Uploaded by Анастасія Харченко

Business model

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Business model
McDonalds
Anastasiia Kharchenko EO-304
Key Partners
Key Activities
Product suppliers
Franchise owners
Product
manufacturing
Production and sale
of food
Franshising
Marketing
Project sponsorship
Value
Proposition
Customer
Relationship
Customer
Segment
Speed of food
serving
Simplicity
Economy
Accessibility
Recognition
McMenu,
discounts, plenty
of food delivery
companies,
McDrive
Mass market
Key Resources
Channels
Brand
Staff
Franshise
Number of
establishments
Restaurant chain,
food delivery
companies
Cost Structure
Revenue Streams
Raw product purchasing
Marketing
Logistics
Employee salaries
Real estate
Equipment repairing
Unexpected situation costs
Additional costs
Company restaurants and franchising, food delivery
companies
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