ENGLISH HOME LANGUAGE PAPER 1 – LANGUAGE GRADE 12 JUST IN TIME REVISION BOOKLET 2022 Page |1 CONTENTS PAGE TOPIC Q1 COMPREHENSION Q2 SUMMARY Q3 ADVERTISING Q4 CARTOONS Q5 EDITING MEMORANDA CHECKLIST SUB-HEADINGS 1.1 Comprehension Skills 1.2 Decoding Questions 1.3 Activity 1 1.4 Activity 2 2.1 Summarising skills 2.2 How to answer the summary question 2.3 Activity 3 2.4 Activity 4 3.1 Advertising terminology 3.2 Decoding questions 3.3 Activity 5 3.4 Activity 6 3.5 Activity 7 4.1 Cartoon terminology 4.2 Decoding questions 4.3 Activity 8 4.4 Activity 9 5.1 Editing terminology with explanations 5.2 Activity 10 5.3 Activity 11 PAGE 4 8 15 17 20 20 25 26 28 33 40 41 43 46 52 54 55 56 61 62 63 72 Page |2 Mr M.Thobela FET Office tel/fax: (+27) Reference EngHL Revision Inkomba:: Booklets 033 8465108 Date: Usuku: 14 August 2022 Mobile: (+27) 0813505775 E-mail: mpumelelothobela4@gmail.com The Principal Departmental Heads-Languages FET English Home Language Educators KWAZULU-NATAL PROVINCE GRADE 12 JIT REVISION BOOKLETS – ENGLISH HOME LANGUAGE The attached Grade 12 English HL Revision Booklets have been compiled by lead teachers in the Province to ensure that Grade 12 learners are adequately prepared to meet the requirements of the 2022 Trial and National Senior Certificate Examinations. These booklets address the challenges experienced by Grade 12 learners in Papers 1, 2 and 3. Educators are requested to guide their learners through the various activities in each booklet, to ensure that there is a substantial improvement in learner performance in the subject. The digital copies allow the educators to print only what is necessary for their learners. Should you have any queries in this regard, please contact the Subject Advisor or the District English Home Language co-ordinator. We hope that these booklets offer support to both you and your learners. The KZN Provincial Home Languages team would like to take this opportunity to wish you well as you prepare your learners for the forthcoming examinations. Duly Signed _________________ Dr B.A. Makhathini Chief Director (A) KZN Province Page |3 ACKNOWLEDGEMENTS MRS A. BEHARYLAL GLENHILLS SECONDARY SCHOOL MRS R. GOVENDER MARITZBURG COLLEGE MRS R.S. HASSAN WINGEN HEIGHTS SECONDARY SCHOOL MRS Z. HUSSAIN HEATHER SECONDARY SCHOOL MRS S. JAFFER PALMVIEW SECONDARY SCHOOL MRS R. KOTZE KOKSTAD COLLEGE MRS P. KUNENE AQUADENE SECONDARY SCHOOL MRS O. MAHARAJH UGU DISTRICT MRS T. MAHARAJ SCOTTBURGH HIGH SCHOOL MR N. MORAR LADYSMITH SECONDARY SCHOOL MR A.J. MOTTIAN UMLAZI DISTRICT MRS B. MUNN HOWICK HIGH SCHOOL MRS R. NAICKER PROTEA SECONDARY SCHOOL MR D. NAIDOO HARDING SECONDARY SCHOOL MRS P. NASAREE STANGER SECONDARY SCHOOL MRS M. PILLAY MOUNTVIEW SECONDARY SCHOOL DR S. RAMNARAIN QUEENSBURGH GIRLS’ HIGH SCHOOL MRS V. SEWMANGAL DUNDEE HIGH SCHOOL MRS N.M. SINGH AMAJUBA DISTRICT MRS R. SINGH DANVILLE PARK GIRLS’ HIGH MRS S. SINGH NEW WEST SECONDARY SCHOOL Page |4 QUESTION 1 - COMPREHENSION 1.1 COMPREHENSION SKILLS Comprehension Strategy: 3R²S R - READ the TITLE OR HEADINGS – think about them, understand them. What is this article about? The TITLE helps you make sense of the article. What makes this title interesting? THE TITLE SUMS UP THE ARTICLE! R - READ the FIRST paragraph carefully. The first paragraph sets the tone of the article and provides us with a basic sense of what it is about. The major themes (markers) are introduced and developed. S - SKIM the PASSAGE. This provides an overall idea or outline of the article. R - READ the LAST paragraph carefully. The last paragraph usually sums up the article. It encourages a response from the reader and links to the introduction. R - READ the PASSAGE using a pencil. Carefully reading, identifying and underlining the main ideas of each paragraph forces you to focus on the important aspects of the article. S - SKIM QUESTIONS. Underline the instruction words and key words in the QUESTIONS in pencil. R - RESPOND by starting with the KEY words in question. R - READ your ANSWER carefully. Read the question again and respond to the question with your answer. Does your answer make sense? S - SCRUTINISE the question again. This time FOCUS on the mark allocation. Hint: A question worth 3 marks probably requires the following: PEELS METHOD (Point, Evidence, Explain / Link / Substantiate) Page |5 How to approach the Comprehension Question To begin with, there is terminology which is important to know and understand for the comprehension section. This vocabulary is used to explain language in context, tone and style. You must be also able understand the question words (instructional verbs) and decode the question in order to provide a complete response. SECTION A [Comprehension] will consist of TWO texts – ONE written [Text A] and ONE visual text [Text B]. Both texts are linked. The questions for Text A will be for a minimum of 20 and a maximum of 24 marks. The questions for Text B will be for a minimum of 6 and a maximum of 10 marks. Text B may be an advertisement, book cover, cartoon, graph etc. As you are writing a Home Language Paper, please remember to use your own words as far as possible so that you do not lose marks for ‘lifting from the text’. TYPES OF COMPREHENSION QUESTIONS GENERAL COMPREHENSION e.g. Account for the writer’s feelings… VOCABULARY TYPE e.g. Explain what the writer means by… TECHNICAL TYPE e.g. Explain the writer’s purpose in referring to statistics… COMPARATIVE QUESTION based on BOTH texts INSTRUCTIONAL VERBS (QUESTIONING WORDS) Account for Allude to Assess Comment Compare Contrast Criticise Define Discuss Describe Distinguish between Evaluate Explain Illustrate Intention Justify Outline State Substantiate Summarise Explain why, give the reason Refer to Make a judgement Give an opinion Look for similarities AND differences Show the similarities Give your judgement by discussing the evidence Give the definition Give the facts but also give an assessment Give details Look for the differences Provide good points and weaknesses Make clear Make clear Writer’s purpose Show why a decision or conclusion has been made Give the main points Present in brief Give examples by referring to an incident, word Give the main points Page |6 IMPORTANT TERMS USED IN THE COMPREHENSION Ambiguity Contradiction Irony Paradox Sarcasm Satire More than one meaning, one less obvious Ideas which are opposed to one another What appears to be is in contrast with what is actually the case Absurd or contradictory statement which proves to be true Use of irony as ridicule Ridicule used to expose or criticize issues UNDERSTANDING STYLE Style in literature is the literary element that describes the ways that the author uses words — the author's word choice, sentence structure, figurative language, and sentence arrangement all work together to establish mood, images, and meaning in the text. [Defining Style - Read Write Thinkhttps://www.readwritethink.org › definition_style] Technical-type questions focus on the following: Use of statistics or numbers Grammar – formal / conversational / slang Punctuation Direct speech Rhetorical questions Paragraph structure e.g. single-sentence paragraph Sentence lengths Figurative language – images Repetition Diction, emotive words The possible trigger phrases are: To involve us more directly, personally To provoke emotional responses To add credibility, validity, authenticity To convince, manipulate, persuade To emphasise, highlight, give prominence To engage readers (participation) To encourage thinking / an opinion To elicit a response To link an idea or to allow the reader to draw conclusions To reach a possible solution Understanding style is imperative in informing tone as well. It is difficult for learners to understand tone if they do not have a clear grasp of the concept of style in writing. UNDERSTANDING TONE Tone is the author's attitude toward a subject. The tone can be identified by looking at word choices and phrases. Take time to look at the language. An author uses words to create meaning. [https://study.com/academy/lesson/understanding-tone-and-mood-in-a-reading-passage.html] Page |7 Page |8 1.2 DECODING COMPREHENSION QUESTIONS RESOURCE DOCUMENT: NSC MAY/JUNE 2022 PAPER 1 SECTION A: COMPREHENSION QUESTION 1: READING FOR MEANING AND UNDERSTANDING Read TEXT A and TEXT B below and answer the questions set. TEXT A CANCEL CULTURE: A TOOL FOR SOCIAL JUSTICE? 1 2 3 Within the past few years, the idea that a person can be 'cancelled' – in other words, culturally blocked from having a prominent public platform or career – has become a polarising topic of debate. The rise of 'cancel culture' and the idea of cancelling someone coincide with a familiar pattern: a celebrity or other public figure does or says something offensive; a public backlash, often fuelled by social media, ensues. Then come the calls to cancel individuals – that is, to effectively end their career or damage their reputations, whether through boycotts of their work or disciplinary action from an employer. To many people, this process of publicly calling for accountability and boycotting has become a tool of social justice – a way of combatting, through collective action, some of the huge power imbalances that often exist between public figures with far-reaching platforms and audiences, and the communities their words and actions may harm. However, others believe that 'cancel culture', rather than being a way of speaking truth to power, has spun out of control and become a senseless form of social media mob rule. Actually, ending someone's career through the power of public backlash is difficult. Very few celebrities or other public figures have truly experienced career-ending repercussions despite facing considerable negative criticism. Continued support for those who face cancellation demonstrates that instead of destroying someone's livelihood, becoming a target of criticism and backlash can encourage public sympathy. Yet, to hear talk about 'cancel culture' by a few celebrities, you might think it is some sort of 'celebrity hunting season' – an unstoppable force descending to ruin the careers of anyone who dares to push society's moral boundaries. This framing frequently portrays the offender as the victim of reckless vigilante justice. 4 So, which is it? Is 'cancel culture' an important tool of social justice or a new form of merciless mob intimidation? Or does the very idea of being cancelled work to deter potentially bad behaviour? 5 These questions are receiving more and more mainstream consideration, as the idea of 'cancel culture' is about how to hold public figures accountable for bad behaviour. And the conversation is not just about when and how public figures should lose their status and their livelihoods. It is also about establishing new ethical and social norms and how to respond collectively when those norms are violated. Charity Hudley, a linguist at the University of California, likened the act of cancelling someone to a boycott, but of a person rather than a business. She said it also promotes the idea that people should be empowered to reject pop 5 10 15 20 25 30 35 Page |9 culture that spreads harmful ideas: 'If you don't have the ability to stop something through political means, what you can do is refuse to participate.' She also said, 'Cancelling is a way to acknowledge that you don't have to have the power to change structural inequality. You don't even have to have the power to change all of public sentiment. But as an individual, you can still have power beyond measure. When you see people cancelling a celebrity, it's a collective way of saying, ''We have elevated your social status and your economic prowess – we're not going to pay attention to you in the way that we once did. I may have no power, but I have the power to ignore you''.' From this perspective, 'cancel culture' can serve as a corrective for the sense of powerlessness that many people feel. The debate around 'cancel culture' is partly about how we treat each other, and partly about frustration with the lack of real consequences for powerful people. All of this dramatic rhetoric¹ from both sides of the debate shows how pervasive 'cancel culture' has become. Even though 'cancel culture' seems to generate few lasting consequences for celebrities and their careers, some people view it as part of a broader trend they find deeply disturbing – an inability to forgive and move on. Aaron Rose, a corporate consultant said, 'Mainstream internet activism is a lot of calling out and blaming and shaming. We have to get honest with ourselves about whether calling out and cancelling give us more than a short-term release of cathartic² anger. I used to think that those tactics created change, but eventually realised that I was not seeing the true change I desired. We were still sad and mad. And the bad people were still bad. And everyone was still traumatised.' He says he now wants to 'create more stories of transformation rather than stories of punishment and ex-communication'. To many opponents of 'cancel culture', a vital element of the debate is the belief that people can change. Rose said, 'The difference between "cancel culture" and a more reconciliatory, transformational approach to a disagreement is the difference between expecting amends and never letting a wound close. Between expressing your rage and identifying with it forever.' 40 45 50 55 60 65 [Adapted from vox.com] GLOSSARY: 1rhetoric: 2cathartic: language used to influence the reader or audience a psychological term used to refer to expressing one's emotions to provide relief P a g e | 10 TEXT B P a g e | 11 QUESTIONS TEXT A 1.1 Refer to paragraph 1. What do you understand by the concept, ‘cancel culture’? (2) It refers to the destruction of a popular public figure’s reputation, after s/he has made a comment deemed unacceptable in the media. [Award only 1 mark if candidates 'lift' from 'a celebrity or … social media, ensues.'] This is a COMPREHENSION type question. You must show that you UNDERSTAND the meaning of the term ‘cancel culture’ in the context of the paragraph, for the second mark. 1.2 With reference to paragraph 2, explain the reason for the rise of 'cancel culture'. (2) Communities that have been damaged by utterances and actions of powerful individuals feel that calling out and cancelling are their only recourse to exacting justice./Cancelling an individual is a means of redressing the imbalance of power. [Award only 1 mark for 'lifting'.] This is a COMPREHENSION type question. You are required to ‘give a reason’ and then explain the reason in the context of paragraph 2. 1.3 Refer to paragraph 3. Why is the outcome of 'cancel culture' paradoxical? (3) The writer highlights the view that 'cancel culture' can have unforeseen effects on different individuals or groups in society. Strong criticism of a celebrity from one quarter may result in sympathy from another. This creates an opposing reaction to the original intention of the offended group. [Award 3 marks only if the paradox is fully discussed.] This is a vocabulary question. You must understand the meaning of the term paradox and apply that to the discussion in the paragraph. In your answer, identify the paradox and then offer an explanation. 