U.S.-based companies have traded during a
standard trading session in the stock market. Table 1.3 also indicates where stocks of these
companies are traded: on either the National Association of Securities Dealers Automated
Quotations (Nasdaq) or the New York Stock Exchange (NYSE). These observations are
classified as nominal scale because we are simply able to group or categorize them. Specifically,
only five stocks are traded on the Nasdaq, whereas the remaining 25 are traded on the NYSE.
Often, we substitute numbers for the particular categorical characteristic or trait that
we are grouping. For instance, we might use the number 0 to show that a company’s stock
is traded on the Nasdaq and the number 1 to show that a company’s stock is traded on the
NYSE. One reason why we do this is for ease of exposition; always referring to the
National Association of Securities Dealers Automated Quotations, or even the Nasdaq,
can be awkward and unwieldy.
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TABLE 1.3 Companies of the DJIA and Exchange Where Stock is Traded
Company
Exchange
Company
Exchange
3M (MMM)
NYSE
Johnson & Johnson (JNJ)
NYSE
American Express (AXP)
NYSE
JPMorgan Chase (JPM)
NYSE
Apple (AAPL)
Nasdaq
McDonald’s (MCD)
NYSE
Boeing (BA)
NYSE
Merck (MRK)
NYSE
Caterpillar (CAT)
NYSE
Microsoft (MFST)
Nasdaq
Chevron (CVX)
NYSE
Nike (NKE)
NYSE
Cisco (CSCO)
Nasdaq
Pfizer (PFE)
NYSE
Coca-Cola (KO)
NYSE
Procter & Gamble (PG)
NYSE
Disney (DIS)
NYSE
Travelers (TRV)
NYSE
DowDupont (DWDP)
NYSE
United Health (UNH)
NYSE
ExxonMobil (XOM)
NYSE
United Technologies (UTX)
NYSE
Goldman Sachs (GS)
NYSE
Verizon (VZ)
NYSE
Home Depot (HD)
NYSE
Visa (V)
NYSE
IBM (IBM)
NYSE
Wal-Mart (WMT)
NYSE
Intel (INTC)
Nasdaq
Walgreen (WBA)
Nasdaq
Compared to the nominal scale, the ordinal scale reflects a stronger level of measurement. With ordinal observations, we are able to both categorize and rank them with
respect to some characteristic or trait. The weakness with ordinal observations is that we
cannot interpret the difference between the ranked observations because the actual numbers used are arbitrary. Consider, for example, hotel reviews where consumers are asked
to classify the service at a particular hotel as excellent (5 stars), very good (4 stars), good
(3 stars), fair (2 stars), or poor (1 star). We summarize the categories and their respective
ratings in Table 1.4.
TABLE 1.4 Hotel Survey
Categories with Ratings
Category
Rating
Excellent
5
Very good
4
Good
3
Fair
2
Poor
1
In Table 1.4, the number attached to excellent (5 stars) is higher than the number attached
to good (3 stars), indicating that the response of excellent is preferred to good. However,
we can easily redefine the ratings, as we show in Table 1.5.
TABLE 1.5 Hotel Survey
Categories with Redefined Ratings
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1.2
Category
Rating
Excellent
100
Very good
80
Good
70
Fair
50
Poor
40
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In Table 1.5, excellent still receives a higher number than good, but now the difference
between the two categories is 30 points (100 – 70), as compared to a difference of 2
points (5 – 3) when we use the first classification. In other words, differences between
categories are meaningless with ordinal observations. (We also should note that we could
reverse the ordering so that, for instance, excellent equals 40 and poor equals 100; this
renumbering would not change the nature of the observations.)
As mentioned earlier, observations of a categorical variable are typically expressed in
words but are coded into numbers for purposes of data processing. When summarizing
the results of a categorical variable, we typically count the number of observations that
fall into each category or calculate the percentage of observations that fall into each category. However, with a categorical variable, we are unable to perform meaningful arithmetic operations, such as addition and subtraction.
With observations that are measured on the interval scale, we are able to categorize
and rank them as well as find meaningful differences between them. The Fahrenheit scale
for temperatures is an example of interval-scaled variable. Not only is 60 degrees Fahrenheit hotter than 50 degrees Fahrenheit, the same difference of 10 degrees also exists
between 90 and 80 degrees Fahrenheit.
The main drawback of an interval-scaled variable is that the value of zero is
arbitrarily chosen; the zero point of an interval-scaled variable does not reflect a
complete absence of what is being measured. No specific meaning is attached to
0 degrees Fahrenheit other than to say it is 10 degrees colder than 10 degrees Fahrenheit.
With an arbitrary zero point, meaningful ratios cannot be constructed. For instance, it
is senseless to say that 80 degrees is twice as hot as 40 degrees; in other words, the ratio
80/40 has no meaning.
The ratio scale represents the strongest level of measurement. The ratio scale has all
the characteristics of the interval scale as well as a true zero point, which allows us to
interpret the ratios between observations. The ratio scale is used in many business applications. Variables such as sales, profits, and inventory levels are expressed on the ratio
scale. A meaningful zero point allows us to state, for example, that profits for firm A are
double those of firm B. Variables such as weight, time, and distance are also measured on
a ratio scale because zero is meaningful.
Unlike nominal- and ordinal-scaled variables (categorical variables), arithmetic operations are valid on interval- and ratio-scaled variables (numerical variables). In later
chapters, we will calculate summary measures, such as the mean, the median, and
the variance, for numerical variables; we cannot calculate these measures for categorical
variables.
MEASUREMENT SCALES
The observations for any variable can be classified into one of four major measurement scales: nominal, ordinal, interval, or ratio.
∙ Nominal: Observations differ merely by name or label.
∙ Ordinal: Observations can be categorized and ranked; however, differences
between the ranked observations are meaningless.
∙ Interval: Observations can be categorized and ranked, and differences between
observations are meaningful. The main drawback of the interval scale is that
the value of zero is arbitrarily chosen.
∙ Ratio: Observations have all the characteristics of an interval-scaled variable
as well as a true zero point; thus, meaningful ratios can be calculated.
Nominal and ordinal scales are used for categorical variables, whereas interval and
ratio scales are used for numerical variables.
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EXAMPLE 1.2
Tween_Survey
The owner of a ski resort two hours outside Boston, Massachusetts, is interested
in serving the needs of the “tween” population (children aged 8 to 12 years old).
He believes that tween spending power has grown over the past few years, and he
wants their skiing experience to be memorable so that they want to return. At the
end of last year’s ski season, he asked 20 tweens the following four questions.
∙ Q1. On your car drive to the resort, which music streaming service was
playing?
∙ Q2. On a scale of 1 to 4, rate the quality of the food at the resort (where 1 is
poor, 2 is fair, 3 is good, and 4 is excellent).
∙ Q3. Presently, the main dining area closes at 3:00 pm. What time do you think
it should close?
∙ Q4. How much of your own money did you spend at the lodge today?
A portion of their responses is shown in Table 1.6. Identify the scale of measurement for each variable used in the survey. Given the tween responses, provide suggestions to the owner for improvement.
TABLE 1.6 Tween Responses to Resort Survey
Tween
Music Streaming
Food Quality
Closing Time
Own Money Spent ($)
1
Apple Music
4
5:00 pm
20
2
Pandora
2
5:00 pm
10
⋮
⋮
⋮
⋮
Spotify
2
4:30 pm
10
⋮
20
SOLUTION:
∙ Q1. Responses for music streaming service are nominal because the observations differ merely in label. Twelve of the 20 tweens, or 60%, listened to Spotify. If the resort wishes to contact tweens using this means, then it may want
to direct its advertising dollars to this streaming service.
∙ Q2. Food quality responses are on an ordinal scale because we can both
categorize and rank the observations. Eleven of the 20 tweens, or 55%, felt
that the food quality was, at best, fair. Perhaps a more extensive survey that
focuses solely on food quality would reveal the reason for their apparent
dissatisfaction.
∙ Q3. Closing time responses are on an interval scale. We can say that 3:30 pm
is 30 minutes later than 3:00 pm, and 6:00 pm is 30 minutes later than 5:30 pm;
that is, differences between observations are meaningful. The closing time
responses, however, have no apparent zero point. We could arbitrarily define
the zero point at 12:00 am, but ratios are still meaningless. In other words,
it makes no sense to form the ratio 6:00 pm/3:00 pm and conclude that
6:00 pm is twice as long a time period as 3:00 pm. A review of the closing
time responses shows that the vast majority (19 out of 20) would like the
dining area to remain open later.
∙ Q4. The tweens’ responses with respect to their own money spent at the resort
are on a ratio scale. We can categorize and rank observations as well as calculate
meaningful differences. Moreover, because there is a natural zero point, valid
ratios can also be calculated. Seventeen of the 20 tweens spent their own money at
the lodge. It does appear that the discretionary spending of this age group is significant. The owner would be wise to cater to some of their preferences.
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E X E RC I S E S 1.2
Applications
12. Which of the following variables are categorical and which are
numerical? If the variable is numerical, then specify whether
the variable is discrete or continuous.
a. Points scored in a football game.
b. Racial composition of a high school classroom.
c. Heights of 15-year-olds.
a. A meteorologist records the amount of monthly rainfall
over the past year.
b. A sociologist notes the birth year of 50 individuals.
c. An investor monitors the daily stock price of BP following
the 2010 oil disaster in the Gulf of Mexico.
17.
13. Which of the following variables are categorical and which are
numerical? If the variable is numerical, then specify whether
the variable is discrete or continuous.
a. Colors of cars in a mall parking lot.
b. Time it takes each student to complete a final exam.
c. The number of patrons who frequent a restaurant.
14. In each of the following scenarios, define the type of measurement scale.
a. A kindergarten teacher marks whether each student is a
boy or a girl.
b. A ski resort records the daily temperature during the
month of January.
c. A restaurant surveys its customers about the quality of its
waiting staff on a scale of 1 to 4, where 1 is poor and 4 is
excellent.
15. In each of the following scenarios, define the type of measurement scale.
a. An investor collects data on the weekly closing price of
gold throughout the year.
b. An analyst assigns a sample of bond issues to one of the
following credit ratings, given in descending order of
credit quality (increasing probability of default): AAA, AA,
BBB, BB, CC, D.
c. The dean of the business school at a local university
categorizes students by major (i.e., accounting, finance,
marketing, etc.) to help in determining class offerings in
the future.
16. In each of the following scenarios, define the type of measurement scale.
Major. A professor records the majors of her
30 students. A portion of the data is shown in the
accompanying table.
Student
Major
1
Accounting
2
Management
⋮
⋮
30
Economics
a. What is the measurement scale of the Major variable?
b. Summarize the results in tabular form.
c. What information can be extracted from the data?
18.
DOW. The accompanying table shows a portion of the
30 companies that comprise the Dow Jones Industrial Average (DJIA). For each company, the data set lists the year that
it joined the DJIA, its industry, and its stock price (in $) as of
February 15, 2019.
Company
Year
Industry
Price
3M (MMM)
1976
Health Care
208.9
American Express (AXP)
1982
Finance
107.4
⋮
Walgreen (WBA)
⋮
⋮
⋮
2018
Health Care
73.43
a. What is the measurement scale of the Industry variable?
b. What is the measurement scale of the Year variable?
What are the strengths of this type of measurement
scale? What are its weaknesses?
c. What is the measurement scale of the Price variable?
What are the strengths of this type of measurement
scale?
1.3 DATA PREPARATION
As noted earlier, after obtaining relevant data, we often spend a considerable amount of time on
inspecting and preparing the data for subsequent analysis. In this section, we will discuss a few
important data preparation tasks. We first count and sort the observations of relevant variables
in order to inspect and explore the data. We also discuss a commonly used technique called
subsetting where only on a portion (subset) of the data are used for the statistical analysis.
Counting and Sorting
LO 1.3
In addition to visually reviewing data, counting and sorting are among the very first tasks
most data analysts perform to gain a better understanding and insights into the data.
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Inspect and explore data.
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Counting and sorting data help us verify that the data set is complete or that it may have
missing values, especially for important variables. Sorting data also allows us to review
the range of values for each variable. We can sort data based on a single variable or multiple variables.
In Example 1.3, we demonstrate how to use counting and sorting features in Excel
and R to inspect and gain insights into the data.
EXAMPLE 1.3
Gig
BalanceGig is a company that matches independent workers for short-term engagements with businesses in the construction, automotive, and high-tech industries.
