A low frequency marketing strategy for Almaza beer in Lebanon could involve creating highly impactful
and memorable advertising campaigns that are strategically placed in key locations or during key events.
Here are some specific tactics that could be used:
Sponsorship of Major Events: Almaza beer could consider sponsoring major events in Lebanon, such as
music festivals or sports events, and creating high-quality advertising campaigns that are displayed
prominently throughout the event. This would provide a highly visible platform to promote the brand
and create a lasting impression on the audience.
Limited-Edition Promotions: Almaza beer could create limited-edition promotions, such as special
packaging or limited-time flavors, to create excitement and buzz around the brand. By limiting the
availability of these promotions, the brand can create a sense of exclusivity and encourage consumers to
purchase the product when it is available.
Influencer Partnerships: Almaza beer could partner with influencers in Lebanon who have a strong
following and influence over the target audience. By creating highly impactful and memorable
campaigns featuring these influencers, Almaza beer can reach a wider audience and create a lasting
impression on the target audience.
Overall, a low frequency marketing strategy for Almaza beer in Lebanon would involve creating highly
impactful and memorable campaigns that are strategically placed or promoted during key events. This
would help to create a lasting impression on the target audience and encourage them to choose Almaza
beer over competitors when making purchasing decisions.
A scheduling strategy for a low frequency marketing campaign for Almaza beer in Lebanon would involve
carefully selecting key moments to deliver the advertising message to the target audience. Here are
some tactics that could be used:
Seasonal Advertising: Almaza beer could choose to deliver its advertising message during specific
seasons when beer consumption is high, such as the summer season or during major holidays and
festivals. This would help to create a sense of timeliness and relevance for the target audience, and
ensure that the brand is top-of-mind when they are making purchasing decisions.
Flighting: Flighting involves alternating periods of advertising with periods of no advertising. This would
allow Almaza beer to deliver its advertising message during key moments, such as during major events
or festivals, while also ensuring that the message is not overexposed to the target audience. By creating
gaps between periods of advertising, the brand can create a sense of anticipation and excitement for the
next advertising campaign.
Reach and Frequency Caps: Almaza beer could use reach and frequency caps to limit the number of
times the advertising message is delivered to the target audience. This would ensure that the message is
not overexposed, while also ensuring that the brand is still visible to the target audience during key
moments. By carefully selecting the timing and frequency of the advertising message, Almaza beer can
create a sense of exclusivity and importance for the brand.
Overall, a scheduling strategy for a low frequency marketing campaign for Almaza beer in Lebanon would
involve carefully selecting key moments to deliver the advertising message to the target audience, and
using tactics such as seasonal advertising, flighting, and reach and frequency caps to ensure that the
message is not overexposed