1.4 Comment on the writer's use of rhetorical questions in paragraph 4. (3) The rhetorical questions raise awareness around issues concerning 'cancel culture'. They invite the reader to consider the divergent views on the topic and make an informed decision on her/his own perspective. [Award 3 marks for TWO distinct ideas.] The use of rhetorical questions is a TECHNICAL or STYLE question. Refer to the trigger phrases [page 5] to guide your response. Consider your answer as follows: What is the function of the rhetorical question? To invite the reader… To do what? Consider the divergent views… About what? Raising awareness around issues concerning cancel culture. 1.5 Refer to paragraph 5. Discuss how the writer defends the practice of 'cancel culture'. (3) P a g e | 12 The writer maintains that 'cancel culture' is not only about demeaning public figures; it is also about establishing acceptable moral standards which we can all follow. It also demands that the community become active citizens in monitoring socially acceptable behaviour. 'Cancel culture' transfers the power from the powerful public individuals into the hands of the general public. This question requires an understanding of the term ‘cancel culture’. You need to refer closely to the paragraph to understand how the writer DEFENDS this practice. 1.6 Critically discuss the diction used in, 'All of this … and move on' (lines 51– 55). (3) The writer uses expressions to show the extreme effect of 'cancel culture' on people. The phrase, 'dramatic rhetoric' reflects emotional outpouring that is devoid of rational thinking. The effect of 'cancel culture' is 'pervasive' in its farreaching impact. It affects both the perpetrator (the influential public figure) and the victim (individual/community) differently. It is seen as 'deeply disturbing' that on-going resentment is harboured by victims. The detrimental nature of the lasting consequences is highlighted. [Award 3 marks for a critical discussion of any TWO examples of diction.] This question includes both an understanding of diction (word choice) and a judgement or evaluation about the examples of diction you have quoted. You must, as a rule of thumb, refer to at least TWO emotively-charged words or phrases in your response. 1.7 Discuss the extent to which paragraphs 9 and 10 support the title of the passage. (3) The arguments in paragraphs 9 and 10 fully support the title, which questions the impact of 'cancel culture'. Aaron Rose believes that 'cancel culture' should bring about a form of social justice by transforming attitudes and behaviours of both the ‘cancelled’ and the aggrieved. However, he acknowledges that publicising someone's offensive behaviour does not bring about the desired change in the perpetrator. 'We were still sad and mad. And the bad people were still bad.' In addition, victims will forever be held hostage to their trauma, 'never letting a wound close', instead of moving on. Therefore, according to Aaron Rose, 'cancel culture' can never be a tool for social justice unless people are willing to forgive. [Award 3 marks only if the candidate makes reference to paragraphs 9 and 10 and the title.] To answer this question, focus on the three elements that are required to be discussed – paragraph 9, paragraph 10 and the title. Look for the common argument/s that is/are present in all these elements. Make a reference from each of the elements (paragraphs 9, 10 and the title) to support your response. QUESTIONS TEXT B 1.8 Refer to FRAME 1 and FRAME 2. Account for the reaction of the two smaller characters in FRAME 2. (2) P a g e | 13 After walking along calmly singing a song, the two smaller characters are accosted/startled by the outburst of the OFFENDEDISTAS. To ‘account for’ means to give a reason for. Hence, give a reason for the two smaller characters’ reactions in the given frames. 1.9 Compare the attitude of the 'Offendedistas' in FRAME 3 to their attitude in FRAME 7. (2) In frame 3, the OFFENDEDISTAS' aggression is conveyed by their gritted teeth and intimidating gestures, as well as the hostile utterances, 'WE TAKE OFFENSE AT ANYTHING YOU SAY.', 'AND DESTROY YOU.' In frame 7, they are depicted as powerless, deflated and as having no purpose: 'NOW WHAT DO WE DO WITH OUR LIVES?' [Award 2 marks only if the difference in attitude is addressed.] This is a comparison question, so you must refer to BOTH frames in your discussion AND identify/compare the attitudes in both frames. Revise the possible attitude words you can use in the table provided under TONE. 1.10 In your view, is FRAME 8 a suitable conclusion to the cartoon? Justify your response. (3) YES The last frame is suitable because the OFFENDEDISTAS' power, which is evident in frames 3 and 4, has shifted to the two smaller characters. The two smaller characters have defeated the OFFENDEDISTAS' intention to destroy people they deem to be offensive with the simple logic expressed by the mouse. The OFFENDEDISTAS are left with only their attire intact: 'CAN I AT LEAST KEEP THE TIGHTS?' The two smaller characters are more confident and assertive than the OFFENDEDISTAS. OR NO The last frame is not a suitable conclusion to the cartoon as the OFFENDEDISTAS should have had more courage to confront the smaller character's retort in frame 5 with conviction. What makes a suitable conclusion? A conclusion sums up the text. Your response must therefore demonstrate HOW adequately the text is concluded. 1.11 In your assessment, does TEXT B support Charity Hudley's views? Justify your response by making specific reference to TEXT B and paragraphs 6 and 7. YES The views expressed by Charity Hudley are fully supported by the mouse's response in frame 5 of Text B. Charity Hudley is of the opinion that an individual has choices; s/he only has power over her/his own reactions and ignoring an offensive remark or action is often more effective than responding to it. The mouse's observation aligns with Charity Hudley's stance acknowledging that a single individual has the power beyond measure either to support or to reject powerful figures, at any given time. OR NO. [An unlikely response but credit valid responses.] [Credit valid alternative responses.] [Award full marks only if reference is made to both paragraphs 6 and 7, and Text B.] (4) P a g e | 14 You must refer to BOTH paragraphs – 6 and 7 in TEXT A – as well as TEXT B in your response. Your response should identify common links/arguments in each element of the texts – paragraph 6, paragraph 7 and Text B. Focus specifically on Charity Hudley’s views. P a g e | 15 1.3 ACTIVITY 1 Read TEXT A and TEXT B below and answer the questions set. RETROSEXUAL DATING 1 Elise Garber married the first boy she ever kissed. She met him at an Outward Bound-style summer camp program when she was 15, she ‘sort of dated’ him for the summer, and then, like most teenage romances, it ended. Twenty-two years later, they met again on Facebook. 1 2 ‘I don’t know why I looked him up,’ says the 37-year-old former advertisingagency executive in Chicago. Garber was showing a co-worker how Facebook works, and to demonstrate the search function – a feature that allows users to search for the names of people they know – she entered Harlan Robins, the name of the first boy she kissed. At the prodding of her co-worker, Garber sent Robins a message. And then she waited. Would he respond? Would he accept her friend request? Was it weird to contact an old summer-camp boyfriend? 5 3 4 5 As Facebook users have begun to skew older – the website is now as popular with 30-, 40- and 50-somethings as with the college students who pioneered it – they have found ways to reconnect with one another. And who better to get in touch with than an old flame? ‘Facebook makes it easier for you to take that first step of finding someone again,’ explains Rainer Romero-Canyas, a psychology research scientist at Columbia University. ‘It has finally provided a way for people to reach out to someone without fear of rejection.’ The Boston Phoenix even coined a term, retrosexuals, for people who are taking the plunge into recycled love. ‘It was like opening a time capsule’ says Drew Peterson, a 34-year-old former IT worker from Long Island, New York. Peterson’s retrosexual experience occurred a few years ago when he found his high school girlfriend on MySpace – before it became the cyberghetto of the Internet. The two dated during junior and senior year of high school; and the last time they each other was on the day they graduated. Sixteen years later, they exchanged MySpace messages, and then Peterson flew from New York to San Francisco to see what had become of the woman who had once captured his teenage heart. ‘I knew it wasn’t going to turn out like some Jennifer Aniston romantic comedy,’ Peterson says. ‘I just wanted to see her again.’ The pair still got along, although this time just as friends. Most retrosexual experiences seem to spring from an intense, almost uncontrollable mixture of nostalgia and interest. ‘You get a thrill out of finding an old girlfriend just to see if she still likes you,’ says W. Keith Campbell, a University of Georgia psychology professor and co-author of The Narcissism Epidemic. ‘You’re curious to see what she looks like, and it’s easy to fantasise about alternative courses your life might have taken.’ It is the same feeling that compels people to attend high school reunions. In a way, these meet-ups are the same thing. 10 15 20 25 30 35 P a g e | 16 6 And what about Elise Garber and her first kiss, Harlan Robins? For them, life really did resemble a romantic comedy. Robins remembered his summercamp girlfriend and replied to her Facebook message. They agreed to meet for drinks the next time he was in Chicago. When they saw each other, something clicked. They talked into the night, went out the next day, and then decided to give their long-distance retrosexual romance a try. Surprisingly, it worked. Garber quit her advertising job and moved to Seattle to be with him. On 6 September, they married. ‘And to think,’ says Garber, ‘I was worried that we’d spend the whole evening talking about summer camp.’ 40 45 [Adapted from youthworker.com] TEXT B FRAME 1 FRAME 2 FRAME 3 QUESTIONS TEXT A 1.1 Refer to paragraph 1. Account for the use of inverted commas in ‘sort of dated’. 1.2 (2) Refer to paragraph 2. Explain what is implied by the phrase ‘prodding of her co-worker’. (2) 1.3 Comment on the use of the rhetorical questions in paragraph 2. (2) 1.4 Discuss the appropriateness of the term ‘retrosexuals’ in the context of paragraph 3. (3) Refer to paragraph 4. Explain what the term ‘cyberghetto’ conveys about MySpace. (2) Critically discuss the writer’s intention in paragraph 5 by referring to two elements of style. (3) 1.5 1.6 1.7 Refer to paragraphs 5 and 6. Critically comment on the writer’s argument that retrosexual experiences and high school reunions are similar. (3) 1.8 Discuss to what extent paragraph 6 is a suitable conclusion to the article. (3) P a g e | 17 QUESTIONS TEXT B 1.9 What impression is created about the parents in frame 1? (2) 1.10 Account for the parents’ response in frame 2. (2) 1.11 Refer to the last frame. Critically comment on how humour is used to convey the message of the cartoon. (3) 1.12 To what extent does paragraph 2 of TEXT A reinforce the ideas of Text B? Motivate your response. (3) [30] 1.4 ACTIVITY 2 Read TEXT A and TEXT B carefully before answering the questions that follow. TEXT A Think hard before you hit ‘share’ – it’s your responsibility 1 Whether it is a comment, like, share or retweet, you are responsible for the content you post on social media. 2 Before you post, imagine putting whatever you are about to send over social media (WhatsApp, Facebook, Twitter or Instagram), on a huge billboard, with a big photo of your face, name, and the logo of the company or institution to which you are linked. This is the ‘billboard test’, a tool shared by social media lawyer, Emma Sadleir. 3 The billboard test is intended to help people make decisions about what they post, and the effects such posts or digital content will have on their reputation. She defines digital content as anything sent online, including private messages and group chats. 4 Sadleir is the founder of the Digital Law Company, which specialises in advising on the legal risks and risks to your reputation, when using social media. She is also the author of the book Selfies, Sexts and Smartphones: A teenager’s online survival guide. 5 Most of us are not aware of the legal and the long-term consequences of the posts we put on social media and the digital world. People fail to see how a future employer might view their messages or videos. Developing a responsible social media environment begins with learning how we are accountable as individuals. It is in our best interest to know how we use social media wisely, so that our lives in the digital world can help to advance our goals in the physical and professional world. 6 Sadleir asks us to treat social media platforms with distrust as these companies have extensive access to one’s data and their terms and conditions often point out that they can do as they please with pictures and posts. Social media platforms do what they can to keep your eyeballs on them for as long as possible, in order to make money from advertising. P a g e | 18 7 According to Sadleir, ‘It is important to understand just how public and permanent digital content is. Digital content has a tattoo effect. Warren Buffet explains: ‘It takes 20 years to build a reputation, and five minutes to ruin it.’ I don’t think it takes five minutes anymore. It takes five seconds.’ 8 An important principle in South African law is the ‘chain of publication’. This means that if you were involved in sharing something, you are responsible for it. If a person Instagram’s a picture, and somebody comments underneath that picture – like, uses a racist slur – the person who originally posted the picture has the ability to delete the comment and is therefore legally responsible for the feed. Liking something is also a very active form of association. If you are in a WhatsApp group and there is something unforgivable in that group, you have two options: [one is to] say that you disapprove of it, and the other is to leave the group. 9 In the movie Titanic, a girl in 1912 has her naked body drawn in a sketchbook by a random guy that no one has ever heard of. The drawing is locked in a safe on a boat. The boat sinks but her nude picture still ends up on television. No one is safe. Adapted from www.news.uct.ac.za TEXT B [Source:breakoutanotherthousand.com] QUESTIONS: TEXT A 1.1 Refer to paragraph 1. Account for the writer’s use of ‘you are responsible’ in the opening sentence. 