EMPATHIZE Who, What, Where, When Why and How? Question What must this solve. Answer This must solves the issue not being able to operate outdoors during rain due to risk of damage to the cameras. What is required to solve the problem. A camera case or sleeve that will allow full operation and adjustments to be made while in use. What is needed to protect the camera during rain. What features does the product need to possess to fit user requirements. A device that provides protection against water penetration / damage. Must secure camera and wireless transmitter. Easy to install and use. Lightweight. Cost-effective Manufactured locally. Purely mechanical Who needs a camera sleeve or cover for operation under rainy conditions. Any person/team in need of additional protection for their video camera. Such as broadcasters and content creators. Where would this product be used. Outdoors, unsheltered areas. When would a camera sleeve or During broadcasts when there is rainfall and no shelter. case be required or necessary for At random without notice based on weather change use. while in use. Forecasted times for rain during which the camera is required for use. Why is a camera cover or sleeve needed. Due to the lack of similar products on the local market. The cameras are not waterproof and during use in the presence of rain it is susceptible to water damage. It is difficult to detect when it going to rain so the device is needed for a quick and easy means of protection. How will this product be used This product will be used as and when required by means of quick and easy installation. How will this product address the issue. How will this camera sleeve/case be better than competitive products By meeting the required specifications as mentioned in the “what” step above. It is one single device that allows for protection of the camera and transmitter. Allows for user interaction easily and allow for adjustments without being removed. It is also a new and unique product which solves multiple issues at once. MARKET AND PRODUCT REVIEW The market for this product is limited to broadcasting networks such as those who cover news and sport events, as well as photographers who may have to use their equipment in rainy conditions. Though most cameras are produced with some weather protection, it is usually limited to light rain and small splashes. Data reviewed was achieved from online product reviews. Based on the given description and function of the desired product, market research has determined that there are similar available that only partially meets the requirements of the users. However, the products found cater to DSLR cameras and large lenses, which may cause issues with smaller cameras. Also, there are no local producers of said product. Question and answer sessions were done with the client’s representative. The information received stated the desired features to be: House wireless transmitter Rain protection Allow for cable connection Must not disrupt wireless signal Clamping method Adjustability (positioning and focus) Easy to install and use Lightweight Cost effective Manufactured locally Different from what currently exists Mechanical Market research revealed that there are no existing products that meet all requirements. As shown in the evaluation below. Product information was achieved by researching the exact models of the camera and transmitter intended for use with the product. (SONY HDR-CX 405 HD Handy Cam) (CINEEYE 2S PRO) Product Review – comparison to the nearest similar products available for the purpose. Sleeve 1 Sleeve 2 Sleeve 3 Pricing Key Features Advantages Sleeve 1 Sleeve 2 $7.99 USD $9.99 USD Does not meet all user requirements. Does not meet all user requirements Sleeve 3 $85.00 USD Place for your two hands Lens is covered. Its transparent to go. It has cool design. It covers the whole Transparent piece on the camera back to see what’s Place to put your