TM/HM 110, Entrepreneurship in
Tourism and Hospitality
Submitted to:
Mr. Darwin G. Quintos
Submitted by:
Mr. Jonnard Marion F.
Enrique
BSHM 3A
August 2022
1
Table of Contents
Executive Summary
…. 3
Industry
…. 3 – 4
Product
…. 4
Market
…. 4 – 9
Market Analysis
Market Segmentation
Statistic Forecast
SWOT Analysis
Target Audience
Market Strategies
Competition
Direct Competitors
Indirect Competitors
Logistics and Operation Plan
…. 9 – 11
Management
…. 11 – 25
Shifting Schedule
…. 26 – 28
Finance
…. 29
Appendices
…. 30 – 38
2
I.
Executive Summary
The chicken wings are cooked with seasoned breading, it is deep fried two times, at first, you should
prioritize cooking it in high heat to crispen the skin or the outer layer of the breading, second is in low heat
to fully cook the chicken. After deep frying, the chicken wings will be tossed in a stir fry with the sauce
depending on the order. It can be ordered with a side of fries and drinks; it can also be ordered with rice or
just the chicken wings itself. We serve our product with a disposable food grade gloves for easier way of
eating the chicken wings, consumers can also request cutleries if they wish to. Disposable plastic cups are
also used for the drinks for dine in customers especially during this pandemic.
Hot wings restaurant provides good quality of food and as expected to innovate the systems, services, and
products such as online ordering systems, delivery apps partners, contactless payment, online table
reservation system and especially online automated inventory system.
There are 3 pcs, 6 pcs, 9 pcs and 12 pcs. We have various flavors such as Buffalo Wings, Hickory Barbecue,
Honey Glazed, Garlic Parmesan, Chili Cheese, Teriyaki, Sriracha and Salt & Pepper.
II.
Industry
Hot Wings is a dine-in restaurant that has quality services and products that are offered to our customers
at ease. At Hot Wings, we strive to improve our reputation, not only to the industry, but to individuals as
well. Our industry’s first branch is found at a private property in Concepcion, Malabon. The region is easily
accessible for automobiles with four or two wheels, and there is a pedestrian as well as a public work
department ramp near the facility. Parking is available for four cars and eight motorbikes. The building was
recently renovated, the plumbing is working, there is a mid-high ceiling and laminated wood flooring, and
the location can accommodate extension or be adaptable with innovations. The location is easily accessible
to the targeted populations; there are schools and employers nearby, and the front of the building is
already on a road where public transit can be found. Adjacent businesses are not a danger since we offer
distinct products and services, and we are the only ones in the area who supply limitless chicken wings.
Upon research, our potential customer in this area comes in variety, millennials, families, professionals, and
passersby from their work. This is an outcome giving that the location is in the middle of a busy road.
Although the location is crowded, our restaurant assures that quality service is at hand and every order will
be done swiftly.
Our chicken wings are seasoned, breaded, and deep fried twice: once in high heat to crispen the skin or
exterior layer of the breading and once in low heat to fully cook the chicken. Depending on the order, the
chicken wings are stir-fried with the sauce after being deep-fried. It may be ordered with or without a side
of fries and drinks, as well as with or without rice or just the chicken wings. To make eating the chicken
wings easier, we supply disposable food grade gloves with our products. Customers can even order cutlery
if they so choose. Drinks for dine-in customers are served in disposable plastic cups, especially during the
holidays. During this epidemic, disposable plastic cups are used for beverages for dine-in clients. Hot wings
restaurant supplies exceptional food quality, and we aim to improve our systems, services, and goods such
as online ordering systems, delivery app partners, contactless payment, online table reservation system,
and notably online automated inventory system.
3
Hot Wings has already proven a variety of ways to promote our restaurant. Our marketing strategy comes
in with advertisement in brochures, magazines, business cards. Not only, do we want our market on papers,
but also in social media and other applications where customers can order online and/or give us feedback
on their experiences. We want to manage our relationship with our customers to raise our awareness about
our services and capabilities to fill our customer’s satisfaction.
III.
Product
We love to see our customers enjoy and try our product. Unli wings is not just for barkada but also for
family, to delight and nourish our customers with healthy, quality, and delicious food and excellent service
at a reasonable price. To generate a sustainable profit growth for our company’s shareholders. To
understand our customer’s changing needs and constantly improve our customer experience. To create
long-term relationships with our business partners.
To enhance our employee’s excellence, continuous development, and happiness. The unli wings we serve
are naturally delicious and will satisfy our customers. Ensuring that the chickens purchased for our product
are clean and safe. As our product grows and lasts, we develop flavors, and when there are sales, it is very
budget-friendly meal.
Among the delectable plates the comfort food table has to offer, chicken wings secure a special spot in
many foodies’ hearts and tummy. Chicken wings are like the perfect mash-up of our all-time favorite snack
dipped into different flavors. Their crispy exterior makes a perfect canvas for any flavor to soar. And if
you’re on the lookout for the best food spots to get your chicken wings, you might want to add this place
to your list. When it comes to surefire lunches or office blowouts, it’s easy to argue that the chicken wing
is king.
Filling, packed with flavor, and just the right amount of messy, eating a dozen (or two) of your favorite order
of chicken wings is downright fun and satisfying. And whether you like it spicy, sweet, or whatever weird
flavor you’re into, we’re sure there’s a wing out there for you. But what if you’re ready to take on more
than your usual half-pound? What if the sky’s the limit when it comes to devouring your favorite wings? It’s
time to stop wondering and start eating! Let your appetite fly and try out these unlimited wing restaurants
across conveniently sorted into budget options for you.
IV.
Market
Market Analysis
Hotwings restaurant provides good quality of food and as long the business stands, it has its priority to
innovate our systems, services, and products such as online ordering systems, delivery apps partners,
contactless payment, online table reservation system and especially online automated inventory system.
The target and potential customers in our business are people who ages around 15-30, as we try to lessen
the discrimination, we accept all genders with fair treatment, families, professionals, customers from any
workplace, customer working from home, and lastly, any people nearby, all type of customers will receive
same accommodation mentioned above.
4
As the business go seeks approval and good feedback from customers, we try to utilize all the marketing
strategy provided in this feasibility study. First is the utilization of advertising and promotions, whatever
the promotion and advertisement tell you, it will be one hundred percent (100%) and with perfect accuracy
of the product showed in the advertisements. The location of the business prioritizes the listed potential
customers above, it was discussed in the traffic pattern that most of the demand generators are schools,
