1. Better Innovation
- Collective imagination is humankind's greatest genius
- best recipe/fuel/source for innovation through which we create a better and more global world;
- Innovation is who we are, it’s what we do best
- Innate desire to innovate + inborn desire to compete = accelerated innovation
- Today, our capability for innovating and creating change has provided us with incredible levels of
technology and know-how
- Everyday, we find ourselves exposed to new ideas
- We are now operating in a new global era: a new economy driven by pioneering technology that allows for
virtually everyone and everything in our world to be connected—with new pathways for information and
knowledge abounding
Struggling with innovation
- [with all the knowledge & technology available to us] Our focus constantly return to how we can become
even more innovative, to solve bigger and more complex problems
- Meaningful innovation is the most important issue that organizations continue to grapple and struggle
with
- Trying to figure out how to maximize our human potential
- Human nature: the better we become at innovation and creative collaboration, the more we want to figure
out to get better at it
- Pursuit of innovation produced complex organizations, it made our lives complicated and challenging, and
the more the world becomes complex, the more we want to achieve greater simplification of things ====
THUS, the pursuit of innovation never stops
- So we can find better, faster, and yes, simpler ways to work together to solve problems more
efficiently and effectively
- Ex of important innovation is the success of today's generation:
- Surveys reveal that the need to innovate, have transformational change, and values customer
experience is the common denominator
- HOWEVER, even though innovation is consistently among the top 6 strategic priorities, less than a third
believe their organizations’ culture encourage risk-taking or safe-fail environment
- We have the needs for predictability and safety
- The process of innovation includes FAILURE
- 1 out of 5 CEOs note that innovation is at the top of their organizational agendas
- The risk of being innovative is often what keeps their cultures from being more innovative
- Afraid of risk of failure that comes from thinking outside the box, letting go of the familiar,
seeking the possible over the predictable, all while falling into the trappings of that which
they perceive will keep themselves safe
- A start reminder: as a leader, if you’re not willing to fail, others will not take a risk to
succeed
The path of Curiosity and Learning
- Edgar and Thomas had a conversation over a cup of coffee– this lead to conducting interviews, research,
and synthesis; both are in the world of business
- Edgar: work w/ New Zealand Trade ( has innovation as their heart of success)
- True alignment framework
- They engage in elements of design thinking to achieve their desired outcome
- They have the ability to collaborate, take risks, quickly create and iterate, engage in
creative activities, openly express their thoughts and ideas
- Thomas: paid attention to emerging trends in the design business world
- Businesses have the need to deliver meaningful customer experiences
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Organizations were increasingly relying on DESIGN THINKING to get higher levels of
involvement and engage a broader set of stakeholders and competencies
Used design thinking to attain higher levels of collaboration to solve problems and
generate new ideas, resulting in an increased capability to create innovative solutions
Design === to achieve higher performance; design driven companies
Collaborative & creative means that design leaders and thinkers add to their orgs are
critical to bringing new ideas, products and services resulting in higher levels of financial
performance; also responsible for the disruptions that result in the creation of new
markets
2 trends in Design:
1. Design is more and more becoming a readily adopted strategy by companies for
responding to the need for innovation, differentiation, and customer experience. ;
adopting it as core competency in order to compete
2. Race to build the competency of design thinking
3. Acquisition of top-notch design and creative agencies
THE RACE TO USE DESIGN THINKING AS COMPETITIVE ADVANTAGE IN ACCELERATING
INNOVATION AND INVESTING IN A NEW TYPE OF INNOVATION READINESS
Must have a good design to compete
Design thinking to innovate
MAIN POINT:
- DESIGN THINKING WAS IDENTIFIED AS THE MISSING LINK THROUGH WHICH ORGANIZATIONS
WERE INCREASING THEIR CAPABILITY TO INNOVATE AND CREATE MEANINGFUL CUSTOMER
EXPERIENCES
- Use design thinking to produce change, drive new ideas, deliver meaningful solutions, and
influence their culture to be more innovative
2. Design Thinking Organizations
- What is design thinking?
- Thomas and Edgar’s research started by:
- Identifying a study group of orgs that have some of the most extensive and advance-use
design thinking on the planet
- Identified first few world class companies
- Understand to what level they were using design thinking, how they were implementing it,
and what impact the adoption of design thinking was having on their cultures
- The Study Group
- Focused on identifying a set of design thinking organizations that are most advanced in scaling
and applying design thinking; highly innovative — NOT by how big the company is or by their
financial performance
- examples: Forbes, Fortune, New Zealand Trade and Enterprise, etc.
- regardless of any size, organization, industry, design thinking can be applied to drive higher levels
of innovations and performance
- Design thinking organizations share significant set of common traits and
characteristics/attributes:
- result of influences in their cultures and leadership, and outcomes they were seeking
- Exploring how the organizations use design thinking in different ways:
provides insight into the significance of being able to implement and integrate design
thinking in a manner that aligns to the organization’s culture
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- Powerful truth: one size does not fit all
The 10 attributes
1. Design Thinking at Scale
2. The Pull Factor
3. The Right Problems
4. Cultural Awareness
5. Curious Confrontation
6. Co-Creation
7. Open Spaces
8. Whole Communication
9. Aligned Leadership
10. Purpose