happening. hands. The lens is being Because it its The access point for covered just enough so transparent you will your be able to see what’s it doesn’t affect the happening under the hand is very user picture or get wet by sleeve friendly. rain. The plastic use looks Its bulky and big. The price. of low quality Disadvantages Does not meet all user requirements Need Statement A client needs to be able to broadcast during the rain and needs a device to protect his camera and the transmitter from the harsh weather conditions. It needs to be lightweight cost effective durable and it has to be manufactured locally. The product needs to be purely mechanical. DESIGN REQUIREMENTS CATEGORY ITEM UNITS ACCEPTABLE NOTES Size and Must be lightweight Kg <2 Can be made weight to fold and fit Adequate to cover camera in a small and transmitter pouch for Easy to install and remove - portability. throw over Can be One person operation universal design or made Portable for different Easy to store cameras size ranges Performance Protect camera and transmitter from rain Inches <7”x7”x7” Element Waterproof Design must allow for water to roll off the Allow for cable connections Resistance design cover Use as and when required Aesthetics Pleasing to the eye ? >50 Must not be too vibrant or reflective Not distracting to the cast or Neutral colours crew Materials Must be able to withstand Days and 24/7 until Must give a exposure to various weather Hours removed lifespan of a conditions minimum of 3 years before Durable deteriorating Must not deteriorate in rain under normal use and Reusable conditions Usability Simple to use % Of users >75% likes the look Can be supplied with a Easy to store simple instruction sheet printed on carrying pouch Safety Nontoxic Must not pose any physical damage risk Years >10 No sharp edges, materials must not pose any safety risks Installation Should be quick and easy to and install/remove operation Minutes <2 Must be mechanical only and One person operation installed by Mechanical / non electronic one person in less than two minutes Environment Outdoors ? ? Made to operate in rain Rainy conditions Standards Must be within local Steps <5 Within bureau acceptable standards for of standards products requirements for this type of product IDEATE OPTIONS TOPICS 1 2 3 4 MATERIAL FOR COVER WATERPROOF CANVAS CLEAR PLASTIC NYLON ALUMINIUM MATERIAL FOR BASE WOOD PLASTIC ALUMINIUM STEEL LENS SILICONE CUT OUT OPEN SILICONE WITH LENS WIRED CONNECTION ALLOWANCE SIDE ENTRY BELOW ENTRY TAILORED TO SPECIFIC OUTLETS/ INLETS ONE INLET WITH COMPRESSION FITTING ON CABLES GENERAL SHAPE OF BODY RECTANGULAR RECTANGULAR BOX CURVED ADJUSTMENT METHOD DESIGNED TO ACCOMMODATE TRIPOD ADJUSTMENT MULTIPLE HANDLES FOR ADJUSTMENTS (SCREW METHOD) SINGLE HANDLE FOR ADJUSTMENT (SCREW TYPE) MANUAL WITHOUT HANDLE (NON-SCREW TYPE) TRANSMITTER COVER ATTACH TO SIDE OF NEW CAMERA BASE PLATE HOUSED AND COVERED TO THE TOP OF THE CASE ATTACH BELOW CAMERA BASE PLATE HOUSED AND COVERED TO THE TOP OF THE CASE ATTACHMENT METHOD TO TRIPOD CLAMPED TO A FLAT PLATE (SCREW CLAMPS) CLAMPED TO TRIPOD (TOP POLE – SCREW CLAMPS) COMBINATINATION CONCEPTS CONCEPT 1 CONCEPT 2 SUCTION CUP TO A FLAT PLATE ATTACH TO STANDARD CAMERA TRIPOD SCREW FITTING CONCEPT 3 CONCEPT EVALUATION COMPARISON OF CONCEPTS BASED ON PRODUCT REQUIREMENTS REQUIREMENTS house wireless transmitter rain protection allow for cable connection must not disrupt wireless signal clamping method adjustability (positioning and focus) easy to install and use lightweight different from what currently exists mechanical CONCEPT 1 YES NO - CONCEPT 2 RATING (1-5) YES NO 25332 0 344531 RATING (1-5) 2 5 4 5 1 2 4 4 2 5 34 CONCEPT 3 YES NO - RATING (1-5) 5 5 4 5 5 4 3 3 5 5 44 ADVANTAGE / DISADVANTAGE COMPARISONS ADVANTAGE CONCEPT 1 CONCEPT 2 CONCEPT 3 Properly guarded against rain The silicone lens design will allow proper waterproof seal. Meets all product requirements (highest overall