banks and offices, the business will benefit on the selected location. Next is social media, where we can
accommodate people through online conversation, it will be active once the business starts its operation,
it has the same business time operation. Lastly are the service and the customer relationship, Hotwings
employees are well mannered staff, they are required to attend seminars about improving accommodation
and service. These will serve as their key factor when it comes to customer relationships.
The location of our business does not only benefit the entrepreneur itself, but the people listed in our
potential customers also. The acquired location depends on its environment, as we try to compete to wellknown business with the same type of product, first we prioritize the acquirement of the location that is
located near to an extensive traffic, as listed from the demand generators, school, banks, and offices are
mostly where the customer will come from.
Market Segmentation
The Hotwings aim the Demographics type of Market Segment. Which is their gender, their ages, social
status, etc. These are listed in our potential customers since the location of the business are within the
scope of the listed demand generators. Whenever the listed potential customers need to relax themselves,
the Hotwings staff will accommodate them fairly. That is the purpose of customer relationship and proving
how good our service is. The next market segmentation we try to prioritize is the Geographic Market
Segment. The population and the area where the Hotwings is designated obviously tries to acquire and
obtain more potential customers, that is why we try to broaden are marketing strategy to make it more
appeal to someone.
Statistic Forecast
The type of service and product we provide is not as common as everybody thinks, but this’ll not be the
reason to neglect the potential competitors in the environment. There are 3 pcs, 6 pcs, 9 pcs and 12 pcs.
We have various flavors such as Buffalo Wings, Hickory Barbecue, Honey Glazed, Garlic Parmesan, Chili
Cheese, Teriyaki, Sriracha and Salt & Pepper. That is uniquely enough to compete against rising competitors
in the market, we also offer flavored drinks and soft drinks, which is commonly always available in any
stores.
5
SWOT Analysis
The main purpose of SWOT matrix is to identify the strategies that an organization can use to exploit
external opportunities, counter threats, and build on & protect Hot Wings strengths, and eradicate its
weaknesses.
Strengths
• Hot wings have a very
large variety of chicken
wing flavors
• Hot wings ensure that
they serve customers
freshly prepared, high
quality and flavorful
chicken wings
• It is very affordable
for customers who are
looking for budget
friendly meal
Weaknesses
• The size of the
restaurant would not
be as big as our
competitors
• Limited Advertising
Spend and lacks a welldeveloped marketing
strategy
• Other than chicken
wings, they don’t have
many choices for
people
• High fat, high calorie
food can turn off
health-conscious
people.
Opportunities
• Introduce more
variety on the menu
• More spend on
advertising and online
marketing to enhance
brand image
Threats
• Consumer tastes are
changing, and this puts
pressure on companies
to constantly change
their products to meet
the needs of these
customers
• Increasing
competition there has
been an increase in
competition within the
industry putting
downward pressure on
prices.
Target Audience
6
•
Ages 15-30
The range of this age are millennials and gen Z and these people are into trends. Nowadays, chicken
wings are one of the trends to people with this range of age so that they are one of our target markets.
•
All genders
We welcome all genders in our business because Hotwings does not tolerate any discrimination in our
establishment.
•
Families
Hotwings is for families as well, they can eat it as viand, and it could be part of their meal when they have
gatherings.
•
Professionals
These people have the ability to buy our products because they have a source of income.
•
Customers From Work
Our chicken can also be offer to the people who are from their workplace. It could be their viand if they
don’t have enough time to cooked for their meal.
•
Customer Working from Home
Working from home is also our target market because they could buy Hotwings whenever they want
•
Nearby
People who are nearby to our physical store is one of the major target markets of Hotwings, because it is
convenient for them to buy our products.
Marketing Strategies
Product, we consider the taste and safety of our customer. We offer specialty wings and beverages which
is our main offering, and maintain an image of young, energetic, and vibrant culture to attract the
teenagers and youth. Price, charging a low price to encourage more customers to buy our products and
services by making them affordable and offering them a reason to choose our products over those of our
competitors. Our business will also focus to our Place and Promotion. Place, it can adapt to extension or
can be flexible with innovations and has an easy access with the chosen demographics, we assumed that
this would be convenient for our customers. Promotion, a fast-moving consumer goods business that will
provide a product which help them to strengthen their immune system, resist colds, restore skin
elasticity, and prevent the development of heart disease.
The Hotwings business will be using Advertising and social media to promote our business. Advertising,
where we will create a print media that offers different options, including brochures, business cards,
newspaper ads and magazines. Also focuses on different Social Media platforms such as Instagram,
Facebook, Twitter etc. This will also help us to be more informed about our target audience, likes, dislikes,
and interests to attract such customers.
7
We will also focus to our Customer Relationships and Services of course. We carefully manage customer
relationships to discover opportunities and to raise our customer awareness about our services and
capabilities. Providing excellent customer service. Greeting our customers with a smile and we will always
be courteous and respectful to them. Lastly giving attention to our customer’s needs and offering help or
recommendations before they ask.
When it comes on sales promotion, our business will be committed on upgrading our menus as time goes
by. While in public relations, it can help raise our business' profile and improve our reputation.
Competition
It helps promote better safety, innovation and technology and lower prices. Workers benefit too.
Establishing on how we can differentiate our business from other businesses. Direct and indirect
competitors, meaning these are businesses that the products and services they offer are the same and
can potentially satisfy the same need and same goal of Hotwings.
Competitors
Food Quality
Services
Cleanliness
Ambiance
Security
John Wings
✔
✔
✔
✔
✔
Monster Wings
✔
✔
✔
✔
Wings Express
✔
✔
✔
✔
Doc Wings
✔
✔
✔
✔
✔
Direct Competitors
•
Monster Wings
Chicken wings business that also offers different flavor of chicken. They also have bilao banquet, chicken
with rice and mojos. At Monster Wings, every aspect counts. From the quality of chicken to the above
standard marketing plans for franchisees, they take everything seriously with enthusiasm and rigor.
•
Wings Express
Offers delicious Boneless Chicken and Chicken wings battered and cooked with your favorite choices of
delightful sauces like Honey Buttered Chicken, Garlic Parmesan Cheese, Buffalo, Bbq, Sweet Korean, Jack
Daniels, Mongolian Glaze, and Tso. We also have Frappe, Milk Tea and Soft Serve Ice cream Sundae,
Churros, Shawarma and Rice Meal (Silog)
8
Indirect Competitors
