Richardson 1
Hope Richardson
Professor VanNest
Speech 1311
24 February 2023
Informative Speech Outline
Topic: Social Media: How social media came to be, the evolution of TikTok, the evolution
of YouTube.
Opener: In a recent study, around seven out of ten Americans use social media to connect with
one another, engage with news content, and share information.
1. According to Pew Research, the most widely used online platforms are YouTube and
Facebook.
2. Would you be able to guess what we will be discussing today?
3. The purpose of today's discussion will be to examine the origins of social media, TikTok's
evolution, and Youtube's evolution.
4.
The purpose of this speech is to bring you up to speed on the history and development of the
most popular social media platforms: TikTok and YouTube, and how social media evolved
into what we know today.
5. While working on this project, I used the Britannica website, The Journal of Applied
Management and Entrepreneurship, Pew Research, NBC News, and Datareportal.
Transition: First, let’s begin with the history of social media.
I.
Main point one: The Journal of Applied Management and Entrepreneurship reports that
Six Degrees was the first social media platform to launch in 1997, dating back to the
early days of the Internet.
A. It was a precursor to social media profiles in the modern age since
users could upload a profile and connect with their friends.
B. Nevertheless, Myspace and Facebook didn't really explode in
popularity until the mid-2000s per ABC news.
C. Esteban reported that over 3.8 billion people use social media
worldwide today, and there are countless social media platforms.
Transition: Following our discussion of the history of social media, let's examine the evolution of
TikTok.
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II.
Main point two: Pew Research Center reports that TikTok was launched in China under
the name Douyin in 2016, and it quickly gained popularity as a short-form video format.
A. TikTok had gone global by 2018.
B. Since then, TikTok has grown to be one of the most downloaded
applications worldwide, with more than 1 billion users as of 2021.
C. With many companies using the app to advertise their goods and
services, C. TikTok has also ushered in a new era of influencer
marketing.
Transition: As we move on to our final main point, let's examine Youtube's development.
III.
Main point three: According to the Encyclopedia Britannica and NBC years, three former
PayPal employees founded YouTube in 2005 with the intention of creating a platform for
private video sharing.
A. YouTube gained a lot of transactions and in 2006, Google had bought
the website for $1.65 billion.
B. With more than 2 billion active users as of 2021, YouTube has since
overtaken Google as the second most visited website worldwide.
C. Additionally, YouTube has grown to be a significant source of income
for content producers, with many of them making millions of dollars
from sponsorships and advertising.
Restate your thesis in the past tense. Today, we looked at the development of two of the most
well-known social media platforms, TikTok and YouTube, as well as the history of social media.
Closer: Approximately 72.5% of the American population used social media in January 2023,
which was 246.0 million users pre Datareportal.
I appreciate your time and hope that you learned something new about the origins and growth of
social media.
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Reference
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The
history of social media and its impact on business. The Journal of Applied
Management and Entrepreneurship, 16(3), 79.
Esteban Ortiz-Ospina. (2019)."The rise of social media". OurWorldInData.org. Retrieved
from: 'https://ourworldindata.org/rise-of-social-media'.
Hosch, W. L. (2023). YouTube. Encyclopedia Britannica.
https://www.britannica.com/topic/YouTube.
Kemp, S. (2023). Digital 2023: The United States Of America. DataReportal. Retrieved
from, https://datareportal.com/reports/digital-2023-united-states-of-america.
Pew Research Center (2021). Social Media Fact Sheet. Retrieved from,
https://www.pewresearch.org/internet/fact-sheet/social-media/.
Ross, M. (2014). Facebook turns 10: the world's largest social network in numbers; Read
staggering statistics on Facebook users, who have clicked the 'like' button 3.4 trillion
times. ABC Premium News
https://aiuniv.idm.oclc.org/login?url=https://www.proquest.com/wirefeeds/facebook-turns-10-worlds-largest-social-network/docview/1493875821/se-2.
The Associated Press (2006). Google buys YouTube for $1.65 billion. NBC News.
Retrieved from, https://www.nbcnews.com/id/wbna15196982.