1.2 Refer to paragraphs 2 and 3. Briefly describe the billboard test. (2) (2) P a g e | 19 1.3 Refer to paragraph 4. What is the significance of mentioning Emma Sadleir’s credentials? (2) Refer to paragraph 5. Discuss the link between our real lives and the digital world. (3) Refer to paragraph 6. Comment on how the diction conveys the message of this paragraph. (3) Critically comment on the use of the ‘tattoo’ (paragraph 7) metaphor in the context of the passage. (3) 1.7 Explain the writer’s point in referring to a girl from 1912 (paragraph 9). (2) 1.8 Discuss the suitability of paragraph 9 as a conclusion to this article. (3) 1.4 1.5 1.6 QUESTIONS: TEXT B 1.9 Describe the situation in the cartoon. (2) 1.10 Account for the use of the rhetorical question. (2) 1.11 With close reference to the visual and verbal cues, comment on the cartoonist’s message. (3) QUESTIONS: TEXT A AND TEXT B 1.12 In your opinion, does TEXT B support the views expressed in paragraph 5 and 9 of TEXT A? Justify your response with close reference to both TEXT A and TEXT B. TOTAL MARKS (3) [30] P a g e | 20 QUESTION 2 – SUMMARY 2.1 Summarising Skills To perfect the summary, it takes PRACTISE! PRACTISE! PRACTISE!!! Take note: A summary is a BRIEF statement or account of something. You are instructed to summarise in PARAGRAPH form only so you must be able to construct a coherent, FLUENT SINGLE PARAGRAPH. Understand that summaries should be written in YOUR own words. Write in full sentences and try NOT to exceed 12 words per sentence. If you learn how to answer the summary correctly, you CAN score full marks. Avoid using quotations (as it appears in the original text). Use words like synonyms, pronoun replacements and try to write in simple sentences. It works really well. Where possible, try to rewrite a sentence from the active voice into the passive voice. Use your own words does NOT mean give your OPINION. Make sure to have a copy of the rubric when you are practising the summary and become familiar with it. Label ‘Rough Work’. Label ‘Final Copy’. 2.2 HOW TO ANSWER THE SUMMARY QUESTION RESOURCE: SCE/NSC EXAMINATIONS PAPER 1: 2022 SECTION B: SUMMARY QUESTION 2: SUMMARISING IN YOUR OWN WORDS TEXT C highlights the importance of developing youth leadership. Summarise, in your own words, how young people can emerge as the next generation of leaders. P a g e | 21 Use the summary instructions as a CHECKLIST. NOTE: 1. Your summary should include SEVEN points and NOT exceed 90 words 2. You must write a fluent paragraph 3. You are NOT required to include a title for the summary. 4. Indicate your word count at the end of the summary. HOW TO DO A FIRST DRAFT Underline the instruction and rephrase it as a question: How can young people emerge as the next generation of leaders? The word ‘how’ is an important word in this summary. It is asking in what ways or by what means can young people emerge as the next generation. STEP ONE What is the Summary about? You should have a gist of what the text is about. Read the text carefully and highlight all sentences/words/phrases that answer the question: How can young people emerge as the next generation of leaders? Now underline/highlight the important points in the text by referring to the above question. P a g e | 22 TEXT C YOUNG PEOPLE AS EMERGING LEADERS Young people are already spearheading the social entrepreneurial movement across the world. There are currently two ways the sector talks about young people – as the beneficiaries of 'youth development' or as participants of 'youth-led development' – but often it is not clear whether as a group we are being portrayed as the problem or the solution. We should be focusing on inter-generational work. Currently young activists are given their own spaces, but at the cost of not being in the room for the 'grown-up' discussions. Young people are equipped to interact and inform decision-making on thematic issues, so they should be involved in all discussions. We need more young people participating in decision-making at both local and global levels. For example, national policymaking in India often involves consultation with industry groups, community leaders, and other sections of society. However, these should involve youth consultations, and advisory groups formed to work on youth issues. It is frustrating to see 'youth leaders' who do not talk about race, gender or class, so having more intersectional youth-led organisations should be a priority. Increasingly young people are getting 'a voice' at the table, but like everyone else in society, young people have many different perspectives and won't always feel they identify with any given platform's 'youth voice'. Supporting young people to engage socially, politically and economically and creating opportunities for them to contribute to developmental processes create effective policy and build a generation of engaged citizens. Too often, however, their engagement is inhibited by traditional, customary and legal structures that do not value their perspectives. Young social entrepreneurs and civil society leaders often face issues related to resources, access and accountability. This is where more experienced leaders can step in and provide assistance. There are many examples of industry leaders serving on boards of social enterprises and NGOs, partnering with younger organisations to channel funds and mentoring young entrepreneurs. We are tired of spaces where we are the topic of the discussion, not the leaders of it. Listening means taking those voices seriously. No one benefits if young people are a wasted resource. Point 1 Point 2 Point 3 Point 4 Point 5 Point 6 Point 7 Point 8 Point 9 [Adapted from theguardian.com] Point 10 P a g e | 23 You should have highlighted/underlined the following points from the text. 1. ‘We should be focusing on the inter-generational work.’/’they should be involved in all discussions.’ 2. ‘more young people participating in decision-making at local as well as global levels.’ 3. ‘should involve youth consultations, and advisory groups formed to work on youth issues.’ 4. ‘more intersectional youth-led organisations should be a priority.’ 5. ‘young people have many different perspectives’/Too often, however, their engagement is inhabited by traditional, customary and legal structures that do not value their perspectives.’ 6. ‘Supporting young people to engage socially, politically and economically.’ 7. ‘creating opportunities for them to contribute to developmental processes create effective policy and build a generation of engaged citizens.’ 8. ‘more experienced leaders can step in and provide assistance.’ 9. ‘We are tired of spaces where we are the topic of the discussion, not the leaders of it.’ 10. ‘Listening means taking those voices seriously.’ STEP TWO Use the highlighted/underlined words from the text and write out the SEVEN POINTS, using YOUR OWN WORDS. For example: This is what you should have underlined from the text. QUOTATION 1. ‘we should be focusing on intergenerational work.’/they should be involved in all discussions.’ 2. ‘more young people participating in decision-making at local as well as global levels.’ 3. ‘should involve youth consultations, and advisory groups formed to work on youth issues.’ 4. more intersectional youth-led organisations should be a priority.’ 5. ‘young people have many different perspectives’/’too often, however, their engagement is inhabited by traditional, customery and legal structures that do not value their perspectives.’ 6. ‘supporting young people to engage socially, poltically and economically,’ 7. ‘creating opportunities for them to contribute to developmental processes create effective policy and build a generation of engaged citizens.’ 8. ‘more experienced leaders can step in and provide assistance.’ This is what you could say, using your own words. OWN WORDS Young people should be given the opportunity to engage in discussions with adults. Young people should be involved in local and international decision-making processes. Teams should be established to give advice on youth-related matters. Organisations representing the youth should be more diverse and representative. Because they have diverse views, their contributions must be appreciated and encouraged. Youth participation in economic and sociopolitical discussions should be facilitated. Young people should be included in policymaking decisions. Established leaders can facilitate the development of under-resourced young leaders. P a g e | 24 9. ‘We are tired of spaces where we are the topic of the discussion, not the leaders of it.’ 10. ‘Listening means taking those voices seriously.’ The young must lead conversations about their role in society.’ The contribution of the youth must be taken into account. STEP THREE: Final Copy Your FINAL COPY MUST be in the form of a SINGLE FLUENT paragraph. It should include SEVEN points. It should NOT exceed 90 words. You may delete/put a line across all your previous drafts so that the marker is aware which aspect to mark. A final word of WARNING: Avoid lifting by copying complete sentences from the text. Try to rephrase points in your own words. Please be HONEST by stating the exact number of words used. NOTE: What follows is merely an example. It is not prescriptive and must be used very carefully. Young people should be allowed to interact with adults in order to be involved in local and global decision-making processes. Organisations representing the youth should be more diverse and representative. The youth should be guided by advisory teams because of their divergent viewpoints. More specifically, young people’s participation in fiscal decision-making contributes to the socio-economic growth of the country. Established leaders should facilitate their development, while the youth lead conversations about their role in society. The contributions of the youth must be appreciated/encouraged and taken into account. (87 words) TOTAL SECTION B: 10 P a g e | 25 2.3 ACTIVITY 3 TEXT C provides insight into the importance of self-confidence. Summarise in your own words the advantages of developing self-confidence. NOTE: 1. Your summary should include SEVEN points and NOT exceed 90 words. 2. You must write a fluent paragraph. 3. You are NOT required to include a title for the summary. 4. Indicate your word count at the end of your summary THE IMPORTANCE OF SELF-CONFIDENCE To achieve even the smallest of goals, and to get through life's daily duties and responsibilities, you have to have some self-confidence. Very importantly, developing a selfconfident attitude allows you to wade through the push and pull of different voices and opinions. Relying on other people to guide you and following their opinions robs you of your individuality, makes you unsure of yourself and can lead to depression. Self-confidence is an attitude that you hold about yourself and that allows you to move forward and achieve your goals. An article on self-confidence from the counselling centre at the University of Illinois defines self-confidence as having a positive attitude, but with realistic views. They note that a self-confident person has a general sense of control of her own life, and can do what she wishes, plans and expects. Self-confidence means that even if things do not go your way, you still believe that eventually, somehow, some way, they will. Research at the University of Illinois notes that when parents play a significant role in the instilling of self-confidence in children, this encourages self-reliance. If you did not have your parents' help, you could not accomplish this yourself. Mentally visualising yourself in great detail as a confident person, is a great way to start being confident. In his book, Unleash the Champion, Denny Dicke says that visualising is the most effective tool for building confidence and belief. After repeatedly visualising yourself being and acting confident, and achieving what you wish by confidently going after it, Dicke notes that when it does come time to move with confidence, you will act confidently because your mind sees this as familiar ground. Becoming self-confident does not mean you are unrealistic about yourself and your situation. You understand that you are not Superman, but being confident means still moving forward toward achieving your goals and satisfying your desires, even when things do not seem to be going your way. Jennifer Capriati, the 1992 Olympic gold medal winner in singles tennis, said to herself, 'I can do this! I am the best!' Positive self-talk can really help get you through times of doubt, and help you to maintain that feeling of self-confidence. P a g e | 26 2.4 ACTIVITY 4 You have been asked to research the value of perseverance. You found the following article (TEXT C) during your research on the internet. Summarise in your own words the contents of Text C. NOTE: 1. Your summary should include SEVEN points and NOT exceed 90 words. 2. You must write a fluent paragraph. 3. You are NOT required to include a title for the summary. 4. Indicate your word count at the end of your summary P a g e | 27 AN ALTERNATIVE GUIDELINE ON HOW TO ANSWER THE SUMMARY 6-STEP GUIDELINE FOR SUMMARY WRITING IN THE NSC EXAM SOURCE: CURRICULUM Grade 10 – 12 Directorate NCS (CAPS) Learner Support Document. ENGHL Grade 12 Paper 1 STEP AHEAD 2 PROGRAMME February 2022 SUGGESTED METHOD: Do not do a draft – there may be no time for one! In the method provided below, your sentences must be written immediately after each other. This will easily create a SINGLE paragraph. Count the number of words as you complete each sentence – and place the number above the last word in the sentence. HINT: try NOT to exceed 12 words per sentence. Write the total number of words at the bottom of the summary. DO NOT CHANGE THE SENTENCES TOO MUCH FROM THE ORIGINAL. This will protect you from changing the meaning of the sentence. NB: ALWAYS write in FULL proper sentences. STEP 1 Read the instruction carefully to clearly understand the SPECIFIC FOCUS for your summary. STEP 2 Scan the passage to understand the content. STEP 3 Start with paragraph 1. Read the first sentence with concentration. Check this sentence against the SPECIFIC FOCUS of the instruction. STEP 4 If the sentence is a relevant point, shorten the sentence by removing the UNNECESSARY details (Leave out examples, figurative language, repetitions, unnecessary statistics etc.). If it is a short sentence, then change a word or 2 by replacing with synonyms. E.g.: Teenagers usually diet to maintain attractive figures. Change to: Youngsters diet to be attractive. STEP 5: Read the next sentence and check it against the SPECIFIC FOCUS. If it is not RELEVANT, leave it and move on to the next sentence. Follow the same procedure until you have found SEVEN points. NB: Ensure that you have reached the stipulated WORD COUNT. STEP 6 When you have written out the seven ideas from the passage, count the number of words used and write it at the bottom of the paragraph. P a g e | 28 QUESTION 3: ANALYSING ADVERTISING SECTION C: LANGUAGE STRUCTURES AND CONVENTIONS What is an advertisement? An advertisement is a public notice PROMOTING a PRODUCT, a SERVICE, an OPPORTUNITY or a CAUSE. Advertisers use the AIDA PRINCIPLES to create advertisements that will convince the reader to take action and buy their product, service, etc. PURPOSE OF ADVERTISING The purpose of advertising is to persuade someone to buy a product (for example food or clothing); or to do something (for example, to stop smoking or to vote in an election). Advertisements also announce events (for example, Mandela Day or a sporting event) and inform the public about jobs or services that are available. These can be done through different types of media, eg. Websites (online), radio, television, newspaper, magazines, billboards and flyers. 