MARY QUEEN S. JUDICPA AB PSYCHOLOGY 4-A
Deliverable # 2
We live in the era of risk and instability because of globalization many companies have
opened as well as the technologies is upgrading its used. Aiming for a successful business
company is really needed a better strategy and to be adaptive to what is the latest technological
trend that would help your employee able to accomplish different jobs and assigned work to be
done. According to a study done by Reeves and Deimler (2011), even more unstable than before
is market leadership. From 2% in 1960 to 14% in 2008, more businesses were dropping out of
the top three spots in their category. Thus, maybe developing a strategy is quite helpful
considering all this uncertainty. This is due to the fact that conventional techniques to strategy,
despite frequently being viewed as the solution to change and uncertainty, actually postulate a
generally stable and predictable world.
In 2018 and 2019, the DBS bank have made their company prosper because of the
strategies they have made. It makes them become the southeast Asia’s largest bank in term of
assets and had receive different awards and have been named as the world’s best digital bank
(Phang., et.al, 2020). Not only that it is making a big name but also it is also becoming more
than just a bank and that is because of more important strategy the transformation of digitals.
The new HR digital strategy is helping the DBS bank to make every customer’s
transaction less hassle and effortless by making used of its ambitious digital transformation. In
the lesson I have learned that changes in technology is already understandable especially that we
are living in the world where change is becoming normal for it help also the world to have an
easy access to anything they need and thus people are aways adaptive in this kind of changes and
so is the businesses. Just like for example in the technological environment which in today’s time
becomes the easy way to process and make anything you need less hassle. Right now, traditional
strategies are starting to be left behind by other costumers.
In addition, even the recruitment and onboarding have also upgraded its process of
finding an employee for being a technologically advance company also need to attract talents
with best knowledge and high-end intelligence about the strategies. The demand of knowledge
work & human Capital basically one of the reasons why DBS Bank have become the best to
what it tends to be its main operation. The redesigning the jobs, that suites in its new way of
service the bank being employee-focused to create amazing experiences towards making the
value of its people program and systems become meaningful to every employee. The bank also
changes its way of screening for employee for according to Lee Yan Hong, Head of DBS Group
HR, that the old way of screening is ineffective because they have received thousands of resumes
where they cannot really check all of it. The DBS HR formed a Human Capital Analytics (HCA)
team where they employed data analytics to assist the business and HR in gaining stronger
insights to make better decisions, increase productivity, and reduce risks. This initiative focuses
on recruiting, retention, and productivity. So, they make used of a neuroscience gamification
assessment powered by artificial intelligence (AI) in the bank’s Management Associate
Programme recruitment. To better assess the cognitive and behavioral traits of the applicants.
What I like about DBS bank is that it does not only focuses on banking like providing
loans and financial aid to the manufacturing and processing industries instead they are more than
that by they even created their own school known as DBS Learning Hub in 2017 to teach the
students about the works of HR. The DBS bank believe that people should be adoptive to change
and innovation as well as to cultivate digital mindset that is why they invested into the right
platform, tool and programs needed to support different skill and learning style of the employee
that will eventually be needed for the future. Also, this digital bank gives importance to their
employees by providing them training, recognizing and appreciating their work and helping them
grow for giving them opportunities to be the change and make a difference that is what the DBS
bank called as reimagining employee centricity as life fulfilled. In the testimony of Karen Lee,
Executive Director, Technology & Operations at DBS Bank, it is said that “At DBS, we believe
our people anchor everything we do, and if we get our people agenda right, that forms the best
foundation for a successful business.” Which really is for me the big factor why the DBS digital
bank up until now is prospering to its field.
Furthermore, I also like the ways that the bank has become an easy to process for I does
not need to have a face-to-face transaction in your banking needs. It makes used of the advance
technology to suit and accommodate to the societies demands. However before having this kind
of process the DBS bank have also leveraging data for insights and idea by asking and
employees and to predict what effective program or intervention is needed to change the views
and way of work.
Lastly, learning about how this bank make used of their strategies that leads them to
prosper I have known that to build a better company you always need to give importance to your
employees because they are the one that doing the job to work out what you build. That success
does not come with being self-centered for it has something to do with how you train and treat
what you have especially those people who is helping you. In addition, the company must be
open for change for nothing is permanent in this revolving world and we call it trends in the
nature of work wherein you are willing to join on what is in demand and accessed by many
people and apply in in your business that is you cand be the driver of chance then be a trend
setter. I can apply it also to my life by making it as a guide about how I work and do things in
every situation especially because I am a psych students it is really important for us to be able to
learn and know different strategies on how to manage or handle differences in the behavior of
each person especially in the future on how I am going to deal with my client.