•
Doc Wings
Known as the famous and the best tasting unlimited chicken wings and rice. Also offer chicken with
different flavors, unli rice and unli wings.
•
John Wings
It is also a chicken wings business that offers chicken with different flavors. They also offer other foods
such as nachos and fries, they also have drinks such as milk tea. Lastly, they offer unlimited wings, bagnet,
rice and milk tea.
V.
Operations
Hotwings is a casual dining restaurant based in Malabon that serves unlimited chicken wings for dining
customers.
A. Product Process
Purchasing
 We buy our ingredients to
our supplier every other day
to ensure the chicken and
other ingredients is fresh and
high-quality product.
Hotwings Production
Process
Preparation
Service
 Our ingredients are
preparing according to the
needs of each dish.
 Every customer will enter to
our restaurant will be
welcome by our service crew.
 We ensure that all the
ingredients are clean and
wash before we start to add
another ingredient for
breading.
 Our crew will approach them
to take the order of each
guest.
 Our chicken wings have a
standard cooking time and
temperature to make all the
chicken even cook and the
flavor of each menu is
quality.
 After our crew get the order,
they will tell put the order list
in the kitchen to make the
order.
 When the order is ready, our
crew will serve it the guest.
9
B. Equipment and Utilities
The equipment’s and utilities are important in every business, it will help the operation of the business to
become smooth and productive as well as to make the operation easier.
Kitchen Area
•
•
•
•
•
•
•
•
•
Gas Range with 4 burners
Range Hood
Double Sink
Single Sink with Drain Board
Corner Countertop
Countertop
Dishwasher
Wall mount Cabinet
Center Island
Dining Area
•
•
•
•
•
Round Wooden Table
Rectangular Wooden Table
Wooden Chairs
Sofa Set
Counter
Comfort Room
•
•
•
•
•
•
•
•
Toilet Bowl
Trash Can
Lavatory Sink
Hand Dryer
Toilet Paper Dispenser
Soap Dispenser
Mirror
Baby Changing Station
Garbage Area
•
Trash Bins
10
C. Waste Disposal
In every business and household waste management is important. Waste management in the kitchen and
dining area in restaurant is essential to properly place the waste and to ensure the health and safety of
every food that customer will consume in the restaurant. Not properly handling waste in the business can
cost them that can reduce the revenue of their business and every business don’t want it to happen. When
your business follows correct garbage disposal processes, you are helping to protect the environment. Food
waste that ends up in a landfill emits a lot of methane, one of the most harmful greenhouse gases. You
contribute to climate change by not properly disposing of your trash.
Restaurants are in the business of providing high-quality cuisine to their customers. Proper sanitation
standards, especially where food is made, go hand in hand with safe and sanitary food. When your business
is concerned about how food is prepared and recycles food waste properly, it benefits your customers.
Also, securing your employees' workspace and ensuring they have a safe area to engage in their activities
also translates to guaranteeing workplace cleanliness and proper kitchen waste disposal. Employees are
healthier and less prone to accidents, resulting in increased production. As a business owner, you may rest
assured that your company will continue to operate without running afoul of sanitation regulations.
VI.
Management
A. Organizational Structure of the
Project Type of Business
The Hot wings is a buffalo wings restaurant that provides good quality of food and has a priority for
innovation to the systems, services, and products such as online ordering systems, delivery apps partners,
contactless payment, online table reservation system and especially online automated inventory system.
It has an incomparable and better standard and quality than the other quick-service restaurants. Hot
wings prioritize quality and environmentally friendly service.
Form of Ownership
The business is composed of young entrepreneurs with a desire of developing unique and flavorful
buffalo wings restaurant. These entrepreneurs have the eagerness to achieve top quality service in the
market. Partnership is the form of ownership of Hot Wings, these entrepreneurs decided to contribute
funds, capital, splitting the income, and achieving a common goal.
B. Key Management Personnel
The organization itself has a strong will for quality service and innovation, hence inspiring them to use
their marketing and operating skills. Flexibility and willingness to serve is the key factor of this
organization.
Salem, Julianna Mae – Chief Executive Officer
Ms. Salem is the only person who has an experience in catering and fast-food service. She is a very reliant
and great chief executive officer who dedicated herself in bringing remarkable stand and changes to the
company. She can withstand any challenges with her optimistic intellectuality that makes her fit to be the
chief executive officer of Hot Wings.
11
Ramos, Kimberly – Chief Human Resources Officer
Ms. Ramos is the Chief Human Resources officer of Hot Wings because she has the most notable traits
that a human resource officer could have. First is her communication skill, Ms. Ramos has an excellent
verbal and written communication skill. Next is her strong analytical and problem-solving skills, aligned
with her conflict resolution skills. Lastly, she has a thorough knowledge of employment and its
regulations.
Soriano, Khristjohne Simon – Chief Personal Officer
Mr. Soriano has ang obligation for overseeing all areas that includes certificated and classified employee
recruitment, their documents and credentials, evaluation of every employee, innovation, and their skills
development. Mr. Soriano also has an administrative and supervisory management experience.
Villaflores, John Lysrick – Chief Accounting Officer
Mr. Villaflores is responsible for leading the department of accounting of Hot Wings. He supervises
accounting and administrative staff. Mr. Villaflores has a high attention to details; he also has an
experience in accounting and extensive business experience with strategic knowledge. He perfectly
acquired a skill that in Microsoft Excel that could help him with his job. Lastly, his skill with budgeting and
bookkeeping is bizarre.
King, Mateo – Chief Production Process Officer
Mr. King oversees the aspects of Hot Wings’ manufacturing process. Mr. King directs the layout as well as
its maintenance of the equipment and facilities. Mr. King is very idealistic in terms of answering question
“why” and “what” that are related to the product and the company’s future endeavor. He is sensitive
when it comes to customers, he tries to deeply understand their needs and desires.
Quilingan, Kim – Chief Marketing Officer
Ms. Quilingan is responsible for the company’s communicating, creating, and offering that have value for
the customers and clients. Ms. Quilingan is experienced in managing marketing teams even with extreme
strict budgets in hand. She is an adaptable person, even if she’s assigned to company with diverse culture,
her communication and willingness to learn are her keys for doing her job. Hence, making her the
resilient person for the job.
Oredina, Venice – Chief Commercial Officer
Ms. Oredina oversees Hot Wings’ sales team, strategies, and the plan. She’s in charge of developing
appropriate metrics and promotions, monitoring the current market trends and be able to prove regular
competitor analysis. Ms. Oredina has an experience in Business Administration and successfully attended
most of its seminars. She was a sales consultant before being assigned as the Chief Commercial Officer of
the Hot Wings.
12
CEO AND OWNER

