Predictable Revenue
Getting To Your First Million In Sales
Aaron Ross
The “Hot Coals” Sketch
Common Startup Sales Mistakes
1. Hiring salespeople before the founders have
2.
3.
4.
5.
6.
7.
gotten sales themselves
Waiting to specialize
Getting stuck in the jargon “Echo Chamber”
Creating a commission plan before you have a
sales track record
Unrealistic expectations
Pretending everything is great
Trying to grow by doing more of what’s not
working
Getting To Your First Million In Sales
1. First Sell It Yourself
2. Lead Generation Drives Sales
3 Lead Types: Seeds, Nets & Spears
Getting To Your First Million In Sales
1. First Sell It Yourself
2. Lead Generation Drives Sales
3. Specialize!
Getting To Your First Million In Sales
1. First Sell It Yourself
2. Lead Generation Drives Sales
3. Specialize!
4. Beta-test Your Sales Process
5. Sell Ideas, Not Stuff
6. Choice: Organic or “Go-Go-Go” Growth?
7. People Like To Buy From People
Aaron Ross
www.PredictableRevenue.com/book
kristine@pebblestorm.com
Layers Of The Onion