score in the product evaluation comparison) The flap design for the camera screen allows full use of all features. Multiple user modes Device base can be left in place Camera can be removed and reinstalled quickly without dismantling entire apparatus DISADVANTAGE Not aesthetically pleasing Positioning the transmitter in the specified position will prove difficult No clamping feature Positioning the transmitter in the specified position will prove difficult Does not meet the clamping requirement Does not accommodate opening of the camera screen while covered. The fitted body design may hamper the connections to the camera The lens design may obscure the camera’s field of view. APPLYING SCAMPER METHOD TO CONCEPT 3 BASED ON CONCEPT EVALUAION FOR FINAL DESIGN CONCEPT SUBSTITUTE Change the screw handle for adjustment to a locking mechanism on the vertical extension in a telescopic arrangement Replace the gromet fitting for the lens with the silicone option as in concept 2 COMBINE ADAPT MODIFY PUT TO ANOTHER USE ELIMINATE REVERSE FINAL DESIGN CONCEPT NOTES: Replace the zip with Velcro. Include a flap for the camera side screen as used in concept 2 - The clear plastic cover is soft and flexible. It is secured to the base using Velcro A flap is integrated into the cover to accommodate the camera screen. The camera can be used with or without the cover. The cover can be removed and attached as needed. The camera can be removed and reinstalled without removing the base from the tripod. PROTOTYPING CAD -3D RENDER / VISUALIZATION PROTOTYPE 1 TESTING Functionality testing was carried out by the design team and armature level users. The design team was able to evaluate the product from a technical standpoint while the armature level users provided insight on features that worked / didn’t work from a consumer standpoint. TESTING CRITERIA (FUNCTIONALITY) PROTOTYPE 1 CRITERIA DOES THE PRODUCT FUNCTION AS INTENDED? IS THE CLAMPING MECHANISM SUFFICIENT? COMMENTS YES THE PORDUCT FUNCTIONS AS INTENDED FOR USE THE CLAMPING DESIGN WORKS. HOWEVER A CONCERN WAS NOTED WHERE PROBLEMS MAY ARISE IF THE BODY IT IS RECTIFICATION (SCAMER APPROACH) - DEVELOP A SPACER TO PLACE BETWEEN THE DEVICE SUPPORT AND THE BODY IT IS BEING ATTACHED TO. THIS WILL CATER FOR ANY IRREGULARITIES BETWEEN BOTH BODIES. IS THE PLACEMENT OF THE CAMERA AND TRANSMITTER PRACTICAL? ARE THE ADJUSTMENT FEATURES SUFFICIENT? HOW LONG DOES THE DEVICE TAKE TO SET UP? IS THE SET UP TIME PRACTICAL? ARE THERE ANY FEATURES THAT ARE UNNECESSARY FOR USE? DOES IT CONFORM TO ALL DESIGN REQUIREMENTS AS LISTED IN THE PRODUCT EVALUATION? DOES IT HAMPER THE FUNCTIONALITY OF THE CAMERA IS THE HEIGHT ADJUSTMENT FEATURE SMOOTHE PROTOTYPE 2 BEING CLAMPED TO IS NOT UNIFORM. THE PLACEMENT OF BOTH COMPONENTS NEXT TO EACHOTHER LEAVES LIMITED SPACE FOR EASY CONNECTION OF THE BOTH DEVICES. THE HEIGHT AND PAN FEATURE OPERATES AS INTENDED AND IS SUFFICIENT. LESS THAN 1 MINUTE EXPLORE THE DESIGN OPTION OF PLACING THE TRANSMITTER BELOW THE CAMERA AS REPRESENTED IN THE COMBINATION CHART. CHANGE THE ORIENTATION FROM VERTICAL TO HORIZONTAL - - YES - NO - YES - NO - YES - DESIGN CONCEPT SHOWING CHANGES - CAD -3D RENDER / VISUALIZATION PROTOTYPE BUILT TESTING CRITERIA (FUNCTIONALITY) PROTOTYPE 2 CRITERIA DOES THE PRODUCT FUNCTION AS INTENDED? IS THE CLAMPING MECHANISM SUFFICIENT? COMMENTS YES THE PORDUCT FUNCTIONS AS INTENDED FOR USE THE ADDITION OF THE SPACER SOLVED THE PREVIOUS ISSUE AND FUNCTIONED AS INTENDED IS THE PLACEMENT OF THE CAMERA AND TRANSMITTER PRACTICAL? ARE THE ADJUSTMENT FEATURES SUFFICIENT? YES - THIS NEW ARRANGEMENT WORKED PROPERLY, WITH SUFFICIENT SPACE FOR CONNECTIONS. THE HEIGHT AND PAN FEATURE OPERATES AS INTENDED AND IS SUFFICIENT. RECTIFICATION (SCAMER APPROACH) - MODIFY – THE NEW SWIVEL ARRANGEMENT CAN BE MADE TO SCREW INTO THE BASE OF THE NEW PRODUCT BY INCLUDING A FEMAL ¼ IN NUT BUILT INTO THE BASE. THIS WILL ALSO ALLOW FOR DIRECT CONNECTION OF THE