Job Specification
Proven experience as CEO or in other
managerial position

Job Description
Develop high quality business strategies and
plans ensuring their alignment with short-term
and long-term objectives

Experience in developing profitable strategies
and implementing vision

Lead and motivate subordinates to advance
employee engagement develop a high
performing managerial team

Strong understanding of corporate finance and
performance management principles

Oversee all operations and business activities
to ensure they produce the desired results and
are consistent with the overall strategy and
mission

Familiarity with diverse business functions
such as marketing, PR, finance etc.

Make high-quality investing decisions to
advance the business and increase profits

In-depth knowledge of corporate governance
and general management best practices

Enforce adherence to legal guidelines and inhouse policies to maintain the company’s
legality and business ethics

An entrepreneurial mindset with outstanding
organizational and leadership skills

Review financial and non-financial reports to
devise solutions or improvements

Analytical abilities and problem-solving skills

Build trust relations with key partners and
stakeholders and act as a point of contact for
important shareholders

Excellent communication and public speaking
skills

Analyze
problematic
situations
and
occurrences and provide solutions to ensure
company survival and growth

MSc/MA in business administration or relevant
field

Maintain a deep knowledge of the markets and
industry of the company
HEAD MANAGER
Job Specification
Job Description

College Graduate

Responsible for planning, directing, and
overseeing the operations

25 - 44 Years Old

Ensures a safe, secure, and legal work
environment
13

Bachelor's Degree in Business Management or
any related field

Help develop and implement business
strategies, and perform a variety of other tasks
to ensure the business is thriving

Has experience, knowledge, and skills

Resolving conflicts or complaints
customers and employees

Strong
understanding
management, financial,
principles
business
leadership

Maintaining a clean, tidy business, ensuring
that signage and displays are attractive

Strong interpersonal skills such as negotiating,
problem-solving, and knowledge-sharing

Ensuring staff members follow company
policies and procedures

Has abilities that include things such as
business
planning,
decision-making,
communication, delegation, and time
management

Other duties to ensure the overall health and
success of the business

Commitment to providing exceptional service
to customers and support to staff members

Responsible for planning, directing, and
overseeing the operations and fiscal health of
a business

Excellent leadership and coaching

Ensure employees work productively and
develop professionally

Ability to analyze processes and information,
identify problems and trends, and develop
effective solutions and strategies

Set policies and processes

Team-Oriented Mindset

Maintain budgets and optimize expenses

FINANCE MANAGER
Job Specification
Job Description
A bachelor’s degree in finance, accounting,
 Prepare financial statements, business activity
reports, and financial forecasts
economics, or business administration is
required
of
and
from

Five or more years’ experience as a financial
analyst is also required

Ensure that the organization’s financial records
and recordkeeping methods are in compliance
with applicable standards and regulations

Must have demonstrated ability to lead a team
of 6 or more

Manage employees and contractors who are
responsible for financial reporting and
budgeting

Good communication skills and the ability to
work well with people with and without
finance/accounting backgrounds are essential

Periodically review the organization’s financial
reports and identify opportunities for cost
reduction
14

Project management experience is a must

Analyze data and advise top management on
how to maximize profits

Preference will be given to candidates with
Certified Financial Analyst (CFA) designation

Analyze market trends and
opportunities for growth/expansion

Oversee organization’s investments

Give final approval to expenditures greater
than (in dollars)
identify

SCHEDULING MANAGER
Job Specification
Job Description
High school diploma or GED certificate
 Schedule appointments

Post-Secondary Degree (preferred)

Resolve scheduling conflicts

Prior Scheduling or Staffing Experience

Send office memos regarding meetings,
conferences, and deadlines

Phone communication, time management, and
organizational skills

Predict staffing needs and assist with vendor
management

Computer Proficiency

Update client information in our system

Respond to client questions and complaints

Process Payments

FLOOR MANAGER
Job Specification
Job Description
A high school qualification or equivalent
 Supervise staff

Prior experience in a managerial position

Train staff to perform allocated roles

Excellent interpersonal skills

Manage inventory

Prior experience
advantageous

Assist customers with any queries or requests

Highly organized

Administer pay slips to staff
in
Sales
would
be
15

EXECUTIVE CHEF
Job Specification
Job Description
Proven working experience as a Head Chef
 Modify menus or create new ones that meet
quality standards

