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Trends, Networks, and Critical
Thinking in the 21st Century
Quarter 3 – Module 1:
Fads vs. Trends
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Trends, Networks, and Critical Thinking in the 21st Century – Grade 12
Alternative Delivery Mode
Quarter 3 – Module 1: Fads vs. Trends
First Edition, 2020
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Princess L. Gamban
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Introductory Message
This Self-Learning Module (SLM) is prepared so that you, our dear learners,
can continue your studies and learn while at home. Activities, questions, directions,
exercises, and discussions are carefully stated for you to understand each lesson.
Each SLM is composed of different parts. Each part shall guide you step-bystep as you discover and understand the lesson prepared for you.
Pre-tests are provided to measure your prior knowledge on lessons in each
SLM. This will tell you if you need to proceed on completing this module or if you
need to ask your facilitator or your teacher’s assistance for better understanding of
the lesson. At the end of each module, you need to answer the post-test to self-check
your learning. Answer keys are provided for each activity and test. We trust that you
will be honest in using these.
In addition to the material in the main text, Notes to the Teacher are also
provided to our facilitators and parents for strategies and reminders on how they can
best help you on your home-based learning.
Please use this module with care. Do not put unnecessary marks on any part
of this SLM. Use a separate sheet of paper in answering the exercises and tests. And
read the instructions carefully before performing each task.
If you have any questions in using this SLM or any difficulty in answering the
tasks in this module, do not hesitate to consult your teacher or facilitator.
Thank you.
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What I Need to Know
Fads and trends emerge everywhere. They occur in any given time and context.
How do they differ? How do they impact life?
The interplay between fads and trends issues a number of challenges in the
21st century. It is imperative to gain a keen analysis on this. This module will present
the differences between a fad and a trend and how anyone can spot, accept, or reject
them.
After going through this module, you should be able to:
1. differentiate a trend from a fad (HUMSS_MCT12-Ia-b-3);
2. give examples of a trend and a fad; and
3. explain the process on how to spot a trend (HUMSS_MCT12-Ia-b-2).
What I Know
Directions: Identify the following terms as FAD or TREND. Write your answers on a
separate sheet of paper.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
3-D printing
loombands
virtual pets
online banking
medical tourism
touch screen devices
candy crush app
fidget spinner
animated films
puka shell necklace
denim jeans
business process outsourcing
face app
powerbank
distance learning delivery mode
-
______________
______________
______________
______________
______________
______________
______________
______________
______________
______________
______________
______________
______________
______________
______________
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Lesson
1
Fads vs. Trends
The 21st century is a deluge of overwhelming demands from a digital society;
hence, enormous trends have emerged. Global trends have been increasingly given
attention and anchored to socio-cultural, economic, and political dimensions.
Unconsciously, individuals like you do not realize that they have been into certain
trends.
What’s In
Directions: Answer the following questions. Write your answers on a separate sheet
of paper.
1. Are you fond of watching Korean Pop Artists or Korean Dramas? Why? Why
not?
2. Have you done a hip-hop? Rap?
3. Have you tried creating TikTok videos? Why? Why not?
4. Do you have electronic gadgets? Name them.
5. Who influenced your fashion, style and interest?
6. Why do you think these have become part of your lifestyle/culture/standards?
What’s New
Directions: The following are random words associated with fads and trends. Rank
by putting 1 as your most liked and 10 as your least liked in the blanks. Write your
answers on a separate sheet of paper.
1.
2.
3.
4.
5.
6.
cologne
sports
malling
cinemas
haircut
fashion
7. denim jeans
8. online chatting
9. Monopod
10. Instagram
11. Brick game
12. powerbank
2
13. smartphone
14. rubberband
15. facebook
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What is It
Trend
Trend is something that covers almost all of human activities such as but not
limited to politics, beliefs, economics, lifestyle, social life and the like whether the
individuals or groups of people are aware of it or not. It is defined in various ways
depending on the orientation of these individuals or groups. In the fields of arts,
fashion and music for example, it is a prevailing style or preference such as realism
movement in art, emergence of the miniskirt, and popularity of certain genre of music
like jazz, classical and rock. Many of you must have had an experience of listening
or watching Video-Karaoke singers during festivities or celebrations. You would
notice that song selections are dependent of the singers. Older singers tend to opt for
older songs while younger singers opt for newer songs. Why do you think so? Well,
it is because their song selection was dependent on the most prevailing genre of songs
during their respective era or generation. The trend toward portable music players,
is another example which started with the invention of big, heavy, portable “boom
boxes” and transformed into personal CD players– continuing to grow and change
into the MP3 portable music player phenomenon that we see today.
