See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/242347407 Cross-cultural influences on brand identity impressions: KFC in China and the United States Article in Asia Pacific Journal of Marketing and Logistics · April 2003 DOI: 10.1108/13555850310765088 CITATIONS READS 44 10,337 3 authors, including: Terrence Witkowski Zheng Dan California State University, Long Beach Qingdao Agricultural University 74 PUBLICATIONS 1,340 CITATIONS 1 PUBLICATION 44 CITATIONS SEE PROFILE SEE PROFILE Some of the authors of this publication are also working on these related projects: A History of American Consumption: Threads of Meaning, Gender, and Resistance View project A History of American Consumption: Threads of Meaning, Gender, and Resistance View project All content following this page was uploaded by Zheng Dan on 19 July 2016. The user has requested enhancement of the downloaded file. Cross-cultural influences on brand identity impressions: KFC in China and th... Terrence H Witkowski; Yulong Ma; Dan Zheng Asia Pacific Journal of Marketing and Logistics; 2003; 15, 1/2; ABI/INFORM Global pg. 74 Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. View publication stats
