Research Template Target Market - What kind of person is going to get the most out of this product? Students with tons of schoolwork and exams and stress. Middle-class corporate professionals with hours of boring computer work daily. People with ADHD or other focusing issues. People who use Adderall and other similar meds but want to get off them. - Who are the best current customers, with the highest LTV? Middle-class corporate professionals with money to spend, who want an extra boost to be more productive at work and climb the corporate ladder. - What attributes do they have in common? Desire for productivity and focus. Enough money to buy expensive supplements consistently. Stressed out desk worker. Hard time focusing on their work or being creative. Avatar - Name, age and face. This makes it much easier for you to imagine them as a real, individual person. Scott, 36, pale and beginning to bald. Slightly overweight. Sunken, tired eyes. - Background and mini life history. You need to understand the general context of their life and previous experience. Went to college, studied hard and got good grades, landed a corporate job after, had a family, bought a big house that he can’t really afford. Always tied his value to his intelligence & mental sharpness, and now that he’s been hunched at a desk for too many years crunching data for a company he doesn’t care about, his mind is beginning to dull. - Day-in-the-life. If you can get a rough idea of what the average day in their life looks like you will be able to relate more easily to them. He hits snooze on his alarm clock. He was supposed to get up early and work on his side business, but he’s too tired and slept terribly and just wants a few more minutes… Finally up, rushes out the door, runs back in to grab his briefcase that he almost forgot, hops in the car, sits in traffic, buys gas station coffee to keep his eyes open. Work all day, boring, boss breathing down his neck, telling him to work faster. Slams coffee all day but it doesn’t work. He comes home and his family says hi but doesn’t really care because he’s too tired and stressed to give them any good attention anyway. He wants to work on building his side business so he sits down at his computer to start drafting up ideas, but he gets distracted by his phone, scrolls news channels for awhile, and eventually just gives up. I’ll work on my business in the morning… - Values. What do they believe is most important? What do they despise? Hard work and duty to his family are his most important values. He doesn’t want to let them down, but he feels stuck spinning his wheels at work. He knows he could be a better father and husband if he worked less hours and had more energy left over afterward. He also values his intelligence and ability to think through ideas and problems quickly. - Outside forces. What outside forces or people does the Avatar feel influences their life? He blames his boss for giving him way too much work. He blames his wife for not paying enough attention to him. He doesn’t like the senior members at his company who order him around, even though he knows more than them. He even sort of resents his parents for basically forcing him to go to college and follow this corporate route… Very deep resentment, way beneath the surface. Current State - What is painful or frustrating in the current life of my avatar? My job is very labor intensive and I am often doing the work of 2-3 people while some people barely get theirs done. Absolutely exhausting for me just as much mentally as physically. I don’t feel like I can do my job without caffeine, around 300 mg a day. I recently changed from graveyard shift to day shift and I was having massive issues with brain fog - What annoys them? I have really bad ADD and I’m in an office surrounded by customer service people on the phone, the radio blaring etc. It really sends me insane and I really struggle to cope and focus on any work I’m trying to do. It angers me it’s that distracting. I’ve try wearing headphones etc but I can still hear all the background noise even when using back noise reduction headphones. I work in an apartment with other two coworkers. We all have the desks in the same room. The thing is that they talk to each other because they are both working on the same project and are also friends (and you know, some people like talking while working, which I don't). And I have a hard time focusing when I hear them. I tried listening to music, but it's not going well. I write at work, and I can't focus when I have the pressure of the headphones on my head. I like instrumental music when I work, but not through headphones. - What do they fear? I am petite and was afraid of a strong reaction, as this is my first time using a nootropic supplement. - What do they lie awake at night worrying about? Since starting to have memory/cognitive issues about 2 years ago; it had truly brought me down. Previously, I always had a sharp mind, & having that altered was so frustrating! - How do other people perceive them? Embarrassingly, during conversations I would find myself searching for words or names that just wouldn't come to me. - What lack of status do they feel? What words do THEY use to describe their pains and frustrations? Guys. This is an emergency. I can't focus at work. I'm sitting in my office and I went to the kitchen. I feel like I'm gonna cry because I can't complete any task. way behind and just can't get my head in the game, and I'm working from home! Trying to concentrate on work is giving me a headache. I really, really