3.1 ADVERTISING TERMINOLOGY When you study advertisements, you should watch out for: Slogan/Catch Phrase: Logo/Symbol: Font: Target Market: Layout: Language Use: Figures of Speech: Sound Devices: Words that are linked to a product and that are easy to remember (for example, “Finger-licking good”). A visual design, sometimes including letters, words or symbols, that is the official sign of a company or organisation (for example, the Nike tick). The style and shape of printed letters, often especially chosen for emphasis in advertisements or cartoons. The type of people an advertisement wants to attract (for example, fashionable young people; wealthy business people). The way the advertisement is set out on the page so that certain words and pictures attract attention. The choice of words and ways of saying things (for example, the use of slang to sell jeans to young buyers; formal language used to sell banking services to business people; dramatic language used to sell adventure equipment; repetition used to make the reader remember the message). The use of metaphor, simile, hyperbole (great exaggeration), onomatopoeia, puns, personification and alliteration (for example, hyperbole and alliteration used together: ‘Betty bakes the best buns in the world’). Words chosen for the effect of their sounds (for example, onomatopoeia and alliteration used together: ‘Shush, baby’s sleeping, it’s time for a soothing sip of rooibos tea’). P a g e | 29 The AIDA Principal Something used to attract the reader’s attention. e.g. photo, picture, bold typed words, white spaces, ad’s size. Advertisements arouse interest by delivering messages that are relevant to this market. Something used to make you desire the product. E.g. a celebrity may appear in the ad or the ad may suggest you will benefit from the product. Something is done to urge you to act NOW. There may be a time limit on a sale price or limited supply Ensure that learners understand that the purpose of an advertisement is to influence the reader to TAKE ACTION, as in to buy a product, service, etc. This is done by appealing to the human desire for the following: Health Enjoyment Excitement Luxury Beauty Romance Independence Success Power Social status Freedom Escape Belonging Love Physical safety Financial security Saving money Hunger Being a good parent/wife/citizen etc. APPEALS P a g e | 30 DESIRE (TO BE HEALTHY) AIDA Principle in Action ATTENTION (BRAND AWARENESS) ACTION INTEREST (EASILY ACCESSIBLE) (COKE WITHOUT SUGAR) Adapted from: Department of Education, 2015 ATTENTION: INTEREST: DESIRE: ACTION: Coca Cola bombards consumers with adverts in order to promote their products. This is done to create brand awareness. Advert mentions that this beverage has zero sugar. This implies that customers will be drinking coke without calories. This will interest people who are health conscious. People view these cool young ones drinking their coke-zero and having a good time without worrying about health issues. Coke adverts are known to be about a good lifestyle. This is what many people desire. You can get a Coke anywhere. Since Coke is easily accessible, the advert persuades the customer to take action and buy it. P a g e | 31 IMPORTANT FEATURES of an advertisement. HEADLINE IMAGE (VISUAL CUES) SUPPORTING TEXT (VERBAL CUES) LOGO PERSUASIVE TECHNIQUES TABLE 1. Persuasive techniques Visual – pictures / photos 2. Use of personal pronouns ‘We’, ‘Us’, ‘You’ or relating to a common cause/shared view 3. Literary expressions, puns, clever sayings 4. Repetition 5. Rhetorical Questions Aim/Intention/Purpose Identify the link between the text (words) and the image (pictures). Adds credibility, validity, authenticity. To convince, manipulate, persuade, highlight and makes it easier to understand. Evokes an emotive response – e.g. a little tearyeyed toddler Shows personal involvement and experience. Adds credible, reliable, sincere and believable. Involves us more directly. To engage readers (participation). Shows a shared concern – comrades/friends. To impress, astonish, imprint. Gets the reader’s attention. Makes you remember – recall. Has a pounding effect – hammers a point. Makes you remember - Recall. Familiar. It emphasises. To add credibility, validity, authenticity. To convince, manipulate, persuade. To emphasise, highlight. To provoke involvement, an emotional response, answer, reaction. To involve us more directly / personally. To add credibility, validity, authenticity. P a g e | 32 6. Emotive Adjectives Emotive words - e.g. A new principal. vs A new, foolish principal. Emotive words create an expectation/bias/prejudice … an unusual comment will now be seen as ‘foolish’. Just ONE word can swing things. To provoke emotional responses. To emphasise, highlight. To engage readers - (participation). To encourage thinking/ an OPINION. 7. Style – Direct/Casual To add credibility, validity, authenticity. To convince, manipulate, persuade, emphasise, highlight. To engage readers - (participation). 8. Numbers, statistics, data, Credible, reliable. research To convince, manipulate, persuade, emphasise, highlight. 9. Arouse feelings of Guilt – Encourage a response, play on feelings. manipulation/exploitation/ To encourage thinking/an opinion. blackmail To involve us more directly / personally. 10. Font/Punctuation To emphasise, attract attention, to highlight, engage readers (participation). 11. Celebrities/ To attract attention. Avarice(greed)/Lifestyle/ To add credibility, validity, authenticity. Attractive people To engage readers (participation). To encourage thinking/an opinion. To manipulate. How to study advertisements for exam preparation It is important that you are aware of the fact that not every advertisement promotes a specific product, but that some advertise a service, manufacturer, an idea or a lifestyle, among other possibilities. Your knowledge of all these is therefore essential. Practise answering questions based on this section of the exam to reinforce your knowledge of advertising skills and techniques. Many questions are technical type questions that just require practise in order to master them. Exposure to a variety of texts to enrich your understanding and enjoyment of the genre is key to passing this part of the exam. It can be viewed as the most enjoyable question in the exam and allows for you to tap into the creative side of your brain. Since this part of the exam requires your critical analysing skills, interacting with a variety of advertising texts will boost your confidence in evaluating the effectiveness of an advertisement and voicing your opinion when answering higher order questions, that is, questions which require your opinion or judgement. Take note that your opinion or judgement is always based on evidence from the text. It is important to understand the use of language in the context of each advertisement, as well as the layout features of given advertisements. P a g e | 33 3.2 DECODING QUESTIONS TEXT D – NSC/SC JUNE EXAMINATION 2022: QUESTION 3 DECODED HELP SAVE THE SANDWICH The tuna in your sandwich needs help. Because many species are being overfished driving them to the brink of collapse. Indiscriminate tuna fishing also harms other sea life. WWF is working with fishers to get smarter fishing gear in the water and leaders in the tuna industry to get more sustainable seafood in your sandwich. WWF also co-founded the Marine Stewardship Council (MSC) an independent organisation that certifies and rewards sustainable fishing. Look for the MSC’s ecolabel to enjoy sustainable seafood. Help us look after the world where you live at panda.ord/50 The text in small font reads : [Adapted from wwf.com, picture by Guy Harvey] The tuna in your sandwich needs help. Because many species are being overfished driving them to the brink of collapse. Indiscriminate tuna fishing also harms other sea life. WWF is working with fishers to get smarter fishing gear in the water and leaders in the tuna industry to get more sustainable seafood in your sandwich. WWF also co-founded the Marine Stewardship Council (MSC) an independent organisation that certifies and rewards sustainable fishing. Look for the MSC’s ecolabel to enjoy sustainable seafood. Help us look after the world where you live at panda.ord/50 3.1. Account for the use of the phrase, ‘SAVE THE SANDWICH’ in the headline. ‘Account for’ – means to ‘substantiate’ or ‘give a reason for’. In this question you are being asked to give a reason for the advertiser’s use of the phrase ‘SAVE THE SANDWICH’ as the headline of the advertisement. Discussion Tuna is an edible fish that is used as a filling in sandwiches. If the tuna fish were to become extinct, it will no longer be a filling used in sandwiches, thus the tuna sandwich would be extinct. Furthermore, consumers are generally selfish and are more interested in themselves than on saving the environment, therefore the advertiser appeals to consumers to save the sandwich instead of the tuna to get a positive response because if the consumer is going to be personally affected then he/she would take action. MEMO The phrase/headline draws the reader’s attention to preserving the food source (tuna) required for making sandwiches. [Award 1 mark for a valid response that refers to a stylistic technique.] (2) P a g e | 34 3.2. ‘Because many species are being overfished driving them to the brink of (3) collapse.’ Critically discuss how the language used in this sentence is intended to influence the reader. ‘Critically discuss’ – requires of you, to make judgements, highlighting pros and cons or to show approval or disapproval. The word ‘language’ indicates that your judgement or approval/disapproval must be made on the identified use of language in that particular phrase. The word ‘influence’ indicates that your discussion should state how the use of language ‘affects’ or ‘impacts’ you as the reader. Discussion Words such as ‘many’, ‘overfished’, ‘driving’ and ‘brink of collapse’ have an emotive appeal. E.g. ‘many’ – suggests a large number which raises concern or fear that many fish species are going to become extinct if we don’t act now. ‘overfished’ – these are actions of the consumer which raises a feeling of guilt therefore causing consumers to review their actions. ‘driving’ – the forceful actions of consumers will lead to the extinction of fish species. ‘brink of collapse’ – means to be taken to the edge of, suggesting that its not too late if consumers act immediately. MEMO The advertiser uses highly emotive words to convey the impact that will be felt if there is a failure to implement sustainable fishing. The terms ‘overfished’ and ‘brink of collapse’ emphasise the dire consequences of unregulated fishing. The word ‘driving’ emphasises the forceful nature of overfishing and how the tuna are moving at a rapid and unavoidable pace toward extinction. A warning is issued that the destruction of marine life is imminent unless drastic action is taken. [Award 3 marks for any TWO examples of language, critically discussed.] 3.3. In your view, does the written text at the bottom of the advertisment support (3) the visual image? Justify your response. ‘In your view’ – requires you to provide an opinion. This is not just your opinion but an opinion based on evidence in the advertisement. ‘written text’ and ‘visual image’ indicate that your opinion must be based on the textual information and visual information of the advertisement and the relation between these two aspects. Pay attention to the second part of the question. The word ‘justify’ means to show evidence or substantiate the point that your are making. Discussion The memo below offers a substantiation to a YES response to the question, if you were to offer a NO response to the question, possible subtantiation could be that, although the image is of tuna fish, there is no indication in the visual image that the fish species is becoming extinct. In addition, consumers who are not familiar with the different type of fish species may not identify the fish species in the visual as being tuna. The text also mentions that ‘indiscriminate tuna fishing harms other sea life’ yet, the visual image does P a g e | 35 not have any images of other sea life that the advertiser refers to in the advertisement. MEMO YES The text in small print supports the visual. It focuses on the dire need to protect and preserve marine life. The image illustrates the fish swimming freely in their natural environment/ swimming away in a frenzy from poachers. WWF, in collaboration with the Marine Stewardship Council (MSC), is determined to protect this marine life through sustainable fishing, which is the only means of ensuring that the fish are not depleted through overfishing. OR NO [A ‘NO’ response is unlikely, however, credit responses on merit.] 3.4. Supply the root word of ‘independent’. (1) ‘Supply’ in this context means to give or provide. ‘root word’ – holds the most basic meaning of any word. It is the word left after you remove all the affixes, that being the prefix and the suffix. Discussion In this case ‘in’ is the prefix and ‘ent’ is the suffix, leaving the root word to be ‘depend’. MEMO Depend. 3.5. Provide the verb form of ‘industry’. (1) ‘verb’ – a word used to describe and action. Discussion ‘industry’ – refers to economic activity concerned with the processing of raw materials and manufacture of goods in factories. To develop an area with industrial activity would be to industrialise that area thus making industrialise the verb form of industry. E.g. The government hopes to industrialise some of the agricultural regions. MEMO industrialise/indistrialize Dear Learner Do not misinterpret the true intention and purpose of the given advertisement. When reading key words or viewing the visual of the advertisement, it’s possible to draw an incorrect conclusion about the product or service being offered, however, advertisements often make use of the FAMILIAR to bring into focus the UNFAMILIAR. Let’s take a look at the following advertisements to understand this better… P a g e | 36 There is a service being advertised: What do you think is being Mobile Banking from Bank of America advertised in this advertisement? Is it a cell phone or an iPhone? Think again. The Target Audience: People who own an iPhone or iPad who would like to use technology for their convenience, in this case, online banking. Yet, this service is also possible on other types of cell phones such as an Android or Blackberry. Here you must pay attention to the use of Logos. P a g e | 37 TEXT D: NSC NOVEMBER EXAMINATION 2022: QUESTION 3 DECONSTRUCTED Take Note: The advertisement is created for Alpha Hospitals. Ask yourself, how does bullying relate to a hospital? The purpose of the advertisement can be found here. What is the advertiser’s intention? These points bring into focus that the advert is creating awareness about bullying in the workplace. The text in small font reads as follows: Steps you can take to Spot it and Stop it Speak up and speak out if you are being bullied or if you know someone who is being bullied. Speak to your Manager and/or HR who will be supportive and helpful in finding the right way through. Try to sort the issue informally first of all. Make a formal complaint to your Line Manager, Hospital Director or HR Manager/Lead. Raise the issue on the staff feedback website with direct access to the CEO. P a g e | 38 3.1 Account for the tone of the headline: Bullying: Spot it and Stop it! (2) ‘Account for’ – means to ‘substantiate’ or ‘give a reason for’. ‘tone’ – refers to a quality in the voice that expresses the speaker’s feelings or thoughts, often towards the person being spoken to. In this question you are being asked to give a reason for the tone used by the advertiser in the headline. In order to answer this question you first need to identify the tone that is used. Discussion ‘Bullying’ is defined, in the advertisement as, ‘persistent, intimidating, humiliating behaviour which attempts to undermine someone.’ The reader of the advertisement is being requested to identify acts of bullying, ‘spot it’ and is being commanded to bring bullying to an end, ‘stop it!’ The use of punctuation in the headline, the exclamation mark (!) gives immediate indication of the commanding tone. MEMO The commanding tone compels the reader to act on the instruction, namely reporting and curtailing bullying. [Award 1 mark for the identification of the tone and 1 mark for the explanation.] 3.2. Discuss the suitability of the illustration in the text, in conveying the message of (3) the advertiser. ‘Discuss’ – requires of you to present different points of view. The word ‘suitability’ is referring to the appropriateness or correctness of something for a particular purpose. The word ‘illustration’ refers to the image or visual. Therefore, in this question you are being asked to present different views on whether the advertiser’s choice of image is indeed working to get the message of this advertisement across to the reader. Discussion The illustration clearly shows a puppet breaking the strings of attachment to the puppeteer. A puppeteer is often referred to as a puppet master who determines how the puppet moves or reacts. The puppet breaking the strings is an action that we never imagine yet this highlights that although it may seem impossible to free yourself from a bully, it is indeed possible. Note that the puppet is depicted sitting on an office chair which brings the setting of a workplace into attention. MEMO The victim of the bullying is depicted as a puppet and the bully as a puppeteer. By severing the strings, the victim is taking a stand and attempting to break the cycle of bullying. The power of the bully is suggested by the larger-than-life arm. He is in a domineering position above the victim. The silhouette of the victim, a faceless representation of any employee, appeals to a wide audience. The point driven home is that the victim of bullying is the only person who can stop the cycle. [Award 3 marks for TWO ideas well-discussed.] 3.3. Comment on TWO techniques that the advertiser has used in the written text to (3) influence the reader. ‘Comment’ – requires you to offer your remarks or give and opinion based on evidence in the text. P a g e | 39 The word ‘influence’ indicates that your discussion should state how the use of language in the written text of the advertisement ‘affects’ or ‘impacts’ you as the reader. Discussion When identifying the various techniques of writing, be sure to relate it to how it affects your understanding as the reader. Refer to the various techniques below. MEMO Different fonts are used to differentiate the segments of information. Different font sizes and bold font arrest the reader’s attention. The advertiser’s use of the pronouns, ‘you’ and ‘your’, urges the reader to act against bullying. The layout allows the reader to follow a logical sequence, firstly identifying the problem, defining it and then being presented with steps to alleviate the problem. The reverse-print (white print on black background) draws attention to the content in the textbox/emphasises important points for consideration. Alliteration of the anagram ('Spot it and Stop it!') is a catchphrase that resonates with the target audience. The use of assonance in ‘Spot it and Stop it!’ enhances the internal rhyme and rhythm in the headline and makes it smooth and flowing. The repetition of 'Speak' reinforces the persuasive impact of the advertisement. The exclamation mark in the headlines creates a sense of urgency. The emotive diction juxtaposes the ideal situation ('our hospital'; 'dignity and respect') with the harsh reality of bullying ('persistent, intimidating, humiliating behaviour'). [Award 3 marks only if a comment is made on any TWO techniques.] [Do not award marks for a mere identification of a technique.] 3.4. Provide a suitable synonym for 'intimidating', in context. (1) A ‘synonym’ is a word or phrase that means exactly or nearly the same as another word or phrase in the same language. ‘in context’ – is when you consider a word together with the surrounding words or circumstances. Discussion In this context, the word ‘intimidating’ means having a frightening, overawing, or threatening effect. MEMO threatening/menacing/frightening [Accept valid, alternative responses in context.] 3.5. 'Raise the issue on the staff feedback website' Provide the part of speech for 'staff' in the sentence above. (1) ‘part of speech’ – a category to which a word is assigned in accordance with its syntactic functions. In English the main parts of speech are noun, pronoun, adjective, verb, adverb, preposition, conjunction and interjection. Discussion ‘staff’ – refers to all the people employed by a particular organization. MEMO Adjective [10] P a g e | 40 Take note of how you are being examined for this question. Allocation of marks as per the Official Languages: Home Language Examination Guidelines (2021) 8 marks on the following Persuasive techniques: emotive language, persuasion, bias, manipulative language. How language and images reflect and shape values and attitudes, images and language that are sexist, biased, ageist, or depend on the reinforcements of stereotypes, especially in advertisements. Impact of use of font types and sizes. 2 marks on the following. Vocabulary development and language use (refer to page 23 and page 24 of the CAPS document). Sentence structures and the organisation of texts (refer to page 24 and page 25 of the CAPS document). 3.3 ACTIVITY 5 P a g e | 41 The text in small reads as follows: Big Pilot's Watch. Ref. 5004: Your wrist never felt this big before. The case of the top model in the IWC Pilot's Watch range is a gigantic 46.2 mm in diameter. And the technology inside it is even more impressive: the largest IWC-manufactured automatic movement with its Pellaton winding system is protected against strong magnetic fields by a soft-iron inner case. And, needless to say, envious glances. IWC. Engineered for men. Mechanical IWC-manufactured movement │ Automatic Pellaton winding system | Seven days' continuous running (figure) │ Power reserve display │ Date display │ Soft iron inner case for protection against magnetic fields │ Antireflective sapphire glass │ Waterresistant 6 bar │ Stainless steel 3.1 Account for the inclusion of 'SINCE 1868' beneath the image of the watch. (2) 3.2 Explain whether the illustration effectively conveys the advertiser's intention. (3) 3.3 Refer to the written text: 'Big Pilot's Watch. … envious glances.' Critically evaluate how emotive language and jargon are used to influence the reader. (3) 3.4 Provide the adverbial form for the word ‘gigantic’. (1) 3.5 ‘the technology inside it is even more impressive’ Provide the part of speech for the word ‘impressive’ in the sentence above. (1) [10] 3.4 ACTIVITY 6 It could be a sign of one of these: Constipation Diarrhoea Gas Intestinal cramps Abdominal pain Internal bleeding If not treated, these can lead to serious chronic ailments later. Get yourself checked 9663367253 P a g e | 42 3.1 3.2 ‘STOMACH OUT OF TUNE?’ Explain how the headline is intended to influence the reader. (2) Comment on the effectiveness of the visual image used in this advert. (3) The text reads: We believe in preserving the delicate balance between man and nature. It’s not just about your car’s exhaust emissions. It goes beyond Toyota’s leading hybrid and clean diesel engine technologies. We apply innovative environmental solutions to every aspect of the vehicle’s life cycle: from design, manufacturing and use, right through to recycling. It’s the only way we can expect to reach our ultimate aim: zero emissions. [Source: eslchestnut.files] 3.3 Refer to the written text in the advertisement. Discuss any TWO techniques used by the advertiser. (3) 3.4 ‘We believe in preserving the delicate balance between man and nature’. Rewrite the above sentence in the past tense. (1) 3.5 ‘It’s not just about your car’s exhaust emissions’. Explain the function the apostrophe in the word ‘it’s’ in the above sentence. (1) [10] P a g e | 43 3.5 ACTIVITY 7 The text in small font reads: The Nike Zoom HyperRev maximizes the foot’s natural motion where it’s needed most. With light and dynamic performance, this new basketball shoe features full-length Nike Zoom, dynamic Flywire and a flexible foam lining. Mesh upper: delivers heel-to-toe breathability Lightweight Phylite midsole: allows the foot to flex with natural motion Full-length Nike Zoom: provides responsive cushioning Nike Flywire technology: Locks the foot down with an adaptive fit Flexible foam lining: provides comfortable support 3.1 Account for the use of labels and descriptions around the product. (2) 3.2 Comment on the advertiser’s intention in the phrase: ‘The Nike Zoom HyperRev maximizes the foot’s natural motion where it’s needed most’. (3) P a g e | 44 [Adapted from: Department of Education, 2021] The text in small font reads: A wise man once said that it’s the mountain as much as your own two feet that carries you upwards. While that may be true, something tells us that wise men are also smart enough to have someone else haul their stuff. For the rest of us, every ounce counts. So we made a jacket so light you’ll forget you have it on. ‘Where’s my jacket?’ On your back. ‘Oh, see what I mean.’ It took us twenty years to arrive at the new Nike ACG superlight jacket. And, as always, it’s still a departure. 3.3 3.4 3.5 Critically discuss the effectiveness of the technique used by the advertiser in the word ‘HEAVY’. (3) ‘Heavy as a feather’. Rewrite this expression in its original form. (1) Provide an antonym for the word ‘haul’, in context. (1) [10] P a g e | 45 Let’s practise a few language questions based on the advertisement. Vodacom Limitless is a real word. If your network gave you any data you could Google it. power to you Limitless Limitless* adj 1. Word used to describe the limitless talk, limitless text and loads of Internet on the Vodacom Red VIP price plan, including limitless choice of any smartphone. Only with Vodacom T & Cs apply [Source: https://businesstech.co.za/news/mobile/37318/vodacom] 3.6 Provide a synonym for ‘limitless’. (1) 3.7 Rewrite ‘VIP’ in full. (1) 3.8 Limitless is a real word. If your network gave you any data you could Google it. What part of speech is the underlined word? (1) 3.9 Identify a compound noun in the advertisement. (1) 3.10 Limitless* adj 1. Word used to describe the limitless talk. Rewrite the above sentence in full. Begin your sentence: Limitless is… (1) [10] P a g e | 46 QUESTION 4: CARTOONS RESOURCES: English Handbook and study guide and X-KIT Achieve The ability to recognise or understand ideas conveyed through visible actions or images – it simply means understanding what you see. 4.1 CARTOON TERMINOLOGY Cartoons can be light-hearted fun/reflect social trends/ highlight serious issuespolitical/economic. CARTOON TERMINOLOGY BODY LANGUAGE: provides non-verbal clues/ communication about their mood and attitude; this is seen through elements such as: body pose, gestures, and facial expression and eye movements. CARICATURE: features or actions of a person are exaggerated. E.g. Barack Obama may be drawn with big ears, long chin and big teeth. INTENTION: Is the cartoon meant to amuse, make a political statement or ridicule someone (satire)? A line between the speaker and the words to indicate who is speaking. SPEECH BUBBLE: THOUGHT BUBBLE: looks like clouds – indicates unspoken thoughts. CAPTION: title, brief explanation or comment accompanying an illustration. COMIC STRIP: sequences of drawings telling a humorous or adventurous story. FRAME: one drawing in a comic strip. MOVEMENT: indicated by means of vertical, curved and diagonal lines. Speedy action is indicated by streaky lines, or by the action going out of the frame. PUNCTUATION: clever use is made of punctuation to create meaning. STEREOTYPES: An exaggerated preconceived generalisation about the typical behaviour, attitudes, dress etc. of various types of people. VERBAL CLUES: some parts of the drawing may be used to help the reader establish what the cartoon is about. VISUAL METAPHOR: in a metaphor two things are compared. In a visual metaphor, a picture stands for or represents something else. IRONY: when one thing is said, but something else is meant. PARODY: an imitation of a piece of writing used to ridicule the original or create a satirical point. SATIRE: uses humour to make a serious point. It involves using wit, irony or sarcasm to highlight human vices or follies. P a g e | 47 WHEN ANALYSING A CARTOON, LOOK AT THE FOLLOWING ASPECTS: ACTION: What is happening in the cartoon? How is the action portrayed? CHARACTERS: What emotions are communicated through facial expressions? What actions and emotions are communicated through body language? What does the body language suggest about the relationships between characters? LANGUAGE: What words have been used? How has punctuation been used to suggest emotion? SETTING: Where and when is the cartoon set? What is the particular social context? STEREOTYPES/ SYMBOLS: Has the cartoonist made use of stereotypes – an over-generalized belief about a particular category of people, example, all teenagers are rebels? Has the cartoonist used any symbols to represent something else? When ANALYSING cartoons and referring to the TECHNIQUES used by a cartoonist, look at these five elements: Speech bubbles Thought bubbles Facial expressions Body language Movement lines Onomatopoeia FACIAL EXPRESSIONS: Be careful they are not the same as body language. Facial expressions examples and what they could possibly refer to in context of the cartoon. INDICATE: Raised eyebrows: shock, enthusiasm, interest Furrowed eyebrows: scepticism, concentration focus, frustration Frown: sadness, confusion Smile: joy, pleased , satisfaction Enlarged eyes: shock, admiration, energetic Rolled eyes: annoyance, frustration Wide open mouth: excitement, shock, enthusiasm Smirk: satisfaction, conceited, smug, self- satisfied, playful Grimace: pain, disgust, disapproval P a g e | 48 NOTE TO LEARNER: Refer to facial expressions and what they indicate IN CONTEXT of the cartoon. BODY LANGUAGE: Remember to point out the obvious! It does not matter how clear an expression through body language (or facial expression) may seem. Example of body language and what may be INDICATED: Outstretched arms: exaggeration, emphasis Slumped posture: uninterested, bored, tired Head buried hands: overwhelmed, frustrated, tired, crying Head placed on one hand: annoyance, impatience, frustration Head/ body turned away: disinterested, ignoring someone/something SPEECH BUBBLES: These are very easily identifiable, they are bubbles... with spoken words. When asked to refer to diction, text, language or words in the cartoon this is where we look! WHEN USED AS A TECHNIQUE: A lack of speech bubbles, especially in a comic strip where people are interacting or having a conversation can be used to convey a message or a cartoon character’s attitude/reaction to something or someone. EXAMPLES: Indicating shock/surprise Emphasising anger Creating tension(as we wait for a spoken response) Confusion THOUGHT BUBBLES: These are usually in the shape of a cloud and contain words that are NOT spoken (thoughts). WHEN USED AS A TECHNIQUE: The presence of thought bubbles can indicate or show the following: A character is very deep in thought/ concentrating hard and is thus not speaking. Someone has a thought but does not want to say it aloud; they do not want others to know what they are thinking. This could be an exclamation, or a ‘secret’ comment, example: A character is annoyed with their classmates but will not voice their irritation (it stays in their thought bubbles) as it will lead to more, unnecessary conflict. It could also show the thought process behind what has been said, for example: the thoughts of a child before asking their parent for money. MOVEMENT LINES: These lines are squiggles that indicate movement or a specific action. WHEN USED AS A TECHNIQUE: Movement lines are effective in showing the reader how the characters move and can highlight their movements and motives. P a g e | 49 EXAMPLES: A powerful punch can be indicated by sharp movement lines around a hand and the person who is hit, this will then show aggression, anger etc. A hand that is waving desperately to get someone’s attention in a crowd would possibly be surrounded by lots of movement lines to show their frantic gesture. ONOMATOPOEIA: Words that mimic a SOUND of an object or action, for example ‘pow’, ‘clink’, ‘slurp’, ‘boing’, ‘crash.’ They are usually outside speech bubbles and are accompanied by movement lines. WHEN USED AS A TECHNIQUE: They can add to humour They can indicate an action without saying anything (‘crash’ indicating items falling in another room, ‘pow’ indicating a punch) Growing tensions (a character slurping their milkshake, while another character grows visibly annoyed) Onomatopoeia words written in large, bold fonts can indicate louder sounds, whilst smaller fonts can indicate softer sounds. These elements of a cartoon can also help when commenting on and identifying the message of a cartoon. EXAMPLES OF CARTOONIST’S MESSAGES: Criticism of human nature To highlight the unfairness of something To make people question something Showing how it is ironic that... To criticise systems or leaders(usually with satire) HUMOUR: Humour is usually created in cartoons. These are types of humour to look for: Irony Satire Pun Stereotype Ambiguity Anti-climax Incongruity Caricature P a g e | 50 CARTOON TERMINOLOGY TERM Comic strip Frame Punch - line Verbal Clues FONT PUNCTUATION Speech bubbles Thought bubble VISUAL CLUES Irony Tone Pun EXPLANATION A sequence of drawings telling a humorous or adventurous story - found in newspapers, etc. Each separate picture in a comic strip is called a frame. The final phrase or sentence of a cartoon, providing the humour. The different frames usually build up to the punch line in the last frame. It refers to the size and type of letters used. Larger or bold letters are used for emphasis. Clever use of Punctuation to create meaning. Speech bubbles are used to indicate the words spoken by the character. Thought bubbles show what the character is thinking. Some parts of the drawing which may be used to help the reader establish what the cartoon is about. Eg Body language- If a character is tall and upright, he is athletic or proud. Observe surroundings(background and foreground) When one thing is said, but something else is meant. The most important way in which words can create comic effect is through the tone used. Ask yourself the following questions. Is the writer being serious? Is he mocking? Is there a contract between seriousness of the character and the absurdity of the situation? The play on words is where two possible meanings of a word are referred to, one of them the expected meaning, the other an absurd or comic meaning in context. P a g e | 51 Stereotype An exaggerated preconceived generalisation about the typical behaviour, attitudes, dress, etc. of various types of people. Caricature When one or more physical features is exaggerated to convey a message. E.g. Huge hands that reach out could show that someone is greedy. Satire When the weaknesses of society (social/political) are criticised through mockery and ridicule. Anti-climax This is when tension is created and we expect something important or exciting to happen, but instead, the ending is very ordinary or a let-down. Climax The climax of the cartoon is the most exciting or important moment in it, usually near the end, often after a series of events. [Source: English Home Language Step Ahead Programme 2, February 2022] TONE / ATTITUDE WORDS accusatory arrogant assertive blunt cynical condescending compassionate contempt contemplative critical contemptuous complacent demanding derisive disappointed disdainful dismayed dismissive domineering elated flippant indignant judgmental jovial Matter-of-fact mocking malicious nonchalant objective optimistic offensive pessimistic quizzical relaxed charging of wrong doing opinionated/ self-important confident/forceful/bold direct/frank Questions the basic sincerity and goodness of people A feeling of superiority Showing sympathy or concern Feeling that something/ someone is worthless or beneath you. Studying, thinking, reflecting on an issue Finding fault Showing or feeling that something is worthless or lacks respect. Smug/ satisfied Insistent Ridiculing, mocking Sad/ disheartened Disrespectful/scornful Shocked/concerned/distressed Off-hand/ unworthy Intimidate/ bully Thrilled/overjoyed Carefree/not serious irresponsible Marked by anger aroused by unfairness/injustice Authoritative and often having critical opinions Happy Accepting of conditions; not fanciful or emotional Treating with contempt or ridicule Purposely hurtful Unconcerned/relaxed/indifferent An unbiased view- able to leave personal judgements aside. Hopeful/cheerful Attacking/insulting Seeing the worst side of things; no hope Odd, eccentric, amusing Casual P a g e | 52 resentful sarcastic satiric sincere surprised whimsical 4.2 Indignant/irritated/aggrieved Sneering Ridiculing to show weakness in order to make a point Without deceit or pretence; genuine Startled Odd, strange, fantastic, fun DECODING OF CARTOON QUESTIONS SOURCE: NSC MAY/JUNE PAPER 1 2022 Study TEXT E and TEXT F and answer the set questions. TEXT E: CARTOON FRAME 1 4.1 FRAME 2 FRAME 3 FRAME 4 [Source: thecomicstrips.com] Refer to FRAMES 1 and 2. How does the dialogue reflect the two characters’ attitudes towards their customers? (2) Discussion: You need to understand the instructional verb in the question. What is the character’s attitude with reference to body language, speech or both? This question deals with body language together with dialogue (speech). In your answer focus on the following: Focus on Frames 1 and 2. You must state the attitude (1 mark will be awarded) A reference to some aspect related to his dialogue in keeping with the attitude given. (1 mark will be awarded) NB. Should the question include body language then you should make reference to body language in keeping with the attitude given. The smaller of the two characters is dismissive because he is in a position of power, whereas the character in the black t-shirt is aware of the damaging impact of the smaller character’s contempt for customers. 4.2 Refer to Frames 3 and 4. Comment on the effectiveness of ONE technique used by the cartoonist. DISCUSSION: You need to understand the instruction word COMMENT, it means to give your opinion, explain or criticise. Make a judgement based upon the evidence. (2) P a g e | 53 Study the cartoon again and identify a technique used. List the technique and make a comment. Merely listing the technique will not gain you a mark. You are required to make a comment in order to obtain full two marks. 4.3 Rewrite ‘You’ve got to stop condescending to the customers.’ (Frame 1) so that it is grammatically correct. DISCUSSION: All rules of language need to be studied. In this case the verb was omitted. You have to stop being condescending to the customers. (1) TEXT F: CARTOON MADAM AND EVE FRAME 1 FRAME 2 FRAME 3 FRAME 4 [Source: twitter.com] 4.4 Account for the change in Thandi’s facial expression from Frame 2 to Frame 3. (2) Discussion: ACCOUNT for the change, this question is asking you to: EXPLAIN WHY, you must PROVIDE REASONS. The question requires you to look at Frames 2 and 3, write down what you see in frame 2 with regards to facial expression together with a reason. Frame 3, show the change that has taken place in the facial expression with a reason. It is very important to show the change from frame 2 to frame 3. In Frame 2, Thandi’s eyes are wide open as she is trying to convince her teacher of her innocence. In Frame 3, her hooded eyes and scowl on her face indicate that she feels insulted by her teacher’s question. /Thandi is dismissive of her teacher’s question. 4.5 Discuss how humour is created in the cartoon as a whole. Discussion: Begin this question by circling key words. Discuss, humour, cartoon as a whole. Discuss the humour in the cartoon making reference to both VISUAL and VERBAL aspects. Explain why the cartoon is funny (look for language techniques e.g., irony satire etc.) Discuss something in the visual (body language etc.) which adds humour. Discuss something from the verbal which adds to the humour(adds humour) Although Thandi is attending virtual school, she still uses a typical excuse for not submitting her homework. Humour is created when Thandi is exposed as being deceitful by her teacher’s sarcastic question. (2) P a g e | 54 4.6 Various options are provided as possible answers to the question below. Choose the answer and write only the letter (A-D) next to the question number(4.6) The teacher’s instruction in Frame 1, written in indirect speech, is: A. The teacher told Thandi to hold your homework up to the camera so that she could see it. B. The teacher told Thandi that she should hold her homework up to the camera so that she can see it. C. The teacher told Thandi to hold her homework up to the camera so that she could see it. D. The teacher told Thandi that she had held her homework up to the camera so that she could see it. Discussion: Identify the tense that needs to change Identify the place/time that needs to change. c- The teacher told Thandi to hold her homework up to the camera so that she could see it. (1) [10] 4.3 ACTIVITY 8 FRAME 1 FRAME 2 FRAME 3 FRAME 4 [Source: loc.gov] 4.1 Refer to Frames 1 and 2. What does the boy’s (Linus’s) speech reveal about his attitude towards leadership? (2) Refer to Frame 4. In your view, is Frame 4 an effective conclusion to the cartoon? Substantiate your response by a close study of the visual and verbal elements in this frame. (3) Consider the whole cartoon. Critically discuss the effectiveness of satire as used by the cartoonist to illustrate how the boy’s behaviour touches on a broader issue. (3) 4.4 Refer to Frame 2. Provide an antonym for the word ‘responsibility. (1) 4.5 Refer to Frame 4. What is the function of the apostrophe in the word ‘I’ll’ in Frame 4? 4.2 4.3 (1) [10] P a g e | 55 4.4 ACTIVITY 9 Study TEXT E and answer the set questions. TEXT E FRAME 1 4.1 FRAME 2 FRAME 3 [Source: CARTOONSTOCK.COM] What emotion is the boy feeling in Frame 1? Motivate your answer with reference to his body language. (2) 4.2 Explain the humour in the cartoon. (2) 4.3 Rewrite ‘Dude’s been played.’ in formal English. (1) TEXT F [Source: takeoffeh.com cartoons] QUESTIONS: TEXT F 4.4 Identify at least ONE visual clue in the setting of the cartoon that emphasises the woman’s words, “Stan, why did you book us a hotel room with no bath, no room service and no view?”? (2) 4.5 What warning is given by the title of the cartoon? (1) 4.6 Rewrite the following sentence in the passive voice: ‘Stan booked them a room with no room service and no view.’ (2) [10] P a g e | 56 QUESTION 5: EDITING This component of the document refers to terms/concepts that appear in Question 5 of the NSC ENGHL P1. In some instances, references have been made to Question 5 of the 2022 May-June ENGHL P1.This component also includes TWO self-study exercises with memoranda of suggested answers. 5.1 EDITING TERMINOLOGY 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. The HYPHEN The COLON The SEMI-COLON Use of the ELLIPSES PARENTHESES (BRACKETS) CONCORD The use of TWO DASHES PREFIXES REDUNDANCY AMBIGUITY HANGING / DANGLING PARTICIPLES The SPLIT INFINITIVE COMMA SPLICE ERRORS EXPLANATIONS OF THESE TERMS: THE HYPHEN (-) Hyphens: • Form compound words from single words. • Separate two vowels to prevent awkwardness. • Show that a word is unfinished at the end of a written line. • Connect prefixes to nouns. EXAMPLES: • Mother-in-law, well-crafted • Co-operative • Anti-violence COLON (:) Colons: • Introduce a list that will follow. EXAMPLES • The bookstore specializes in: art, architecture and graphic design. • The man bought: apples, oranges, walnuts and ice-cream. SEMI-COLON (;) Semi-colons: • Separate two main clauses in the place of a coordinating conjunction or a full stop. EXAMPLES • Everybody knows; nobody is telling. • Iago preyed on Othello’s naïve nature; Desdemona was one of the victims. P a g e | 57 ELLIPSES (…) Ellipses: • Indicates an incomplete thought. • Indicates a trail of thought. • Indicates an interruption. • Indicates hesitation. EXAMPLES: • Oh, my word! I cannot believe that … • If you do not do this work, I will … PARENTHESES / BRACKETS ( ) Parenthesis / Brackets: • Separate non-essential information from the rest of a sentence. • Encloses an explanation of what a word means. • Provides additional information. EXAMPLES: • He won a lot of money (about R 1 million) • Signor Brabantio (Desdemona’s father) accused Othello of using sorcery to win over Desdemona. THE USE OF TWO DASHES IN A SENTENCE Dashes are interruptions within the sentence. They provide extra information. In many cases, the additional information may be necessary and valuable. THE TWO DASHES: 2022 MAY-JUNE NSC ENGHL P1 5.1 Provide the function of the two dashes in line 1. (1) ‘If you're reading this – at the risk of sounding like your breathing App – I want you to take a deep breath. How to answer this question: Spot the dashes. Identify the sentence / phrase found between the dashes. Read the sentence without the words between the dashes: ‘If you’re reading this I want you to take a deep breath. ‘ If the sentence is grammatically correct and makes sense, then the function of the dashes would be to provide additional information • • • • • • PREFIXES Prefixes are letters which we add to the beginning of a word to make a new word with a different meaning. Prefixes can, for example, create a new word that is opposite in meaning to the word the prefix is attached to. They can also make a word negative or express relation of time, place or manner. PREFIX IN THE 2022 MY-JUNE EXAMINATION [QUESTION 5] Line 10 …job losses, not to mention systemic inter-racial conflict, both locally and overseas… 5.5.2 Explain the meaning of the prefix, 'inter' in 'inter-racial' (line 10). (1) How to answer this question: • It is important to have a working knowledge of the types of prefixes and to identify the prefix in the question. • The prefix ‘inter’ means between. SUGGESTED RESPONSE: The prefix ‘inter’ in inter-racial means: conflict between the races. P a g e | 58 EXAMPLES OF COMMONLY- USED PREFIXES PREFIX MEANING antiagainst/opposed to auto self dereverse or change disreverse or remove downreduce or lower extrabeyond hyperextreme il-, im-, in-, irnot interbetween midmiddle megavery big, important nonnot overtoo much outgo beyond postafter prebefore ultraextremely EXAMPLES anti-government, anti-racist, anti-war autobiography, automobile de-classify, decontaminate, disagree, displeasure, downgrade, downhearted extraordinary, hyperactive, hypertension illegal, impossible, insecure, interactive, international midday, midnight, mid-October megabyte, mega-deal, non-payment, non-smoking overcook, overcharge, outdo, out-perform, outrun post-election, post-war prehistoric, pre-war ultra-compact, ultrasound CONCORD WHAT CONCORD (IN ENGLISH GRAMMAR) IS • It’s the agreement between the SUBJECT of the sentence and the VERB of that sentence. RULE: • If the subject of the sentence is singular, the verb must be singular. • If the subject of a sentence is plural, the verb must be plural. The basic rule of CONCORD is simply: • A singular subject takes a singular verb, • A plural subject takes a plural verb. EXAMPLES OF CONCORD 1. The pages (subject) is (verb) held together by a staple. 