Excellent record of kitchen management

Plan and direct food preparation and culinary
activities

Ability to spot and resolve problems efficiently

Estimate food requirements and food/labor
costs

Capable of delegating multiple tasks

Supervise kitchen staff’s activities

Communication and leadership skills

Arrange for equipment purchases and repairs

Keep up with cooking trends and best practices

Recruit and manage kitchen staff

Working knowledge of various computer
software programs (MS Office, restaurant
management software, POS)

Rectify arising problems or complaints

BS degree in Culinary science or related
certificate

Give prepared plates the “final touch”

Perform administrative duties

Comply with nutrition and
regulations and safety standards

Keep time and payroll records

Maintain a positive and professional approach
with coworkers and customers
sanitation
HEAD CHEF
Job Specification
Job Description

High school diploma or equivalent
qualification

Ensure proper food handling, sanitation and
following food storage procedures

High school diploma or equivalent; Diploma
from a culinary school will be an advantage

Plans, prepares, and cooks food items to
ensure the highest quality service and
experience for customers

Had several years of work experience, on the
job-training, and/or vocational training

Keep the kitchen organized and running
efficiently
16

The ability to work well with others

Monitor stock and place orders when there
are shortages

Leadership Skills

Check quality of ingredients

Knowledge of food production methods

Ensure all food and other items are stored
properly

Excellent physical condition and stamina

Follow recipes consistently, make adjustments
based on customer requests, communicate
with wait staff and prepare garnishes to make
an attractive presentation for each meal

Very good communication skills

Responsible for delivering food that is not
only delicious and cooked to the specifications
of the customer but that is safe and fresh as
well

Ability to accept criticism

Maintain a clean and safe work area, including
handling utensils, equipment and dishes

Good in Decision-Making

Working well under pressure and within the
time limit

Able to handle work in a fast-paced
environment

Providing a pleasurable dining experience for
customers
SOUS CHEF

Job Specification
Bachelor’s degree in culinary science or
relevant field

Job Description
Develop new menu options based on seasonal
changes and customer demand

A minimum of 2 years’ experience in a similar
role

Assist with the preparation and planning of
meal designs

Strong knowledge of cooking methods,
kitchen equipment, and best practices

Ensure that kitchen activities operate in a
timely manner

Good understanding of MS Office and
restaurant software programs

Resolve customer problems and concerns
personally

Teamwork-oriented with outstanding
leadership abilities

Monitor and record inventory, and if
necessary, order new supplies
17

Excellent communication and interpersonal
skills

Provide support to junior kitchen employees
with various tasks including line cooking, food
preparation, and dish plating

Recruit and train new kitchen employees to
meet restaurant and kitchen standards

Create schedules for kitchen employees and
evaluate their performance

Adhere to and implement sanitation
regulations and safety regulations

Manage the kitchen team in the executive
chef's absence
MARKETING
MANAGER

Job Specification
Bachelor’s degree (or equivalent) in
marketing, business, or related field

Job Description
Working with the creative team, develop
creative briefs and guide creative direction to
meet objectives for all advertising and public-facing communications, including print,
digital, and video assets

Excellent written and verbal communication
skills

Conceptualize and execute on multichannel
campaigns across the prospect and customer
lifecycle, ensuring the alignment of
communications and messaging across all
channels

Proven experience developing marketing
plans and campaigns

Manage content and updates for customer
and internal touch points, establish budget
guidelines, participate in events, document
business processes, and provide sales support

Strong project management, multitasking, and
decision-making skills

Gather customer and market insights to
inform outreach strategies, increase customer
conversions, and generate more qualified
leads

Metrics-driven marketing mind with eye for
creativity

Identify effectiveness and impact of current
marketing initiatives with tracking and
analysis, and optimize accordingly

Experience with marketing automation and
CRM tools

Present ideas and final deliverables to internal
and external teams, and communicate with
senior leaders about marketing programs,
strategies, and budgets
18



Proficiency with online marketing and social
media strategy
Proven experience designing interactive
applications and networking platforms
Established contacts with media
PRODUCTION
MANAGER

Job Specification
Proven experience as production director

Job Description
Liaise with other managers to formulate
objectives and understand requirements

Deep knowledge of production management

Estimate costs and prepare budgets

Understanding of quality standards and health
and safety regulations

Organize workflow to meet specifications and
deadlines

Knowledge of performance evaluation and
budgeting concepts

Monitor production to resolve issues

Experience in reporting on key production
metrics

Supervise and evaluate performance of
production personnel (quality inspectors,
workers etc.)

Proficient in MS Office and ERP software

Determine amount of necessary resources
(workforce, raw materials etc.)

Outstanding communication ability

Approve maintenance work, purchasing of
equipment etc

Excellent organizational and leaderships skills

Ensure output meets quality standards

Attention to Detail

Enforce health and safety precautions

Strong decision-making skills and a resultsdriven approach
BSc/Ba in business administration or relevant
field is preferred

Report to upper management


KITCHEN MANAGER
Job Specification
Job Description
Proven work experience as a Kitchen
 Manage kitchen staff and coordinate food
orders
Manager, Restaurant Manager or Head Chef

Hands-on experience with planning menus
and ordering ingredients

Supervise food prep and cooking

Knowledge of a wide range of recipes

Check food plating and temperature
19

Familiarity with kitchen sanitation and safety
regulations

Establish portion sizes

Excellent organizational skills

Schedule kitchen staff shifts

Conflict management abilities

Price menu items in collaboration with the
Restaurant Manager

Ability to manage a team in a fast-paced work
environment

Order food supplies and kitchen equipment,
as needed

Flexibility to work during evenings and
weekends

Train kitchen staff on prep work and food
plating techniques

Certification from a culinary school or degree
in Restaurant Management is a plus

Store food products in compliance with safety
practices (e.g. in refrigerators)

