Project Plant Pals | SMART Goals
January 5
Goal One: “Office Green wants to increase brand awareness.”
SMART Goal One: “Office Green wants to increase unique web visits by 2k per
month by launching plant pals and boosting it through a new marketing strategy that
includes new landing page and printed catalogue”
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The goal is specific as it wants to increase 2k per month unique page visits
What makes this goal measurable? Does it include metrics to gauge success?
Response: 2k per month
What makes this goal attainable? Is it realistic given available time and
resources?
Response: New marketing and selling strategy
What makes this goal relevant? Does it support project or business objectives?
Response:
Increased brand awareness
What makes this goal time-bound? Does it include a timeline or deadline?
Response: 9 month
Goal Two: “Office Green wants to raise the customer retention rate.”
SMART Goal Two: “Office Green wants to increase customer retention rate to 90%
by the end of the year by launching plant pals in 9 months””
What makes this goal specific? Does it provide enough detail to avoid
ambiguity?
Response: The team knows they’ve to increase customer retention rate by 10% by launching
plant pals as 85% of the leaving customer are interested in the product
What makes this goal measurable? Does it include metrics to gauge success?
Response: 90% retention rate is the measure
What makes this goal attainable? Is it realistic given available time and
resources?
Response: The company has the resources to carry out the project and 9 months is enough
to launch the project
What makes this goal relevant? Does it support project or business objectives?
Response: It supports business objectives by increasing customer retention rate
What makes this goal time-bound? Does it include a timeline or deadline?
Response: the project is time boud to be completed in 9 months