2. The pages (subject) are (verb) held together by a staple. • Option 2 is correct, because the subject, ‘pages’, and the verb, ‘are’, are both plural. A PHRASE BETWEEN SUBJECT AND VERB Look at these examples: 1. The message between the lines is that we need to finish before Monday. 2. The message between the lines are that we need to finish before Monday. • The subject of the sentence is ‘message’ -- ‘message’, is singular. Therefore we use the singular verb: ‘is‘ CONCORD IN THE 2022 MAY-JUNE NSC ENGHL P1 PARAGRAPH 4. All things considered, however, it's important to acknowledge the various different aspects of trauma that has been inflicted by this crisis, and to understand its impact on our society as a whole. 5.7 Correct the concord error in paragraph 4. How to answer this question: 1. Spot the SUBJECT and VERB in the sentence and check if singular or plural: SUBJECT: ‘aspects (plural) VERB: ‘has’ (singular) SUGGESTED RESPONSE: …things considered …aspects of trauma that have … (1) P a g e | 59 REDUNDANCY Redundancy / Tautology is the use of duplicative, unnecessary, contradictory or useless wording / phrases which repeat a concept with different words. EXAMPLE: Incorrect: In my opinion, I think the Cardinals are the best team. Correct Option 1: In my opinion, the Cardinals are the best team. Correct Option 2: I think the Cardinals are the best team. In the first sentence, in my opinion and I think mean the same thing and therefore it is not necessary to use both. COMMON EXAMPLES OF REDUNDANT PHRASES • “small in size” or “large in size” • “true facts” • “basic fundamentals” • “past history” EXERCISE: TAUTOLOGY / REDUNDANCY Remove the redundancies / tautology from the following sentences. 1. Shayur’s alarm was set for 7 a.m. in the morning 2. The burglar returned back to the scene of the crime. 3. At the end of the concert, the crowd rose to its feet and gave the musicians a standing ovation. 4. We all need to cooperate together, or we will never make any progress. 5. For most people, riding in a hot-air balloon is a unique, once-in-a-lifetime opportunity. REDUNDANCY IN THE 2022 MAY- JUNE NSC P1 PARAGRAPH 4 All things considered, however, it's important to acknowledge the various different aspects of trauma that has been inflicted by this crisis, and to understand its impact on our society as a whole. 5.8 Remove the redundancy in paragraph 4. (1) How to answer this question: • Read through the paragraph. • Identify concepts / ideas that mean the same thing but are expressed differently • NOTE: ‘various’ and ‘different’ are synonyms and therefore mean the same thing Suggested response: • Remove either ‘VARIOUS’ or ‘DIFFERENT’ AMBIGUITY Ambiguity is created when a statement / situation has more than one possible meaning / can be understood in more than one way. EXAMPLES OF AMBIGUITY 1. Ribbon Cutting for Breastfeeding Room • The room does breastfeeding. • The room is designed for breastfeeding moms. 2. Kids Make Nutritious Snacks • Kids, when cooked well, can make nutritious snacks. • Kids know how to prepare nutritious snacks. EXERCISE: Spot the ambiguity in the following sentences. 1. Marcy got the bath ready for her daughter wearing a pink dress. 2. I saw someone on the hill with a telescope. 3. I shot an elephant in my pyjamas” (Groucho Marx). P a g e | 60 DANGLING [HANGING] PARTICIPLES In grammar, a dangling participle is an adjective that unintentionally modifies the wrong noun in a sentence. EXAMPLE 1 "Walking through the kitchen, the smoke alarm was going off." • This sentence literally means that the smoke alarm was taking a stroll. EXAMPLE 2 "If found guilty, the lawsuit could cost billions." • This sentence suggests that lawsuit itself will be found guilty. To fix this, simply add the missing pronoun or noun, such as "the company," • A corrected sentence, then, might read, "If found guilty, the company could lose billions." • This sentence makes it clear that the company may be found guilty and be forced to pay billions. • MORE EXAMPLES 1. Oozing slowly across the floor, Marvin watched the salad dressing. 2. Waiting for the Moonpie, the candy machine began to hum loudly. THE SPLIT INFINITIVE A split infinitive is a grammatical error when an adverb or adverbial phrase separates the "to" and the verb (infinitive)" EXAMPLES: 1. I was told to quietly eat. ERROR: The adverb ‘quietly’ is placed between ‘to’ and ‘eat’ CORRECT FORM: I was told to eat quietly. [The adverb comes after the verb.] NOTE: This question may be framed as: ‘correct the grammatical error in the sentence.' HOW TO CORRECT A SPLIT INFINITIVE ERROR: • Spot the ‘to’ and the verb in the sentence. • Remove the adverb / adverbial phrase between ‘to’ and the verb • Restructure the sentence ensuring that it is grammatically correct. COMMA SPLICE ERRORS What a comma splice error is: • Comma splice errors are created when two or more independent clauses are joined with a comma. HOW TO CORRECT COMMA SPLICE ERRORS 1. JOIN THE SENTENCES WITH A COORDINATING CONJUNCTION (and, but or so) With most comma splices, the conjunction you’ll want to add is probably and, but, or so. EXAMPLE I am not angry with you, I am not happy with you, either. I am not angry with you, but I am not happy with you, either. 2. REPLACE THE COMMA WITH A SEMI-COLON (;) EXAMPLE: I am not angry with you; I am not happy with you, either. 3. SEPARATE THE TWO SENTENCES WITH A FULL STOP (.) I am not angry with you, I am not happy with you, either. EXAMPLE I am not angry with you. I am not happy with you, either. NOTE: The question may appear as: ’Correct the punctuation error in …’ in a question paper. P a g e | 61 5.2 ACTIVITY 10 Read TEXT A, which contains some deliberate errors, and answer the set questions. TEXT A PETS AND STRESS RELEASE 1 Many universities has instituted programs, where students can come in and 1 interact with cats and/or dogs to help alleviate some of the strain. 2. Scientists at Washington State University have recently demonstrated that, in addition to improving students’ moods, these programs can have stressrelieving physiological benefits. 5 3. Patricia Pendry, associate professor, remarks: ‘Students in the study which interacted with the cats and dogs had a significant reduction in cortisol, a major stress hormone.’ Pendry published these findings with WSU graduate student Jaymie Vandagriff last month in AERA Open, an educational research journal. 4. This is the first study that has demonstrated reductions in cortisol levels during 10 a real-life intervention rather than in a laboratory setting. Several salivary cortisol samples were collected from each participant by the assistants. Once all the data was organized from the various samples, the students who interacted directly with the pets showed significantly less cortisol in their saliva after the interaction. 15 5. Pendry said. ‘What we wanted to learn was whether this exposure would help students reduce their hassle in a less subjective way. It did, which is exciting as the reduction of hassle hormones may, over time, have significant benefits for physical and mental health.’ Preliminary results are very positive, a follow-up study shows that the findings of the recently published work hold up. 20 [Adapted from a Reprint from Washington State University] 5.1 Refer to paragraph 1. 5.1.1 Correct the spelling error in the paragraph. 5.1.2 Correct the grammatical error in the paragraph. (1) (1) 5.2 5.2.1 5.2.2 5.2.3 Refer to lines 3-5. State the function of the commas in lines 3 – 4 Provide the function of the hyphen in ‘stress-relieving’ (lines 4-5). Provide the noun form of the word ‘physiological’ (line 5). (1) (1) (1) 5.3 Pendry published these findings with WSU graduate student Jaymie Vandagriff last month.’ (Lines 8-9). Change the above sentence to the passive voice. (1) 5.4 Correct the pronoun error in paragraph 3. (1) 5.5 Provide a suitable synonym for 'demonstrated' (line 10). (1) P a g e | 62 5.6 Pendry said: ‘What we wanted to learn was whether this exposure would help students reduce their hassle in a less subjective way.’ (Lines 16-17). Rewrite the above sentence in reported speech. 5.7 Correct the punctuation error in the last paragraph. 5.3 (1) (1) [10] ACTIVITY 11 Read TEXT B, which contains some deliberate errors, and answer the set questions. TEXT B FOR ME, TRADITIONAL PUBLISHING MEANS POVERTY. BUT SELF-PUBLISH? NO WAY – ROS BARBER 1. Life as a professional writer is financially depressing, I’ve often been advised 1 to self-publish. Here’s why I won’t do it: 2. A few days ago, I wrote a piece on my blog exploding the myth of the rich writer and laying out – described by SARS, as being ‘ruthlessly mathematical’ -- what authors actually recieve when you buy their books. The simple answer for many 5 of us are: nothing at all. The heady advance in the case of my most recent novel, was R90 000 for two years’ work. 3. The blog was widely shared on social media and viewed by nearly 10 000 people in its first week. The shock, agreement and commiserations were followed swiftly by people telling me that what I really need to do is self-publish my own work. 10 4. If one self-publishes a book, you are not going to be writing for a living. You are going to be marketing for a living. Self-published authors should except to spend only 10% of their time writing and 90% of their time marketing. But if your passion and love is creating worlds and characters, telling great stories, and/or revealing in language, you might want to aim for traditional publishing 15 [Adapted from: www.the guardian.com] 5.1 5.1.1 5.1.2 5.1.3 Refer to lines 1-2 ‘Life as a professional writer I … Here’s why I won’t do it:’ Correct the punctuation error in the sentence. (1) Provide the noun form for ‘professional’ (line 1) (1) Identify and state the function of the punctuation mark at the end of “Here’s why I won’t do it’: (2) 5.2 Refer to paragraph 2: 5.2.1 SARS (line 4) is an example of a / an: A Abbreviation B. Acronym C. Neologism D Initialism 5.2.2 Correct the spelling error in the paragraph. 5.3 ‘The blog was widely shared on social media and viewed by nearly 10 000 people in its first week.’ (Lines 8-9). Rewrite the above statement in the active voice. (1) (1) (1) P a g e | 63 5.4 5.4.1 5.4.2 5.4.3 Refer to lines 11 – 15: Correct the pronoun error in the paragraph. Remove the tautology in the paragraph. Identify and correct the malapropism in lines 13 -15 (‘But if your … traditional publishing.’) (1) (1) (1) [10] MEMORANDA FOR ACTIVITIES 1 - 11 MEMO COMPREHENSION ACTIVITY 1 1.1 The inverted commas are used to show the reader that it was not really dating, but just what she called it or what she believed at the time. They socalled dated. 1.2 In paragraph 2 it states ‘At the prodding of her co-worker’ which means that Elise had to be encouraged by her colleague to look up her first boyfriend which means that she was reluctant to contact him. 1.3 The writer’s uses rhetorical questions in paragraph 2 in order to keep the reader’s interest and to increase the suspense for the reader who is not sure what happened next and must read further to find out. In this way, the questions involve the reader. 1.4 1.5 1.6 The term ‘retrosexuals’ used in paragraph 3 is appropriate because it describes people who are recycling love and the meaning of ‘retro’ is to revive or relate to something. A past love interest which relates to relationships and reviving of love. It suggests that it is a segregated area or restricted part of the internet/technology that only some people/minority use. Usually refers to a slum area. The writer uses expressions to show the thrilling effect of ‘finding an old girlfriend’. The phrase ‘an intense’ and ‘almost uncontrollable’ shows the effect on the people when they look up an old partner. The feeling is described as tempting or forceful by the use of the word ‘compels’ which explains the impact. Our human nature is highlighted by the words ‘curious’ and ‘to fantasize’ which both have positive connotations./The writer quotes or uses direct speech to encourage the reader to trust or believe what has been stated. (2) (2) (2) (3) (2) (3) 1.7 The writer compares retrosexual experiences with high school reunions because people are interested and filled with sentimental longing for their past. Retrosexuals are curious and eager to reply to messages on Facebook, (3) similarly people attend reunions out of a sense of curiosity and wonder what could have been/long for their past. 1.8 The conclusion is like a romantic comedy and follows the format of this genre and this means there is a simple/uncomplicated and satisfying conclusion to the narrative style of the article. It is very effective as the conclusion leaves the reader satisfied and all the rhetorical questions have been answered. (3) P a g e | 64 There is a happy ending as with a romantic comedy. It is a positive and encouraging conclusion to the article. 