Affordable green energy for every home
by
Milen Naydenov
External bathroom
My first experience with
solar energy
2 problems
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My business model
Technicality
Installation of 5kw on-grid solar system
Free service for five years
Insurance
Technical support
Energy management
Financing and ROI
Five years of energy payment according to the current electricity price
Financing from EU ( Recovery and resilience plan ) / Bank loan as a
backup solution
Why people will choose this option?
Average monthly electricity wholesale price in Bulgaria from January 2019 to January
2023(in euros per megawatt-hour)
Why people will choose me ?
Unique competitive advantage - a niche market
Free of charge installation and service
15 years of free energy
Dedicated technical support
Municipality support
Good marketing strategy
Experienced Team ( Certified )
TEAM Structure
TRAINING
CEO and project manager
MARKETING AGENCY
MEETINGS WITH
SOCIETY
Technical staff
How I will attract the customers ( Marketing model ) ?
Marketing campaign in Social networks
Tik Tok video campaign - movie
Meeting with local communities - organized by Municipality or Mayor
Educational videos
Visit of pilot project
Presentation in Technical universities and schools
Financials
50 000 euro / per project initially investment
5 years internal depreciation
After 5th year the change of ownership will be applied
Financials
2600 projects for Brake even
Possible investors will be
happy to invest money in
the project with 33%
Return on Investment
Timing
Phase 1
The initial part of the project will take six months, between March 2023 and September 2023, and will
involve conducting in-depth research to help inform the areas and households that need the solution
for the cost-associated energy consumption.
This will help in understanding if the identified communities have energy issues and their
perceptions regarding the possible solutions for the current global climate change crises.
Phase 2
The second phase of the project will take three months and done between September-October 2023
and January 2024 and will involve conducting a campaign to educate the people about their collective
efforts in solving global warming and the need to adopt alternative sources of energy. They will also be
informed about the proposed solution and how it can help them solve their costly energy consumption.
Phase 3
The third phase from February onwards will involve purchasing and installing the systems ordered by
different households. This phase will also provide a learning platform to understand the various
challenges associated with the project implementation and implications for mass installations in the
future.
SWOT ANALYSIS
S
W
O
T
Strengths
Weaknesses
Opportunities
Threats
Niche market
Experienced Project
manager
Strong background in
technical projects
Available money from EU
Good marketing strategy
Strong connection with
municipalities
Missing/low experience in
the team
People are not educated/
informed how the system
works
Full market share
Fast economy of scale
Government and
municipalities initiatives
Possible investors
Local regulations
Resistance from the
Electrical distribution
company
Administrative difficulties
Bribery
THANK YOU