Keep weekly and monthly cost reports

Maintain sanitation and safety standards in
the kitchen area
COMMIS
Job Specification
Job Description

High school diploma or GED

Assisting cooks with meal preparation and
other duties as requested

Atleast 21 - 40 years old

Organizing, cleaning and storing utensils in
their proper place

Proven experience helping in kitchen settings

Maintaining cleanliness in every workstation

A food handler's license

Assist in the food preparation process by
cutting, chopping, slicing, and washing
vegetables, meats, and other ingredients

The ability to stand for extended periods of
time

Follow all food health and safety
requirements

The ability to safely use kitchen equipment
and appliances

Preparing the food ingredients as requested
by the Cook

Sound knowledge of food safety standards
and procedures

Emptying the dustbins at the end of the shift

Ability to lift and carry heavy items properly

Making sure the kitchen equipment are well
cleaned after use
20

Good health condition

Sweeping and mopping the kitchen floor

Basic cleaning and maintenance skills

Ensuring all the vegetables and meats are
fresh

Demonstrated interest in food preparation
and kitchen operations

Helping in unloading the food deliveries

Well-groomed, courteous and efficient at all
times

Packing take-out orders as needed
WAITER
Job Specification
Job Description

High school diploma or equivalent required

Maintain professionalism and a positive
attitude

Must be able to pass a background check and
drug test

Work and communicate effectively with coworkers and management

Friendly, reliable, and punctual

Maintained positive attitude and resolved
customer complaints promptly and
professionally

Strong communication skills

Prioritize important tasks and manage your
time effectively

Physically fit and able to work on your feet for
long periods

Makes recommendations and serves food or
beverages to customers

Ability to work irregular hours (day and night
shifts)

Clean all tables after clients have left and get
such tables prepared for the next set of clients

Enjoy working with people

Serve and pack warm foods to clients in an
effective manner and in strict accordance to
the orders of such clients

Ability to maintain composure during rush
hours

Possess good knowledge and understanding
of menus and be willing to direct clients on
how to make their choices from the menu

Trustworthy

Ability to deliver top quality customer service
and assistance

Goal and Service Oriented

Ability to maintain composure during rush
hours
21


PRODUCTION STAFF
Job Specification
Job Description
Previous experience as a production worker or
 Operate production equipment
similar role in a warehouse
Good understanding of how production
 Maintain the warehouse’s machines
equipment works

Ability to detect potential problems with
machinery

Assemble machinery parts

Knowledge of basic safety rules and
precautionary measures (safety gear will be
provided)

Store products and materials

Ability to lift heavy loads and transfer them
manually

Meet the deadlines of individual production
tasks during shift

Good communication and teamwork skills

Report on defective products or machinery

High School Diploma/GED

Check stock levels and report deficiencies in
products or raw materials

Keep the worksite clean to avoid hazards from
chemicals and fragile products

Review and follow manufacturing manuals to
build machinery

Ensure shipping procedures are timely

Transfer equipment manually or with forklift
trucks

Follow the company’s safety and quality
guidelines
LEAD SERVER

Job Specification
Smart Serve Certified

Job Description
Assist team members in closing duties
including cleaning all work areas and
equipment, locking refrigerators, re-stocking
items, turning off lights, performing End of
Day on POS and completing daily checklists

Excellent communication and
organizational.skills

Consistently offer professional, friendly and
engaging service

Highly responsible and reliable

Have full knowledge of beverage items
22

2+ years of server experience

Assist guests regarding menu items in an
informative and helpful way

Proven leadership skills

Deliver food and beverage in a timely and
accurate manner

Flexibility to work in shifts (mornings,
evenings, weekends and holidays)

Follow policies, procedures and service
standards

Ability to lift, stand and walk for long periods
of time

Deal with complaints or problems with a
positive attitude

Ability to work well under pressure in a fastpaced environment and to work cohesively as
part of a team

Suggestive selling and up-selling items when
appropriate

Assisting on-course with inventory control, restocking and closing of huts/beverage cart
CASHIERS
Job Specification
Job Description

Work experience as a Retail Cashier or in a
similar role in sales

Takes orders and answers questions on meal
items

3-6 months experience handling money and
working with a cashier

Welcoming customers, answering their
questions, helping them locate items, and
providing advice or recommendations

Basic PC knowledge

Prepares the bill that itemizes total meal costs
and sales taxes

Familiarity with electronic equipment, like
cash register and POS

Accepting payments, ensuring all prices and
quantities are accurate and proving a receipt
to every customer

Strong communication and time management
skills

Processing refunds and exchanges, resolving
complaints

Good math skills

Maintaining a clean workspace

High school degree

Calculate and return change when required by
the payment method

Provides a positive customer experience with
fair, friendly, and courteous service

Maintain adequate change denominations in
the cash drawer and request additional
change
23

Ability to add, subtract, multiply, and divide
easily and quickly

Answer customer questions about products or
services

Ability to stand, walk, lift heavy items, and
work with other team members in a fastpaced environment to provide excellent
service

Reconcile cash drawers and sales receipts

High level of energy with strong customer
service skills

Report issues with equipment
DISHWASHER
Job Specification
Job Description

High school diploma or equivalent

Collecting used dishes, plates and utensils,
loading washing machines and stacking
washed items appropriately

Minimal work experience

Ensure there are always enough clean dishes,
glasses and utensils, especially during peak
hours

Strong problem-solving and communication
skills

Store clean dishes, glasses and equipment
appropriately

Exceptional time management skills

Maintain a clean work area and kitchen by
sweeping and mopping as needed

Willingness to comply with all food safety
procedures

Maintain cleaning supplies stock (e.g.
detergents) and place orders when necessary

Flexible

Set up workstations before meal prep begins

Willingness to take over whole day schedule if
needed

Perform additional cleaning duties as
requested

Availability to work in shifts, during weekends
and evenings

Unload dishes and utensils from dish machine
and organize them properly

Attention to detail and sanitation rules

Assists in food prep and any other duties set
forth or requested by the cook as needed
24
PERSONNEL POLICY
These policies are regulated to all business employees to understand more of the rules and regulations.






