TCL Beauty
Social Media
Monthly
Report (IG)
Team period from April 12 2023 to 12 May 2023
Arranged by
Appridzani S
Social Media Officer
Table of
01
Table of Content
02
Introduction
03
Top Performing Post
04
Top Performing Stories
05
Lowest Performing Post
06
All Social Media Insight
07
Best Time to Post
08
Top Post
09
Suggestion and Addition
Social Media Monthly Report
April 2023 to May 2023
01
Introduction
In this monthly report, we will focus on
Instagram, one of the leading social media
platforms. As Instagram continues to grow in
popularity,
it
presents
numerous
opportunities for individuals and businesses
to engage with their audience effectively.
Understanding the latest trends, user
behavior, and platform updates is crucial for
optimizing your social media strategy on
Instagram.
By strategically utilizing Instagram's features
and following the latest trends and best
practices, TCL Beauty Studio can enhance its
online presence, attract new clients, and
establish itself as a go-to destination for
Japanese hair, body, and facial treatments.
Social Media Monthly Report
April 2023 to May 2023
02
Top Performing Post
86
75
74
4
2
3
2
1
1
To identify your top-performing Instagram post, analyze engagement metrics
such as reach. Reach represents the number of unique users who saw your post.
It's important because it indicates your content's visibility and potential impact.
Understanding reach helps gauge the effectiveness of your hashtags, timing,
and content strategy in attracting new users. Analyzing posts with high reach
reveals trends and strategies for optimizing future content and expanding your
Instagram audience. Use these insights to shape your future Instagram strategy
and create more engaging content that aligns with TCL Beauty audience's
preferences
Social Media Monthly Report
April 2023 to May 2023
03
Top Performing Stories
36
34
33
Some strategies to enhance reach on Instagram are as follows:
1. Use relevant hashtags to increase discoverability.
2. Post consistently to maintain engagement and visibility.
3. Engage with your audience through comments and conversations.
4. Collaborate with influencers to reach new audiences.
5. Craft engaging captions to prompt interaction.
6. Utilize interactive features in Instagram Stories.
7. Repost user-generated content to foster authenticity and expand reach.
8. Cross-promote on other platforms to attract followers.
9. Collaborate with complementary brands for mutual exposure.
10. Analyze insights and adjust strategy based on performance data
Social Media Monthly Report
April 2023 to May 2023
03
Lowest
Performing Post
42
4
0
Several factors can contribute to a
lower reach and overall performance
on Instagram. Here are some common
causes:
Algorithm Changes
Instagram's algorithm determines
the content shown to users. If
your content doesn't align with
the algorithm's criteria, it may
receive limited reach. Staying
updated on algorithm changes
and adjusting your strategy
accordingly can help mitigate this
issue.
Inconsistent Posting
43
0
1
Irregular or infrequent posting
can result in decreased reach.
Consistency is key to maintain
visibility and engagement with
your
audience.
Develop
a
consistent posting schedule to
stay on top of users' feeds and
maintain their interest.
Limited Interactions with Others
Engaging with other Instagram
users by liking, commenting, and
following accounts in your niche
can help expand your reach.
Building relationships with others
in your community can lead to
collaborations, shout-outs, and
increased exposure.
Social Media Monthly Report
April 2023 to May 2023
04
Lowest
Performing Post
Lack of Engagement
If your posts receive minimal
engagement,
such
as
likes,
comments, and shares, Instagram
may perceive them as less
valuable and limit their reach.
Engaging with your audience by
responding to comments, initiating
conversations,
and
actively
participating in the community can
help boost engagement.
Irrelevant or Poor-Quality Content
Posting content that is irrelevant,
low-quality, or does not resonate
with
your
audience
can
negatively impact your reach.
Ensure your content is visually
appealing, provides value, and
aligns with your brand identity
and target audience's interests.
Overuse of Hashtags or Ineffective Use
While hashtags can enhance
discoverability,
excessive
or
irrelevant use of hashtags can
hinder reach. Use relevant and
targeted hashtags that are specific
to your content and audience.
Research popular hashtags within
your niche to optimize your reach.
Social Media Monthly Report
April 2023 to May 2023
04
All Social Media
Insight
At a Glance
Followers
Content
Highlight
80
95
3
All Post Average
520
68
28
5
Reach
Likes
Comments
Save
Social Media Monthly Report
April 2023 to May 2023
05
Best Time
to Post
Instagram
Monday
4.00 PM - 9.00 PM
Tuesday
4.00 PM - 9.00 PM
Wednesday
4.00 PM - 9.00 PM
Thursday
4.00 PM - 9.00 PM
Friday
4.00 PM - 9.00 PM
Saturday
2.00 PM - 9.00 PM
Sunday
9.00 AM - 5.00 PM
Big Event Post
Optimal timing for posting on social media during a significant event is generally when the event
is taking place or shortly before it begins. This is when people are most actively engaged and
actively seeking event-related content. However, it's crucial to take into account your audience's
time zones and the peak usage times of the platform you're using. By considering these factors,
you can maximize the visibility and impact of your event-related posts.
Social Media Monthly Report
April 2023 to May 2023
06
Overall Top
Content
Social Media Monthly Report
April 2023 to May 2023
07
Suggestion and
Addition
Suggestion
Here are some straightforward recommendations to enhance your
social media performance:
Maintain a consistent posting schedule with high-quality and relevant
content.
Actively engage with your followers by responding promptly to
comments and messages.
Utilize hashtags and keywords strategically to boost post visibility.
Analyze social media analytics to identify top-performing content and
adjust your strategy accordingly.
Seek collaborations with influencers or brands to broaden your reach
and exposure
Addition
Here are a few simple additions you can make to improve your social
media performance:
Maintain a consistent posting schedule to keep your audience engaged.
Utilize eye-catching visuals and graphics to capture attention.
Incorporate relevant hashtags to broaden your reach and visibility.
Actively engage with your audience by responding to comments and
messages.
Explore various content formats, such as videos and infographics, to
add variety to your feed
Social Media Monthly Report
April 2023 to May 2023
08
Thank you