Marketing of Aircraft Accessories
Introduction:
Bringing aircraft accessories to market requires an aircraft accessories manufacturer to
undergo an extremely challenging environment that includes meeting deadlines while
ensuring safety and compliance to the regulatory requirements, managing obsolescence,
coping with high costs and long lead times, lengthy and complex product development life
cycle These challenges must be considered and addressed by the manufacturer for the
growth of their business and standing out among the competitors. Among all the challenges
the most critical is Marketing and Business Development due to the unique structure of
business environment. To drive sustained and persistent marketing and business
development efforts, a comprehensive strategic framework is required. This framework must
first be agreed upon by senior executives of management and then rigorously followed to
ensure that all stakeholders are aligned and working towards the same objectives. By
proactively managing these challenges and implementing a comprehensive strategic
framework, aircraft accessories manufacturers can successfully compete in their market and
achieve long-term sustainable business growth.
Outline of the framework
The presented framework is divided into following five major sections
1. Key Challenges and Constraints: This section defines the practical and real word
challenges that are faced by an Indian Aircraft accessories manufacturing company.
2. Competitive Landscape and Market Analysis
3. Functional Framework and Marketing Handbook: The main body of the framework
which defines all the minor and major steps for marketing, business development for
growth.
4. Dynamic strategies adaptation
5. Key performance Indicators