The ‘gig’ employees work only for a short period of time, often on a particular
project or a specific task. A manager at BalanceGig extracts the employee data
from their most recent work engagement, including the hourly wage (Wage), the
client’s industry (Industry), and the employee’s job classification (Job). A portion
of the Gig data set is shown in Table 1.7.
TABLE 1.7 Gig Employee Data
EmployeeID
1
2
⋮
604
Wage
32.81
46
⋮
26.09
Industry
Construction
Automotive
⋮
Construction
Job
Analyst
Engineer
⋮
Other
The manager suspects that data about the gig employees are sometimes
incomplete, perhaps due to the short engagement and the transient nature of the
employees. She would like to find the number of missing observations for the
Wage, Industry, and Job variables. In addition, she would like information on
the number of employees who (1) worked in the automotive industry, (2) earned more
than $30 per hour, and (3) worked in the automotive industry and earned more than
$30 per hour. Finally, the manager would like to know the hourly wage of the
lowest- and the highest-paid employees at the company as a whole and the hourly
wage of the lowest- and the highest-paid accountants who worked in the automotive
and the tech industries.
Use counting and sorting functions in Excel and R to find the relevant information requested by the manager, and then summarize the results.
Important: Due to different fonts and type settings, copying and pasting Excel
or R functions from this text directly into Excel or R may cause errors. When such
errors occur, you may need to replace special characters such as quotation marks
and parentheses or delete extra spaces in the functions.
SOLUTION:
Using Excel
a. Open the Gig data file. Note that the employee data are currently sorted by
their employee ID in column A. Scroll to the end of the data set and note that
the last record is in row 605. With the column heading in row 1, the data set
has a total of 604 records.
b. We use two Excel functions, COUNT and COUNTA, to inspect the number
of observations in each column. The COUNT function counts the number of
cells that contain numeric observations and, therefore, can only apply to the
EmployeeID and Wage variables. The COUNTA function counts the number
of cells that are not empty and is applicable to all four variables. Because
Wage is a numerical variable, we can enter either =COUNT(B2:B605) or
16
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c.
d.
e.
f.
g.
=COUNTA(B2:B605) in an empty cell to count the number of observations
for Wage. We get 604, implying that there are no missing observations. We
enter =COUNTA(C2:C605) and =COUNTA(D2:D605) in empty cells
to count the number of observations for the Industry (column C) and Job
(column D) variables. Because these two variables are non-numerical, we use
COUNTA instead of COUNT. Verify that the number of observations for
Industry and Job are 594 and 588, respectively, indicating that there are 10 and
16 blank or missing observations, respectively, for these two variables.
To count the number of employees in each industry, we use the COUNTIF
function. Entering =COUNTIF(C2:C605,“=Automotive”) in an empty cell
will show that 190 of the 604 employees worked in the automotive industry. Similarly, entering =COUNTIF(B2:B605,“>30”) in an empty cell will
show that 536 employees earned more than $30 per hour. Note that the first
parameter in the COUNTIF function is the range of cells to be counted, and
the second parameter specifies the selection criterion. Other logical operators
such as >=, <, <=, and <> (not equal to) can also be used in the COUNTIF
function.
To count the number of employees with multiple selection criteria, we use
the COUNTIFS function. For example, entering =COUNTIFS(C2:C605,
“=Automotive”, B2:B605,“>30”) in an empty cell will show that 181 employees worked in the automotive industry and earned more than $30 per hour.
Additional data ranges and selection criteria can be added in corresponding
pairs. The >=, <, <=, and <> operators can also be used in the COUNTIFS
function.
To sort all employees by their hourly wage, highlight cells A1 through D605.
From the menu, click Data > Sort (in the Sort & Filter group). Make sure
that the My data has headers checkbox is checked. Select Wage for the Sort by
option and choose the Smallest to Largest (or ascending) order. Click OK.
At the top of the sorted list, verify that there are three employees with the
lowest hourly wage of $24.28. To sort data in descending order, repeat step e
but choose the Largest to Smallest (or descending) order. Verify that the highest hourly wage is $51.00.
To sort the data based on multiple variables, again highlight cells A1:D605
and go to Data > Sort. Choose Industry in the Sort by option and the A to Z
(or ascending) order. Click the Add Level button and choose Job in the Then
by option and the A to Z order. Click the Add Level button again and choose
Wage in the second Then by option and the Smallest to Largest order. Click OK.
We see that the lowest- and the highest-paid accountants who worked in the
automotive industry made $28.74 and $49.32 per hour, respectively.
Similarly, sorting the data by industry in descending order (Z to A) and then
by job classification and hourly wage in ascending order reveals that the lowest- and the highest-paid accountants in the Tech industry made $36.13 and
$49.49 per hour, respectively.
To resort the data set to its original order, highlight cells A1:D605 and go to
Data > Sort. Select each of the Then by rows and click the Delete Level button. Choose EmployeeID in the Sort by option and the Smallest to Largest
order.
Using R
Before following all R instructions, make sure that you have read Appendix A
(“Getting Started with R”). We assume that you have downloaded R and RStudio
and that you know how to import an Excel file. Throughout the text, our goal is
to provide the simplest way to obtain the relevant output. We denote all function
names in boldface and all options within a function in italics.
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a. Import the Gig data file into a data frame (table) and label it myData. Keep in
mind that the R language is case sensitive.
b. We use the dim function in R to count the number of observations and variables.
Verify that the R output shows 604 observations and four variables. Enter:
> dim(myData)
c. Two common functions to display a portion of data are head and View. The head
function displays the first few observations in the data set, and the View function
(case sensitive) displays a spreadsheet-style data viewer where the user can scroll
through rows and columns. Verify that the first employee in the data set is an
analyst who worked in the construction industry and made $32.81 per hour. Enter:
> head(myData)
> View(myData)
d. R stores missing values as NA, and we use the is.na function to identify the
observations with missing values. R labels observations with missing values
as “True” and observations without missing values as “False.” In order to
inspect the Industry variable for missing values, enter:
> is.na(myData$Industry)
e. For a large data set, having to look through all observations is inconvenient.
Alternately, we can use the which function together with the is.na function
to identify “which” observations contain missing values. The following command identifies 10 observations by row number as having a missing value in
the Industry variable. Verify that the first observation with a missing Industry
value is in row 24. Enter:
> which(is.na(myData$Industry))
f. To inspect the 24th observation, we specify row 24 in the myData data frame. Enter:
> myData[24,]
Note that there are two elements within the square bracket, separated by a
comma. The first element identifies a row number (also called row index),
and the second element after the comma identifies a column number (also
called column index). Leaving the second element blank will display all
columns. To inspect an observation in row 24 and column 3, we enter
myData[24, 3]. In a small data set, we can also review the missing values by
scrolling to the specific rows and columns in the data viewer produced by
the View function.
g. To identify and count the number of employees with multiple selection criteria, we use the which and length functions. In the following command, we
identify which employees worked in the automotive industry with the which
function and count the number of these employees using the length function.
The double equal sign (==), also called equality operator, is used to check
whether the industry is automotive. In R, text characters such as ‘Automotive’
are enclosed in quotation marks. Enter:
> length(which(myData$Industry=='Automotive'))
We can also use the >, >=, <, <=, and != (not equal to) operators in the
selection criteria. For example, using the following command, we can determine the number of employees who earn more than $30 per hour. Enter:
> length(which(myData$Wage > 30))
Note that there are 190 employees in the automotive industry and there are
536 employees who earn more than $30 per hour.
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h. To count how many employees worked in a particular industry and earned
more than a particular wage, we use the & operator. The following command
shows that 181 employees worked in the automotive industry and earned more
than $30 per hour. Enter:
> length(which(myData$Industry==‘Automotive’ & myData$Wage > 30))
i. We use the order function to sort the observations of a variable. In order to
sort the Wage variable and store the ordered data frame in a new data frame
called sortedData1, enter:
> sortedData1 <- myData[order(myData$Wage),]
> View(sortedData1)
The View function shows that the lowest and highest hourly wages are $24.28
and $51.00, respectively. By default, the sorting is performed in ascending
order. To sort in descending order, enter:
> sortedData1 <- myData[order(myData$Wage, decreasing = TRUE),]
j. To sort data by multiple variables, we specify the variables in the order func-
tion. The following command sorts the data by industry, job classification, and
hourly wage, all in ascending order, and stores the ordered data in a data frame
called sortedData2. Enter:
> sortedData2 <- myData[order(myData$Industry, myData$Job,
myData$Wage),]
> View(sortedData2)
The View function shows that the lowest-paid accountant who worked in the
automotive industry made $28.74 per hour.
k. To sort the data by industry and job classification in ascending order and
then by hourly wage in descending order, we insert a minus sign in front
of the wage variable. We store the resulting ordered data in a data frame
called ­sortedData3. Verify that the highest-paid accountant in the automotive
industry made $49.32 per hour. Enter:
> sortedData3 <- myData[order(myData$Industry, myData$Job,
-myData$Wage),]
> View(sortedData3)
l. The industry and job classification variables are non-numerical. As a result,
to sort the data by industry in descending order and then by job classification
and hourly wage in ascending order, we use the xtfrm function with the minus
sign in front of the Industry variable. Enter:
> sortedData4 <- myData[order(-xtfrm(myData$Industry), myData$Job,
myData$Wage),]
> View(sortedData4)
The View function reveals that the lowest- and the highest-paid accountants in
the technology industry made $36.13 and $49.49 per hour, respectively.
m. To sort the data by industry, job, and hourly wage, all in descending order, we
use the decreasing option in the order function. Verify that the highest-paid
sales representative in the technology industry made $48.87. Enter:
> sortedData5 <- myData[order(myData$Industry, myData$Job,
myData$Wage, decreasing = TRUE),]
> View(sortedData5)
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n. To export the sorted data from step m as a comma-separated value file, we
use the write.csv function. Verify that the exported file is in the default folder
(e.g., My Document on Microsoft Windows). Other data frames in R can be
exported using a similar statement. Enter:
> write.csv(sortedData5,''sortedData5.csv'')
Summary
∙ There are a total of 604 records in the data set. There are no missing values in
the Wage variable. The Industry and Job variables have 10 and 16 missing values, respectively.
∙ 190 employees worked in the automotive industry, 536 employees earned
more than $30 per hour, and 181 employees worked in the automotive industry
and earned more than $30 per hour.
∙ The lowest and the highest hourly wages in the data set are $24.28 and $51.00,
respectively. The three employees who had the lowest hourly wage of $24.28 all
worked in the construction industry and were hired as Engineer, Sales Rep, and
Accountant, respectively. Interestingly, the employee with the highest hourly wage
of $51.00 also worked in the construction industry in a job type classified as Other.
∙ The lowest- and the highest-paid accountants who worked in the automotive
industry made $28.74 and $49.32 per hour, respectively. In the technology
industry, the lowest- and the highest-paid accountants made $36.13 and $49.49
per hour, respectively. Note that the lowest hourly wage for an accountant is
considerably higher in the technology industry compared to the automotive
industry ($36.13 > $28.74).
A Note on Handling Missing Values
There are two common strategies for dealing with missing values. The omission strategy
recommends that observations with missing values be excluded from subsequent analysis. The imputation strategy recommends that the missing values be replaced with some
reasonable imputed values. For numerical variables, it is common to replace the missing
values with the average (typical) values across relevant observations. For categorical variables, it is common to impute the most predominant category. Further details regarding
the imputation strategy are beyond the scope of this text.
Subsetting
LO 1.4
Apply data subsetting
The process of extracting portions of a data set that are relevant to the analysis is called
subsetting. For example, a multinational company has sales data for its global operations,
and it creates a subset of sales data by country and performs analysis accordingly. For
time series data, which are data indexed in time order, we may choose to create subsets of
recent observations and observations from the distant past in order to analyze them separately. Subsetting can also be used to eliminate observations that contain missing values,
low-quality data, or outliers. Sometimes, subsetting involves excluding variables that contain redundant information, or variables with excessive amounts of missing values.
SUBSETTING
Subsetting is the process of extracting a portion of a data set that is relevant for
subsequent statistical analysis or when the objective of the analysis is to compare
two subsets of the data.
In Example 1.4, we demonstrate how to use subsetting functions in Excel and R to select
or exclude variables and/or observations from the original data set.
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EXAMPLE 1.4
In the introductory case, Catherine Hill wants to gain a better understanding of
Organic Food Superstore’s customers who are college-educated millennials, born
between 1982 and 2000. She feels that sex, household size, annual income, total
spending, total number of orders, and channel through which the customer was
acquired are useful for her to create a profile of these customers. Use Excel and R to
first identify college-educated millenial customers in the Customers data file. Then,
create subsets of female and male college-educated millenial customers and provide
a summary of the results.
