Group Collectible 1
Names: Ada Pacheco, Samantha Wilbur, Keaghan Mezo, and Jessica Buchholtz (Group H)
1. State the manager’s problem. Provide information about the context and why this is
an important problem. (1 pt)
● Manager Problem:
○ How do we get people to use Zen Shuttles?
● Context:
○ At the ASU Tempe campus there is a new independent shuttle service
called Zen. This shuttle is a ride pooling service that takes students around
campus and slightly off campus to popular destinations in golf cart type
vehicles. Few students are aware of this new feature, so Zen is not
reaching their full target market. The rides are about $2 per person, or
available for a $10 subscription for weekdays.
2. Restate the problem as the research questions that you will address. (1 pt)
● What factors push people to want to use transportation services?
3. Briefly explain your expected research design. Describe some of the types of data
and methods that you might use to answer your research questions. (1 pt)
● Expected Research Design:
○ Conduct Surveys, Nominal Groups, In depth interview
● Types of Data and Methods We Might Use:
○ Utilize secondary data on surveys regarding student transportation around
campus. Analyze percentages of each mode of transportation and ask in
the surveys why certain modes are preferred.
4. Provide some of the potential actions that you might recommend a manager to make
as a result of your research. You cannot make a specific recommendation until your
project is done, so your task here is to anticipate some of the recommendations that
could come out of your work that would be of some value to the organization. (1 pt)
● Anticipated Potential Actions We Recommend:
○ We might recommend that they broaden their services, beyond shuttles.
○ We might recommend that they provide safety protocol to make customers
feel more comfortable using a service with people they don’t know.
○ We might recommend that they make the brand more known across
campus through marketing advertisements or anything just so that students
have more brand awareness
○ We might recommend they extend their services to other campuses
besides just Tempe.
○ We might recommend they offer a free service for first comers so that they
can try it out.
5. Describe what each person will contribute to the project. You may use the Group
Roles file on Canvas as a template for this, but feel free to create your own roles and
descriptions. (1 pt)
Role
Details
Name
Track Timeline, Take Notes
I will remind my team to have
their work done on a certain
date before the deadline. I
will also keep track of
anything we talk about so that
we can refer to it.
Ada Pacheco
Organize Meetings, Motivator
I will plan meeting times and
coordinate with everyone to
find a time that’s convenient.
I will come to each meeting
with a dad joke to raise spirits
and keep everyone positive
and motivated.
Samantha Wilbur
Track Requirements
I will keep track of project
requirements and make sure
that we are meeting all of the
necessary requirements to
succeed and making enough
progress to meet the deadlines
while creating excellent work.
Keaghan Mezo
Guide Discussions
I will lead our discussions in
the right direction and make
sure that the group is agreeing
on topics and actions before
we take them.
Jessica Buchholtz