DANCE CLUB
TO THE BEAT……
HERE ARE THE FEW THINGS THAT
ONE SHOULD KEEP IN MIND TO
RUN A DANCE CLUB BUSINESS
• Shadow A Studio Or Owner You
Respect
• Do you know another studio manager
that you respect or look up to? Love a
local studio that’s on the other side of
town or in another city? The best way to
learn about starting a dance studio is to
actually work at one.
• If there's a local dance studio that has
been around for a while, pick up some
hours at their studio and gather notes.
Or, find a studio manager you love and
ask if you can mentor under them.
2.
•
Prepare For The Many Roles You'll Take On
•
Along with understanding the business, you'll also need a clear view
of the different roles you will take on as the owner.
•
Beyond choreographing and teaching classes, you are the person
who has to keep the many parts of the business running. Some of
those roles include:
•
Dance studio manager: You'll make sure schedules and daily
activities are running smoothly. You will need to be able to
communicate what you want, what needs to improve, and ensure
that your staff is focused on your goals.
•
Mentor: Every day, you'll embody the work ethic and attitude you
expect staff members and students to take on themselves.
•
Entrepreneur: Your work doesn't stop when the studio opens. You
will continue to grow and develop new studio plans. As an
entrepreneur, you'll also be heavily involved in marketing,
community outreach, events coordination, customer service, and
much more.
3.
•
Build A Name For Yourself In Your Community
•
Usually, dance studio owners go into business confidently knowing they
already have enough of a following to fill classes from the get-go.
•
If you do not have a big enough following yet, some ways to find more
students include:
•
Offering dance services to local schools, gyms, and churches
•
Giving discounts for people who refer your classes to friends and families
•
Advertising for your classes at nearby businesses that are not competitors,
but will have the clientele that would take an interest in dance (think yoga
studios or daycares)
•
Sharing your personality and approach to dance on social media so others in
your community can learn more about you
This Photo by Unknown Author is licensed under CC BY-NC
This Photo by Unknown Author is licensed under CC BY
4.
• Create Your Dance Studio Business Plan
• Your dance studio business plan is a
document that lays out your business goals
and how you plan to achieve them.
• Company description
• Market analysis
• Products and services
• Financial projections
• Marketing overview
5.
• Executive summary and company description
• The executive summary should summarize your main
business goals, vision, and core values. This should not
be more than a few sentences. You'll likely have an
easier time writing your summary last after you've
covered all of the other details.
• Following that, describe what sets your studio apart. This
is typically what you will use to pitch your company when
you are marketing it. It should include the services you
plan to offer, the types of classes you'll have, and what
sets you apart from other studios.
This Photo by Unknown Author is licensed under CC BY-ND
6.
• Market analysis
• It's time to research your potential customers! Building a
following well before you begin the process of opening your
dance studio can help tremendously with this step. The more
people who know you, the more likely you'll know what types of
dancers will sign up once you open your doors.
• In addition to researching the people who already know you,
though, you will have to research your local market, potential
customers, and competitors. This section should include all the
details you gather about the size of the dance industry in your
area and how you will fit into this equation.
• Start off by listing the dance studios you will be in direct
competition with and the number of students they serve. This
will help you determine how many students you should bring in
and define your pricing structure.
This Photo by Unknown Author is licensed under CC BY
•Thanks for
watching
• Made by Khyati Singh
Roll no.20
Class -9th B