SOLUTION:
Using Excel
a. Open the Customers data file.
b. We first filter the data set to include only college-educated millennials. Select
the data range A1:J201. From the menu choose Home > Sort & Filter >
Filter. The column headings (A1 through J1) will turn into drop-down boxes.
c. Click on the drop-down box in E1 (College). Uncheck (Select all), then check
the box next to Yes. Click OK. This step shows only those customers who have
a college degree (Yes) by hiding those who don’t (No) in the data set.
d. Click on the drop-down box in D1 (BirthDate). Select Date filters > Between.
See Figure 1.4. In the Custom AutoFilter dialog box, enter 1/1/1982 next to the
is after or equal to box or select the date from the calendar object. Select And
and enter 12/31/1999 next to the is before or equal to box or select the date from
the calendar object. Click OK. The data set now only displays college-educated
millennials who were born between 1982 and 2000.
FIGURE 1.4 Excel’s AutoFilter dialog box
e. Select the entire filtered data that are left in the worksheet. Copy and paste the
filtered data to a new worksheet. Verify that the new worksheet contains 59
observations of college-educated millennials. Rename the new worksheet as
College-Educated Millennials.
f. We now exclude the variables that are not relevant to the current analysis. In the
College-Educated Millennials worksheet, select cell A1 (CustID). From the menu
choose Home > Delete > Delete Sheet Columns to remove the CustID column.
Repeat this step for the Race, BirthDate, and College columns from the data set.
g. To subset the college-educated millennials data by sex, select column A.
From the menu choose Home > Sort & Filter > Sort A to Z. If prompted,
select Expand the selection in the Sort Warning dialog box and click Sort. The
observations are now sorted by sex in alphabetic order. The female customer
observations are followed by male customer observations.
h. Create two new worksheets and assign the worksheet names Female and
Male. Copy and paste the female and male customer observations, including
the column headings, to the new Female and Male worksheets, respectively.
Table 1.8 shows a portion of the results.
Chapter 1
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21
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TABLE 1.8 College-Educated Millennial Customers
a) Female College-Educated Millennials
Sex
HHSize
Income
Spending
Orders
Female
5
53000
241
3
SM
Channel
Female
3
84000
153
2
Web
⋮
⋮
⋮
⋮
⋮
⋮
Female
1
52000
586
13
Referral
b) Male College-Educated Millennials
Sex
HHSize
Income
Spending
Orders
Male
5
94000
843
12
TV
Channel
Male
1
97000
1028
17
Web
⋮
⋮
⋮
⋮
⋮
Male
5
102000
926
10
⋮
SM
Using R
a. Import the Customers data file into a data frame (table) and label it myData.
b. To select college-educated millennials, we first select all customers with a col-
lege degree. Recall that the double equal sign (==) is used to check whether
the College observation is Yes. Enter:
> college <- myData[myData$College=='Yes', ]
c. We now use the Birthdate variable to select the millennials who were born
between 1982 and 2000. R usually imports the date values as text characters,
and, therefore, we first need to convert the BirthDate variable into the date
data type using the as.Date function. The option format = “%m/%d/%Y” indicates that the BirthDate variable is in the mm/dd/yyyy format. For example, in
order for R to read dates such as 01/13/1990, enter:
> college$BirthDate <- as.Date(college$BirthDate, format =
''%m/%d/%Y'')
Other common date formats include “%Y-%m-%d”, “%b %d, %Y”, and “%B %d,
%Y” that will read dates specified as 1990-01-13, Jan 13, 1990, and January 13,
1990, respectively.
d. We also use the as.Date function to specify the cutoff dates, January 1, 1982,
and December 31, 1999, before using them as selection criteria for selecting
the millennials in our data. Enter:
> cutoffdate1 <- as.Date(''01/01/1982'', format = ''%m/%d/%Y'')
> cutoffdate2 <- as.Date(''12/31/1999'', format = ''%m/%d/%Y'')
> millenials <- college[college$BirthDate >= cutoffdate1 &
college$BirthDate <= cutoffdate2, ]
Use the View function to verify that the millennials data frame contains
59 college-educated millennials.
e. To include only the Sex, HHSize, Income, Spending, Orders, and Channel
variables in the millenials data frame, we specify the column indices of these
variables using the c function. Enter:
> subset1 <- millenials[ , c(2, 6, 7, 8, 9, 10)]
Alternately, we can create a new data frame by specifying the names of the
variables to include. Enter:
> subset2 <- millenials[ , c(''Sex'', ''HHSize'', ''Income'',
''Spending'', ''Orders'', ''Channel'')]
22
B u si n e ss S tatistics
1.3
Data Preparation
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Use the View function to verify that subset1 and subset2 data are identical.
f. R imports non-numerical variables such as Sex and Channel as text characters.
Before further subsetting and examining the data, we convert Sex and Channel into
categorical variables (called factors in R) by using the as.factor function. Enter:
> subset1$Sex <- as.factor(subset1$Sex)
> subset1$Channel <- as.factor(subset1$Channel)
To verify that the Channel variable has been converted into a factor or a cat-
egorical variable, enter:
> is.factor(subset1$Channel)
This command returns TRUE if the variable is a factor, and FALSE otherwise.
g. To create two subsets of data based on Sex, we use the split function. Enter:
> sex <- split(subset1, subset1$Sex)
The sex data frame contains two subsets: Female and Male. We can now view
the Female and Male subsets. Enter:
> View(sex$Female)
> View(sex$Male)
Verify that there are 21 female college-educated millennials and 38 male
college-educated millennials. Your results should be similar to Table 1.8.
A Note on Subsetting Based on Data Ranges
In some situations, we might simply want to subset data based on data ranges. For example, we use the following statement to subset customers data to include observations 1 to
50 and observations 101 to 200. Enter:
> dataRanges <- myData[c(1:50, 101:200),]
SYNOPSIS OF INTRODUCTORY CASE
Catherine Hill has been assigned to help market Organic Food
Superstore’s new line of Asian-inspired meals. In order to understand
the potential target market for this product, Catherine subsetted
the data that contain a representative sample of the company’s
customers to include only college-educated millennials. She also
partitioned the data set into two subsets based on sex to compare
the profiles of female and male college-educated millennials.
The data show that an overwhelming portion of the male
customers were acquired through social media ads, while female
customers tend to be enticed by web ads or referrals. Catherine
plans to use these results to design and run a series of social media
ads about the new product line with content that targets male
hbpictures/Shutterstock
customers. For female customers, she plans to focus her marketing
efforts on web banner ads and the company’s referral program.
Furthermore, as the male customers seem to place more frequent but smaller orders than female customers do,
Catherine plans to work with her marketing team to develop some cross-sell and upsell strategies that target male customers. Given the fact that the company’s male college-educated millennial customers tend to be high-income earners,
Catherine is confident that with the right message and product offerings, her marketing team will be able to develop
strategies for increasing the total spending of these customers.
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E X E RC I S E S 1.3
Mechanics
19.
20.
21.
22.
23.
24
Exercise_1.19. The accompanying data set contains
two numerical variables, x1 and x2.
a. For x2, how many of the observations are equal to 2?
b. Sort x1 and then x2, both in ascending order. After the
variables have been sorted, what is the first observation
for x1 and x2?
c. Sort x1 and then x2, both in descending order. After the
variables have been sorted, what is the first observation
for x1 and x2?
d. Sort x1 in ascending order and x2 in descending order.
After the variables have been sorted, what is the first
observation for x1 and x2?
e. How many missing values are there in x1 and x2?
Exercise_1.20. The accompanying data set contains
three numerical variables, x1, x2, and x3.
a. For x1, how many of the observations are greater
than 30?
b. Sort x1, x2, and then x3 all in ascending order. After the
variables have been sorted, what is the first observation
for x1, x2, and x3?
c. Sort x1 and x2 in descending order and then x3 in
ascending order. After the variables have been sorted,
what is the first observation for x1, x2, and x3?
d. How many missing values are there in x1, x2, and x3?
Exercise_1.21. The accompanying data set contains
three numerical variables, x1, x2, and x3, and one categorical
variable, x4.
a. For x4, how many of the observations are less than
three?
b. Sort x1, x2, x3, and then x4 all in ascending order. After the
variables have been sorted, what is the first observation
for x1, x2, x3, and x4?
c. Sort x1, x2, x3, and then x4 all in descending order.
After the variables have been sorted, what is the first
observation for x1, x2, x3, and x4?
d. How many missing values are there in x1, x2, x3, and x4?
e. How many observations are there in each category in x4?
Exercise_1.22. The accompanying data set contains
four variables, x1, x2, x3, and x4.
a. Subset the data set to include only observations that
have a date on or after May 1, 1975 for x3. How many
observations are in the subset data?
b. Subset the original data set based on the binary 1/0
values for x4. How many observations are in each of the
two subsets?
a. Subset the data set to include only x2, x3, and x4.
How many missing values are there in these three
variables?
b. Remove all observations that have “Own” as the
value for x2. Then remove all observations that have
values lower than 150 for x3. How many observations
remain in the data set?
24.
Applications
25.
1.3
SAT. The following table lists a portion of the average
writing and math SAT scores for the 50 states as well as the
District of Columbia, Puerto Rico, and the U.S. Virgin Islands for
the year 2017 as reported by the College Board.
State
Writing
Math
Alabama
595
571
Alaska
562
544
⋮
⋮
⋮
Wyoming
633
635
a. Sort the data by writing scores in descending order.
Which state has the highest average writing score? What
is the average math score of that state?
b. Sort the data by math scores in ascending order. Which
state has the lowest average math score? What is the
average writing score of that state?
c. How many states reported an average math score higher
than 600?
d. How many states reported an average writing score
lower than 550?
26.
Exercise_1.23. The accompanying data set contains
five variables, x1, x2, x3, x4, and x5.
B u si n e ss S tatistics
Exercise_1.24. The accompanying data set contains
five variables, x1, x2, x3, x4, and x5. There are missing values in
the data set.
a. Which variables have missing values?
b. Which observations have missing values?
c. Omit all observations (rows) that have missing values.
How many observations remain in the data set?
Data Preparation
Fitness. A social science study conducts a survey of
418 individuals about how often they exercise, marital status,
and annual income. A portion of the data is shown in the
accompanying table.
ID
Exercise
Married
Income
1
Always
Yes
106299
2
Sometimes
Yes
86570
⋮
⋮
418
Often
⋮
No
⋮
92690
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a. Sort the data by annual income. Of the 10 highest income
earners, how many of them are married and always exercise?
b. Sort the data by marital status and exercise both in
descending order. How many of the individuals who
are married and exercise sometimes earn more than
$110,000 per year?
c. How many missing values are there in each variable?
d. How many individuals are married and unmarried?
e. How many married individuals always exercise? How
many unmarried individuals never exercise?
27.
Demographics. The accompanying table shows a
portion of the data for an individual’s income (Income in
$1,000s), age, sex (F = female, M = male), and marital status
(Married; Y = yes, N = no).
Individual
Income
Age
Sex
Married
1
87
46
F
Y
2
97
52
M
Y
⋮
⋮
⋮
⋮
⋮
890
69
44
F
N
Travel_Plan. Jerry Stevenson is the manager of a
travel agency. He wants to build a model that can predict
whether or not a customer will travel within the next year. He
has compiled a data set that contains the following variables:
whether the individual has a college degree (College), annual
household spending on food (FoodSpend in $), annual income
(Income in $), and whether the customer has plans to travel
within the next year (TravelPlan, 1 = have travel plans; 0 = do
not have travel plans). A portion of the data is shown in the
accompanying table.
College
FoodSpend
Income
TravelPlan
Yes
1706.89
49412
1
No
2892.9
55416
0
⋮
⋮
⋮
⋮
No
2617
50900
0
Population. The US Census Bureau records the
population for the 50 states each year. The accompanying
table shows a portion of these data for the years
2010 to 2018.
State
2010
Alabama
2011
...
2018
4,785,448 4,798,834 . . . 4,887,871
713,906
722,038
...
737,438
⋮
⋮
⋮
⋮
⋮
Wyoming
564,483
567,224
...
577,737
a. Create two subsets of the state population data: one with
2018 population greater than or equal to 5 million and
one with 2018 population less than 5 million. How many
observations are in each subset?
b. In the subset of states with 5 million or more people,
remove the states with over 10 million people. How many
states were removed?
30.