Employees must follow the dress code of the restaurant.
All employees must come to work on time.
Employees should maintain good personal hygiene through personal cleanliness.
All employees are entitled to one (1) 30-minute lunch break and two (2) 15-minute personal
breaks during the entire shift
Any form of schedule adjustment such as overtime, undertime, rest day, and shift schedule
changes must be endorsed to the Supervisor and approved by the Manager.
All forms of tardiness and absences must be communicated to the Supervisor at least two (2)
hours before the employee’s shift and endorsed to the Manager.
BENEFITS





Insurance Plans
The organization pays specific amounts of money to cover an employee’s medical care. These
include insurance for losses from accidents, disability, sudden death, dismemberment.
Sick leave
Employee can use to stay home to address their health needs without losing pay.
Vacation Leave
Employees can leave of absence with pay for the purpose of rest, relaxation, or personal business
at the request of the employee and with the concurrence of the employer.
Christmas Bonus
It is usually granted by employers to show appreciation and gratitude for the service rendered by
their employees within a year.
PhilHealth
PhilHealth will subsidizes our employee’s hospital bills based on the amount you have incurred.
25
VII.
Shifting Schedule
Position
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Supervisor
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Head Manager
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Head Chef
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
Commis I
8:00AM11:00PM
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Commis II
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Waiter I
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Waiter II
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Waiter III
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Day off
8:00AM11:00PM
8:00AM11:00PM
Waiter IV
8:00AM11:00PM
8:00AM10:00PM
Day Off
8:00AM10:00PM
8:00AM10:00PM
8:00AM10:00PM
8:00AM10:00PM
Waiter V
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Waiter VI
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Day Off
Cashier I
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Cashier II
8:00AM11:00PM
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Dishwasher I
8:00AM11:00PM
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Dishwasher II
Day Off
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
8:00AM11:00PM
Commis III
26
Salary
Position
Per Month
Per Year
(20 Days)
(12 Months)
Supervisor
Per
Day
₱725
₱14,500
Head Manager
₱750
Head Chef
Commis I
Commis II
Commis III
Waiter I
Waiter II
Waiter III
Waiter IV
Waiter V
Waiter VI
Cashier I
Cashier II
Dishwasher I
Dishwasher II
Total
₱700
₱600
₱600
₱600
₱537
₱537
₱537
₱537
₱537
₱537
₱537
₱537
₱537
₱537
₱7,870
₱174,000
Benefits Per
Year
₱1,500
With Benefits
(125 Pesos)
₱175,500
₱15,000
₱180,000
₱1,500
₱181,500
₱14,000
₱12,000
₱12,000
₱12,000
₱10,740
₱10,740
₱10,740
₱10,740
₱10,740
₱10,740
₱10,740
₱10,740
₱10,740
₱10,740
₱707,400
₱168,000
₱144,000
₱144,000
₱144,000
₱128,880
₱128,880
₱128,880
₱128,880
₱128,880
₱128,880
₱128,880
₱128,880
₱128,880
₱128,880
₱1,888,800
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱1,500
₱21,000
₱169,500
₱145,500
₱145,500
₱145,500
₱129,500
₱129,500
₱129,500
₱129,500
₱129,500
₱129,500
₱129,500
₱129,500
₱129,500
₱129,500
₱1,901,000
27
28
VIII.
Finance
Our financial aspect will be stated accordingly, the financial statement of our company, various
projections and demands, operating expense and lastly the sales are all included.
Breakfast
Lunch
Dinner
20 seats x 1 Turnover
20 seats x 3 Turnover
20 seats x 2 Turnover
Total Guest Per Day
20
60
40
120
Projection
HOTWINGS
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Breakfast
Lunch
Dinner
Breakfast
Lunch
Dinner
Breakfast
Lunch
Dinner
Breakfast
Lunch
Dinner
Breakfast
Lunch
Dinner
Breakfast
Lunch
Dinner
Breakfast
Lunch
Dinner
Table
Turns
1
3
2
1
3
2
1
3
2
1
3
2
1
3
2
1
3
2
1
3
2
TOTAL
Daily Sales
Food
Beverages (Per Table)
20
₱4,400.00
₱300.00
60
₱13,200.00
₱900.00
40
₱8,800.00
₱600.00
20
₱4,400.00
₱300.00
60
₱13,200.00
₱900.00
40
₱8,800.00
₱600.00
20
₱4,400.00
₱300.00
60
₱13,200.00
₱900.00
40
₱8,800.00
₱600.00
20
₱4,400.00
₱300.00
60
₱13,200.00
₱900.00
40
₱8,800.00
₱600.00
20
₱4,400.00
₱300.00
60
₱13,200.00
₱900.00
40
₱8,800.00
₱600.00
20
₱4,400.00
₱300.00
60
₱13,200.00
₱900.00
40
₱8,800.00
₱600.00
20
₱4,400.00
₱300.00
60
₱13,200.00
₱900.00
40
₱8,800.00
₱600.00
₱184,800.00
₱12,600.00
WEEKLY TOTAL SALES
ANNUAL TOTAL SALES
Covers
Daily Total
₱4,700.00
₱14,100.00
₱9,400.00
₱4,700.00
₱14,100.00
₱9,400.00
₱4,700.00
₱14,100.00
₱9,400.00
₱4,700.00
₱14,100.00
₱9,400.00
₱4,700.00
₱14,100.00
₱9,400.00
₱4,700.00
₱14,100.00
₱9,400.00
₱4,700.00
₱14,100.00
₱9,400.00
₱197,400.00
₱10,264,800.00
29
IX.
Appendices
A. Key Profile Management
Salem, Julianna Mae – Chief Executive Officer
Ms. Salem is the only person who has an experience in catering and fast-food service. She is a very reliant and great
chief executive officer who dedicated herself in bringing remarkable stand and changes to the company. She can
withstand any challenges with her optimistic intellectuality that makes her fit to be the chief executive officer of Hot
Wings.
Ramos, Kimberly – Chief Human Resources Officer
Ms. Ramos is the Chief Human Resources officer of Hot Wings because she has the most notable traits that a human
resource officer could have. First is her communication skill, Ms. Ramos has an excellent verbal and written
communication skill. Next is her strong analytical and problem-solving skills, aligned with her conflict resolution
skills. Lastly, she has a thorough knowledge of employment and its regulations.
Soriano, Khristjohne Simon – Chief Personal Officer
Mr. Soriano has ang obligation for overseeing all areas that includes certificated and classified employee
recruitment, their documents and credentials, evaluation of every employee, innovation, and their skills
development. Mr. Soriano also has an administrative and supervisory management experience.
Villaflores, John Lysrick – Chief Accounting Officer
Mr. Villaflores is responsible for leading the department of accounting of Hot Wings. He supervises accounting and
administrative staff. Mr. Villaflores has a high attention to details; he also has an experience in accounting and
extensive business experience with strategic knowledge. He perfectly acquired a skill that in Microsoft Excel that
could help him with his job. Lastly, his skill with budgeting and bookkeeping is bizarre.
King, Mateo – Chief Production Process Officer
Mr. King oversees the aspects of Hot Wings’ manufacturing process. Mr. King directs the layout as well as its
maintenance of the equipment and facilities. Mr. King is very idealistic in terms of answering question “why” and
“what” that are related to the product and the company’s future endeavor. He is sensitive when it comes to
customers, he tries to deeply understand their needs and desires.
Quilingan, Kim – Chief Marketing Officer
Ms. Quilingan is responsible for the company’s communicating, creating, and offering that have value for the
customers and clients. Ms. Quilingan is experienced in managing marketing teams even with extreme strict budgets
in hand. She is an adaptable person, even if she’s assigned to company with diverse culture, her communication and
willingness to learn are her keys for doing her job. Hence, making her the resilient person for the job.
Oredina, Venice – Chief Commercial Officer
Ms. Oredina oversees Hot Wings’ sales team, strategies, and the plan. She’s in charge of developing appropriate
metrics and promotions, monitoring the current market trends and be able to prove regular competitor analysis.
Ms. Oredina has an experience in Business Administration and successfully attended most of its seminars. She was a
sales consultant before being assigned as the Chief Commercial Officer of the Hot Wings.
30
B.
Organizational Chart
C.
Product Sample
31
D. Menu
32
E. Technical Specifications
I. General Requirements

