Pleasure model For makemytrip:
The pleasure model for makemytrip.com includes four types of pleasure experiences that a user
may have when using the website. These are:
1. Physio-pleasure: This type of pleasure is connected to sensory experiences that a user
may have while browsing the website. For example, the visual appeal of the website, the
ease of navigation, and the convenience of the booking process can all contribute to a
user's physical pleasure.
2. Socio-pleasure: This type of pleasure is derived from the enjoyment of being in the
company of others. In the case of makemytrip.com, this could refer to the social aspects
of travel, such as connecting with other travelers or sharing experiences with friends and
family.
3. Psycho-pleasure: This type of pleasure refers to the emotional and cognitive reactions
that a user may have to the website. For example, the sense of excitement or
anticipation that comes with planning a trip or the feeling of satisfaction and
accomplishment after completing a booking.
4. Ideo-pleasure: This type of pleasure is related to people's values and reflective level. For
example, a user may feel a sense of ethical satisfaction in booking eco-friendly
accommodations or supporting local businesses through the website.
Cognitive process for National geography:
1) The website "National Geographic" engages several cognitive processes of its users.
The first cognitive process is attention, which is the process of selecting things to
concentrate on at a particular point in time from the range of possibilities available. The
website engages the user's attention by providing visually appealing content and
interactive features.
2) The second cognitive process engaged by the website is perception. Perception refers
to how information is acquired from the environment using different sense organs and
transformed into experience of objects, events, sounds, tastes, etc. National Geographic
engages the user's perception by providing multimedia content that utilizes visual,
auditory, and textual elements.
3) The third cognitive process engaged by the website is memory, which involves recalling
various kinds of knowledge that allow us to act appropriately. National Geographic
engages the user's memory by providing information on a wide range of topics, including
science, history, culture, and nature.
4) The website also engages the cognitive processes of reading, speaking, and listening by
providing written and spoken content. To enhance user experience, the website aims to
keep the length of speech-based menus and interactions to a minimum, as people find it
harder to follow spoken menus compared to written menus.
5) Lastly, the website engages the cognitive process of problem-solving and
decision-making by providing additional information that is easy to access for users who
want to understand more about how to carry out an activity more effectively. For
example, the website provides tips on how to search the web effectively.
Dev Solution:
Attention
(a) Visual [Take photo and annotate]
•
To show that there are some new connection requests or new messages, there are
numbers on the top of the icons with red background which grabs the user’s attention
towards it.
•
(b) Auditory
•
One of the auditory methods to grab the user's attention is by using sound effects,
jingles, or music. This method involves using audio cues that are distinctive and
memorable. For example, when using a messaging app like WhatsApp, the
notification sound is unique and immediately recognizable, drawing the user's
attention to the new message. Similarly, in video games, using sound effects to alert
the player to new quests, rewards, or danger can help get their attention.
(c) Kinesthetic•
One of the kinesthetic methods to grab the user's attention is by using haptic feedback.
This method involves using physical sensations to communicate with the user. For
example, when using a fitness app, the app can use haptic feedback to vibrate the
user's phone to indicate when they've completed a workout or achieved a fitness goal.
Similarly, in a smartwatch, using haptic feedback to alert the wearer to incoming
messages or phone calls can help get their attention without requiring them to look at
their device.
Learning:
Give one example of each of the following situations related to “Learning” from two
different products. Take a photo for each of the above situations. Use annotation and 2
to 5 sentence explanation highlighting how the “Learning” is addressed for each of the
above situations.
(a) the user is new
•
Duolingo Language Learning App:
Duolingo is a language learning app that addresses the learning needs of new users
through a tutorial that guides them through the basics of the language they want to
learn. The tutorial uses gamification techniques to keep the user engaged and
motivated while learning. The app also offers visual cues and simple explanations to
help new users understand new words and concepts.
(b) a new feature is added.•
Instagram:
Instagram addresses the learning needs of users when a new feature is added through
a pop-up notification that appears when the user opens the app. The notification
highlights the new feature and briefly explains how it works. The app also offers a
tutorial that can be accessed through the settings menu. The tutorial provides a visual
guide to the new feature and tips and tricks on how to use it effectively.