Football_Players. Denise Lau is an avid football fan
and religiously follows every game of the National Football
League. During the 2017 season, she meticulously keeps
a record of how each quarterback has played throughout
the season. Denise is making a presentation at the local
NFL fan club about these quarterbacks. The accompanying
table shows a portion of the data that Denise has recorded,
with the following variables: the player’s name (Player),
team’s name (Team), completed passes (Comp), attempted
passes (Att), completion percentage (Pct), total yards thrown
(Yds), average yards per attempt (Avg), yards thrown per
game (Yds/G), number of touch downs (TD), and number of
interceptions (Int).
Player
Team
Comp
...
Int
Aaron Rodgers
GB
154
...
6
Alex Smith
KC
341
...
5
⋮
⋮
⋮
⋮
BUF
263
...
4
⋮
Tyrod Taylor
a. Which variables have missing values?
b. Omit all observations (rows) that have missing values. How
many observations are removed due to missing values?
Chapter 1
29.
In order to better understand his customers with high
incomes, Jerry wants to create a subset of the data that
only includes customers with annual incomes higher
than $75,000 and who plan to travel within the next year.
Subset the data to build the list of customers who
meet these criteria. How many observations are
in this subset?
Alaska
a. Count the number of males and females in the data.
b. What percentages of males and females are married?
c. Of the 10 individuals with the highest income, how many
are married males.
d. What are the highest and the lowest incomes of males
and females?
e. What are the highest and lowest incomes of married and
unmarried males?
28.
c.
a. Are there any missing values in the data set? If there are,
which variables have missing values? Which observations
have missing values?
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b. Omit all observations (rows) that have missing values. How
many observations are removed due to missing values?
c. Denise also wants to remove outlier cases where the
players have less than five touchdowns or more than
20 interceptions. Remove these observations from the
data set. How many observations were removed from
the data?
31.
Salaries. Ian Stevens is a human resource analyst
working for the city of Seattle. He is performing a compensation analysis of city employees. The accompanying data set
contains three variables: Department, Job Title, and Hourly
Rate (in $). A few hourly rates are missing in the data.
Department
Job Title
Hourly Rate
Public Utilities
Res&Eval Asst
32.81
Sustainability &
Environ Dept
StratAdvsr3,Exempt
62.27
⋮
⋮
⋮
Public Utilities
Capital Prjts Coord,
Asst
42.71
a. Split the data set into a number of subsets based on
Department. How many subsets are created?
b. Which subset contains missing values? How many
missing values are in that data set?
1 . 4 W R I T I N G W I T H DATA
TechSales_Reps
Sample
Report–
Evaluation of
Net Promoter
Scores
26
Case Study
Cassius Weatherby is a human resources manager at a major technology firm that produces
software and hardware products. He would like to analyze the net promoter score (NPS) of sales
professionals at the company. The NPS measures customer satisfaction and loyalty by asking
customers how likely they are to recommend the company to others on a scale of 0 (unlikely) to 10
(very likely). This measure is an especially important indicator for the company’s software business
as a large percentage of the sales leads come from customer referrals. Cassius wants to identify
relevant factors that are linked with the NPS that a sales professional receives. These insights can
help the company make better hiring decisions and develop a more effective training program.
With the help of the company’s IT group, a data set with over 20,000 observations of sales
professionals is extracted from the enterprise data warehouse. The relevant variables include
the product line to which the sales professional is assigned, age, sex, the number of years with
the company, whether the sales professional has a college degree, personality type based on the
Myers-Briggs personality assessment, the number of professional certificates acquired, the
average score from the 360-degree annual evaluation, base salary, and the average NPS
received. Cassius is tasked with inspecting and reviewing the data and preparing a report for
the company’s top management team.
The net promoter score
(NPS) is a key indicator of
customer satisfaction and
loyalty. It measures how
likely a customer would
recommend a product or
company to others.
Because our software
line for business relies
heavily on customer
referrals to generate
sales leads, the NPS that
our sales professionals
receive is a key indicator
of our company’s future
success.
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From a total of about 20,000 records of sales professionals, we select only the sales professionals in the software product group and divide them into two categories: those with an average NPS below nine and those with an average NPS of nine or ten. When a customer gives a
sales professional an NPS of nine or ten, the customer is considered “enthusiastically loyal,”
meaning that they are very likely to continue purchasing from us and refer their colleagues to
our company. Based on the NPS categorization, we then divide the sales professionals into two
categories: those with zero to three professional certificates and those with four or more professional certificates. Table 1.9 shows the results. Of the 12,130 sales professionals in the software product group, we find that 65.57% have earned less than 4 professional certificates,
whereas 34.43% have earned four or more. However, there appears to be a link between those
with 4 or more professional certificates and NPS values. For those who received an NPS of nine
or ten, we find that 62.60% have earned at least four professional certificates. Similarly, for
those who received an NPS of below nine, we find that 73.00% earned less than four professional certificates.
Although this might simply suggest that high-achieving employees tend to be self-motivated
to earn professional certificates, we also believe that sales professionals with sufficient technical knowledge can effectively communicate and assist their customers in finding technology
solutions, which will lead to increased customer satisfaction and loyalty. Our training and development program must place a greater emphasis on helping the employees earn relevant certifications and acquire necessary technical knowledge.
TABLE 1.9 Sales Professionals by the Number of Certificates and NPS Value
Number of
certificates
Full Sample
(n = 12,130)
NPS < 9
(n = 9,598)
NPS ≥ 9
(n = 2,532)
0 to 3
65.57%
73.00%
37.40%
4 or more
34.43%
27.00%
62.60%
Based on NPS categorization, we then divide the sales professionals into categories based
on personality type. Table 1.10 shows the results. In addition to professional certification, we
find that personality types are linked with NPS values. Among the four personality types, Diplomats and Explorers account for 72.69% of all the sales professionals in the software group.
However, when we divide the employees based on the NPS values, these two personality types
account for 91.63% of the group with an average NPS of nine or ten, whereas they account for
only 67.69% for the below nine NPS group.
TABLE 1.10 Sales Professionals by Personality Type and NPS Value
Myers-Briggs
Personality Type
Analyst
Full Sample
(n = 12,130)
NPS < 9
(n = 9,598)
12.13%
14.47%
NPS ≥ 9
(n = 2,532)
3.24%
Diplomat
35.62%
33.07%
45.30%
Explorer
37.07%
34.62%
46.33%
Sentinel
15.19%
17.84%
5.13%
We also examined NPS variations by other variables such as age, sex, education attainment,
sales, and commission but did not find considerable differences in NPS categorization. Other
variables such as salary and the tenure of the employee with the company are not included in
our initial analysis.
Based on the insights from this analysis, we request that the company appoint an analytics
task force to conduct a more comprehensive analysis of sales professionals. We strongly suggest that the analysis focus on professional certification and personality, among relevant factors
for determining the NPS value. At a minimum, two goals of the task force should include making
recommendations on (1) a redesign of our training and development program to focus on helping employees acquire relevant professional certificates and (2) the efficacy of using personality
types as part of the hiring decision.
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27
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Suggested Case Studies
As discussed in the chapter, data from an endless number of online sources are available for us
to explore and investigate. Here are some suggested case studies using online as well as the
data that accompany the text.
Report 1.1 Finland is the happiest country in the world, according to the 2018 Happiness Index
Report by the United Nations (http://www.worldhappiness.report). In fact, several Scandinavian
countries have consistently held the top spots among the 156 countries included in the annual
Happiness Index Report in the past several years. Visit the Happiness Index website, download and explore online data, and write a report on your choice of countries, focusing on variables such as social support, healthy life expectancy at birth, freedom to make life choices, and
generosity.
Report 1.2
House_Price. Choose any two campus towns and focus on variables representing the sale price, beds, baths, square footage, lot size, and the house type. Describe
the variable type and scales of measurement for each variable. Further, make a comparison
between the two campus towns.
Report 1.3
College_Admissions. Choose any college and focus on variables representing parents’ education, gender (male or female), race (white, Asian, or other), high school GPA,
and SAT/Act scores, and admission decision. Describe the variable type and scales of measurement for each variable. Further, subset the data by race to report any patterns that you observe
for these selected variables.
Report 1.4
TechSales_Reps. Use data on employees in the software product group with
a college degree for variables representing sex (female or male), personality type, salary, and
net promoter score. Describe the variable type and scales of measurement for each variable.
Further, subset the data by personality type to report any patterns that you observe for these
selected variables.
CONCEPTUAL REVIEW
Explain the various data types.
Data are compilations of facts, figures, or other contents.
LO 1.1
A population consists of all items of interest in a statistical problem; a sample is a subset
of that population.
Cross-sectional data contain values of a characteristic of many subjects at the same point
in time or without regard to differences in time. Time series data contain values of a characteristic of a subject over time.
Structured data conform, but unstructured data do not conform, to a predefined rowcolumn format.
Big data is a term used to describe a massive amount of both structured and unstructured
data that are extremely difficult to manage, process, and analyze using traditional
data processing tools. Big data, however, does not necessary imply complete
(population) data.
28
B u si n e ss S tatistics
Conceptual Review
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Describe variables and types of measurement scales.
Variables are classified as categorical or numerical. The observations of a categorical
variable represent categories, whereas the observations of a numerical variable represent
meaningful numbers.
LO 1.2
Numerical variables are further classified as discrete or continuous. A discrete variable
assumes a countable number of values, whereas a continuous variable is characterized by
uncountable values within an interval.
All data measurements can be classified into one of four major categories.
∙ The nominal scale represents the least sophisticated level of measurement. The
observations on a nominal scale differ merely by name or label. These observations
are then simply categorized or grouped by name.
∙ The observations on an ordinal scale can be categorized and ranked; however, differences between the ranked observations are meaningless.
∙ The interval scale is a stronger measurement scale as compared to nominal and
ordinal scales. Observations on the interval scale can be categorized and ranked, and
differences between observations are meaningful. The main drawback of the interval
scale is that the value of zero is arbitrarily chosen; this implies that ratios constructed
for an interval-scaled variable bear no significance.
∙ The ratio scale represents the strongest level of measurement. A ratio-scaled variable
has all the characteristics of an interval-scaled variable as well as a true zero point;
thus, meaningful ratios can be calculated.
Nominal and ordinal scales are used for categorical variables, whereas interval and ratio
scales are used for numerical variables.
Inspect and explore data.
After obtaining relevant data, we often spend a considerable amount of time on inspecting and preparing the data for subsequent analysis.
LO 1.3
Counting and sorting data help us verify that the data set is complete or that it may have
missing values, especially for important variables. Sorting data also allows us to review
the range of values for each variable to gain a better understanding and insights into the
data. We can sort data based on a single variable or multiple variables.
Apply data subsetting.
Subsetting is the process of extracting a portion of a data set that is relevant for subsequent statistical analysis or when the objective of the analysis is to compare two subsets
of the data. It is also used to eliminate observations that contain missing values, low quality data, or outliers. Sometimes, subsetting involves excluding variables that contain
redundant information.
LO 1.4
ADDITIONAL EXERCISES
32. According to Statistica.com, the average life
expectancies in the United States for those born in
2019 is 76 years for men and 81 years for women.
a. Describe the relevant population for the average
life expectancy estimates.
b. Are the average life expectancies computed
from sample or population data?
Chapter 1
33. Ask 20 of your friends whether they live in
a dormitory, a rental unit, or other form of
accommodation. Also find out their approximate
monthly lodging expenses. Create a table that uses
this information. Are the data considered structured
or unstructured? Are they cross-sectional or time
series data?
Data and Data Preparation
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29
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34. Go to the U.S. Census Bureau website at www.
census.gov and search for the most recent
median household income for Alabama, Arizona,
California, Florida, Georgia, Indiana, Iowa, Maine,
Massachusetts, Minnesota, Mississippi, New
Mexico, North Dakota, and Washington. Do these
data represent cross-sectional or time series data?
Comment on the regional differences in income.
35.
Retailer. An online retail company is trying to
predict customer spending in the first three months
of the year. Brian Duffy, the marketing analyst of the
company, has compiled a data set on 200 existing
customers that includes sex (Sex: Female/Male),
annual income in 1,000s (Income), age (Age, in
years), and total spending in the first three months of
the year (Spending). A portion of the data is shown
in the accompanying table.
Sex
Income
Age
Spending
Male
87.50
52
156.88
Female
66.50
43
275.16
⋮
⋮
⋮
⋮
Male
51.90
61
159.51
a. Which of the above variables are categorical
and which are numerical?
b. What is the measurement scale of each of the
above variable?
36.
