Business Model:
Our business will be divided into two parts:
 An online store where we will supply pet foods and medications at fair price and deliver
them to the customers’ homes. Our clients can also get in touch with the licensed vets
listed on this online platform. This will be our company's for-profit division.
 Our non-profit portion will let users share images of stray animals and provide details
about their conditions and locations. Through us, the founders can be reached by anyone,
or any animal shelter interested in adopting stray animals.
The for-profit segment shall follow a conventional retail business strategy in that we will source
our supplies of goods and services from third parties before marking them up and offering them
directly to clients. The nonprofit segment will act as a liaison between stray animal founders and
people or shelters interested in adopting them. This will be a peer-to-peer model, with goodwill
serving as our platform's gain.
Business Model for Our Online Platform ‘Asroy’
Key
Key
Partners
Activities
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




Producers
of animal
food
Veterans
Toy
manufactur
ers
Marketing
partners
Willing
investors

Product
acquisiti
on
Veterinar
y
services


Advisory
services
Arrangin
g shelter
for
stray and
injured
animals
Value
Proposition



Customer
Relationships
Affordable
and highquality
products
and
services
Online
sessions
with
veterinaria
ns
Services
for
specialized
pet care as
needed
Key






Our
online
platform
Employe
es
Custome
r support
agent
Cash &
loan
Cost Structure







Reliable
and
easily
accessib
le pet
care
services
Highquality
pet
goods at
affordab
le prices
Expert
services
Segment


Capital expenditure
Product cost
Operating cost
Marketing and advertising cost
Administrative expenses
Transport and communication expenses
Website
Email
Revenue Stream


Ownin
g
famili
es
Pet
breede
rs

Channels
Resources


Customer
Sale of pet products online
Advisory services
Anima
l
rescue
rs