FACULTY OF ADMINISTRATIVE SCIENCE AND
POLICY STUDIES
DIPLOMA IN PUBLIC ADMINISTRATION
(AM110)
FUNDAMENTALS OF ENTREPRENEURSHIP
(ENT300)
INDIVIDUAL BUSINESS ACTIVITY
PREPARED BY
ABD.ROOFI MUTAALI BILLAH BIN ABD.AZZIM
2021123247AM110
PREPARED FOR
PROFESSEOR MADYA DR, TING SIEW KING
SUBMISSION DATE
25.05.2023
AM1105B
Table content
1.0
EXECUTIVE SUMMARY
First of all, for this assingnment I did a small business as a seller which selling anime figure
actions and all keychain anime present .Till all day many people wants to buy figure anime and
keychain since all favourite anime like movie and games. Since many customers want to buy figure
action anime collect just for hobby and buy some keychain I learn also lot how to promote sales
item and intereact with customers. On top of that, I was able to earn and income from my own
efforts and this wall all the result of the guidance of many people.
Next, anime figure and keychain just focus on selling hero icon that famous character icon in
anime movie including keychain anime that we include a cute version in the keychain .I was able to
learn step by step to promote any figure action characters that up to date based on customers need
on my feedback on platform .Although I gain more knowledge to handle the small business that I
have gained like we have doing a positive job. When mindset going be positive it will be smooth to
handle and successfully. I very hopefully with all this experience I got to manage I can add more
some good stuff to promote all kind of thing to make my shop figure action anime can be famous.
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2.0
PROJECT DESCRIPTION
The business I choose for this assignment is anime figure with cheapest price that suitable
for customer to buy for collecting it at home and for display also for keychains we put on best
cheapest price and also include promotion such as example for 1 keychains RM 10 but with
promotion price 3 keycahins only Rm 6 for the price . There are more variation that are sold in the
shoppe that customers canoot bought because customers cannot pay the price but I choose
cheapest price that customers can buy with cheapest price. With this customers can buy the value
price with best quality and also with coupons when there regular customers to buy it again.
2.2 4 P’S STRATEGY
Next, I will explain about the 4 P’s strategy used which is product price promotion and place.
Firstly is the product,This product is was medium box that can be easily be carried and well
prepared to contain the quality product
The second for 4P’s strategy is price. The second for the 4 P’s strategy is price. This price is
important because if it not to expensive all customers can buy it. Therefore, one anime figure cost
Rm10 to Rm14, this is affordable price for almost every type of people mostly children. Although
about sticker also customer can affort it with combo price like Rm3 for 10 pieces of sticker.
Furthermore, the third for 4 P’s strategy is promotion. In the business, the importance of
promotion is to promote a business so that can be known by the community out there. Through this
promotion, we can also raise the sale of product for the company. In addition, the last strategy is
place. The place also plays an important role for a business.
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2.3 TARGET CUSTOMER
My target customers are teenagers and adults and elder people that are going to the some
collection or gift. Most people like for display in car desktop home display and present for kids..
Most as father are try buying this for children gift. What is interesting in anime figure that most
children like watching anime try bought the character for display and collection .
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3.0 Business Modal Canvas
Key Partners
Key Activities
Value Properties
.Shope
Promote anime
figure and
sticker on social
media
Selling the best
quality for anime
figure and sticker
at cheapest price.
Key Resources
.To make their
hobbies for new
anime figure look
awsome
.Anime figure
Customer
Relatinship
Return for cash
Channels
Instagram
Cost structure
Revenue Streams
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Anime figure and
sticker
-Tennager
Whatapps
Ready the order
what customer
anime they like
for collection
Customer segment
4.0 EXPERIENTIAL LEARNING
By doing this activities,I have go through up and down in this field. Since this is my first time
doing this business, I can that it quite hard to attract the customer to buy the product and hard to
reach my target customers.Is not easier like I used to think.I even used to think to give up with this
business activities and stop do promotion, but my friends keep give me a motivation to continue
this business even though this is not a big business like other friend. My friends keep motivate me
and continue business activities.
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