DEVICE TO ANY STANDARD CAMERA TRIPODS. - TO IMPROVE THIS FEATURE AN ADDITIONAL TILT FEATURE CAN BE ADDED USING A 360 SWIVEL ARRANGEMENT. TO DETERMINE IF THE DEVICE IS SET AT A STRAIGHT POSITION WHEN REQUIRED TWO BUBLE LEVELS ARE INCORPORATED INTO THE BASE OF THE DEVICE. HOW LONG DOES THE DEVICE TAKE TO SET UP? IS THE SET UP TIME LESS THAN 1 MINUTE - YES - PRACTICAL? ARE THERE ANY FEATURES THAT ARE UNNECESSARY FOR USE? DOES IT CONFORM TO ALL DESIGN REQUIREMENTS AS LISTED IN THE PRODUCT EVALUATION? DOES IT HAMPER THE FUNCTIONALITY OF THE CAMERA IS THE HEIGHT ADJUSTMENT FEATURE SMOOTHE NO - YES - NO - YES - PROTOTYPE 3 DESIGN CONCEPT SHOWING CHANGES - CAD -3D RENDER / VISUALIZATION PROTOTYPE BUILD NOTE: The above images depicts the camera rain protection device being used in two different attachment methods. 1 – attached directly to a tripod, 2 – clamped to a pole. TESTING TESTING CRITERIA (FUNCTIONALITY) PROTOTYPE 3 CRITERIA DOES THE PRODUCT FUNCTION AS INTENDED? IS THE CLAMPING MECHANISM SUFFICIENT? IS THE PLACEMENT OF THE CAMERA AND TRANSMITTER PRACTICAL? COMMENTS YES THE PORDUCT FUNCTIONS AS INTENDED FOR USE YES RECTIFICATION (SCAMER APPROACH) - YES ARE THE ADJUSTMENT FEATURES SUFFICIENT? YES DURING TESTING – WHEN TILTED THE TRANSMITER CAN SLIDE OFF THE BASE. THIS CAN BE EASILY RECTIFIED BY SUPPLYING A ADHESIVE VELCRO STRIP TO BE INSTALLED ON THE TRANSMITTER. - HOW LONG DOES THE DEVICE TAKE TO SET UP? LESS THAN 1 MINUTE - - IS THE SET UP TIME PRACTICAL? ARE THERE ANY FEATURES THAT ARE UNNECESSARY FOR USE? DOES IT CONFORM TO ALL DESIGN REQUIREMENTS AS LISTED IN THE PRODUCT EVALUATION? DOES IT HAMPER THE FUNCTIONALITY OF THE CAMERA IS THE HEIGHT ADJUSTMENT FEATURE SMOOTHE DOES THE SWIVEL FEATURE ALLOW THE CAMERA TO BE TILTED IS THE BUBLE LEVEL FEATURE USEFUL AND NECESSARY? YES - NO - YES - NO - YES - YES – THE SWIVEL ADJUSTMET WAS USEFUL IN CORRECTING ISSUES WHERE THE TRIPOD OR GROUND WAS UNABLE TO BE SET LEVEL. YES THE BUBBLE FEATURE SERVED NECESSARY IN LEVELING THE CAMERA CASE FOR CORRECTING ISSUES WHERE THE TRIPOD OR GROUND WAS UNABLE TO BE SET LEVEL. - - PRODUCT DATA SHEET DESCRIPTION FEATURES Waterproof camera cover case designed for use with SONY HDR-CX 405 HD HANDY CAM and wireless transmitter. Waterproof Light weight Portable 2- attachment options Compatible with most tripods using standard ¼” screw attachment. Fits in carrying case (not included) Single device for housing both camera and transmitter Adjustable height attachment with 3600 swivel head for pan and tilt Quick set up time Allows for user interaction and adjustments while in use Two axis level indicator Quick release camera attachment from base PARTS LIST SPECIFICATIONS OVERALL PRODUCT DIMENTIONS Clamps Telescopic pole with 3600 head Camera case base Camera rain cover PART Clamps Telescopic pole with 3600 head Camera case base Camera rain cover Camera base + Cover QUANTITY 2 1 1 1 MATERIAL Plastic with metal screws Plastic with metal head plastic plastic DIMENTIONS Telescopic pole PRODUCT USE – This waterproof camera case is designed to protect the SONY HDR-CX 405 HD HANDY CAM form rain. It allows the use of the camera outdoors, during rain without hampering functionality or connectivity. However, It can also be used for cameras of similar size and design. The base of the case is designed with the standard ¼” nut such that it can be used with the telescopic pole supplied to implement the additional features of height/pan/tilt or attached to any tripod of choice with the standard ¼” bolt attachment. A quick release clamp is also incorporated into the base to allow for easy removal of the camera when not in use. The base can stay stationary and does not require dismantling / reinstalling after every use (if desired). The camera can simply be removed and secured. The camera can be used on the base comfortably without the rain cover. The rain cover can be installed when rain is expected or at consumer’s convenience.
