PRESENTATION PREPARATION
Audience – Who am I presenting to?
Purpose – Why am I presenting? What’s the goal?
AIDA
PLANNING ITEM
Introduction:
Gain
Attention
Opening/Hook
Main Point – What’s the big
idea?
Roadmap – Presentation
agenda
Section 1 – Information/
research
Section 2 – Supporting data
Section 3 – Elaborate on the
big idea/ anticipate objections
Recommendations (i.e.
budget, tactics, manpower,
next steps, etc.)
Summary and CTA for your
audience
Middle: Build
Interest
Middle: Elicit
Desire
Conclusion:
Action
PRESENTATION CONTENT
VISUAL NARRATIVE
DATA VISUALIZATION