Applied Management Research (C16) - Module 8 - Report Writing
Report Writing
A report is a written document that presents information about a particular
topic. Reports are often used in business and academic settings to communicate
findings, conclusions, and recommendations.
Forms of Report
There are many different forms of reports, but some of the most common
include:
• Research reports: These reports present the findings of a research study.
• Progress reports: These reports track the progress of a project or task.
• Analytical reports: These reports analyze data or information to identify
trends or patterns.
• Enquiry reports: These reports investigate an issue or problem.
• Proposal reports: These reports propose a solution to a problem or issue.
Fundamentals of a Good Report
A good report is clear, concise, and well-organized. It should be written in a
professional style and should be free of errors.
Here are some tips for writing a good report:
• Identify your audience: Who will be reading your report? What do they
need to know?
• Define the purpose of your report: What do you want to achieve with
your report?
• Gather your information: Collect all of the information that you need to
write your report.
• Organize your information: Create an outline or table of contents to help
you organize your thoughts.
• Write your report: Start by writing an introduction that introduces the
topic of your report. Then, present your findings and conclusions. Finally,
write a conclusion that summarizes your report.
• Proofread your report: Carefully proofread your report for errors in
grammar, spelling, and punctuation.
Here are some additional tips for writing a good report:
• Use clear and concise language.
• Avoid jargon and technical terms unless your audience is familiar with
them.
• Use headings and subheadings to help organize your report.
• Use tables, charts, and graphs to illustrate your points.
• Use a consistent format throughout your report.
• Cite your sources if you use any outside information.
• Conclusion
Specific Tips for Applied Marketing Research Reports
In addition to the general tips for writing a good report, there are a few specific
tips that are important for applied marketing research reports. These tips
include:
• Make sure your report is relevant to the research question. Your report
should be focused on answering the research question that you posed. It
should not discuss irrelevant information.
• Use clear and concise language. Your report should be easy to understand
by a lay audience. Avoid using jargon or technical terms unless they are
absolutely necessary.
• Present your findings in a visually appealing way. Use tables, charts, and
graphs to illustrate your findings. This will help your audience to
understand your data more easily.
• Be objective in your analysis. Your report should present the findings of
your research in an objective way. Avoid letting your personal biases
influence your analysis.
• Make recommendations based on your findings. Your report should
conclude with recommendations for how to improve the situation that
you studied. These recommendations should be based on the findings of
your research.
Writing a good report takes time and effort, but it is a valuable skill to have. By
following the tips in this document, you can write clear, concise, and wellorganized reports that will inform and impress your audience.