How To Run Facebook Ads Effectively In Any
Local Niche
The Foundation Of Performing Ads Is A Solid
Offer
Offers That Are Proven
1.
Discounted Service “$21 Chiropractic Adjustment, X-rays, And Exam” (Price
needs to be below $50)
2.
% Off or $ Off“50% Off All Botox Injections” (Use When Price Is Above $50)
3.
A “New State Program” (Best for mortgage, roofing, and solar)
4.
Discount + Free “$21 Chiropractic Adjustment + FREE Massage” these are useful
in competitive or saturated area’s
5.
Free Quote Or Free Consultation (Only work in less saturated niches)
After You Create A Good Offer You Need A Solid
Ad And Creative
Where Most People Mess Up For Local Is They
Don’t Follow A Proven Ad Set Structure
(There are 2 that get the most results)
The 8 Ad Set Method
(Each At The Most Ideal Lead Cost)
1.
Men 20-54, 5 mile, everyone
2.
Men 20-54, 5 mile, residents
3.
Men 20-54, 10 mile, everyone
4.
Men 20-54, 10 mile, residents
5.
Women 20-54, 5 mile, everyone
6.
Women 20-54, 5 mile, residents
7.
Women 20-54, 10 mile, everyone
8.
Women 20-54, 10 mile, residents
The 8 Ad Set Method Works Because It Takes
Advantage Of Facebooks Randomness
If The 8 Ad Set Method Fails You (which is rare)
You Need To Go To The Big Ad Set Method
Big Ad Set Method:
Men And Women, Everyone, 25-54, At The
Highest Daily Budget Your Client Can Afford
Troubleshooting
1. 8 Ad Set Method
2. Big Ad Set Method
3. Change Creatives
4. Change Offer
Troubleshooting
Advanced 8 Ad Set Method
1.
Men 20-30, 10 mile, everyone
2.
Men 31-40, 10 mile, everyone
3.
Men 41-50, 10 mile, everyone
4.
Men 51-60, 10 mile, everyone
5.
Men 20-30, 10 mile, residents
6.
Men 31-40, 10 mile, residents
7.
Men 41-50, 10 mile, residents
8.
Men 51-60, 10 mile, residents
Now Let's Go Over Statewide Lead Gen Ads
This Includes: Solar, Personal Injury, Mortgage,
Life Insurance
Best Way To Show You Is To Do A Full Buildout…
Survey Example