thank you, because all the time I kinda hated myself for having too much interests, which would disable me to gain mastery in any of these, but maybe exactly that could be my greatest strength. My job demands that I think fast and create solutions quickly and efficiently. Dream State - If they could wave a magic wand at their life and fix everything, what would their life look like? Then I saw the brain pills and said "I should probably take this also". I took it and almost instantly my conversations with my mom went from me sounding like a crazy idiot to a focused and intelligent person! I instantly had access to my larger vocabulary, that I was frustrated I couldn't remember earlier. I had a hard time making eye contact before the pill. And after I was looking at her straight in the eyes. I transformed into a whole different person in front of my mom. When I take the pill normally it's just me around and I never felt watched or analyzed under a microscope . So I never had real pressure of socializing before and after to the best of my ability. Trying to show my mom that I have my life running wonderfully, because it genuinely is, but looking like a hot mess then taking the pill and being my best self was eye opening today. 🔬 My Mom received chemo treatment and everything was successful but sadly she was stuck with the diagnosis of chemo brain (brain fog) which is the endtrails of the neurotoxins associated with the chemotherapy. As a result she was always confused and I desperately looked for something to expedite the process. These pills with conjunction of sublingual vitamin B-12 brought my Mom back 100%! I highly recommend this!! - What enjoyable new experiences would they have? Idk where this has been all my life. Since I started taking the alpha brain. It's been helping me stay on tast til I'm done. I usually start one thing walk into another room and then start cleaning somthing els. Without finishing what I already started. I'd do this so often to a point I have 50 tast I start but never finish. More focus on school work and am able to find the motivation and concentration I needed to start myself an a daily ritual. - How would others perceive them in a positive light? "The courage to think outside the box. The courage to play." - How would they feel about themselves if they made that change? 🔬 When I take the pill normally it's just me around and I never felt watched or analyzed under a microscope . So I never had real pressure of socializing before and after to the best of my ability. - What words do THEY use to describe their dream outcome? High energy, keeps me busy and I can a lot of things done in my house. I can tell a huge difference in "brain" function when I take this versus when I dont. I feel I am sharper and more alert Roadblocks - What is keeping them from living their dream state today? I’m a very active person, mother of 4, nurse….. I have a lot of tasks, they can get overwhelming at times but mostly I just get sidetracked onto another. When it comes to work and I have a lot thrown at me at once, I am a father of three who is employed full time and in school. It can be hard to mentally organize myself and stay on task I have pretty severe diagnosed ADHD, and anyone who is prescribed stimulant medications will know exactly what I am talking about, but sometimes trying to get your medication filled each month can be next to impossible (especially for someone with executive functioning difficulties). I have temporal lobe epilepsy and concentration & memory are the 2 things I struggle with daily. It has impacted my job. I have taken ADHD & Alzheimer medications, but nothing has worked. I decided to get these to try after I realized I'm easily distracted during my work day. I work from home so it's easy to get sidetracked and forget important details. Even in my personal life I realized I was forgetting more and more. I've been having the world's worst time focusing and concentrating on studying. I feel antsy when it comes time to study, and I just lose focus so easily. - What mistakes are they making that are keeping them from getting what they want in life? I'm generally not a creative person, and I'm really bad with things that don't have steps or guidelines. - What part of the obstacle does the avatar not understand or know about? I've heard a lot of conflicting opinions about this - some say creativity is a skill that must be trained and nurtured, while some say without the right brain you're fucked. I love how after school has “helped” us we are trying to re-learn what we were born with that being creativity because school’s way of “helping” us had the collateral damage of robbing us of our beautiful gift of curiosity and it doesn’t help that parents are holding back their children from being curious because the parents think it is keeping them safe but in all reality it’s hurting more than helping. - What is the one key roadblock that once fixed will allow them to move forward toward their dream outcome? It's solely an attention span thing. I've tried just sitting down and studying, and it works at times. Other times, I can't make myself focus for whatever reason I am 68 years old, I have trouble sleeping at night, I have hardly any energy, and my inability to concentrate is about zero. (I do have ADHD and diabetes, and other things, which, I know contributes to my symptoms...) Solution - What does the avatar need to do to overcome the key roadblock? I use this product to get my focus in my job, I am a electrician and that's required a lot of attention