In the sphere of economics, trends may come as a general movement
registering statistical changes for a long period such as the increasing cost of living
and rate of unemployment. A typical example of this is the long prevailing capitalistic
mentality of people all throughout the world which in one way or another dictates
their economic movement. Why do you still pursue your studies despite the
difficulties brought about by the current pandemic? Well, most of you if not all would
say, “because I have a dream to fulfill. I want a good life, a good and stable job, a
career, etc.”
In politics, trends refer to a tendency, drift, or bend toward a certain stance,
thought, or policy as when democratic Southeast Asian countries favored
authoritarian governments at a certain point in their histories. Well, this will also
remind us of our own history when there was a point in our time when people felt
that their freedom and liberty were disregarded which brought them to a struggle to
regain it – the 1986 Edsa People Power Revolution, which eventually became a
kindling reminder of how the true spirit of democracy works. Other areas also exhibit
prevailing preference such as in sports (wearable devices that monitor training
performance), food (rise of oatmeal products, inclusion of moringa or malunggay in
food products), medicine (stem cell treatment), cosmetics (whitening supplements),
travel (paperless tickets and online check-in), manufacturing (3-D printing),
environmental management (home solar electric system). To sum up, a trend is a
pattern of behavior demonstrated by a big number of people within a particular
period.
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Here are some examples of trend:
• gadgets
• teleserye
• social networking sites
• social advocacies
• drone technology
• denim jeans
• business process outsourcing
• online ticketing
• cashless transactions
Fad
Trending ngayon sa YouTube ang… Trending sa Twitter ang… Trending ngayon
sa Facebook ang… You might get confused at these headlines from the News and
ask, “how can these be considered as trends based on the above discussion?” This
part now discusses fads and how it differs from trends.
A Fad is something, such as an interest or fashion, that is very popular for a
short time (Merriam– Webster’s Learner’s Dictionary). A fad is a product that has
little, if any, utility but is characterized by a quick rise in sales and popularity
followed by a quick decline in sales and popularity. This quick up and down in sales
is because fad products usually do not satisfy a strong consumer need. Nevertheless,
fads seldom completely die out with some diehard followers remaining loyal. Now, if
we will look back at the first paragraph above, you will now see that those things
which are advertised as “trending” in YouTube, Twitter, Instagram, Facebook or any
popular social media platforms are not actually trends but are merely fads.
Here
•
•
•
•
•
•
•
•
•
•
are some classic examples of fad.
hula hoop
yo-yo
virtual pets
Frisbee
Pokémon Go
Hello Kitty
Loomband
Candy Crush App
iPod
kalyeserye
•
•
•
•
•
•
•
•
•
pet rock
Friendster
troll doll
bucket challenge
mannequin challenge
“Gangnam Style” song
Tamagochi pets
hoverboards
fidget spinner
A fad is an intense but short-lived fashion. It is a widely– shared enthusiasm
for something, especially one that is short-lived. It is a temporary fashion, a craze,
interest, or activity that people follow enthusiastically, but lasts for a short period of
time.
How does a trend differ from a fad? To simply put it, a fad has a definite
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beginning and a definite end while a trend though has a certain beginning at a certain
point in time or history but, it evolves and changes as it continues to grow.
Every generation has its own set of fads. Do you now realize what are those?
Can you now recall some stories of what fads came and went during your time? It
will surely yield a very interesting list.
The table below summarizes the distinction between a fad and a trend
according to Arzadon et.al. (2018).
CATEGORIES
Notions of
Change
Behavior
Effects
Time and
Nature of
Growth
Scope and
Limitations
FAD
TREND
• the new things that we
currently do fade when
the perception of novelty
is gone
• intense
•
•
•
•
•
•
•
coolness
me-too mentality
starts with technology
appears suddenly
enormously popular
suddenly disappears
unexplainable growth
• stays within one company
• single brand/limited
brands
• the way we do things
• sustained behavior that turns
into lifestyle, mindset, and
values
• meets needs, solves problems
and issues
•
•
•
•
•
•
appears suddenly
enormously popular
does not disappear
gets stronger over time
sticks around
can across over many
companies
• encompasses entire areas of
technologies
Now that you have understood the difference between fads and trends, I think
you are ready for a more interesting journey towards a new lesson which is spotting
a trend! Ready? Let’s go!
