Assignment 1 ANSWER 1 Choose familiar, everyday words and expressions (e.g., “quite” rather than “relatively”) • Define specialized words and difficult concepts, illustrate them with examples and provide a glossary when it is necessary to use several such words/concepts • Choose concrete rather than abstract words and give explicit information (e.g., “car crash” rather than “unfortunate accident”) • Avoid jargon and bureaucratic expressions • Use acronyms with care and only after having spelled them out • Choose one term to describe something important and stick to it; using various terms to describe the same thing can confuse the reader • Add tables, graphs, illustrations and simple visual symbols to promote understanding ANSWER2 An internal communications strategy might be entirely different, and may be less about one specific initiative and more about the overall purpose and cadence of internal communications within the business. Your strategy might be more about establishing norms for group communication, how you’ll roll out all-company news, what channels work best for your employees, or tying comms in with a specific business initiative (like recruiting new hires or generating more revenue). Ultimately, your internal communications plan should communicate the basics: who, what, where, when, and how (and who owns it). It is simple and effective, and that should do the trick as you work through things like product launches, benefits mergers & acquisitions, or other large-scale changes to the business. Assignment 1 Answer 3 1. Focus on the intent and purpose of the conversation. 2. Pay attention to body language. 3. Give encouraging verbal cues 4. Clarify and paraphrase information 5. Ask questions. 6. Refrain from judgment ANSWER 4 1 Remember people’s names. 2. 3. 4. 5. 6. Find common ground. Actively listen Ask questions Mind your body language. Reserve judgment