Vacation Vacation destinations often run on a
seasonal basis, depending on the primary activities
in that location. Amanda Wang is the owner of a
travel agency in Cincinnati, Ohio. She has built
a database of the number of vacation packages
(Vacation) that she has sold over the last 12 years.
A portion of the data is shown in the accompanying
table.
Year
Quarter
Vacation
2008
1
500
2008
2
147
⋮
⋮
⋮
2019
4
923
a. What is the measurement scale of the Year
variable? What are the strengths of this type of
measurement scale? What are its weaknesses?
b. What is the measurement scale of the Quarter
variable? What is a weakness of this type of
measurement scale?
c. What is the measurement scale of the Vacation
variable? What are the strengths of this type of
measurement scale?
37.
Spend. A company conducts a consumer
survey with questions about home ownership
30
B u si n e ss S tatistics
Additional Exercises
(OwnHome: Yes/No), car ownership (OwnCar:
Yes/No), annual household spending on food
(Food), and annual household spending on travel
(Travel). A portion of the data is shown in the
accompanying table.
ID
OwnHome
OwnCar
Food
Travel
1
Yes
Yes
5472.43
827.4
2
No
Yes
9130.73
863.55
⋮
⋮
⋮
⋮
⋮
500
No
No
6205.97
3667.5
a. Sort the data by home ownership, car
ownership, and the travel spending all in
descending order. How much did the first
customer on the ordered list spend on food?
b. Sort the data only by the travel spending amount
in descending order. Of the 10 customers who
spend the most on traveling, how many of them
are homeowners? How many of them are both
homeowners and car owners?
c. How many missing values are there in each
variable?
d. How many customers are homeowners?
e. How many customers are homeowners but do
not own a car?
38.
Admission. College admission is a
competitive process where, among other things,
the SAT and high school GPA scores of students
are evaluated to make an admission decision. The
accompanying data set contains the admission
decision (Decision; Admit/Deny), SAT score,
Female (Yes/No), and high school GPA (HSGPA)
for 1,230 students. A portion of the data is shown in
the accompanying table.
Student
Decision
SAT
Female
HSGPA
1
Deny
873
No
2.57
2
Deny
861
Yes
2.65
⋮
⋮
⋮
⋮
⋮
1230
Admit
1410
No
4.28
a. Count the number of male and female students.
b. What percentages of male and female students
are admitted?
c. Of the 10 students with the highest HSGPA,
how many are males?
d. Of the 10 students with the lowest SAT, how
many are females?
e. What are the highest and the lowest SAT scores
of admitted male and female students?
39.
Longitudinal. The accompanying table
contains a portion of data from the National
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Longitudinal Survey (NLS), which follows over
12,000 individuals in the United States over time.
Variables in this analysis include the following
information on individuals: Urban (1 if lives in
urban area, 0 otherwise), Siblings (number of
siblings), White (1 if white, 0 otherwise), Christian
(1 if Christian, 0 otherwise), FamilySize, Height,
Weight (in pounds), and Income (in $).
Urban
Siblings
White
...
Income
1
8
1
...
0
1
1
1
...
40000
⋮
⋮
⋮
⋮
⋮
1
2
1
...
43000
Name
Price
Dividend
...
High
189.09
2.48
...
190.54
Abbott Lab
45.00
2.34
...
45.83
⋮
⋮
⋮
⋮
⋮
53.07
0.79
...
56.50
3M
Zoetis
a. Are there any missing values in the data set? If
there are, which variables have missing values?
Which observations have missing values?
b. Omit all observations (rows) that have missing
values. How many observations are removed
due to missing values?
40.
Stocks. Investors usually consider a variety
of information to make investment decisions. The
accompanying table displays a sample of large
Chapter 1
publicly traded corporations and their financial
information. Relevant information includes stock
price (Price), dividend as a percentage of share
price (Dividend), price to earnings ratio (PE),
earnings per share (EPS), and lowest and highest
share prices within the past 52 weeks
(Lowest and Highest).
a. Are there any missing values in the data set? If
there are, which variables have missing values?
b. Omit all observations (rows) that have missing
values. How many complete observations are in
the subset?
c. The financial analyst is most interested in
companies with a price to earnings ratio less
than 15. Remove all observations from the
subset in part b for which PE equals 15 or more.
How many observations are left in the data set?
Data and Data Preparation
B u si n e ss S tatistics
31
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2
Tabular and
Graphical Methods
L E A R N I N G
O B J E C T I V E S
After reading this chapter you should be able to:
LO 2.1
Construct and interpret a frequency distribution for a categorical variable.
LO 2.2
Construct and interpret a bar chart and a pie chart.
LO 2.3
Construct and interpret a contingency table and a stacked bar chart for two categorical
variables.
LO 2.4
Construct and interpret a frequency distribution for a numerical variable.
LO 2.5
Construct and interpret a histogram, a polygon, and an ogive.
LO 2.6
Construct and interpret a scatterplot, a scatterplot with a categorical variable, and a line
chart.
LO 2.7
Construct and interpet a stem-and-leaf diagram.
P
eople often have difficulty processing information provided by data in its raw form.
A useful way of interpreting data effectively is through data visualization. In this chapter,
we present several tabular and graphical tools that help us organize and present data.
We first construct a frequency distribution for a categorical variable. A frequency distribution is a
tabular method for condensing and summarizing data. For visual representations of a categorical
variable, we construct a bar chart and a pie chart. We then examine the relationship between two
categorical variables by constructing a contingency table and a stacked column chart.
For a numerical variable, we again construct a frequency distribution. In addition to giving us an
overall picture of where the data tend to cluster, a frequency distribution for a numerical variable
also shows us how the data are spread out from the lowest observation to the highest observation.
For visual representations of a numerical variable, we construct a histogram, a polygon, and an ogive.
Finally, we show how to construct a scatterplot, which graphically depicts the relationship
between two numerical variables. We will find that a scatterplot is a very useful tool when
conducting correlation and regression analysis, topics discussed in depth later in the text. We also
discuss additional data visualizations including a scatterplot with a categorical variable, a line chart,
and a stem-and-leaf diagram.
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Ilene MacDonald/Alamy Stock Photo
I N T R O D U C T O R Y
C A S E
House Prices in Punta Gorda, Florida
The year-round warm weather and the lack of state income tax are two of the many reasons
why people love to call Florida home. It is especially attractive to baby boomers wanting a
warmer climate for their golden years.
Matthew Edwards is a relocation specialist for a real estate firm in Punta Gorda, a small city
on the west coast of Florida. Recently, Matthew has seen an increase in the number of people
from the Northeast who want to live in Punta Gorda. He would like to prepare a summary of
house prices for future clients. For 40 recent real estate transactions, he collects data on the
house price (Price in $1,000s), the square footage of the house (Sqft), the number of bedrooms
(Beds), the number of Bathrooms (Baths), the year the house was built (Built), and the type of
house (either Single or Condo). Table 2.1 shows a portion of the data.
TABLE 2.1 Recent Real Estate Transactions in Punta Gorda, Florida
Transaction
Price
Sqft
Beds
1
200
1684
3
2
435
2358
⋮
⋮
⋮
40
192
1154
Baths
Built
Type
2
2005
Single
3
2.5
2017
Single
⋮
⋮
⋮
⋮
2
2
2019
Condo
PG_Sales
In his preliminary analysis, Matthew wants to use the sample information to
1. Make summary statements concerning the range of house prices.
2. Comment on where house prices tend to cluster.
3. Examine the relationship between a house price and its size.
A synopsis of this case is provided in Section 2.4.
33
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2.1 METHODS TO VISUALIZE A CATEGORICAL
LO 2.1
Construct and interpret a
frequency distribution for
a categorical variable.
VARIABLE
In this section, we present several tabular and graphical tools that help us organize and
present data concerning a single variable. We first examine common ways to summarize
a categorical variable.
Recall from Chapter 1 that a categorical variable consists of observations that represent labels or names. For example, participants in a survey are often asked to indicate
their sex or race, or provide ratings of a product. When presented with a categorical variable, it is often useful to summarize the data with a frequency distribution.
A FREQUEN CY DISTRIBUTION FOR A CATEGORICAL VARIABL E
A frequency distribution for a categorical variable groups the data into categories
and records the number of observations that fall into each category. The relative
frequency for each category equals the proportion of observations in each
category.
A Frequency Distribution for a Categorical Variable
Suppose the Human Resources department of a large technology company maintains relevant personnel information regarding each employee’s personality type based on the
Myers-Briggs assessment. The Myers-Briggs assessment breaks down personality types
into four categories:
∙ Analyst: An analyst tends to be open-minded and strong-willed. He/she likes to work
independently and usually approaches things from a very practical perspective.
∙ Diplomat: A diplomat cares about people and tends to have a lot of empathy toward
others.
∙ Explorer: An explorer tends to be very good at making quick, rational decisions in
difficult situations.
∙ Sentinel: A sentinel likes stability, order, and security, and tends to be hard working
and meticulous.
Table 2.2 shows a portion of the Myers-Briggs assessment results for 1,000 employees. The Personality variable is a categorical variable that is of nominal scale, because
the observations merely represent labels. Data presented in this format—that is, in raw
form—are very difficult to interpret. Converting the raw data into a frequency distribution is often a first step in making the data more manageable and easier to assess.
TABLE 2.2 Personality Types
Myers_Briggs
Employee
Personality
1
Diplomat
2
Diplomat
⋮
⋮
1000
Explorer
As shown in Table 2.3, the four categories of the Personality variable form the first
column of a frequency distribution. We then record the number of employees that fall into
each category. We can readily see from Table 2.3 that Explorer occurs with the most frequency, while Analyst occurs with the least frequency.
In some applications, especially when comparing data sets of differing sizes, our
needs may be better served by focusing on the relative frequency for each category rather
34 B u siness
S tatistics 2.1 Methods to Visualize a Categorical Variable
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than its frequency. The relative frequency for each category is calculated by dividing the
frequency by the sample size. For example, the relative frequency for Explorer is
404/1,000 = 0.404. We can easily convert a relative frequency into a percent frequency
by multiplying the relevant relative frequency by 100. So, given Explorer's relative frequency of 0.404, we can say that 40.4% of the employees are Explorers. In addition to
showing each category's frequency, Table 2.3 also shows each category's relative frequency and percent frequency.
TABLE 2.3 Frequency Distribution for the Personality Variable
Personality
Frequency
Relative Frequency
Percent Frequency
Analyst
116
0.116
11.6
Diplomat
324
0.324
32.4
Explorer
404
0.404
40.4
Sentinel
156
0.156
15.6
We can visualize the information found in the frequency distribution by constructing
various graphs. A graphical representation often portrays the variable more dramatically,
as well as simplifies interpretation. A bar chart and a pie chart are two widely used
graphical representations for a categorical variable
A Bar Chart
We first construct a vertical bar chart, sometimes referred to as a column chart. In a vertical
bar chart, the height of each bar is equal to the frequency or the relative frequency of the
corresponding category. Figure 2.1 shows the bar chart for the Personality variable.
FIGURE 2.1 Bar chart for the Personality variable
0.5
Relative Frequency
Construct and interpret a bar
chart and a pie chart.
0.404
0.4
LO 2.2
0.324
0.3
0.2
0.156
0.116
0.1
r
nt
in
el
Se
at
Ex
pl
or
e
m
Di
pl
o
An
al
ys
t
0
A B AR CHART
A bar chart depicts the frequency or the relative frequency for each category of the
categorical variable as a series of horizontal or vertical bars, the lengths of which
are proportional to the values that are depicted.
A Pie Chart
A pie chart is a circle that is cut into slices, or sectors, such that each sector is proportional to the size of the category we wish to display. For instance, in the Myers-Briggs
example, we found that the relative frequency for Explorer is 0.404. Since a circle
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 35
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contains 360 degrees, the portion of the circle representing Explorers encompasses
0.404 × 360 = 145.44 degrees. Calculations for the other three categories can be obtained
in a similar manner.
Figure 2.2 shows the pie chart for the Myers-Briggs example. We see that Figure 2.1
and Figure 2.2 reveal the same information in different ways; that is, the most common
personality types at this firm are Explorer and Diplomat. The least common personality
types are Sentinel and Analyst.
FIGURE 2.2 A pie chart for the Myers-Briggs example
Sentinel
16%
Explorer
40%
Analyst
12%
Diplomat
32%
A PIE CHART
A pie chart is a segmented circle whose segments portray the relative frequency of
each category for a categorical variable.
