HOLISTIC MARKETING
What is Holistic Marketing?
Marketing is a highly diverse field that can cater to any business persona or industry.
When a brand tries to market itself by using all of its different aspects into one singular
campaign and spread it across different mediums, it is known as holistic marketing. It is a
rather non-traditional marketing approach and it is considered to be one of the best possible
ways to build core brand value.
Importance of Holistic Marketing

Brand Building

Efficiency

Effectiveness

Focus
Components of Holistic Marketing

Relationship Marketing - Building a better relationship with your customers, internal as
well as end customers is beneficial for holistic marketing

Internal Marketing - Marketing between all the departments in an organization

Integrated Marketing - Products, services and marketing should work hand in hand
towards to growth of the organization

Performance Marketing - Driving the sales and revenue growth of an organization
holistically by reducing costs and increasing sales
Holistic Marketing Framework

Analysis and Identification

Creation

Performance
Holistic Marketing Examples

Samsung
Samsung has led technological innovations with their customer friendly approach
towards creation of digital devices. And this is always presented as the core marketing
message keeping in mind that the customer likes to be told that they are being served. This
added to their highly efficient customer services and showrooms staff, Samsung provides a
holistic experience for the customer and allows this to serve as their marketing technique.

Coca-Cola
Coca-Cola’s Real Magic – Another good example of holistic marketing is the practice of
Coca-Cola Company. They are not promoting the brand only they are also sharing the
happiness with the brand. They launched the “Real Magic” they said it is about creating a
movement to choose a more human way of doing things by embracing our unique
perspectives.

Apple
Apple created all of its goods with an overall synthesis by using a holistic approach and
viewing them as a whole. This fueled the reputation of their brand. In addition to purchasing
the actual product, consumers can now purchase Apple items to own a piece of the brand.
BLUECHIP COMPANIES
A blue chip is a nationally or internationally recognized, well-established, and financially
sound company that is publicly traded. Blue chips generally sell high-quality, widely
accepted products and services.
Blue chip companies operate profitably despite adverse economic conditions, which
helps to contribute to their long records of stable and reliable growth.
Examples of Blue Chip Companies
A blue chip company can be a multinational firm that has operated successfully for a
number of years, is a dominant leader in its industry, and is widely recognized.

Coca-Cola

Berkshire Hathaway

Amgen

UnitedHealth Group

PepsiCo

Nike

Proctor & Gamble

Chevron

Walmart

IBM

McDonald’s

Caterpillar