Field Office and House for the Engineer (DOTC-PMO)

Temporary Light and Power

Temporary Toilets

Temporary Water Service

Security

Disposal Area
II. Earthworks

Clearing and Grubbing

Removal of Structures and Obstructions

Excavation

Embankment

Subgrade Preparation

Compaction Equipment and Density Control Strips

Reinforcing Steel

Structural Concrete
III. Water Supply

Drilling, Construction and Testing of Production Well

Submersible Deep well Pump
IV. Building
V. Site Construction

Excavation, Back filing and compacting of utilities

Soil Treatment
VI. Concrete

Cast in place Concrete
VII. Masonry

Reinforced Masonry
VIII. Metal

Structural Steel
33
IX. Woods and Plastics

Finish Carpentry
X. Thermal and Moisture

Damp Proofing

Elastomeric Waterproofing system, Fluid Applied

Building Insulation

Preformed Metal Roofing

Roof Insulation

Aluminum Composite Panel

Sealants and Caulking
XI. Doors and Windows

Steel doors and Frames

Wood Doors

Aluminum Doors and Frames

Metal Wall Louvers

Aluminum Windows

Finish Hardware

Glazing
XII. Finishes

Epoxy Coating

Granite Tiles

Vinyl Wood Flooring

Rubber Sheet Flooring

Gravel Washout Finish

Floor Hardener

Vinyl Coated Wall Covering

Plastering

Ceiling Suspension Systems

Aluminum Spandrel Ceiling System

Acoustical Ceiling
34

Plasterboard

Perforated Metal Ceilings

Linear Metal Ceilings

Painting of Building

Special Coatings
XIII. Specialties

Toilet
XIV. Furnishing

Furniture and Accessories
XV. Special Constructions

Lighting Protection System

Fire Extinguishers

Gas Systems
XVI. Plumbing

Valves

Water Piping

Sanitary Waste

Submersible Pumps

Plumbing Fixtures
XVII. HVAC

Mechanical General Requirements

Basic Mechanical Materials and Methods

Fuel Oil Handling System

Ventilation and Exhaust Systems

Ductwork and Ductwork Accessories

Secondary Cables and Wires
XVIII. Electrical

Electrical General Requirements

Underground Electric Work

Overhead Electrical Work
35

Interior Wiring Systems

Medium Voltage Switch gear

Interior Lighting

Exterior Lighting
F. Ancillary Equipment
NAME
Gas Pipeline
Flexible Connectors
Wall Cap
Duct
HVAC Foil Tape
Gas Tank
Gas Regulator
Drainpipe
Drainpipe Fittings
Grease Trap
ANCILLARY EQUIPMENT
SPECIFICATION
CSST tubing ½ inch x 75”
Female and Male Connector
Aluminum 9” square with 5” hood
6ft Round Duct Thermal Foil
1 roll 2in x 150ft
7kg LPG (2)
Auto Safety Controller
Vinyl PVC Drainpipe 3m (2)
Female and Male Fittings (4)
Stainless Steel 5GPM
TOTAL
PRICE
₱ 3,100.00
₱ 101.00
₱ 1,850.00
₱ 981.20
₱ 159.00
₱ 3,800.00
₱ 650.00
₱ 184.00
₱ 103.88
₱ 3,360.00
₱ 14,289.08
36
G. Floorplan
37
H. Social Media Posting
38