Rida Fatima
Address: Saskatoon, Saskatchewan, S7H 5K9 | Mobile: +1(306)7134279
Email: ridamohsin@gmail.com | LinkedIn: Rida Fatima
Objective
To obtain the position of Project Manager (Proposal Manager) at ISM, utilizing my expertise in
project management, writing/editing, and communications.
Summary
An experienced Product Manager with over 5 years of experience in business strategy, proposal
management and proposal writing with the ability to review/edit technical and non-technical
content. A comprehensive understanding of the business development lifecycle and advanced
communication skills.
Experience
Autoleap Inc.
Product Manager
Dec 2021 - Present
● Collaborated with senior management to define the product roadmap and overall strategy,
aligning them with business goals and customer needs.
● Led the development and launch of high-impact features that generated revenue and
enabled expansion into the mid and enterprise markets.
● Conducted market research and competitive analysis to identify new opportunities for
product development and improve existing features.
● Facilitated communication between cross-functional teams to ensure everyone was
aligned with the product vision and goals.
● Analyzed user data to make data-driven decisions and improve product performance.
● Managed multiple feature development and delivery simultaneously, effectively
multitasking and prioritizing tasks to ensure timely completion.
● Notable features include Payments Integration with Payrix resulting in over $14 million in
revenue for merchants since June 2022, Multi-location Support increasing mid-market and
enterprise share from 0% to 7%, QBO Integration to streamline the accounting processes
for customers, building APIs for data monetization and creating in-house dashboards
providing a real-time snapshot of corporate KPIs and metrics, enabling corporate users to
access crucial information at a glance and make informed business decisions.
E Processing Systems (Oneload)
Product Manager
Aug 2020 - Dec 2021
● Developed brand strategy and led marketing efforts across digital and non-digital channels.
● Created investment pitch decks and strategy documents for raising investments from Gates
Foundation and Sarmayacar.
● Led the 'Oneload Women Empowerment Project' (OWEP), which involved developing a
detailed business plan and financial model, conducting market research, and writing a
winning proposal that secured a $400,000 grant from the Bill and Melinda Gates
Foundation. The project aimed to create a new category of women retailers in Pakistan
through a sustainable business model, promoting financial inclusion and empowering
women in the region..
● Utilized Power BI to analyze sales trends for over 50,000 retailers, identifying top
performers and disengaged retailers. Designed targeted campaigns that increased daily
sales/retailer from USD 6.14 to USD 7.38 in 2 months.
● Collaborated with cross-functional teams, including sales, technical, and financial teams, to
prioritize product and customer requirements and convert them into product features.
● Strengthened business partnerships by identifying, negotiating with, and onboarding new
integration partners while effectively managing existing partner relationships, resulting in
increased revenue and improved customer satisfaction.
● Led the end-to-end implementation and go-to-market strategy, including building the
marketing and promotional content for 'Emergency Cash', a lending service that offered
overnight credit facility for micro-retailers and exceeded over 150,000 disbursements in
just 6 months.
GroupDocs, Aspose Pty Ltd
Business Lead
Oct 2016 - Nov 2018
● Developed and executed a comprehensive marketing strategy for GroupDocs APIs, which
included writing blogs explaining the API features, developing demo projects showcasing
APIs usage, monitoring user satisfaction, and maintaining detailed API documentation.
● Generated traffic toward the website using SEO techniques and digital marketing, resulting
in a 20% sales increase for 2017.
Confiz Limited
Software Engineer
Jul 2012 - Mar 2015
● Developed robust web applications using PHP and contributed to the development of .Net
technologies and cross-platform apps.
● Collaborated with cross-functional teams to ensure timely delivery and exceed client
expectations.
● Participated in project architecture discussions and task estimations.
● Led team members by preparing effective work breakdown structures, mentoring and
training newly hired developers to enhance their technical skills and knowledge.
Skills
● Product development and management, Agile methodology, Technical requirements
definition, Advanced proficiency in Microsoft Office 365, Teams and SharePoint, UX/UI
design (Figma, Adobe Illustrator), Data analysis and visualization (Power BI, Domo),
Software engineering, Project management (Jira), API documentation, Market research,
and competitive analysis
Education
2018 - 2020 Lahore University of Management Sciences (LUMS)
Master of Business Administration (MBA)
2008 - 2012 University of Engineering & Technology (UET), Lahore
Bachelor of Computer Science (Honours)
▪ Recipient of the Dean's List Award for academic excellence
▪ Awarded Gold Medal for Best Overall Performance in B.Sc. Examination.