1.9 The impression is that his parents had never even considered the fact that their son may have a social life or life on Facebook. (2) 1.10 The parents are surprised/shocked when they discover Jeremy’s Facebook account and his social media posts. They were unaware that their son has a life they don’t know about. (2) 1.11 The parents feel like they do not know their son and that he is a different person on his social media/Facebook page and this is conveyed by their shocked expressions and dialogue which indicates their horror at being left out by their son who has been posting on social media but not keeping them updated. (3) 1.12 In TEXT B the parents come across their son’s Facebook page by chance and are shocked at what they do not know about his life. This reinforces paragraph 2 in TEXT A is about looking up an old flame or romantic interest on Facebook who you have not seen in a long time. The subject or topic is the same in both. (3) TOTAL MARKS Acknowledgement: Mrs B Munn Howick High School [30] MEMO COMPREHENSION ACTIVITY 2 1.1 1.2 1.3 The writer involves the reader by the use of the personal pronoun ‘you’ in order to emphasise the fact that the reader is responsible/ to give the setting of the article in a dramatic context. If you are happy to display your same text/post on a billboard for everyone to see in public, then you know you can post it./If you would put your photo and name up for everyone to see on a billboard then you can post it. Emma Sadleir is an author and lawyer and these credentials are mentioned in order to give credibility to the article so that the reader is aware that this is not just opinion/subjective but evidence from someone who is qualified to comment. (2) (2) (2) 1.4 When we act in the digital world it has long-term consequences as it does in the real world. Also, we are accountable for what is done in the real world as well as in the digital world. These worlds are connected and the digital (3) world can help us both professionally and physically. 1.5 Social media platforms are unscrupulous/immoral and only interested in making money. Paragraph 5 warns the reader of this by using words like ‘distrust’ meaning we should not trust the media and they have ‘excessive access’ which means there is almost no privacy. The phrase ‘as they please’ means that there is no restriction or conscience for the media and ‘as long as possible’ emphasises the fact that they are just interested in keeping viewer’s attention for financial gain. (The message and ANY two examples or one example well-discussed) (3) P a g e | 65 1.6 1.7 1.8 A tattoo is permanent just like digital content online, you cannot erase it. This is effective as it emphasises the fact that the digital content/post will always be there for everyone to see and a tattoo is always there once it is on one’s skin. The writer is pointing out that one’s history is also unsafe and can be accessed in one’s future on social media just like the girl from 1912. One’s past actions and/posts do not disappear. (2) It is a suitable conclusion because the sentences are short and to the point which emphasises the impact of the writer’s message in the article. It sums up the article by ending with a warning to the reader. (3) 1.9 The ship is sinking and the passengers are filming it on their cellphones to post on social media. 1.10 The rhetorical question is used here to highlight what would happen if the Titanic sank today in this day and age of social media where people post everything, including catastrophes, on line. 1.11 1.12 (3) The passengers/survivors are in the water while the ship is sinking, however instead of focusing on survival or being rescued, they are only concerned with recording the event. This emphasises the impact of social media in today’s world. TEXT B depicts how people even post tragic pictures on social media without thinking of the consequences and in paragraphs 5 and 9 of TEXT A the writer speaks of the long-term consequences of posting on social media and that no-one is safe because even pictures from the past can end up on social media which is depicted in TEXT B. TOTAL MARKS Acknowledgement: Mrs B Munn Howick High School MEMO SUMMARY ACTIVITY 3 Marking the summary: Marking is on the basis of the inclusion of valid material and the exclusion of invalid material. (2) (2) (3) (3) [30] P a g e | 66 The summary should be marked as follows: Mark allocation: o 7 marks for 7 points (1 mark per main point) o 3 marks for language o Total marks: 10 Distribution of language marks when candidate has not quoted verbatim: o 1–3 points correct: award 1 mark o 4–5 points correct: award 2 marks o 6–7 points correct: award 3 marks Distribution of language marks when candidate has quoted verbatim: o 6 to 7 quotes: award no language mark o 4 to 5 quotes: award a maximum of 1 language mark o 2 to 3 quotes: award a maximum of 2 language marks NOTE: Word Count: o Markers are required to verify the number of words used. o Do not deduct any marks if the candidate fails to indicate the number of words used or if the number of words used is indicated incorrectly. If the word limit is exceeded, read up to the last sentence above the stipulated upper limit and ignore the rest of the summary. TOTAL SECTION B: 10 Acknowledgement: Northwest Province ENGLHL Grade 12 P1 September 2019 MEMO SUMMARY ACTIVITY 4 P a g e | 67 Marking the summary: Marking is on the basis of the inclusion of valid material and the exclusion of invalid material. The summary should be marked as follows: Mark allocation: o 7 marks for 7 points (1 mark per main point) o 3 marks for language o Total marks: 10 P a g e | 68 Distribution of language marks when candidate has not quoted verbatim: o 1–3 points correct: award 1 mark o 4–5 points correct: award 2 marks o 6–7 points correct: award 3 marks Distribution of language marks when candidate has quoted verbatim: o 6 to 7 quotes: award no language mark o 4 to 5 quotes: award a maximum of 1 language mark o 2 to 3 quotes: award a maximum of 2 language marks NOTE: Word Count: o Markers are required to verify the number of words used. o Do not deduct any marks if the candidate fails to indicate the number of words used or if the number of words used is indicated incorrectly. If the word limit is exceeded, read up to the last sentence above the stipulated upper limit and ignore the rest of the summary. TOTAL SECTION B: 10 Acknowledgement: Northwest Province ENGLHL Grade 12 P1 June 2019 MEMO ADVERTISEMENT ACTIVITY 5 3.1 The advertiser emphasises the fact that this is a reputable brand. It convinces the reader that its quality has stood the test of time. (2) 3.2. The illustration effectively conveys the advertiser's intention because attention is drawn to the superior and the unusual characteristics of the product. The watch's large size and unusual horizontal position accentuate its distinctive features and allows for the reader to imagine how the watch will look on his wrist creating a desire to want to purchase the product. (3) 3.3. The advertiser makes a personal appeal by using the second-person pronoun.Emotive words/phrases, e.g. 'gigantic', 'even more impressive', 'envious glances' reinforce the notion that this product is a cut above the rest. Jargon, e.g. 'Pellaton winding system', creates the impression that the watch is technically sophisticated. The emotive diction and jargon could be perceived as exclusive. (3) 3.4. gigantically (1) 3.6. Adjective Acknowledgement: DBE KZN (2015) (1) P a g e | 69 MEMO ADVERTISEMENT ACTIVITY 6 3.1 The headline is a rhetorical question which is used to get the reader’s (2) attention, thinking and asking himself/herself if this relates to them. The reader would be engaged and want to read further if it does relate to him/her, in this case if the reader is experiencing an upset tummy. 3.2. The visual image is of an instrument called a bag pipe and is shaped as a (3) stomach. The image is effective because when one experiences any of the symptoms listed in the advert, a funny sound usually emanates from the stomach which could actually sound like an off-tune bag pipe, therefore the visual image is effective. Use of personal pronouns: ‘we, your’ encourages the reader to be (3) involved in the message presented by the advertiser. Use of contractions: ‘it’s’, the use of contractions create a conversational, less formal tone thereby engaging the reader. Safe environment appeal: the advertiser appeals to the eco-warriors of society who care for the environment and the impact that human activity has on the environment. Diction/emotive words: the use of emotively charged words engages the reader’s attention – ‘preserving, delicate, balance between man and nature, vehicle’s life’. 3.3. 3.4. We believed in preserving the delicate balance between man and nature. (1) 3.5. To show contraction: it’s – it is Acknowledgement: Mr D Naidoo Harding Secondary School (1) MEMO ADVERTISEMENT ACTIVITY 7 3.1. The labels and descriptions serve as an advertising technique to describe (2) the various features of the product. It provides the target audience with detailed information of what the product has to offer, drawing customer’s attention towards purchasing the product. 3.2. The advertiser is trying to specifically appeal to its target audience which is (3) revealed to be basketball players. Basketball players score a goal through elevated motion of the feet therefore this sentence emphasizes, to the basketball player, that this shoe will increase motion of the foot in order to score a goal which is where it is needed most. 3.3. The word heavy is written in big bold font. This emphasizes the idea of great (3) density, thickness and bulk relating to the quality of the jacket. The bold font is also made up of feathers. This, on the other hand, emphasizes the plumage, light weight nature of the jacket. These techniques are effective as they convey the comfortable, light weight of the jacket which still provides you with the warmth of a heavy jacket. 3.4. As light as a feather. (1) 3.5. 3.6 Push/Propel/Send Endless/boundless/infinite (1) (1) P a g e | 70 3.7 Very Important Person (1) 3.8 Pronoun (1) 3.9 Smartphone (1) 3.10 Limitless is an adjective; a word used to describe limitless talk. Acknowledgement: Mr D Naidoo Harding Secondary School Acknowledgement: DBE 2021 (1) MEMO FOR CARTOON ACTIVITY 8: 4.1 He thinks its way too much work and responsibility and he cannot fathom that he could become the school president/ can’t see himself as a leader. (2) 4.2 Yes it is effective – Linus agrees to run for president only AFTER thinking about the power that comes with leadership. His raised fists/ bold words/ double exclamation mark – all convey the zeal that often comes with leadership. (3) 4.3 Satire- poking fun at the election candidates/politicians and their obsession for power / unlikely type of candidate who is often voted in. The intention is to rebuke those in leadership and remind them that with the power comes responsibility and hard work. (3) 4.4 unreliability, irresponsibility, untrustworthiness, irresponsible. (1) 4.5 It shows contraction of the words ‘I will’. (1) [10] Acknowledgement: Stanger Cluster 1 MEMO FOR CARTOON ACTIVITY 9: TEXT E 4.1. Motivate your answer with reference to his body language. Smug/confident/ pleased with himself Smiling/ closing his eyes in bliss/ arms folded. 4.2. (2) He thinks he is being brave and sacrificing his holiday to protect his granny but realises that she has tricked him into staying with her by acting like she is scared. She is in reality a fearless old lady who has travelled the world alone, why would she be scared of staying alone? (2) 4.3. The boy/he has been tricked/deceived/fooled. (1) TEXT F 4.4. There is a wall behind the window resulting in ‘no view’ something to which holiday makers look forward./ It is one bedroom, cramped space with no bathroom./The hotel room does not have a telephone indicating that the hotel does not offer room service. (2) 4.5. If you don’t use a travel agent to book your holiday, you will end up with a hotel like this lady. (1) P a g e | 71 4.6. A room with no room service and no view was booked by Stan. (2) Acknowledgement: Durban Girls’ Secondary School MEMO EDITING ACTIVITY 10 5.1.1 programs – programmes (1) 5.1.2 Many universities have instituted (1) 5.2.1 encloses additional information. (1) 5.2.2 creates a compound word. (1) 5.2.3 Physiology (1) 5.3 These findings were published by Pendry with WSU graduate student Jamie Vandagriff last month. (1) 5.4 Which --- who (1) 5.5 Shown / proven (1) 5.6 Pendry said (that) what they wanted to learn was whether that exposure would help students reduce their hassles in a less subjective way. (1) 5.7 Preliminary results are very positive. A follow-up study shows that the findings of the recently published work hold up. OR Preliminary results are very positive and a follow-up study shows that the findings of the recently published work hold up. OR Preliminary results are very positive; a follow-up study shows that the findings of the recently published work hold up. (1) [10] Acknowledgement: South African Comprehensive Assessment Institute (SACAI) MEMO ACTIVITY 11 5.1.1 Life as a professional writer is financially depressing. I’ve often been advised to selfpublish. Here’s why I won’t do it OR Life as a professional writer is financially depressing; I’ve often been advised to selfpublish. Here’s why I won’t do it: OR Life as a professional writer is financially depressing and I’ve often been advised to self-publish. Here’s why I won’t do it: (1) 5.1.2 professionalism (1) 5.1.3 colon / Indicates a list of reasons to follow. (2) 5.2.1 acronym (1) 5.2.2 recieve –receive (1) 5.3 Nearly 10 000 people viewed the blog in its first week, when it was widely shared on social media. (1) 5.4.1 If one self-publishes a book, one is not ….OR If you self-publish a book, you are not… (1) 5.4.2 Remove ‘passion’ or ‘love’. (1) 5.4.3 revealing --- revelling (1) [10] Acknowledgement: NSC ENGHL P1 2020 P a g e | 72 CHECKLIST FOR PAPER 1 I know the following: Paper 1 – Language The parts of speech and the function of each: conjunction article preposition verb adverb noun adjective pronoun interjection Compound words (adjectives and nouns) Punctuation and the function of each: full stop comma apostrophe capitals semi-colon colon question mark exclamation ellipsis dots hyphen dash brackets parenthesis Inverted commas Paragraphing – topic sentences, supporting sentences Concord and the basic rules of concord The apostrophe rules – possession and omission The pronoun and the rules governing the personal pronoun Singular and plural Degrees of comparison The verb – auxiliary verbs Synonyms, antonyms Homonyms, homophones Abbreviation, acronyms Prefixes, suffixes Etymology, root of words Tenses Ambiguity, redundancy (tautology), malapropism, portmanteau, neologism Figures of speech and the function of each: simile metaphor personification oxymoron metonymy onomatopoeia hyperbole contrast irony sarcasm anti-climax symbol euphemism litotes paradox pun understatement synecdoche alliteration assonance Register: formal, informal, colloquial, slang Satire Rhetorical question Idiomatic expressions, idioms, proverbs Visuals, graphs, charts Conditional sentences Active and passive voice Direct and indirect speech Emotive language Bias, prejudice, stereotyping Denotation and connotation Purpose of writing, writer’s point of view Tone, attitude Summaries Diction Clauses/phrases YES NO