Quantitative Vs
Qualitative Data
Types of Data

Quantitative data – involves numbers. Anything involving
frequencies, numbers and measurement will produce
quantitative data.

Methods that produce quantitative data

Experiments

Likert scales

Psychometric testing

Observations
Types of Data

Qualitative data is data involving descriptions.

Methods that produce qualitative data

Case studies

Interviews

Observations
Similarities

Observational studies

Questionaires
QUANTITATIVE DATA
QUALITATIVE DATA
• Can be statistically tested to find if • Allows us to investigate the true
results are significant
feelings of a person, as it does not
restrict their responses.
• Easy to collect and analyze for
patterns
• Gives us a more HOLISTIC picture
• Tend to be objective as numbers
are less open to different
interpretations
• Interpretation of data- more open
to bias
• Only provides a limited picture of a • Very difficult to analyze large
person.
amounts of qualitative data
• Numerical analysis is often
REDUCTIONIST