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Spotting a Trend
Someone or something starts or causes a trend. A person who
starts a trend is called trendsetter. The individual’s act or the event
has attracted attention, earned acceptance, and created strong
interest and influence on people whose number keeps increasing as
days go by. The act or event is something different from what is currently going on
and it becomes “the next big thing”. It demonstrates an accelerated spread among
various sectors and areas and creates a deep and wide scope of influence on people,
sectors, and the environment. It leads to change. (Urgel, 2017)
Let us put it this way, in 1986, the Philippines became very popular to the world
because of the Edsa People Power Revolution which, as described by historians, a
perfect example of a successful peaceful revolution. However, if we will still go a few
more decades back, similar peaceful revolution has also become very popular in India
by the leadership of Mohandas (Mahatma) Gandhi which eventually brought India’s
independence in 1947. What could have been that trend which developed and evolved
overtime? Well, obviously those are freedom and democracy in which we may
consider Gandhi as the trendsetter in India, while the 1986 Edsa People Power may
be attributed to the assassination of the late Benigno Aquino Jr.
According to futurists (a futurist is one who studies and predicts the future,
especially based on current trends.) Rehn and Lindkvist (2013), trendspotting refers
to the study of trends and the way they develop and affect society. According to them,
this should be differentiated from cool- hunting which is a hunt for those things
that will become popular before they are popular. Trend analysis is based on
trendspotting but it extends this into developing future scenarios and so they say
that to follow a trend, one must not only be conscious of what is currently happening
but be wise enough to predict the future. (Urgel, 2017)
Arzadon et.al. (2018) mentioned that trends and fads are sometimes used
interchangeably, and they are both important for organizations and people to keep
abreast with the changing environment. However, it is also important to distinguish
the difference between trends and fads to deepen our understanding of survival and
adaptability. As members of society, we should know how fads and trends to create
changes in our society. Certain fads and trends are created by dominant cultures
catering to their own interests. As students, you should be able to analyze how to
respond to the issues and challenges brought about by these changes.
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What’s More
Directions: Identify if the statements/situations given in the first column pertain to
a trend or a fad. Provide your reason/s on the third column. The first one has been
done for you. Write your answers on a separate sheet of paper.
Statements
Trend or
Fad
Example: More kids love playing
with loombands
Fad
1. Yaya Dub (Maine Mendoza) used
dubsmash and got so popular
overnight. Dubsmash is a mobile
app that creates short selfie
videos dubbed with famous
sounds.
2. High fructose corn syrup is
present in fruit juices, cakes, ice
cream, sweets, and chocolates,
and was found to be the culprit for
obesity and diabetes.
3. More and more youth of today are
fond of using high-tech gadgets
like tablets and smartphones.
4. More people around the globe are
engaged in the mobile app TikTok.
5. The “Trumpets” dance challenge
and the mannequin challenge
which went viral on television and
social media were practiced by
people of all walks of life.
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Reasons
Loombands came up, sales went
up but only for a while and then
went down and children became
less interested and so they
almost disappeared as quickly as
they arrive.
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What I Have Learned
Directions: Apply what you have learned from this module. Fill in the missing words
to complete the paragraph. Choose your answers from the words in the box below.
fad
trends
futurist
trendsetter trending
trendspotter
John was a 4th year student of Philosophy at the University of San Carlos in
Cebu City. One day, as he was about to go to the university, he came across a young
boy playing a yo-yo. As he further looked around, he saw few more kids playing the
toy and several street vendors nearby selling them. He was wondering that maybe
that toy was at its 1.___________ times since it won’t last anyway, and, he was right.
In fact, in just a few weeks’ time, it faded.
While John was in his class on Modern Philosophy, his professor was
discussing about how Karl Marx have influenced those people who upheld the latter’s
communist ideologies. This made Karl Marx a 2.____________ since he started a trend
which remained existing and evolving event to the present. Towards the end of the
class, John’s professor gave them an assignment. They were asked to spot the
existence of the Marxist ideologies to some known current world leaders. This
somehow makes John a 3.____________ since his task was to find the lineage of the
Marxist ideologies. Not only that, he will also act as a 4.____________ since he will try
to study the development and possible evolution of Marxism in the world to come.
Such a great task isn’t it? Although it is going to be a very tedious task for John to
do, he believed that he would be able to learn so much about it. Anyway, this is what
5.____________ are, they may have been developed at some point in time, but they
remain alive, existing, developing and continue to evolve.
What I Can Do
Directions: Kindly fill up the Circle of Trends. Write your answers on a separate sheet
of paper.
