Presented By:
Ayaz Ahmed
Application Specialist
Sales Objectives
• Sales objectives are the goals of the sales team.
Choosing your objectives
 It’s nice to know that sales objectives have been narrowed down into four
main categories:
• Market Coverage - sales teams ability to cover the market
• Sales Force Capability - sales teams ability to close deals
• Customer Focus - sales teams ability to attract and retain customers
• Product Focus - sales teams ability to sell products
 You can set any type of sales objective, as long as it will help you fulfill
your goals. If you don’t know where to start, you can even set objectives
per category.