1. Product line pricing strategy
Setting the price across the product line based on the cost difference between the products,
different features and competitotr’s price
2. optional product pricing strategy
Setting the price of optional mor accessories product along with a main product
Like, a car buyer may choose to buy GPS navigation system
3. captive product pricing strategy
Setting a price for a product that might be used along with the main product like catridge for
printer , blades for the razor , film for camera
4. by product pricing strategy
Setting the price for the by product to make the main product price more competitive
By product is the incidental or secondary product produce during the manufacturing process of
main product as in the dairy farm , farmers raise the cows to produce and sell the milk here the
by product of the cattle is manure , it does not have the same value but it is sold to the fertilizer
companies
Molasses and beet pulp
5. product bundle pricing strategy
Combining several products anf offering a bundle at a reduced price for example the deals in
fast food restaurants deals include burger, fries and cold drink and so on