OPERATION MANAGEMENT
22PGD205
ASSIGNMENT- CO4
REPORT ON ORGANISATION VISIT
COVERING ALL AREAS OF OPERATION
MANAGEMENT
SUBMITTED TO: LRS MANI
SUBMITTED BY:
ABHISHEK DAS (221122)
AYUSH RAJ (221131)
DEVIN SHAH (221134)
ROHIT KUMAR (221159)
ANJALI SHARMA (221127)
HYUNDAI
 Hyundai Motor Company is a South Korean multinational automotive
manufacturer headquartered in Seoul. It was founded in 1967 and is
now the third-largest vehicle manufacturer in the world, after Toyota
and Volkswagen. Hyundai produces a wide range of vehicles,
including passenger cars, SUVs, and commercial vehicles.
 The company has a strong focus on innovation and technology, and
has invested heavily in electric and hybrid vehicles in recent years.
Hyundai is also known for its commitment to sustainability and social
responsibility, and has implemented various initiatives to reduce its
carbon footprint and support local communities.
 Hyundai has a global presence, with manufacturing plants and sales
offices in various countries. In addition to its namesake brand,
Hyundai also owns the luxury brand Genesis and has a stake in Kia
Motors, another South Korean automaker.
 Overall, Hyundai is a leading player in the automotive industry, known
for its quality vehicles, innovative technology, and commitment to
sustainability and social responsibility.
 Last FY 2022 sales of Hyundai represented in the graph per unit sold
in every month of the year.
Sales recorded in FY 2022 of Hyundai
60000
50000
40000
30000
20000
10000
0
HYUNDAI SHOWROOM, NEW BEL
ROAD, BANGALORE
We visited Blue Hyundai showroom, New BEL Road , Bangalore for our
assignment and learned a lot of their operations activities
I.
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The showroom operational activities start at 9;30am till 7-8pm in the
evening .
The showroom manager informed that new cars are added according
to the bookings and orders of the customers ,or else the showroom
have at max 60-70 cars of different model .Test drives are available in
the showroom but only for the persons above 18 years of age and
person having DL is mandatory. Minors are not allowed for test drive.
The cars in the showroom are cleaned everyday and the showroom
provides services to the test drive cars after every 10,000 kms is
completed.
Important thing to note is that the operations activities in a Hyundai
showroom may vary depending on the size of the showroom and the
dealership's goals. However, here are some typical operation activities that
occur in Hyundai ,New BEL Road:
 Sales: The sales department is responsible for selling vehicles to
customers. This department is usually made up of sales
representatives who are responsible for greeting and assisting
customers, providing product information, demonstrating the vehicle's
features, and closing deals.
 Finance: The finance department works with customers to arrange
financing for their vehicle purchases. They help customers secure
loans or leases and ensure that all necessary paperwork is
completed. They also look upon the day to day transactions
happening in the Blue Hyundai showroom and record the transaction
on day to day basis.
 Service: The service department is responsible for maintaining and
repairing vehicles. They work to diagnose and fix problems with
customer vehicles, perform routine maintenance such as oil changes
and tire rotations, and order and install replacement parts.
 Parts: The parts department is responsible for ordering and stocking
replacement parts for vehicles. They may work with the service
department to ensure that the necessary parts are available when
needed.
 Marketing: The marketing department is responsible for promoting
the dealership and its products. They may create advertisements,
manage social media accounts, and plan promotional events.
 Administration: The administrative department manages the day-today operations of the dealership. They may handle tasks such as
payroll, human resources, and accounting.
 Customer service: The customer service department is responsible
for addressing customer concerns and complaints. They may handle
issues related to sales, service, or financing.
Overall, the operation activities in a Hyundai showroom are focused on
providing excellent customer service, selling and maintaining vehicles, and
ensuring the dealership's financial success.
DAY TO DAY OPERATION ACTIVITIES IN
HYUNDAI SHOWROOM , NEW BEL ROAD
Some of the day-to-day activities of Hyundai showroom are
 Welcoming customers: One of the most important tasks is to greet
customers as they enter the showroom, offer assistance, and answer
any initial questions they may have.
 Demonstrating vehicles: Sales representatives will showcase the
various features and benefits of the Hyundai cars to potential
customers, and answer any questions they may have about the
vehicle's performance, safety, and efficiency.
 Providing test drives: Sales representatives may offer test drives to
interested customers to allow them to experience the car's
performance and handling.
 Negotiating deals: Once a customer has decided to purchase a
vehicle, sales representatives will work with them to negotiate a price
and finalize the transaction.
 Facilitating financing: Sales representatives may assist customers in
securing financing for their purchase, whether through the dealership
or through an outside lender.
 After-sales service: Once a vehicle has been purchased, the
dealership may offer services such as maintenance and repair, and
sales representatives may follow up with customers to ensure their
satisfaction with their purchase.
OPERATION STRATEGY OF HYUNDAI
Operations strategy plays a major role for growth of any organization .
Some of the operational strategies of Hyundai are:
 Quality management: Hyundai places a strong emphasis on quality
management in its operations. The company has implemented
various quality control measures throughout the production process
to ensure that its vehicles meet the highest standards.
 Lean manufacturing: Hyundai utilizes lean manufacturing principles to
minimize waste and increase efficiency in its production process
which is also a cost effective in terms of operation management. This
includes optimizing production schedules, reducing inventory, and
implementing continuous improvement initiatives.
 Innovation and technology: Hyundai invest heavily in research and
development to incorporate innovative technologies into its products
and operations. This includes developing electric and hybrid vehicles,
advanced safety features, and smart manufacturing technologies.
 Global production network: Hyundai has a global production network
that spans several countries, allowing the company to access new
markets and take advantage of regional strengths and resources.
 Supply chain management: Hyundai works closely with suppliers to
ensure that it has a reliable and efficient supply chain. The company
has implemented various initiatives to reduce lead times and improve
delivery schedules, such as just-in-time inventory management.
 Customer-centric approach: Hyundai places a strong emphasis on
meeting the needs and expectations of its customers. This includes
offering a wide range of products to suit different customer
preferences, providing excellent customer service, and incorporating
customer feedback into product design and development.
 Selling and servicing cars: Blue Hyundai involve managing the
various functions involved in selling and servicing cars. It also
includes managing inventory levels, ordering new vehicles from
manufacturers, managing the sales process, scheduling service
appointments, and ensuring that vehicles are properly maintained in
the warehouses as well as in the showroom and also make sure they
are timely repaired.
 Supply chain management: Major aspect of operation management in
a blue Hyundai showroom is to manage the supply chain. It also
involves working with manufacturers to ensure that the dealership
has a sufficient supply of vehicles and parts, as well as managing
relationships with suppliers of other products and services needed to
operate the showroom. As they also told that they have to maintain
adequate number of cars in their showroom as well as in their
warehouse to fulfill the requirements of the customers accordingly as
how much the cars are in demand, they have to supply units to their
customers.
 Customer Relationship: Operation management in a car showroom is
also to manage customer relationships by involving, managing the
sales process and ensuring that customers are satisfied with their
purchases, as well as managing the service process and ensuring
that customers receive prompt and high-quality service. Customer
relationship is important for every customer as customers have
always a second choice in their mind If anyhow the customer doesn’t
gets satisfied by the car showroom it will impact the whole brand as
well as the specific showroom for this customer relationship is very
important for the showroom.