Information Systems Strategy, Management and Acquisition
MIS479
The Information Systems Strategy Triangle
What is a strategy for business?
In essence, a strategy for business is an organizational master plan. This plan is what the management of
a company develops and implements to achieve their strategic goals. Essentially, a business plan is a
long-term sketch of the desired strategic destination for a company. . Knowing what business strategy is
and how to execute it properly can help businesses become market leaders in their domain.
Explain business strategy.
A business strategy refers to all the decisions taken, and actions undertaken by a business for achieving
the larger vision. Knowing what business strategy is and how to execute it properly can help businesses
become market leaders in their domain it is a clear roadmap, consisting of a set of guiding principles or
rules, that defines the actions people in the business should take (and not take) and the things they
should prioritize (and not prioritize) to achieve desired goals.
Examples of Companies and their business Strategy
Example 1
ABC Ltd. is a computer manufacturing company in New York. It is a well-known company in the market
and has been operating successfully for the past decade. Suppose the company wants to expand to
more states in the U.S. They need to decide the strategy that the company should employ first. It may
involve a combination of strategies also. Here, the company may want to introduce a new design or
mechanism. Research and development strategy sorts out this plan. If it wants to increase sales through
marketing, it should draw up a strategic plan to involve multiple marketing channels. And if the
company intends to expand through production factories in various states, then companies should lay
the strategy accordingly for building production units.
Example 2 – Walt Disney Company
Walt Disney is a famous American multinational mass media and entertainment conglomerate. It
harnesses the benefits of strategies through multiple chains of business. Here, the central imagination
division creates products, special effects, new attractions, retail stores, etc. The company’s marketing
strategy helps its products, services, or merchandise reach the vast majority of its audience. In addition,
the human resources division continuously trains employees across companies, etc. When these and
many more strategic actions come together, the company pushes forward on the path of growth.
Explain organizational strategy.
An organizational strategy is a plan that specifies how your business will allocate resources
(e.g., money, labor, and inventory) to support infrastructure, production, marketing, inventory,
and other business activities.
Examples of Organizational strategy
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Increase sales of existing products.
Increase the range of products and services you offer.
Increase the size of the geographical area you serve.
Buy out a competitor
Explain information systems strategy.
Information system strategy is a plan that specifies how different parts of an organization eg the
employees, managers, systems and so on manage different information and the system they use to
manage these information
Examples of information system strategy
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Transaction Processing System (TPS)
Process Control System.s
Enterprise Collaboration System.