1. In portion A, write one emerging trend.
2. In portion B, write the things about that trend.
3. In portion C, write the things that can be done with that trend.
4. In portion D, write a concrete thing that you can actually do with that trend.
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Assessment
Reflect on the ways in which your own life as a student has changed as a result of
the trends we have today. Start from your earliest memories as a student. Have you
accepted all these changes that happened in your life? Or are there areas where you
would have preferred things to stay the same?
Additional Activities
Directions: Choose one among the following situations that you think may remain a
trend after five (5) years? Why? Write your answer on a separate sheet of paper.
1. continuous implementation of the different distance learning modalities even
after the pandemic
2. compulsory COVID-19 vaccination
3. continuous adaptation of lifestyle in the “new normal” such as health and
safety protocols and other activities like online shopping and virtual
gatherings
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What I Know:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
TREND
FAD
FAD
TREND
TREND
TREND
FAD
FAD
TREND
FAD
TREND
TREND
FAD
TREND
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What’s In:
Students’ answers
may vary.
Students’ answers
may vary.
A. Identification:
1. T
2. F
3. T
4. F
5. F
6. F
7. T
8. T
9. T
10. F
11. F
12. F
13. F
14. F
15. T
What’s I Can Do:
Assessment:
Students’ answers
may vary.
Students’ answers
may vary.
What’s More:
What’s New:
15. TREND
What I Have
Learned:
1.
2.
3.
4.
5.
fad
trendsetter
trendspotter
futurist
trends
What’s I Can Do:
Students’ answers
may vary.
B. Essay:
Students’ answers
may vary.
Answer Key
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RUBRICS FOR ESSAY
Adapted from: Tuazon, Jenny
CONTENT
STYLE/ CONVENTIONS
The presence of ideas developed
through facts, examples,
anecdotes, reasons and/or
explanations
Substantial, specific, and/or
illustrative content demonstrating
strong development and
sophisticated ideas
The choice, use and arrangement of words
and sentence structures that create tone
and voice
4
Sufficiently developed content
with adequate elaboration or
explanation
Generic use of a variety of words and
sentence structures that may or may
not create writer’s voice and tone
3
Limited content with
inadequate elaboration or
explanation
Limited word choice and control of
sentence structures that inhibit voice
and tone
Superficial and/or minimal
content
Minimal variety in word choice and
minimal control of sentence structures
5
2
2 Points
1 Point
0 Point
Precise, illustrative use of a variety of
words and sentence structures to create
consistent writer’s voice and tone
appropriate to audience
appropriate to audience
2-Point Rubric- Short Response
The response has sufficient number of relevant facts, definitions,
concrete details, and/or other information according to the
requirements of the prompt.
The response has some relevant facts, definitions, concrete
details, and/or other information according to the requirements of
the prompt.
The response is totally inaccurate.
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References
Arzadon, M., Romerosa, P. and Zarate, M., 2018. Trends, Networks, and Critical
Thinking. 1st ed. Quezon City, Manila: Vibal Group, Inc., p.7.
Benson, Faith. 2019. "ACE Short Response Rubric".
https://www.teacherspayteachers.com/Product/ACE-short-responserubric-2280621.
DepEd (2020). K to 12 Most Essential Learning Competencies.
Mangiduyos, Gladys P. 2017. Trends, Networks, and Critical Thinking in the 21st
Century. 1st ed. Sampaloc, Manila: Rex Publishing.
Muscat, Francois. 2016. "Differences Between Impactful Mobile Marketing Trends &
Fleeting Fads". https://www.wsiworld.com/blog/the-difference-betweenimpactful-mobile-trends-and-fleeting-fads.
Rehn, A. and Lindkvist, M., 2013. Trendspotting- The Basics. [online] Docplayer.net.
Available at: <https://docplayer.net/57165747-Trendspotting-the-basicsalf-rehn-and-magnus-lindkvist.html> [Accessed 23 January 2021].
Tuazon, Jenny. 2013. "Rubrics for Essay".
http://https;//www.slideshare.net/jennytuazon01630/rubrics-in-essay.
Urgel, Elizabeth. 2017. Trends, Networks, and Critical Thinking in the 21st Century
Culture. 1st ed. Makati City, Philippines: DIWA Learning Systems Inc.
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For inquiries or feedback, please write or call:
Department of Education – Region III,
Schools Division of Bataan - Curriculum Implementation Division
Learning Resources Management and Development Section (LRMDS)
Provincial Capitol Compound, Balanga City, Bataan
Telefax: (047) 237-2102
Email Address: bataan@deped.gov.ph