EXAMPLE 2.1
Transit_Survey
Recently, an urban university conducted a transportation survey as part of its
commitment to reduce its carbon footprint and comply with the federal Clean Air
Act. The survey was distributed to students, faculty, and staff members in order
to learn the patterns of their daily commute. One of the questions asked: ­During
a typical school week, how do you commute from home to school? P
­ ossible
responses included Drive_Alone, Public_Transit, Bicycle, Walk, and Other. Six
hundred people responded to the survey. Table 2.4 shows a portion of the survey
results.
TABLE 2.4 Transit_Survey Data
Respondent
Mode of Transportation
1
Bicycle
2
Public_Transit
⋮
⋮
600
Walk
Construct a frequency distribution, a bar chart, and a pie chart using Excel and R.
Then, summarize the results.
Important: Due to different fonts and type settings, copying and pasting Excel
or R functions from this text directly into Excel or R may cause errors. When such
errors occur, you may need to replace special characters such as quotation marks
and parentheses or delete extra spaces in the functions.
36 B u siness
S tatistics 2.1 Methods to Visualize a Categorical Variable
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SOLUTION:
Using Excel
a. Open the Transit_Survey data file.
b. Enter the column headings Mode of Transportation and Number of Respon-
dents in cells D1 and E1, respectively. Enter the column heading Drive_Alone
in cell D2. Enter the formula =COUNTIF(A2:A601, “Drive_Alone”) in cell
E2. Enter the column heading Public_Transit in cell D3. Enter the formula
=COUNTIF(A2:A601, “Public_Transit”) in cell E3. Enter the column heading Bicycle in cell D4. Enter the formula =COUNTIF(A2:A601, “Bicycle”)
in cell E4. Enter the column heading Walk in cell D5. Enter the formula
=COUNTIF(A2:A601, “Walk”) in cell E5. Enter the column heading Other
in cell D6. Enter the formula =COUNTIF(A2:A601, “Other”) in cell E6.
Table 2.5 shows the frequency distribution.
TABLE 2.5 Frequency Distribution for Transit Survey Example
Mode of Transportation
Number of Respondents
Drive_Alone
57
Public_Transit
273
Bicycle
111
Walk
141
Other
18
c. For a bar chart, select cells D2:E6. From the menu, choose Insert > Insert
Bar Chart and select the option on the top left side. (If you are having trouble
finding this option after selecting Insert, look for the horizontal bars above
Charts.) Figure 2.3 shows the bar chart. Note that in this instance we have
constructed a horizontal bar chart. If you wish to construct a vertical bar chart,
then you would choose Insert > Column Chart.
Formatting (regarding axis titles, gridlines, etc.) can be done by selecting the
‘+’ sign at the top right of the chart or by selecting Add Chart Elements from
the menu. Check the box next to Data Labels in the Chart Elements popup box
to display frequencies in the bar chart (or the column chart).
FIGURE 2.3 Bar chart for Transit Survey example
Other
18
Walk
141
Bicycle
111
Public_Transit
273
Drive_Alone
57
0
50
200
100
150
Number of Respondents
250
300
d. For a pie chart, select cells D2:E6. From the menu, choose Insert > Pie >
2-D Pie and select the graph on the top left. (If you are having trouble finding
this option after selecting Insert, look for the circle above Charts.) Figure 2.4
shows the pie chart. See Step c for formatting.
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 37
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FIGURE 2.4 Pie chart for the Transit Survey example
Other
3% Drive_Alone
9%
Walk
24%
Bicycle
19%
Public_Transit
45%
Using R
As mentioned in Chapter 1, before following all R instructions, make sure that you
have read Appendix A (“Getting Started with R”). We assume that you have downloaded R and RStudio, and that you know how to import an Excel file. Throughout
the text, our goal is to provide the simplest way to obtain the relevant output. We
denote all function names in boldface and all options within a function in italics. It
is important to keep in mind that R is case sensitive.
a. Import the Transit_Survey data file into a data frame (table) and label it myData.
b. We use the table function to create a frequency distribution labeled Frequency. As outlined in Appendix A, we typically identify a variable within a
data frame using the expression $var, where var denotes the variable name.
Here, we need to enclose the variable name with single quotations because
the variable name, Mode of Transportation, consists of more than one word. If
you retype Frequency, you will see that the resulting frequency distribution is
not very attractive. For this reason, we use the View function to create a more
appealing frequency distribution. The View function creates a spreadsheetstyle data viewer. Enter:
> Frequency <- table(myData$'Mode of Transportation')
> Frequency
> View(Frequency)
The only difference in the frequency distribution that R produces compared to
the one that appears in Table 2.5 is that the category names are arranged in
alphabetical order.
c. We use the barplot function to construct a bar chart. R offers a number of
options for formatting. Here, we use main to add a title, xlab to provide a label
for the x-axis, horiz to indicate a horizontal bar chart, col to define color, xlim
to extend the horizontal axis units from 0 to 300, las = 1 to display the category names perpendicular to the y-axis, and cex.names to reduce the font size
of the category names so that they are not truncated. Finally, we use the abline
function to insert the y-axis.
> barplot(Frequency,main=“Bar Chart for Transit Survey”,
xlab=“Number of Respondents”, horiz=TRUE, col=“blue”,
xlim=c(0,300), las=1, cex.names=0.5)
> abline(v=0)
There are a few differences in the bar chart that R produces compared to the one
that appears in Figure 2.3, but these differences are cosmetic.
38 B u siness
S tatistics 2.1 Methods to Visualize a Categorical Variable
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d. We use the pie function to construct a pie chart. For options within the func-
tion, we use main to designate a title.
> pie(Frequency, main=“Pie Chart for Transit Survey”)
There are differences in the pie chart that R produces compared to Figure 2.4,
but again, these differences are cosmetic.
Summary
Table 2.5, Figure 2.3, and Figure 2.4 reveal that the most common commuting
mode at this urban university is public transportation. Walking and riding a bicycle
are the next most common commuting modes. These results are not surprising for
a university that is located in a city.
Cautionary Comments When Constructing or Interpreting
Charts or Graphs
As with many of the analytical methods that we examine throughout this text, the possibility exists for unintentional, as well as purposeful, distortions of graphical information.
As a careful researcher, you should follow these basic guidelines:
∙ The simplest graph should be used for a given set of data. Strive for clarity and avoid
unnecessary adornments.
∙ Axes should be clearly marked with the numbers of their respective scales; each axis
should be labeled.
∙ When creating a bar chart or a histogram (discussed in Section 2.3), each bar/rectangle should be of the same width. Differing widths create distortions.
∙ The vertical axis should not be given a very high value as an upper limit. In these
instances, the data may appear compressed so that an increase (or decrease) of the
data is not as apparent as it perhaps should be. For example, Figure 2.5(a) plots the
daily price for a barrel of crude oil for the first quarter of the year. Due to Middle
East unrest at this time, the price of crude oil rose from a low of $83.13 per barrel
− 83.13
_________
to a high of $106.19 per barrel, or approximately 28% (​​​ ​= ​  106.19
​ ​​​. However,
)
83.13 ​
because Figure 2.5(a) uses an unreasonably high value as an upper limit on the vertical axis ($325), the rise in price appears dampened. Figure 2.5(b) shows a vertical
axis with an upper limit of $110; this value better reflects the upper limit observed
during this time period.
(a) Vertical axis with high upper limit
325
(b) Corrected vertical axis
110
Crude_Oil
FIGURE 2.5 Misleading
vertical axis: unreasonably
high upper limit
Price/barrel ($)
Price/barrel ($)
275
225
175
100
90
125
80
75
First quarter
First Quarter
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 39
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∙ The vertical axis should not be stretched so that an increase (or decrease) of the
data appears more pronounced than warranted. For example, Figure 2.6(a) charts
the daily closing stock price of a large retailer for the week of April 4. It is true
that the stock price declined over the week from a high of $60.15 to a low of
$59.46; this amounts to a $0.69 decrease, or an approximate 1% decline. However,
because the vertical axis is stretched, the drop in stock price appears more dramatic.
­Figure 2.6(b) shows a vertical axis that has not been stretched.
Retail
FIGURE 2.6 Misleading
(a) Stretched vertical axis
scale on vertical axis:
stretched scale
(b) Corrected vertical axis
60.40
65.00
63.00
60.00
Stock price ($)
Stock price ($)
60.20
59.80
59.60
59.40
59.00
57.00
59.20
59.00
61.00
Apr 4 Apr 5 Apr 6 Apr 7 Apr 8
55.00
Apr 4 Apr 5 Apr 6 Apr 7 Apr 8
E X E RC I S E S 2.1
Applications
1. Fifty pro-football rookies were rated on a scale of 1 to 5, based
on performance at a training camp as well as on past performance. A ranking of 1 indicated a poor prospect, whereas a
ranking of 5 indicated an excellent prospect. The following
frequency distribution was constructed.
a. Construct the relative frequency distribution. What
proportion of sales were for a medium-sized shirt?
b. Construct a bar chart. Comment on the findings.
3. The following frequency distribution summarizes the counts of
purchases by day of the week for a major domestic retailer.
Day
Frequency
Rating
Frequency
Mon
2,504
1
4
Tue
2,880
2
10
Wed
3,402
3
14
Thur
3,566
4
18
Fri
4,576
5
4
Sat
5,550
Sun
5,022
a. How many of the rookies received a rating of 4 or
better? How many of the rookies received a rating
of 2 or worse?
b. Construct the relative frequency distribution. What
proportion received a rating of 5?
c. Construct a bar chart. Comment on the findings.
2. The following frequency distribution shows the counts of sales
of men’s shirts at an online retailer over the weekend.
Size
Small
a. Construct the relative frequency distribution. What
proportion of the purchases occurred on Wednesday?
b. Construct a bar chart using relative frequencies.
Comment on the findings.
4. In 2018, the U.S. Census Bureau provided the following frequency distribution for the number of people (in 1,000s) who
live below the poverty level by region.
Frequency
Region
80
Number of People
Northeast
6,373
Medium
175
Midwest
7,647
Large
210
South
16,609
X-Large
115
West
9,069
40 B u siness
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a. Construct the relative frequency distribution. What
proportion of people who live below the poverty level
live in the Midwest?
b. Construct a bar chart. Comment on the findings.
8.
5. A recent poll of 3,057 individuals asked: “What’s the longest
vacation you plan to take this summer?” The following relative
frequency distribution summarizes the results.
Relative Frequency
Response
0.21
1
Slightly Religious
A few long weekends
0.18
2
Slightly Religious
One week
0.36
⋮
⋮
0.25
600
Somewhat Religious
Response
A few days
Two weeks
Dining. A local restaurant is committed to providing its
patrons with the best dining experience possible. On a recent
survey, the restaurant asked patrons to rate the quality of their
entrées. The responses ranged from 1 to 5, where 1 indicated
a disappointing entrée and 5 indicated an exceptional entrée.
A portion of the 200 responses is as follows:
9.
Status. A statistics instructor is interested in the class
status of her students, which is defined as freshman, sophomore, junior, or senior. She downloads her roster, a portion of
which is shown in the following table.
Response
Rating
Student
Status
1
3
1
Sophomore
2
5
2
Freshman
⋮
⋮
⋮
4
60
200
a. Construct the frequency distribution that summarizes the
results from the survey. Which rating appeared with the
most frequency?
b. Construct a bar chart. Are the patrons generally satisfied
with the quality of their entrées? Explain.
7.
Faith
a. Construct the frequency distribution that summarizes
the results from the survey. What is the most common
response to the survey?
b. Construct a pie chart. Do the researcher’s results
appear consistent with those found by the earlier
study? Explain.
a. Construct the frequency distribution. How many
people are going to take a one-week vacation this
summer?
b. Construct a bar chart. Comment on the findings.
6.
Millennials. A few years ago, a study found that 35%
of millennials (­Americans born between 1981 and 1996)
identified themselves as not religious. A researcher wonders
if this finding is consistent today. She surveys 600 millennials
and asks them to rate their faith. Possible responses were Very
Religious, Somewhat Religious, Slightly Religious, and Not
Religious. A portion of the 600 responses is as follows:
Health. Patients at North Shore Family Practice are
required to fill out a questionnaire that gives the doctor an
overall idea of each patient’s health. The first question is:
“In general, what is the quality of your health?” The patient
chooses Excellent, Good, Fair, or Poor. A portion of the 150
responses is as follows:
Response
Quality
1
Fair
2
Good
⋮
150
⋮
Good
a. Construct the frequency distribution that summarizes the
results from the questionnaire. What is the most common
response to the questionnaire?
b. Construct a bar chart. How would you characterize the
health of patients at this medical practice? Explain.
