Internal Assignment Applicable for April 2023 Examination
Course: Business Communication
Name: Vipul Mahajan
Question 1: You work in the IT Industry. You have recently developed a new mobile application
which you have started offering to your clients. Most of your customers have been using
your competitor's application which is highly rated. When you did the market analysis,
you realized clients are not willing to try out your application. What measures will help
you enhance your credibility in the market?
Answer 1: As we have launched a new mobile application, the audience are not aware about us and
does not trust us yet. To establish the trust and enhance the credibility, we can demonstrate the
following characterstics:
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Honesty: There would be times when the audience would not agree with our methodology or
messages. At that time, honesty & integrity will help to earn respect from them
Objectivity: A holistic approach is very important for a business. One needs to demonstrate that
he/she can evaluate from all aspects keeping the emotions aside.
Awareness of audience needs: It is very important to know what the audience demand and also
to make them aware that you understand their needs.
Credentials, knowledge, and expertise: To establish the trust, Audiences need to know that you
have the required knowledge, education, degrees, training and experience to get the work
done.
Endorsements. To see that a famous person or an expert believes in your brand, helps to gain
credibility easily.
Performance. Audiences need to see the result along with effective communication.
Sincerity. Be real while appreciating and do not use superficial impressions.
In addition, self-belief and confidence are super critical as it reflects in your attitude.
Question 2: Based on the stage that you are in your career, prepare a chronological or functional
resume for a position in your dream company. You need to create your resume in any 1
format chronological OR functional, properly justifying your choice.
Answer 2: I am choosing to write a chronological resume because it is easy for the recruiters to see what
positions I have held and how long I held them. Also, the functional resume format deemphasizes work
history and puts skills and accomplishments front and center.
Chronological Resume
Vipul Mahajan
Objective
Optimum use of self-potential for a deserving career and looking forward to learn more with the
process.
Experience
Acting Team Leader - TLS (Nov 21 - Present) - 11 months
American
Express
• Motivating the team to serve the Travel needs of our affluent clients through SABRE like Hotel
bookings, Air tickets, Car rental, Cruise, Choppers
• Creating an inspiring team environment with an open communication culture
• Setting clear team goals
• Delegating tasks and set deadlines
• Oversee day-to-day operation
• Monitoring team performance and report on metrics
• Discovering training needs and provide coaching
• Listening to team members’ feedback and resolve any issues or conflicts
Senior Lifestyle Consultant (Jun 16 – Nov 21) - 5 yrs 5 months
• Receiving the Lifestyle requests from the HNI clients of the company and fulfilling them to the
best of the capability.
• Motivating other team members to keep the fulfillment ratio of the requests placed with team
at the highest.
• To think out of the box to achieve the desired result.
• Coordinating with the clients to understand their needs and getting them fulfilled
• Gathering data about the new happenings in the world for proactive offering
Accolades
(American Express)
• Won Pacesetter award (2020 & 2022)
• Won Big Leap award for Q2, 2019
• Employee of the year 2018
• Certificate of Appreciation from the country head for outstanding achievement in 2017
• Highest number of Exceptional requests fulfilled by an individual till date.
• Received numerous appreciations for supplying the team with various new providers, as and
when needed
• Certificates of Highest RTF, OSAT for various months
Team Leader - Operations (Aug 15 – Jun 16) - 10 months
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Hoolabox Infomedia
Pvt Ltd
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Aspire Lifestyles
Concierge Consultant (Oct 12 – Aug 15) - 2 yrs 10 months
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VRV IT Services
Managing a team of 18 individuals across various departments - vendor acquisition, brand
promotion and management, supply chain management, accounts, operations and
overall performance.
Market Research and partnering activities related to PR & Advertising based upon the
same.
Collaborate with the IT and R&D team for increasing the UI/UX of the website.
Coordinating with different outsourced vendors for development and promotion of the
web portal.
Handling distress situations in case of website crash, server errors etc.
Receiving the Lifestyle and travel requests from the super HNI clients of various financial
institutions and fulfilling them to the best of the capability.
Motivating other team members to maintain high fulfillment ratio of the requests placed
with team.
To think out of the box to achieve the desired result.
Coordinating with the clients and understanding their ever-changing needs and getting
them fulfilled
Creating monthly reports for various clients
Sales Executive (Nov 10 – Oct 12) - 3 yrs
• Promote Digital marketing products and services to clients and negotiate contracts with the aim
of maximising profits.
• Identify prospective customers, lead generation and conversion.
• Contact new and existing customers to discuss needs.
Projects
Coach – Lifestyle team (Secondment) – (Aug 19 – Mar 20) - 6 months
American
Express
Fellowship (Jan 22 – Present)
AMEX Flex – TLS (Sep 22 – Present)
Educational Qualifications
• Pursuing MBA (Operations Management) from NMIMS – Final year
• Aeronautical Engineering (Specialization – Maintenance) from School of Aeronautics
• Bachelor of Arts from Delhi University
• XII - CBSE
• X - CBSE
Hobbies
• Travelling
• Reading
• Cooking
Contact Information
Phone: 9711115422
Address: FF-1, 87A, Shakti Khand 2, Indirapuram, Ghaziabad, UP 20101
LinkedIn: https://www.linkedin.com/in/vipul-mahajan-7996a95a
Question 3: Your credibility is affected by your attention to detail while completing business
messages. In view of the above statement.
a. Highlight the importance of proofreading your documents with any 4 time-tested
techniques. (5 Marks)
b. In order to make your content mobile friendly what are the key aspects you need to focus
on?
Answer 3A) The final opportunity to ensure that your document is prepared to convey your message—
and your reputation—to the intended audience is during the proofreading stage of the quality
inspection process. Take caution because even a minor error can ruin your efforts.
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Make multiple passes. Repeatedly read the paper, paying attention to a different section each
time. For instance, check for content mistakes initially, then layout errors later.
Give yourself some distance. If at all possible, postpone proofreading until after you've
finished writing a paper and given yourself some time to think about other things.
Be vigilant. Do not peruse a lot of material at once, and refrain from proofreading when you are
tired.
Stay focused. Pay attention to what you're doing. Avoid being distracted and give your
proofreading job as much of your attention as you can.
Answer 3B) Beyond simply being adaptable on all devices, a website must also be mobile-friendly. It also
holds true when producing material that is appropriate for mobile devices.
Marketers should approach mobile friendliness as a comprehensive endeavor, one in which the
emphasis is on the entire experience your customers will have when visiting your website, in order to
provide the best experience for them.
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Craft Strong Introductions
Break Content Into Short Paragraphs
Consider How a User Consumes Content
Offer a Summary or Highlights
Eliminate Unnecessary Words
Add Images/Videos
Use High Contrast Colors
Keep Your Title Short
Strategically Place Your CTAs