Usability Heuristics:
1. Name of the Usability Heuristics: Visibility of system status
2. Performance rating: Above Average
3. Description: The website displays appropriate feedback to keep the user informed about
their actions. For example, when selecting seats for a movie, the website shows which
seats are available and which are already booked. The status of the booking is also
displayed on the top right corner of the screen. The performance is rated above average
as the system status is clearly visible to the user, and the appropriate feedback is given
within a reasonable amount of time.
4. Name of the Usability Heuristics: Consistency and standards
5. Performance rating: Above Average
6. Description: The website follows platform and industry conventions to ensure that the
user does not have to wonder whether different words, situations or actions mean the
same thing. For example, the "search" button is consistently displayed with a magnifying
glass icon across the website. The performance is rated above average as the website
follows the platform and industry conventions to ensure consistency in design.
7. Name of the Usability Heuristics: Help and documentation
8. Performance rating: Average
9. Description: The website provides help and documentation in the form of frequently
asked questions (FAQs), customer care, and a knowledge base. However, the website
could improve in providing additional documentation to help users complete their tasks.
The performance is rated average as the system provides some documentation, but it
may not be sufficient for all users to understand how to complete their tasks.
10. Name of the Usability Heuristics:
2. Match between system and the real world
3. User control and freedom
2)Rate the performance of the website with reference to the mentioned heuristics in one of the
following three categories: Match between system and the real world: Above Average User
control and freedom: Above Average
3. Description of the Usability Heuristics in 60 to 100 words as mentioned below.
2. Match between system and the real world: BookMyShow has a user-friendly interface
that matches the real world. The design of the website speaks the language of the users,
and all information is presented in a natural and logical order. The website uses familiar
phrases and concepts, rather than internal jargon. The navigation menu is
well-organized, and users can easily find what they are looking for. Hence, the website's
performance for this heuristic is rated as above average.
3. User control and freedom: The website provides a clearly marked "emergency exit" for
users to leave the unwanted action without having to go through an extended process.
Users have control over their actions, and they can easily go back or undo their actions if
needed. The website also provides a "cancel booking" option, allowing users to cancel
their booking without any hassles. Thus, the website's performance for this heuristic is
rated as above average.
4. Name of the Usability Heuristics: 4: Consistency and standards 5: Error prevention
5. Rate the performance of the website with reference to the mentioned heuristics in one of
the following three categories: Below Average, Average and Above average.
4: Consistency and standards - Average 5: Error prevention - Above Average
3. Description of the Usability Heuristics in 60 to 100 words:
4: Consistency and standards - The website shows a good level of consistency and follows
standard design conventions in terms of layout, navigation, and content presentation. For
example, the placement of the search bar and filter options are consistent throughout the
website. The use of color and font styles is consistent and follows the website's brand
guidelines. The website adheres to platform and industry conventions, making it easy for users
to navigate and find the information they need.
5: Error prevention - The website has taken proactive measures to prevent errors from occurring
in the first place. For instance, when a user tries to book a ticket, the website ensures that all
the required fields are filled before proceeding to the next step. The website also provides clear
and concise error messages, helping users to easily identify and rectify any errors they may
have made. Overall, the website does a good job of preventing errors and ensuring a smooth
user experience.
1. Name of the Usability Heuristics: 6: Recognition rather than recall 7: Flexibility and
efficiency of use
2. Rate the performance of the website with reference to the mentioned heuristics in one of
the following three categories:
●
●
●
6.
7.
8.
Below Average
Average
Above average
Recognition rather than recall: Above average
Flexibility and efficiency of use: Above average
Description of the Usability Heuristics:
6: Recognition rather than recall: The website does an excellent job of minimizing the user's
memory load by making elements, actions, and options visible. The website's design ensures
that the user does not have to remember information from one part of the interface to another.
Information required to use the design such as field labels or menu items are visible or easily
retrievable when needed. The website also uses familiar language and follows real-world
conventions, making it easy for users to recognize and understand the system's operations.
7: Flexibility and efficiency of use: The website allows users to tailor frequent actions and
employs shortcuts hidden from novice users to speed up interaction for expert users. This
ensures that the website can cater to both inexperienced and experienced users. The website's
design is efficient and easy to use, providing users with the flexibility to carry out tasks with
ease. The website provides users with complete control and freedom, ensuring that they can
carry out their desired actions without having to go through an extended process. Overall, the
website's design is highly flexible, efficient, and user-friendly, providing an excellent user
experience.
Display Design: page 25 ppt 6