⋮
Senior
a. Construct the frequency and relative frequency
distributions. How many freshmen are in her class?
What percentage of the class are sophomores?
b. Construct the pie chart. Summarize the findings.
10. The accompanying figure plots the monthly stock price of a
large construction company from July 2017 through March
2019. The stock has experienced tremendous growth over this
time period, almost tripling in price. Does the figure reflect this
growth? If not, why not?
500
400
Stock 300
Price
($) 200
100
0
July 2017–March 2019
11. Annual sales at a small pharmaceutical firm have been rather
stagnant over the most recent five-year period, exhibiting only
1.2% growth over this time frame. A research analyst prepares
the accompanying graph for inclusion in a sales report.
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 41
Rev. Confirming Pages
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Does this graph accurately reflect what has happened to sales
over the last five years? If not, why not?
1580
1570
Sales
1560
($10,000s)
1550
1540
1
2
3
Year
4
5
2.2 METHODS TO VISUALIZE THE RELATIONSHIP
BETWEEN TWO CATEGORICAL VARIABLES
LO 2.3
Construct and interpret a
contingency table and a
stacked bar chart.
In the last section we presented tabular and graphical methods that described one categorical variable. However, we may be interested in the relationship between two categorical
variables; that is, we may want to examine whether one categorical variable systematically influences the other.
Here, we introduce a contingency table and a stacked column chart, two common
tabular and graphical methods that help us summarize the relationship between two categorical variables. These summary methods are widely used in marketing as well as other
business applications. Consider the following example.
A Contingency Table
Suppose we expand the Myers_Briggs data set discussed in Section 2.1 so that it now
includes information on an employee’s personality type and sex—two categorical variables. Table 2.6 shows a portion of the expanded data set, Myers_Briggs2.
TABLE 2.6 Expanded Myers-Briggs Assessment Results
Myers_Briggs2
Employee
Personality
Sex
1
Diplomat
Female
2
Diplomat
Female
⋮
⋮
1000
Explorer
⋮
Male
Perhaps we are interested in whether certain personality types are more prevalent
among males versus females. We can use a contingency table to us summarize the data.
A contingency table shows the frequencies for two categorical variables. Table 2.7
shows the contingency table for the 1,000 employees cross-classified by personality type
and sex. From the contingency table, we see that there are 492 female employees and 508
male employees. As we found in Section 2.1, Diplomats and Explorers are the most
common personality types. We also see, for example, that 55 females are considered
Analysts, whereas 61 males fall into this category. Female and male employees appear
evenly dispersed within each category. The contingency table allows us to present and
interpret the raw data in a much more manageable format.
TABLE 2.7 Contingency Table for Expanded Myers-Briggs Example
Personality
Sex
Analyst
Female
42
B u s i n e s s S tat i s t i c s
jag16309_ch02_032-079.indd 42
55
Diplomat
Explorer
164
194
Sentinel
79
Total
492
Male
61
160
210
77
508
Total
116
324
404
156
1000
2.2
Methods to Visualize the Relationship Between Two Categorical Variables
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A CON TINGENCY TABLE
A contingency table shows the frequencies for two categorical variables, x and y, where
each cell represents a mutually exclusive combination of the pair of x and y values.
A Stacked Column Chart
The information in a contingency table can be shown graphically using a stacked column
chart. A stacked column chart is an advanced version of the bar chart that we discussed
in Section 2.1. It is designed to visualize more than one categorical variable, plus it allows
for the comparison of composition within each category.
Figure 2.7 shows the stacked column chart for personality type and sex. Each column in
the chart represents all the employees of a particular personality type, and the two segments in
each column represent female employees and male employees. Again, the stacked column
chart shows that Diplomats and Explorers are the most common personality types; plus, it
appears that female and male employees are equally distributed among each category.
FIGURE 2.7 A stacked
450
400
Female
Male
Frequency
350
column chart for personality
type and sex
210
300
250
160
200
150
100
50
0
61
164
77
194
79
55
Analyst
Diplomat
Explorer
Sentinel
A STACKED COLUMN CHART
A stacked column chart graphically depicts a contingency table. It is designed to
visualize more than one categorical variable, plus it allows for the comparison of
composition within each category.
In order to illustrate the construction of a contingency table and a stacked column
chart, consider the following example.
EXAMPLE 2.2
An online retailer recently sent e-mails to customers that included a promotional
discount. The retailer wonders whether there is any relationship between a customer’s location in the U.S. (Midwest, Northeast, South, or West) and whether the
customer made a purchase with the discount (yes or no). Table 2.8 shows a portion
of the results from 600 e-mail accounts.
Promotion
TABLE 2.8 Promotion Responses
Email
Location
1
West
2
Northeast
⋮
600
Purchase
yes
⋮
South
yes
⋮
no
Construct a contingency table and a stacked column chart using Excel and R,
and then summarize the results.
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 43
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SOLUTION:
Using Excel
a. Open the Promotion data file.
b. Click anywhere on the data (we choose cell A5). From the menu, select Insert
> Pivot Table. Figure 2.8 shows the Create PivotTable dialog box. Because
we clicked on the data before creating a pivot table, the default option in Select
a table or range should already be populated. We choose to place the pivot
table in the existing worksheet beginning in cell E1. Check the box next to the
Add this data to the Data Model option. Then click OK.
FIGURE 2.8 Excel’s Create PivotTable Dialog Box
c. A menu will appear on the right side of the screen called PivotTable Fields. In the
top of this menu you will see all of the variables in our data set. In the bottom part
of the menu, there is a grid with four fields: Filters, Rows, Columns, and Values;
see Figure 2.9. Drag the Location variable to the Rows field. Drag the Purchase
variable to the Columns field. Drag the Email variable to the Values field. If the
Email variable in the Values field is not presented as a count (for example, it may
be presented as a sum), you will need to change it. Click the arrow below the
Values field and select Value Field Settings. In the dialog box, select the Summarize
value field by tab, and then, in the drop-down menu, select Count. Click OK.
FIGURE 2.9 Excel’s Pivot Table Fields
44 B u siness
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The resulting contingency table should be similar to Table 2.9.
TABLE 2.9 Contingency Table for the Promotion Example
Purchase
Location
No
Yes
Total
Midwest
107
77
184
Northeast
41
102
143
South
24
130
154
West
18
101
119
190
410
600
Total
Sometimes it is preferable to convert counts to percentages, as shown in Table 2.10.
In order to make this change, go back to the Value Field Settings dialog box, select
the Show values as tab, and in the drop-down menu select % of Grand Total.
TABLE 2.10 Percent Table for the Promotion Example
Purchase
Location
No
Yes
Midwest
17.83%
12.83%
30.67%
Northeast
6.83%
17.00%
23.83%
South
4.00%
21.67%
25.67%
West
3.00%
16.83%
19.83%
31.67%
68.33%
100.00%
Total
Total
d. We now illustrate how to create a stacked column chart using the contingency
table. Make sure that the contingency table shows counts as in Table 2.9.
Select the cells E2:G6. Choose Insert > Insert Column or Bar Chart >
Stacked Column.
Formatting (regarding axis titles, gridlines, etc.) can be done by selecting
the ‘+’ sign at the top right of the chart or by selecting Add Chart Elements
from the menu. Check the box next to Data Labels in the Chart Elements popup box to display frequencies in the column chart. The resulting stacked column
chart is shown in Figure 2.10.
FIGURE 2.10 A stacked column chart for the Promotion example
200
180
160
140
120
100
80
60
40
20
0
No
Yes
77
102
130
101
107
41
Midwest
Northeast
24
18
South
West
Using R
a. Import the Promotion data file into a data frame (table) and label it myData.
b. In order to create a contingency table, labeled as myTable, we use the
table(row, column) function and specify the row and column variables.
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 45
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If you retype myTable, you will see a contingency table that resembles
Table 2.9. If we use the prop.table function, then R returns cell proportions
that, when converted to percentages, are the same as those that appear in
Table 2.10. Enter:
> myTable <- table(myData$Location, myData$Purchase)
> myTable
> prop.table(myTable)
c. To create a stacked column chart similar to Figure 2.10, we need to first create
a contingency table with the Purchase variable in rows and the Location variable in columns. Enter:
> myNewTable <- table(myData$Purchase, myData$Location)
d. We use the barplot function to construct a column chart. As we saw when
constructing a bar chart, R offers a number of options for formatting. Here we
use main to add a title; col to define colors for the segments of the columns;
legend to create a legend; xlab and ylab to provide labels for the x-axis and
y-axis, respectively; and ylim to extend the vertical axis units from 0 to 200.
Enter:
> barplot(myNewTable, main=“Location and Purchase”,
col=c('blue','red'), legend=rownames(myNewTable), xlab='Location',
ylab='Count', ylim = c(0,200))
The resulting stacked column chart should look similar to Figure 2.10.
Summary
Compared to Table 2.8 with just raw data, Table 2.9, Table 2.10, and Figure 2.10
present the results of the Promotion example in a much more informative format.
We can readily see that of the 600 e-mail recipients, 410 of them made a purchase
using the promotional discount. With a 68.33% positive response rate, this marketing strategy seemed successful. However, there do appear to be some differences
depending on location. Recipients residing in the South and West were a lot more
likely to make a purchase (130 out of 154 and 101 out of 119, respectively) compared to those residing in the Midwest (77 out of 184). It would be wise for the
retailer to examine if there are other traits that the customers in the South and West
share (age, sex, etc.). That way, in the next marketing campaign, the e-mails can be
even more targeted.
E X E RC I S E S 2.2
Applications
12. The following contingency table shows shipments received by
a large firm. The shipments have been cross-classified by Vendor (I, II, and III) and Quality (Defective and Acceptable).
Quality
Vendor
Defective
Acceptable
I
14
112
II
10
70
III
22
150
a. How many shipments did the firm receive?
b. How many of the shipments were defective?
46 B u siness
c. How many of the shipments were from Vendor II?
d. How many of the shipments were from Vendor I and were
defective?
13. The following contingency table shows inspection records
for 630 units of a particular product. The records have
been cross-classified by the inspector’s decision (Pass
and Fail) and the inspector’s experience (Low, Medium,
and High).
Experience
Decision
Low
Medium
High
Pass
152
287
103
Fail
16
46
26
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a. How many of the units passed inspection? How many of
the units failed inspection?
b. How many of the units were inspected by inspectors with
high experience?
c. What proportion of the units were inspected by
inspectors with low experience?
d. What proportion of the units were inspected by inspectors
with medium experience and failed inspection?
14.
Bar. At a local bar in a small Midwestern town, beer
and wine are the only two alcoholic options. The manager conducts a survey on the bar’s customers over the past weekend.
Customers are asked to identify their sex (male or female) and
their drink choice (beer, wine, or soft drink). A portion of the
responses is shown in the accompanying table.
Customer
Sex
1
male
beer
2
male
beer
⋮
⋮
⋮
270
female
soft drink
Friends. Many believe that it is not feasible for men and
women to be just friends, while others argue that this belief
may not be true anymore because gone are the days when
men worked and women stayed at home and the only way they
could get together was for romance. A researcher conducts a
survey on 186 students. The students are asked their sex (male
or female) and if it is feasible for men and women to be just
friends (yes or no). A portion of the responses is shown in the
accompanying table.
Student
Sex
Feasible
1
female
yes
2
female
yes
⋮
⋮
⋮
male
no
186
a. Construct a contingency table that cross-classifies the
data by Sex and Feasible. How many of the students
were female? How many of the students felt that it was
feasible for men and women to be just friends?
b. What is the likelihood that a male student feels that men and
women can be just friends? What is the likelihood that a female
student feels that men and women can be just friends?
c. Construct a stacked column chart. Do male and female
students feel the same or differently about this topic? Explain.
Shift. Metalworks, a supplier of fabricated industrial
parts, wonders if there is any connection between when a
component is constructed (Shift is equal to 1, 2, or 3) and
whether or not it is defective (Defective is equal to Yes
or No). The supplier collects data on the construction of
300 components. A portion of the data is shown in the
accompanying table.
Component
Shift
Defective
1
1
No
2
1
Yes
⋮
⋮
⋮
300
3
No
a. Construct a contingency table that cross-classifies the
data by Shift and Defective. How many components
constructed during Shift 1 were defective? How many
components constructed during Shift 2 were not
defective?
b. Given that the component was defective, what is the
likelihood that it was constructed during Shift 2? Given
that the component was defective, what is the likelihood
that it was constructed during Shift 3? Does there seem
to be any connection between when a component is
constructed and whether or not it is defective? Explain.
c. Construct a stacked column chart. Are the defect rates
consistent across all shifts? Explain.