and awareness, this product help me a lot to improve my concentration and focused. - “If they <insert solution>, then they will be able to <insert dream outcome>” Works great, improves my mood, creativity, positivity and concentration. I have been living with chronic brain fog due to high levels of stress. Since the year 2020 it has intensified. After taking this my brain fog cleared up. It feels like my IQ went up a couple of points too! Imagine your brain as bundle of rubber bands this product slowly unravels that band and opens your mind. You are focused but not jittery similar to caffeine but your brain starts to think outside the box with different solutions to a normal workday. I have gone through 9 bottles of this now over the past year. I notice increased ability to put thoughts together and visualize complex concepts. This has changed my life as a computer & work management consultant as well as in my other life as a poet. Product - How does the product help the avatar implement the Solution? Help me a bit with my brain fog I am able to focus and accomplish my tasks easier and faster. Less "brain farts" and I remember or can recall memories faster. It has gotten me through mental blocks during thesis writing, and increased my ability to cram before a test. I don't trust myself to study without it! I feel more tuned in at work. After a few days, I realized my focus was in overdrive. So much so, that time was flying by and my work days seemed shorter, but I was getting so much work done. I don't forget much now and my overall clarity is amazing! - How does the product help the reader increase their chances of success? I like how it keeps you focused and motivated during long work hours. I have more clarity and focus through the day with alpha brain. - How does the product help the reader get the result faster? I've been using it for the last 2 years because in the first week of taking them, I was really surprised to see myself remembering things!! I took it every day and started feeling better almost immediately.The effects work immediately. Within 30 minutes I started to notice a shift in alertness. I was more aware, definitely noticed a difference. Brain booster can definitely be felt within minutes of taking it as long as you are not on anything else at the moment. - How does the product help the reader get the result with less effort or sacrifice? What makes the product fun? Brain booster for the win! I now mentally refer these as my "LIFE SAVERS"! I am thankful. - What does your target market like about related products? Solid substitute for Pharmaceutical Prescribed ADHD medication It's not what you expect it's not going to hit you like a caffeine rush or some other energy. You just realized after the fact that you're working at a higher level your mind sharp or somehow. Incredible, tack sharp focus with no crash or anxiety. As much as coffee helps wake me up in the morning it doesn't necessarily make my brain work. This product makes my brain work. Makes you more alert, almost like you drank a cup of coffee. Almost feels like a natural adderall. Amazing I am alert! Never not jittery, but clear. Unlike other supplements, I do not feel jittery or nauseous after taking brain booster, even if almost on an empty stomach. I usually take it with breakfast or even early afternoon, and it does not cause any issues with sleep by 10 or 11pm. It feels like I took an Adderall pill but without the jitters or crash at the end, Just a FYI I have ADHD so I took adderall for most of my life but stopped taking it last year due to concerns of dependency now that I am an adult. I turned to nootropics to expand my mind and acuity. I have have good success with lions mane and this particular stack. - What does your target market hate about related products? the pills are really large, and the directions tell you to take 2 a day. I don't mind the pill size, but it did annoy me that I have to take two of them. I paid close to $40 for a bottle containing 30 pills and then read the instructions to find that amount is cut in half because a dose is 2 pills. I got very sick, very quickly, after taking the second pill. At first I thought I had been poisoned, but I hadn’t changed anything else. I called my husband to help me get to the bedroom. I crawled to the bathroom once, but other than that, I was flat on my back all night with nausea, shaking, dizziness, and severe stomach pain. Just turning my head while lying down made me feel like I was going to throw up. I was only slightly better the next morning. This product has some ingredient that should not be digested by people. I bought the 30 count bottle for $30 and one serving is 2 capsules so a single serving is $2 and the bottle would only last 2 weeks. Ordinarily, that price scheme alone would turn me away but Im a huge Joe Rogan fan and his endorsement was enough to make me give it a try. Big mistake! This stuff does nothing other than give you a razor sharp headache! The irony being, your "focus and mental clarity" definitely cant be better when all you can think about is the pounding headache you have! Worthy of note, at $2 a serving for 15 servings you would be better off going to your local bar one night, buying fifteen $2 tequilla shots, having a great time, and then wake up with the same splitting headache you would get from taking some AlphaPain pills. The first day I tried it I felt nauseous and threw up. I was suppose to have a productive day, but ended up feeling weak and laying in bed. it costs 2 dollars per dose - an extreme ripoff!
