Business model McDonalds Anastasiia Kharchenko EO-304 Key Partners Key Activities Product suppliers Franchise owners Product manufacturing Production and sale of food Franshising Marketing Project sponsorship Value Proposition Customer Relationship Customer Segment Speed of food serving Simplicity Economy Accessibility Recognition McMenu, discounts, plenty of food delivery companies, McDrive Mass market Key Resources Channels Brand Staff Franshise Number of establishments Restaurant chain, food delivery companies Cost Structure Revenue Streams Raw product purchasing Marketing Logistics Employee salaries Real estate Equipment repairing Unexpected situation costs Additional costs Company restaurants and franchising, food delivery companies