Drink Choice
a. Construct a contingency table that cross-classifies the data
by Sex and Drink Choice. How many of the customers were
male? How many of the customers drank wine?
b. Given that a customer is male, what is the likelihood that
he drank beer? Given that a customer is female, what is
the likelihood that she drank beer?
c. Construct a stacked column chart. Comment on the findings.
15.
16.
17.
Athletic. A researcher at a marketing firm examines
whether the age of a consumer matters when buying athletic
clothing. Her initial feeling is that Brand A attracts a younger
customer, whereas the more established companies (Brands
B and C) draw an older clientele. For 600 recent purchases of
athletic clothing, she collects data on a customer’s age (Age
equals 1 if the customer is under 35, 0 otherwise) and the
brand name of the athletic clothing (A, B, or C). A portion of the
data is shown in the accompanying table.
Purchase
Age
Brand
1
1
A
2
1
A
⋮
⋮
⋮
600
0
C
a. Construct a contingency table that cross-classifies the
data by Age and Brand. How many of the purchases
were for Brand A? How many of the purchases were from
customers under 35 years old?
b. Given that the purchase was made by a customer under
35 years old, what is the likelihood that the customer
purchased Brand A? Brand B? Brand C? Do the data seem
to support the researcher’s belief? Explain.
c. Construct a stacked column chart. Does there appear to
be a relationship between the age of the customer and
the brand purchased?
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 47
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18.
Study. A report suggests that business majors spend
the least amount of time on course work compared to all
other college students. A provost of a university conducts
a similar survey on 270 students. Students are asked their
major (business or nonbusiness) and if they study hard (yes
or no), where study hard is defined as spending at least 20
hours per week on course work. A portion of the responses is
shown in the accompanying table.
Student
Major
Study Hard
1
business
yes
2
business
yes
⋮
⋮
⋮
270
nonbusiness
no
a. Construct a contingency table that cross-classifies the
data by Major and Study Hard. How many of the students
are business majors? How many of the students study
hard?
b. Given that the student is a business major, what is the
likelihood that the student studies hard? Given that
the student is a nonbusiness major, what is the
likelihood that the student studies hard? Do the
data seem to support the findings in the report?
Explain.
c. Construct a stacked column chart. Comment on the
findings.
2.3 METHODS TO VISUALIZE A NUMERICAL
LO 2.4
Construct and interpret a
frequency distribution for a
numerical variable.
VARIABLE
In Section 2.1 we summarized a categorical variable using a frequency distribution, a bar
chart, and a pie chart. Here, we turn our attention to a numerical variable.
Recall that with a numerical variable, each observation represents a meaningful
amount or count. Examples of numerical variables include the number of patents held by
pharmaceutical firms (count) and household incomes (amount). Although different in
nature from a categorical variable, we still use a frequency distribution to summarize a
numerical variable.
A Frequency Distribution for a Numerical Variable
When we constructed a frequency distribution for a categorical variable, the raw data
could be categorized in a well-defined way; we simply counted the number of observations in each category. For a numerical variable, instead of categories, we construct a
series of intervals (sometimes called classes). We must make certain decisions about the
number of intervals, as well as the width of each interval. When making these decisions,
we consider the following guidelines.
∙ Intervals are mutually exclusive. For example, suppose the first two intervals of a
frequency distribution are defined as 300 < x ≤ 400 and 400 < x ≤ 500, where x is
the value of an observation. If x = 400, then it would fall into the first interval. In
other words, intervals do not overlap, and each observation falls into one, and only
one, interval.
∙ The total number of intervals in a frequency distribution usually ranges from
5 to 20. Smaller data sets tend to have fewer intervals than larger data sets.
Recall that the goal of constructing a frequency distribution is to summarize
the data in a form that accurately depicts the group as a whole. If we have too
many intervals, then this advantage of the frequency distribution is lost. Similarly, if the frequency distribution has too few classes, then considerable accuracy and detail are lost.
∙ Intervals are exhaustive. The total number of intervals covers the entire sample
(or population).
48 B u siness
S tatistics 2.3 Methods to Visualize a Numerical Variable
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∙ Interval limits are easy to recognize and interpret. For example, the intervals −10 < x
≤ 0, 0 < x ≤ 10, etc. are preferred to the intervals −8 < x ≤ 2, 2 < x ≤ 12, etc. Also, as
a starting point for approximating the width of each interval, we often use the formula:
Maximum − Minimum ,
Number of Intervals
where Maximum and Minimum refer to the largest and smallest observations,
respectively, for the variable of interest. Generally, the width of each interval is
the same for each interval. If the width varied between intervals, then comparisons
between different intervals could be misleading.
A FREQUENCY DISTRIB UTION FOR A NUMERICAL VARIABLE
For a numerical variable, a frequency distribution divides the data into nonoverlapping intervals and records the number of observations that falls into each interval.
The Price variable from the introductory case is a numerical variable. Recall that each
observation for this variable reflects the price of a house (in $1,000s) for a sample of
40 houses in Punta Gorda, Florida. Here we will create a frequency distribution with six
intervals. The minimum and maximum observations for the Price variable are 125 and
649, respectively. (Obtaining summary measures will be discussed in Chapter 3.) Using
the approximation formula to find the width of each interval, we calculate:
Maximum − Minimum = 649 − 125 = 87.33.
Number of Intervals
6
However, intervals with a width of 87.33 would not have limits that are easily recognizable. For this reason, we will define the lower limit of the first interval as 100 (rather
than 125) and have each interval be of width 100 (rather than 87.33); that is, the intervals
are: 100 < x ≤ 200, 200 < x ≤ 300, etc., where x is the price of a house (in $1,000s). The
first column of Table 2.11 shows the six intervals.
TABLE 2.11 Frequency Distribution for Price
Interval (in $1,000s)
Frequency
100 < x ≤ 200
9
200 < x ≤ 300
16
300 < x ≤ 400
8
400 < x ≤ 500
4
500 < x ≤ 600
2
600 < x ≤ 700
1
Once we have clearly defined the intervals for the Price variable, the next step is to
count and record the number of observations that fall into each interval. The second column of Table 2.11 shows the resulting frequencies. Soon, we will construct a frequency
distribution in Excel and R. We note that the sum of the frequencies is 40 (= n), which
confirms that we have included each observation in the frequency distribution. While it is
true that some detail is lost because we no longer see the raw data, we are able to extract
more useful information. Consider Example 2.3.
EXAMPLE 2.3
Use Table 2.11 to answer the following questions.
a. What is the range of house prices over this time period?
b. Which interval has the highest frequency?
c. How many houses sold for more than $600,000?
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 49
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SOLUTION:
a. House prices ranged from $100,000 up to $700,000 over this time period.
b. The $200,000 up to $300,000 interval has the highest frequency with 16
observations.
c. Only one house sold for more than $600,000.
We can extend the frequency distribution in Table 2.11 by constructing a relative frequency distribution, a cumulative frequency distribution, and a cumulative relative frequency distribution. We discuss each one next.
Analogous to the relative frequency distribution that we calculated for a categorical
variable, we find the relative frequency for a numerical variable by dividing the frequency for each interval by the sample size. For example, we observe that nine houses
sold in the interval 100 < x ≤ 200. We calculate 9/40 = 0.225, and conclude that 22.5%
of the houses sold in this price range. We make similar calculations for each interval. The
third column of Table 2.12 shows the relative frequency distribution for the Price variable. We note that when we sum the relative frequencies, we should get one, or, due to
rounding, a number very close to one.
TABLE 2.12 Extended Frequency Distributions for Price
Interval
(in $1,000s)
Relative
Frequency Frequency
Cumulative
Frequency
Cumulative
Relative Frequency
100 < x ≤ 200
9
0.225
200 < x ≤ 300
16
0.400
300 < x ≤ 400
8
0.200
400 < x ≤ 500
4
0.100
500 < x ≤ 600
2
0.050
9 + 16 + 8 = 33
0.225 + 0.400 + 0.200 = 0.825
9 + 16 + . . . + 4 = 37 0.225 + 0.400 + . . . + 0.100 = 0.925
9 + 16 + . . . + 2 = 39 0.225 + 0.400 + . . . + 0.050 = 0.975
600 < x ≤ 700
1
0.025
9 + 16 + . . . + 1 = 40 0.225 + 0.400 + . . . + 0.025 = 1.000
9
0.225
9 + 16 = 25
0.225 + 0.400 = 0.625
For a numerical variable, we can also construct a cumulative frequency distribution.
A cumulative frequency distribution shows the number of observations that fall below
the upper limit of a particular interval. The fourth column of Table 2.12 shows values
for cumulative frequency. The cumulative frequency of the first interval is the same as
the frequency of the first interval—here, that value is 9. However, the interpretation is
different. With respect to the frequency column, 9 houses sold in the $100,000 up to
$200,000 range. With respect to the cumulative frequency column, 9 houses sold for
$200,000 or less. To obtain the cumulative frequency for the second interval, we add its
frequency, 16, with the preceding frequency, 9, and obtain 25. So, 25 houses sold for
$300,000 or less. We find the cumulative frequencies of the remaining intervals in a like
manner. Note that the cumulative frequency of the last interval is equal to the sample
size of 40. This indicates that all 40 houses sold for $700,000 or less.
The cumulative relative frequency for a particular interval indicates the proportion
(fraction) of the observations that falls below the upper limit of that particular interval.
We can calculate the cumulative relative frequency of each interval in one of two ways:
(1) We can sum successive relative frequencies, or (2) we can divide each interval’s
cumulative frequency by the sample size. In the last column of Table 2.12, we show the
first way. The value for the first interval is the same as the value for its relative
frequency—here, that value is 0.225. For the second interval, we add 0.225 to 0.400
and obtain 0.625; this value indicates that 62.5% of the houses sold for $300,000 or
less. We continue calculating cumulative relative frequencies in this manner until we
reach the last class. Here, we get the value one, which means that 100% of the houses
sold for $700,000 or less.
50 B u siness
S tatistics 2.3 Methods to Visualize a Numerical Variable
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RELATIVE FREQUEN CY, CUMULATIVE FREQUENCY,
AND CUMULATIVE RELATIVE FREQUENCY DISTRIBUTIONS
For a numerical variable:
∙ A relative frequency distribution records the proportion (or the fraction) of
observations that falls into each interval;
∙ A cumulative frequency distribution records the number of observations that
falls below the upper limit of a particular interval; and
∙ A cumulative relative frequency distribution records the proportion (or fraction) of observations that falls below the upper limit of a particular interval.
EXAMPLE 2.4
Use Table 2.12 to answer the following questions.
a. What proportion of the houses sold in the $300,000 to $400,000 range?
b. How many of the houses sold for $500,000 or less?
c. What proportion of the houses sold for $400,000 or less? More than $400,000?
SOLUTION:
a. The relative frequency distribution shows that 0.20 of the houses sold in the
$300,000 to $400,000 range.
b. The cumulative frequency distribution shows that 37 of the houses sold for
$500,000 or less.
c. The cumulative relative frequency distribution shows that 0.825 of the houses
sold for $400,000 or less, implying that 0.175 sold for more than $400,000.
A Histogram
Next we show a number of ways to graphically depict a frequency distribution for a
numerical variable. We start with a histogram, which is essentially the counterpart to the
vertical bar chart that we use for a categorical variable.
When constructing a histogram, we typically mark off the interval limits along the
horizontal axis. The height of each bar represents either the frequency or the relative frequency for each interval. No gaps appear between the interval limits.
LO 2.5
Construct and interpret a
histogram, a polygon,
and an ogive.
A HISTOGRAM
A histogram is a series of rectangles where the width and height of each rectangle
represent the interval width and frequency (or relative frequency) of the respective
interval.
The advantage of a histogram is that we can quickly see where most of the observations tend to cluster, as well as the spread and shape of the variable. In general, the shape
of most distributions can be categorized as either symmetric or skewed. A symmetric
distribution is one that is a mirror image of itself on both sides of its center. That is, the
location of values below the center corresponds to those above the center. As we will see
in Chapter 3, the smoothed histogram for many variables approximates a bell-shaped
curve, which is indicative of the well-known normal distribution. Figure 2.11(a) shows a
histogram with a symmetric distribution. If the edges were smoothed, this histogram
would look somewhat bell-shaped.
Chapter 2 Tabular and Graphical Methods B u siness S tatistics 51
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